Peri Jones is a Chartered UK and European Patent Attorney at Abel + Imray, where she works across physics, engineering, and technology patents. Alongside her IP career, she has built a strong interest in STEM outreach and science communication, helping make complex subjects feel more accessible and encouraging more young people, particularly girls, to consider careers in science.
Quick Profile
Name: Peri Jones Role: Chartered UK and European Patent Attorney Firm / Organisation:Abel + Imray Location: Cardiff, Wales Areas of expertise: Physics, engineering and technology patents, science communication, STEM outreach
Finding the right blend of science and communication
Peri’s route into intellectual property began with a long-standing interest in science. Growing up in North Wales, astronomy was always present at home thanks to her father’s passion for telescopes and astrophotography.
“My dad had, and still has, a big interest in astronomy and astrophotography,” she explains. “The house always had telescopes in spare corners.”
She went on to study physics at Cardiff University before completing a PhD in the astronomy instrumentation group. During that time, she also realised she enjoyed communication and writing just as much as the technical side of science.
At university, a talk from a trainee patent attorney changed her perception of what a STEM career could look like.
“I remember thinking this sounds like the perfect job,” she says. “I could combine technical expertise with communication, writing and working with inventors.”
What appealed most was the variety. Rather than focusing on one narrow technical field, she was drawn to the idea of working across a wide range of technologies and industries.
Now part of the Physics, Engineering and IT team at Abel + Imray, Peri works with clients across diverse sectors, from optics and lenses through to aircraft technologies.
Leaving academia behind
Although she enjoyed academic research, moving away from university life was not an easy decision.
“There was a little hesitation,” she admits. “Once you step away from academia, it can be difficult to go back.”
She enjoyed the research process and the collaborative environment of university life, but also recognised the uncertainty that often comes with academic funding.
“I didn’t want to spend my future constantly fighting for funding every couple of years and always worrying about what would happen next.”
The move into patent law gave her a chance to apply the skills developed during her PhD in a more commercially focused environment. Those transferable skills quickly became apparent.
“Writing a thesis helped with writing patent applications, reading research papers helped with reading prior art, and collaborating with different departments helped with dealing with inventors.”
She was also surprised by how quickly trainees become involved in client work.
“I naïvely thought I’d spend the first couple of years training in the background,” she says. “But from day one, you’re involved in real client work.”
The qualification process also brought its own challenges.
“I underestimated how difficult the exams would be,” she admits. “Failing an exam for the first time was a shock, but it definitely made me more resilient.”
Bringing science to wider audiences
Alongside her legal career, Peri has remained heavily involved in STEM outreach and science communication. That interest developed during university, where she became increasingly aware of the gender imbalance in physics.
“I started realising there was quite a big divide between males and females in physics when I was at university,” she says.
During her PhD, she began giving talks and media interviews, often in Welsh, to help make science feel more approachable and visible to wider audiences.
“I really get a kick out of trying to communicate difficult topics to the public,” she explains. “If you break things down properly, they don’t need to feel complicated.”
After completing her doctorate, she spent a year working with science communication company Science Made Simple, delivering talks and workshops in schools and at public events across Wales and beyond.
Peri was also the first Welsh-speaking science communicator employed by the organisation. This allowed them to deliver outreach activities through the medium of Welsh for the first time.
That experience left a lasting impression, particularly when visiting small rural schools across Wales.
“It was really rewarding going into these schools and showing children what they could potentially do,” she says. “A lot of the pupils came from similar backgrounds to mine.”
She believes representation and accessibility are both important when encouraging young people into STEM.
“We need to abolish STEM stereotypes and make science feel fun and accessible to everyone, particularly young girls.”
Communication at the heart of IP
Peri sees strong communication skills as central to both outreach work and intellectual property law.
Recently, she visited a Cardiff primary school where pupils were challenged to invent solutions to everyday problems.
“They came up with brilliant inventions,” she says. “Some were a bit far-fetched, but they were creative and they solved a problem, which was the brief.”
Experiences like these have reinforced the importance of explaining technical ideas clearly and confidently.
“When discussing complex topics, I always try to relate them to something day to day,” she explains. “I think about how I’d explain something to my family.”
That same approach carries through into her work with clients.
“I think being a patent attorney has made me a clearer science communicator,” she says. “You always have to think carefully about your audience.”
Balancing innovation with caution around AI
Like many within the profession, Peri sees artificial intelligence as one of the biggest developments currently shaping the IP landscape.
