Katie Howe is a Senior Associate and UK and European Patent Attorney at Barker Brettell in Birmingham. Specialising in physics and engineering, she works across sectors including clean energy, aerospace and advanced transport, combining technical depth with commercially grounded IP strategy.
Name:Katie Howe Role: Senior Associate, UK and European Patent Attorney Firm:Barker Brettell Location: Birmingham, UK Areas of expertise: Physics and engineering patents, clean energy technologies, aerospace, transport innovation, IP strategy and consultancy
From research to patent strategy
Katie did not set out to become a patent attorney. During her PhD at the University of Birmingham, she was developing hydrogen fuel cell technology when she first encountered the profession.
“I’d always thought patent attorneys were lawyers,” she explains. “I didn’t realise you start with scientists and then teach them the relevant law.”
That realisation shifted her direction. While she enjoyed scientific research, she could see that a long-term academic career was not quite right for her. Patent law offered a way to stay close to innovation, while applying her scientific training in a different way.
Today, as a Senior Associate at Barker Brettell, she works as a consultant to a wide range of clients. These range from individual inventors to multinational corporations and overseas attorneys seeking UK or European protection.
The skills behind the role
Katie describes the day-to-day work as detailed and analytical. Much of it involves getting to the heart of what is truly new about an invention.
“It’s about identifying what’s special and then generalising that as much as possible to secure broad protection,” she says.
She likens discussions with examiners to “scientific spot the difference”. An examiner may cite similar prior art, and her role is to analyse the distinctions carefully and explain why they matter.
Two skills underpin this work: communication and attention to detail. Communication is essential not only with examiners, but also with clients who may have very different levels of IP knowledge. Attention to detail ensures that the technical and legal arguments are robust.
Working across fast-moving engineering sectors also requires humility. “You have to accept you’re never going to be the expert in your client’s technology,” she explains. “You need a solid scientific foundation, but also a willingness to ask questions and trust the inventors as the technical experts.”
Sustainability, regulation and real-world pressures
A significant part of Katie’s practice sits within clean energy, transport and aerospace technologies. She has a particular interest in environmentally focused innovation.
“I like feeling that I’m helping move technology forward in the right direction,” she says.
Regulation plays a major role in many of these sectors. In aerospace, even small technical changes may require extensive testing and regulatory approval. To an examiner, a modification might appear minor. In practice, it may represent years of regulatory effort.
“Sometimes you have to explain that what looks like a tiny tweak actually overturns decades of established practice,” she notes.
Public policy can also shape innovation trends. During the COVID-19 pandemic, she saw a surge in filings around sanitation technologies. Regulation and global events can rapidly shift where companies focus their research and IP investment.
Balancing technical precision with commercial reality
One of the more nuanced aspects of Katie’s role is balancing technical correctness with commercial priorities.
She recalls a recent case where she believed an examiner’s objection was wrong. From a legal perspective, she could have pushed back strongly. However, the product in question was not commercially critical to the client.
“In the end, an ‘okay’ solution that was quicker and cheaper made more sense,” she explains.
Understanding a client’s goals is therefore central. Some inventions are flagship products, deserving significant investment in prosecution. Others may warrant a lighter approach. Relationship building enables those open conversations about cost, value and strategy.
This commercial focus also informs Barker Brettell’s broader IP consultancy work. Katie has been involved in helping businesses identify what IP they own, what remains unprotected and how their portfolio aligns with their commercial objectives.
“It always comes back to why you’re spending money,” she says. “If it’s not supporting the business goals, then something needs to change.”
Confidence, clarity and client trust
Katie believes that what differentiates a strong patent attorney from a merely competent one is not just technical skill.
“It’s about understanding what the client actually needs,” she says. “Not just doing the job well, but helping them move forward.”
Since she first started as a trainee, she has consciously worked on developing greater confidence in her communication. Rather than presenting the legal options tentatively, she focuses on presenting clear, reasoned recommendations that take into account the business context.
“Clients are paying you to be a consultant,” she reflects. “They want to know what the best option is.”
She also values positivity in communication. A small shift in language, such as saying “thank you for bearing with me” rather than “sorry for the delay”, can change the tone of a relationship and build trust.
AI, innovation and emerging risks
Looking ahead, Katie is closely watching developments in battery recycling and regeneration technologies. For her, this less visible side of sustainability is vital, given the materials involved and the environmental stakes.
Artificial intelligence is another area drawing attention, though with caution.
She sees AI as a powerful tool which has potential for saving time, but also a bad habit of “hallucinating” to fill gaps and sometimes generating outputs that are actively misleading. However, she encounters clients who treat it as an authoritative consultant.
“There’s a risk people don’t understand its limitations,” she says.
She has seen invention disclosures drafted by clients with the help of generative AI that included technical-sounding but meaningless or inappropriate content, adding unnecessary complexity to the review process and increasing costs for the client. There are also confidentiality concerns where inventors input sensitive details into open systems. Because many AI models use submitted information as training data, confidential inventions could potentially enter the public domain before a patent application is filed.
For Katie, the key is informed and careful use. Technology can support the profession, but it does not replace critical thinking.
Outside the office
Away from patent drafting and examiner correspondence, Katie is an avid reader, particularly of fantasy and science fiction.
She has also taken up the harp. Not a full-sized orchestral instrument, but a smaller lap harp that offers a different kind of focus.
