Meet the IP Professional: Empowering Innovation with Vicki Strachan of Strachan IP

In the dynamic world of intellectual property (IP), protecting innovation requires a tailored approach that resonates with clients’ unique needs. PatWorld sat down with Vicki Strachan, UK and European patent attorney and founder of Strachan IP, to explore her career journey, the evolving IP landscape, and how she helps innovators safeguard their ideas with a personalized, client-centric strategy.

From Engineering to IP Expertise

Vicki Strachan’s career began with a degree in electrical and electronic engineering, but she quickly realized hands-on engineering wasn’t her calling. “I wanted to use my degree differently,” she says. In 1992, she joined the UK Patent Office as an examiner, leveraging her technical background to assess patent applications with precision. This role honed her ability to dissect complex inventions, a skill she now uses to provide insightful advice to clients. However, the civil service’s lack of drive for excellence didn’t suit her ambition.

This led her to train as a patent attorney in Cardiff, followed by roles in London and a year in Jersey. Over the years, she gained extensive experience across various firms, including managing an office in Oxford. Her time as a patent examiner gave her a deep understanding of patentability criteria, which she applies to craft robust patent applications and guide clients through the intricacies of the IP system. While these roles offered valuable insights, Vicki saw opportunities to better support smaller clients, who could sometimes find traditional firm structures challenging, particularly when faced with complex language or unexpected costs. The 2020 lockdown reinforced the idea that a more flexible, client-centered approach was possible without the need for a physical office. This realization led her to establish Strachan IP, where she focuses on delivering bespoke services tailored to each client’s business and personality. “It’s about adapting to who they are and how they work,” she explains.

Addressing Common IP Challenges

Vicki identifies two key challenges in the IP space: a lack of awareness and negative perceptions. “Some innovators don’t know what IP is,” she notes, “while others think it’s costly or ineffective.” Drawing on her examiner experience, she helps clients understand patent requirements and avoid common pitfalls, ensuring their applications are both strategic and cost-effective. She prioritizes education through plain-English blogs, answering common questions, and securing speaking engagements to reach business owners and founders. “We need to show what IP can do for them,” she says, debunking myths like the idea that big companies ignore IP rights.

Her approach emphasizes clear communication, avoiding jargon to make complex IP concepts accessible, helping clients understand how IP can protect their products and add value to their businesses.

Navigating a Global IP Landscape

In an increasingly globalized market, ensuring IP compliance across jurisdictions is critical. Vicki drafts patent specifications with both US and European patent systems in mind, leveraging her examiner experience to anticipate the scrutiny applications will face. “Most Western jurisdictions align with either the US or European model,” she says. “By considering both from the outset, we cover most bases.” This strategic approach helps clients protect their innovations internationally, whether they operate locally or explore global licensing opportunities.

The Impact of AI and Technology

The rise of AI is transforming the IP landscape, raising complex questions about ownership. “Who owns AI-generated innovations or creative works?” Vicki asks. “In Europe, it’s leaning toward the person who set the AI’s conditions, but there’s no clear answer yet.” The rapid pace of technological advancement, far outstripping legislative updates, creates a gap in IP law. “Technology moves so fast,” she says, “from brick-sized mobile phones to smartphones in decades. IP laws struggle to keep up.” Vicki stays informed by tracking case law, guiding clients through these uncertainties with insights gained from her examiner background.

She also highlights the relevance of trade secrets in today’s software-driven world, drawing parallels to famous recipes like KFC or Coca-Cola. “Registered IP isn’t for everyone,” she notes, “but we encourage clients to consider what adds value to their business.”

Booming Sectors for IP

Vicki points to three sectors where IP is increasingly vital: AI and machine learning, autonomous vehicles, and green technology. “AI innovation is booming,” she says, “but autonomous vehicles and electric cars, especially range improvements, remain hot patenting areas.” Green tech continues to drive innovation as sustainability takes center stage, with companies competing to secure first-mover advantage through robust IP strategies.

A Tailored Approach to IP Strategy

Strachan IP’s hallmark is its bespoke service. Vicki shares two examples: for early-stage startups referred by product development companies, she engages throughout the development process, using her examiner expertise to identify patentable elements and potential infringement risks before filing. For larger founder-led tech businesses, she conducts regular IP portfolio reviews, ensuring clients maintain only relevant IP tied to active products. “This prevents spending on obsolete patents while protecting their core business,” she explains. Her approach considers the client’s business stage, cash flow, and communication preferences. “Every client is unique,” Vicki says. “We tailor our service to their needs and personality.”

Evolving Client Expectations

Over her 30-year career, Vicki has seen a shift in how clients approach IP. “When I started, the legal field was transactional and self-important,” she recalls. “Lawyers dictated terms without much explanation.” Today, clients, especially younger ones, demand clarity and involvement. “They want complex issues explained so they can apply them to their business,” she says. Her examiner background enables her to break down technical and legal complexities clearly, aligning with this demand for transparency and fostering client involvement in decision-making to align strategies with their goals.

The Future of IP

Vicki envisions a future where the IP industry continues to prioritize education. “It’s about helping clients use the IP system to their advantage,” she says. By empowering businesses to strategically leverage IP, she sees a path for innovators of all sizes to drive growth and protect their creations.

Leadership and Client Relationships

Vicki’s leadership and client relationship style is adaptable and empathetic. “I’m good at reading what clients or employees need and adjusting my approach,” she says. Leading by example, she tailors communication to suit individual personalities, fostering trust and clarity. This skill, refined over decades, underpins Strachan IP’s client-centric model.

Rewarding Moments at Strachan IP

For Vicki, every day at Strachan IP is rewarding. “Running my own business and delivering work I love in a way clients appreciate is a privilege,” she says. Mentoring her employee through exams, earning merits and distinctions, is a highlight. “Helping someone grow their career is fulfilling,” she adds, “as is the loyalty of clients who’ve stayed with me over the years.”

Advice for Aspiring IP Professionals

To aspiring IP lawyers, particularly women, Vicki advises staying true to personal values. “Working against your values is stressful and unrewarding,” she says. Despite entering the profession when women faced skepticism, she encourages aligning work with personal principles for a fulfilling career. “Times have changed,” she notes, “but authenticity is key.”

Beyond the Office: Vicki’s Passions

Outside work, Vicki is a creative and curious soul. She enjoys watercolor painting and fine pencil drawing, though she needs the right headspace to dive in. A medieval history enthusiast, she also practices skipping—not just jumping rope, but mastering complex steps in her garden with her three dogs as her audience. “It’s tougher than it looks,” she laughs.

Vicki’s Recommendation

A true crime enthusiast, Vicki recommends Emma Kenny’s YouTube channel. “She analyzes cases from a psychological perspective, exploring what makes people tick,” Vicki says. Based in Manchester, Emma’s engaging storytelling is a must-watch for those fascinated by human behavior.

About Strachan IP

Vicki Strachan is a UK and European patent attorney and founder of Strachan IP, a firm dedicated to providing tailored IP solutions for innovators, from solo entrepreneurs to growing tech businesses. Learn more at www.strachanip.com. Connect with Vicki on LinkedIn: Vicki Strachan.

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