She believes AI has genuine potential to improve efficiency, particularly when reviewing or summarising prior art documents.
“I’m hoping AI can help make some parts of the process to be more efficient and cost effective,” she says.
However, she is cautious about relying too heavily on the technology.
“AI is a useful tool, but it needs to be used carefully because it isn’t always right.”
She believes the strategic and human elements of patent work remain difficult to replace.
“Writing a good patent application is about much more than describing an invention,” she explains. “You need to understand the client, their business goals and what they want from the patent.”
For Peri, relationships and trust remain central to the profession.
“Patent attorneys work closely with clients and build trust with them. I don’t think that human element can be replaced by AI.”
Life beyond IP
Outside work, Peri enjoys running, cycling and spending time in the mountains of North Wales.
One of her proudest achievements was completing an ultra-marathon along the Welsh coastal path from Penarth to Ogmore.
“It was tiring, but fantastic,” she says. “The weather behaved for once, which was a miracle.”
She is currently focused on returning to pre-baby fitness and hopes to complete the Swansea Half Ironman in the future after postponing the event during pregnancy.
Whenever possible, she still heads back to Snowdonia.
“If you get a clear day in the Welsh mountains, you can’t beat it,” she says. “I’m probably biased because it’s home, but they’re just fantastic.”
Looking ahead
Reflecting on her career so far, Peri believes resilience has been one of the most valuable lessons she has learned.
“Being a patent attorney has definitely made me more resilient,” she says. “It’s a challenging profession, but also a very rewarding one.”
She also hopes more young people will become aware of intellectual property careers earlier in life.
“I didn’t know anything about the IP profession until university,” she says. “That’s why outreach and visibility are so important.”
Contact Details
LinkedIn: Peri Jones LinkedIn Firm Website:Abel + Imray
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Matt Dixon is Executive Chair at Beck Greener LLP and a former President of the Chartered Institute of Patent Attorneys (CIPA). With more than three decades in the IP profession, he combines technical expertise, business leadership, and strategic insight to help innovative companies develop and protect intellectual property.
Name:Matt Dixon Role: Executive Chair Firm:Beck Greener LLP Location: London, United Kingdom Areas of expertise: Patent strategy, IP leadership, business growth, engineering and physics-based technologies, innovation strategy
From physics student to patent attorney
Matt’s route into intellectual property began while studying physics at Imperial College London in the early 1990s. Originally from Yorkshire, he describes himself as “proudly comprehensively educated” and admits that, unlike many of his peers, he had little interest in pursuing a PhD after graduation.
“At the time, practically everybody on my course was looking at doing further academic study,” he says. “I thought, ‘I want a proper job.’”
A visit to the university careers service introduced him to a profession he had never previously encountered: patent law.
“I filled out one of those career questionnaires, and it suggested two jobs, actuary or patent attorney,” he explains. “I’d never heard of patent attorneys, but the description sounded interesting.”
After researching the profession and applying to firms across the UK, Matt joined what was then Frank B. Dehn, now Dehns. He qualified there and later received a Gill Prize for achieving the top mark in the UK patent examinations.
Shortly after qualifying, Matt moved to Munich to help build the firm’s new office.
“We spent about three and a half years there and had our children while we were in Germany,” he says. “It was a brilliant experience.”
Building teams and businesses
Matt’s career later moved into leadership and business development roles, including a period at IP21, where he helped establish a London office for what was then a start-up firm.
“That was a really formative experience for me,” he says. “It was one of the first times I’d worked alongside someone thinking purely from a business perspective rather than just from an IP perspective.”
He credits that period with helping him better understand how professional services businesses operate commercially.
Matt later joined HGF, where he spent around a decade leading the engineering team as the firm expanded significantly across the UK and Europe.
“When I started leading the engineering group, it was much smaller,” he says. “By the end, we had around 40 people across multiple offices, including Munich.”
Following a period away from full-time leadership, Matt joined Beck Greener initially in a consultancy capacity before becoming Executive Chair in 2024.
The role focuses less on direct client work and more on supporting the long-term commercial development of the business.
“My job is really about maximising the commercial effectiveness of the firm,” he explains. “I’m not ‘the boss’ in the traditional sense. I’m there to guide, support and help shape the direction of the business.”
Under his leadership, the firm has experienced strong growth, including the acquisition of another practice and significant organic expansion.
Helping businesses understand the value of IP
Throughout his career, Matt has worked with companies ranging from early-stage start-ups to established multinational organisations. He believes the approach to IP strategy changes significantly depending on the stage of the business.
“For start-ups, it’s often about getting maximum value from limited budgets,” he says. “You’re helping them build something investable before they may even have a product on the market.”
That uncertainty, he explains, creates a unique challenge.
“You’re trying to build a patent portfolio that could protect a future global business, but you’re doing it with start-up finances.”
By contrast, larger organisations often have clearer commercial objectives and established markets.
“With more established businesses, you usually know what the products are, who the competitors are, and where the revenue comes from,” he says. “The IP strategy becomes much more closely aligned to broader business strategy.”
Matt has also seen the role of patent attorneys evolve considerably during his career.
“Years ago, patent attorneys mostly spoke directly with technical teams,” he explains. “You’d spend hours discussing inventions with scientists and engineers.”
Today, however, IP professionals are increasingly expected to communicate at board level.
“You now need to explain intellectual property in commercial terms,” he says. “You have to answer questions about value, investment, and business impact, not just technology.”
Leadership, mentoring and learning to listen
When discussing leadership, Matt is candid about how his perspective has changed over time.
“When I was younger, I probably thought having the best strategy or the best spreadsheet was enough,” he says. “What I’ve learned is that how people feel matters.”
He believes successful leadership depends not only on sound commercial planning, but also on understanding how decisions affect colleagues and teams.
“You can have the best plan in the world, but if people feel uncomfortable or dismissed, they won’t buy into it,” he says.
That people-focused mindset also shapes how he mentors younger professionals entering the profession.
“The most important thing I try to teach trainees is to be comfortable saying, ‘I don’t know,’” he explains.
For Matt, honesty and intellectual curiosity are essential skills for any patent attorney.
“You’re not expected to know everything,” he says. “The job is to understand quickly, ask the right questions, and then find the answer.”
A changing global IP landscape
While many of the day-to-day challenges within IP remain consistent, Matt believes one of the biggest long-term shifts has been the rapid rise of China within the global innovation economy.
“The scale of Chinese engagement with intellectual property systems is enormous,” he says. “And the speed of change has been remarkable.”
He compares China’s development to Japan’s transformation from low-cost manufacturing economy to global innovation leader, but notes that China’s transition has happened much faster.
“The quality of innovation coming out of China has improved dramatically,” he says. “Once a country becomes one of the biggest users of the patent system, naturally it also becomes more invested in protecting intellectual property rights.”
Matt believes this shift is already influencing how IP systems operate internationally, particularly in areas such as trade marks and designs.
Outside the office
Away from work, Matt enjoys live music and performs in a rockabilly band called Ronnie Ripple and the Rip Chords, where he plays rhythm guitar.
“We don’t gig constantly, but I really enjoy it,” he says.
He is also refreshingly honest about how he switches off from work.
“I’m not one of those people getting up at 4am for a wheatgrass smoothie,” he jokes. “I watch Netflix, go to the pub, and go to concerts.”
One recent highlight was seeing the Pet Shop Boys live in Birmingham, where Matt says his “dad dancing” received unexpected praise from fellow concertgoers.
When it comes to walking, his favourite place remains close to his Yorkshire roots: Digley Reservoir near Holmfirth.
Looking ahead
Reflecting on his career, Matt believes one lesson stands out above all others.
“How people feel matters,” he says. “That’s probably the biggest thing I’ve learned.”
It is a philosophy that now underpins both his leadership style and his approach to working within the IP profession. For Matt, technical expertise and commercial strategy remain important, but building trust, understanding people, and communicating clearly are what ultimately make long-term success possible.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld, a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions, on our About Us page.
After a long career spanning private practice, in house support, training and even maternity services advocacy, Debbie has launched Granta IP, a consultancy that gives her the balance and autonomy she wants at this stage of life. She explains that she is not retiring but reshaping how she works so she can stay engaged in the profession on her own terms.
Granta IP brings together her strengths in IP management for small and growing businesses and her technical experience as a patent attorney. She enjoys the contrast, the structured focus of drafting and office actions alongside the broader strategic work of building good IP processes from the ground up.
From Australia to the UK, Learning to Adapt
Debbie spent fourteen years working in Western Australia before returning to the UK. Her client base may have shifted slightly, but the essential lesson remained the same, adapt to the needs of the business in front of you. Working with small companies that had limited understanding of IP taught her the value of meeting clients where they are and building systems that fit their reality.
Helping Businesses Avoid the IP Catch Up Problem
One issue she sees regularly is small companies leaving IP management until it becomes a problem. When portfolios expand without clear processes, it becomes harder to piece everything together later. At Granta IP, Debbie helps organisations get ahead of this by identifying their IP early, setting up workable systems and supporting in house teams who need extra capacity or guidance.
Supporting the Next Generation Through CIPA
Education is a major theme in Debbie’s career. She has taught, written and developed training materials, and now chairs the CIPA Education Committee. She is currently involved in IPReg’s wide ranging review of professional training and in developing apprenticeships as an accessible route into the profession. For her, seeing people grow in confidence is one of the most rewarding parts of the job.
Preparing for an AI Enabled Future
With AI entering the IP workflow, Debbie believes strong foundational skills matter more than ever. Tools can help with early drafting, but only if attorneys know how to evaluate and refine the output. She stresses the importance of critical thinking, client understanding and judgement, qualities no system can replace.
Beyond IP, Dance and Social History
Outside work, Debbie has two enduring passions, dance and family and social history. Although she once considered stage school, today she dances for fun, Latin, hip hop and fitness-based classes. She also spends time researching family history, uncovering stories that span miners, missionaries, textile workers and relatives across Europe, South America and Africa.
Looking Ahead
As she builds Granta IP and contributes to the future of professional education, Debbie’s focus remains the same, stay curious, stay adaptable and keep giving back. Her path has not been linear, but every stage has shaped the professional she is today, and she brings all of it into the work she now does with clients and colleagues.
About Granta IP
Granta IP Services Ltd is a UK-based consultancy providing practical patent, trademark and design protection for innovators, SMEs and growing businesses. Founded by an experienced Chartered Patent Attorney Debbie Slater, the firm blends technical expertise with hands-on industry insight to help clients secure and manage their IP as they scale. Granta IP delivers clear, flexible strategies that strengthen innovation, support commercial growth and ensure ideas are protected from the start.
At PatWorld, we’re proud to support IP firms like Granta IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
With more than four decades as a dual-qualified Chartered Patent Attorney and Chartered Trade Mark Attorney, Keith Loven, founder of Loven Patents & Trademarks in Lincolnshire, has built a reputation for frank, business-focused IP advice that prioritises the client’s commercial interests over billable hours. In a recent conversation, Keith reflected on his career journey, the evolving needs of SME clients, and why early, honest guidance remains the cornerstone of his practice.
From chemical engineering to a lifelong IP career
Keith’s route into intellectual property was far from planned. After studying chemical engineering at the University of Birmingham, he quickly realised that a career with large oil companies held little appeal, partly, he admits with a smile, due to the “bit of a hippie thing” prevalent at the time.
A university jobs brochure changed everything. A friend pointed out an advert for a London firm of patent agents. One rejection later, a second application succeeded, and Keith found himself in a small London office wondering what he had let himself in for.
What hooked him was the blend of skills the job demanded: technical understanding (his chemical engineering background proved surprisingly broad and useful), precision with language, and an introduction to the legal world. “Chemical engineering gave me the basics of mechanical, electrical and civil engineering too,” he explains. “When an inventor starts talking, I can usually say ‘yes, I understand the fundamentals’, that builds confidence straight away.”
SME needs: the impact of Brexit and beyond
Over 40 years, Keith has watched SME requirements shift, often driven by external forces rather than changes in the businesses themselves. The creation of the European Patent system and, for a time, frictionless EU trade encouraged many smaller UK exporters to seek broader protection. Brexit reversed that trend sharply.
“For smaller clients, exporting became harder and more expensive,” Keith notes. “Many have refocused almost entirely on the UK market. It’s not been a positive development for most of them.”
Despite political and legislative upheavals, core SME needs remain constant: affordable protection that adds genuine value and, crucially, advice they can trust.
The importance of saying “don’t file”
Loven Patents & Trademarks has long been known for telling clients when not to pursue an application, advice that is rare in some quarters.
“If there’s no commercial advantage in filing a patent or registering a trade mark, I’ll say so,” Keith states. “Clients quickly learn that we’re not just trying to sell services. That honesty builds trust, some clients have stayed with me for 25 or 30 years because they know I’ll give them the advice that’s right for their business, not mine.”
Common (and costly) pitfalls
Keith regularly sees clients arrive in crisis having launched products without basic freedom-to-operate checks. A recurring theme in recent years is UK sellers sourcing goods from platforms such as Alibaba, reassured by suppliers that “everything is fine”, only to face infringement claims weeks later.
“A little research upfront saves a lot of tears later,” he says. “Naivety isn’t an excuse when cease-and-desist letters land.”
Building long-term relationships in the SME space
Transparency on costs and options is central to Keith’s approach. “I lay out the routes forward, the pros, cons and likely costs. Clients hate surprises, so we try to eliminate them.” He also pushes businesses to think strategically: where does IP fit into the broader plan? How will it add value in three or five years’ time?
Global networks built on trust
Strong relationships with overseas attorneys are vital. “You work with people you trust to do excellent work at sensible cost,” Keith explains. “Reciprocal arrangements exist, but the real value is the mutual help, a quick call to sort a problem without an immediate invoice. Some of those relationships have lasted decades.”
Patents, trade marks and the bigger picture
When a client arrives with “a great invention” that isn’t actually patentable, Keith’s role shifts to holistic strategy: registered designs, powerful branding, or sometimes just disciplined commercial execution.
“A strong brand can protect you even when technical IP can’t,” he points out. “People assume copies will flood the market the moment they launch. Often the bigger challenge is getting anyone to notice the product in the first place.”
Giving back through CIPA
Now Chair of CIPA’s Small Practice Committee and a member of its Council and Internal Governance Committee, Keith has a deeper appreciation of the profession’s representative work.
“For years I was out in Lincolnshire, getting my CPD points and little else. Becoming involved showed me everything CIPA does behind the scenes, shaping policy, supporting members, and giving [KL1] patent attorneys a voice.” His current focus is two-way communication: helping sole practitioners and small firms understand the benefits CIPA delivers while feeding their specific concerns back to the Institute.
Looking ahead: AI and the SME challenge
Asked about the next five years, Keith highlights artificial intelligence as the dominant theme.
“Large companies are already blanketing AI-related technologies with patents. SMEs will increasingly have to navigate that crowded landscape, and avoid assuming that adding ‘with AI’ suddenly makes something inventive.”
Still enjoying the craft
After more than 40 years, what keeps Keith engaged? “It’s still fun,” he laughs. “Solving tricky examination objections, finding the argument that turns a refusal into a grant, there’s real satisfaction in that. And of course the occasional ‘thank you’ when a client realises you’ve saved them time and money.”
Outside work, grandchildren, a never-ending battle with the garden, and decades of family-history research (“they’re all peasants, no aristocrats in sight”) keep him occupied.
As Keith prepares to hand over more day-to-day responsibility to the next generation at Loven Patents & Trademarks, his core philosophy remains unchanged: give honest, commercially grounded advice as early as possible, and never be afraid to tell a client when not to file. It’s an approach that has served both him and thousands of UK innovators remarkably well for over four decades.
About Loven IP
Lincolnshire-based and founder-focused, LOVEN Patents & Trademarks delivers patent strategies, trademark and design protection, and IP-portfolio management for innovators, inventors and brands across the UK and beyond. Established in 1989, the firm combines technical know-how and legal expertise to help clients lock in their inventions, designs and brand identity — ensuring ideas stay protected as the business grows. LOVEN partners with SMEs, inventors and larger organisations to craft robust IP that underpins innovation, commercialisation and long-term value.
At PatWorld, we’re proud to support IP firms like Loven IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
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Learners are supported throughout with a structured framework and downloadable templates, helping to build confidence and consistency in real-world searching scenarios.
Built for practical application
Feedback from early learners highlights the value of the course’s practical approach. Participants have noted increased confidence in both basic and more advanced searching techniques, as well as the ability to carry out more structured and efficient searches.
The course manual is designed to act as an ongoing reference, supporting continued development beyond completion of the course.
Flexible, online learning
The course is delivered online, allowing learners to progress at their own pace and fit learning around existing commitments. It is suitable for:
Trainee patent attorneys
IP professionals developing their search skills
Anyone looking to gain a solid foundation in patent searching
For CIPA members, dedicated access is available. Please contact us directly to receive your login details, email [email protected].
PatWorld Global IP Research Services
Patent, Design, and Trademark Research Experts with a combined experience of over 200 years in Intellectual Property searching. Highly trained, dynamic in-house research teams specialising in a wide range of subject matter. All our analysts follow a training program developed by former IPO Examiners. Our teams are available to discuss any specific technical points regarding your search enquiries.
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