“It requires a completely different mindset,” she says. “And it’s quite kind as an adult learner – it is hard to make a bad sound with a harp!”
Music and reading provide a creative counterbalance to the precision of technical legal work.
Looking forward
Reflecting on her career so far, Katie highlights the importance of confidence, curiosity and collaboration. A strong scientific grounding matters, but so does the ability to adapt to different clients and commercial contexts.
As innovation accelerates in areas such as clean energy, advanced transport and AI, she sees the patent attorney’s role as both protector and translator. Someone who can bridge technical detail, regulatory complexity and business reality.
For Katie, the value lies not just in securing rights, but in helping innovators navigate the path from idea to impact.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Matt Maitland is a UK and European patent attorney and US patent agent based just outside Boston. With experience in private practice and as in-house IP counsel at a US start-up, he brings a cross-border perspective to patent drafting, prosecution and international filing strategy.
Quick Profile
Name:Matt Maitland Role: UK & European Patent Attorney; US Patent Agent Organisation: Independent / formerly in private practice and in-house counsel Location: Greater Boston, USA Areas of expertise: Cross-border patent strategy, US and European prosecution, drafting, international filing strategy
From London to Boston
Matt began his career in private practice in London, later moving to the United States for family reasons. That move proved professionally transformative. Alongside qualifying as a US patent agent, he worked closely with both US and European practitioners, often acting as a bridge between the two systems.
Early in his career, he was fortunate to work with a UK-based technology client that filed widely across the world. Seeing the same inventions prosecuted in Europe, the US, China, Japan, India and Korea provided a powerful education.
“You learn a huge amount by watching how different offices treat the same application,” he explains. “Something that is not an issue in Europe might become a major hurdle in Japan or the US.”
That comparative experience shaped his understanding of how examiners operate, how prior art travels between jurisdictions, and how strategy in one country can affect another.
Understanding the Differences That Matter
For Matt, one of the most striking contrasts between systems lies in the treatment of added matter.
“The difference in approach between Europe and the US is enormous,” he says. In Europe, the ability to amend is tightly constrained. Understanding what support exists in the original filing is critical, and missteps can be fatal.
By contrast, US practice allows greater latitude in making amendments. That flexibility can help address unforeseen issues, but it does not remove the need for strong drafting from the outset.
He also highlights the US approach to obviousness. US examiners frequently combine multiple documents, sometimes from different technical fields, to support an obviousness rejection. To European practitioners, this can seem excessive, even perverse. Yet within the US legal framework, it is often entirely permissible.
Being dual-qualified allows Matt to explain these differences in practical terms. “Sometimes it’s just translating concepts,” he says. “A US colleague might be talking about enablement, while a European colleague might be talking about sufficiency, without them realizing that they are both talking about essentially the same issue”. The terminology differs, but the broad principles are the same.”
Getting It Right the First Time
When asked what absolutely needs to be right at filing, Matt is clear: the claims.
“In Europe, you can’t really fix poorly-drafted claims later,” he says. Moreover, because the claims typically act as a “blueprint” for the description, errors in the logic, terminology, and breadth of the claims tend to be replicated within the description. Consequently, finding support for curative amendments can be difficult — even under the more lenient approach applied in the US.
Where the independent claims have been drafted too broadly, the description and dependent claims will often lack sufficient technical detail to support amendments that would distinguish over the prior art.A good pre-filing search is therefore invaluable. If prior art can be found in an hour, an examiner will find it too. That knowledge helps calibrate the initial scope of the independent claim, and ensures that the dependent claims provide meaningful fallback positions.
Matt also advocates including multiple independent claims of differing scope, even in European filings. While not always common practice, he believes this approach introduces useful linguistic diversity. It forces the drafter to consider the invention from different angles and increases the chance of having suitable language available if clarity objections arise later.
Drafting as a Sales Pitch
One of Matt’s most distinctive analogies is that a patent application should function as a sales pitch.
“You’re persuading someone that this invention solves a real technical problem,” he explains. That approach is effective within the European problem-solution framework and, in the US, can resonate in litigation before a jury.
However, the scope of the “sales pitch” must match the scope of the claims. For example, if the claims cover vehicles in general, the description should not focus exclusively on motorcycles. Mismatches can cause claim interpretation issues in the US and essential element objections in Europe.
He also likens drafting to telling a joke. Timing matters. “You don’t want to give away the punchline too early,” he says. Revealing too much too soon can undermine both inventive step arguments in Europe and obviousness arguments in the US.
Choosing the Right Territories
In his recent in-house role at a start-up, Matt had to design an international filing strategy from scratch. That meant making hard choices about where to invest.
The starting point, he believes, is data. Market size statistics are often freely available and can quickly reveal which territories deliver meaningful commercial opportunity. In many cases, four or five jurisdictions may cover the majority of the global market.
Industry characteristics also matter. In highly regulated sectors, such as medical devices or autonomous vehicles, regulatory barriers can limit where competitors are likely to launch. In some cases, protection in a small number of key markets may provide sufficient leverage.
Filing in the wrong territory rarely causes immediate disaster. Failing to protect the right subject matter, however, can. If a core concept is not properly claimed at the outset, it may be impossible to recover later. For a start-up built around a small number of key technologies, that risk can be existential.
Budgets, Quality and the Role of AI
With increasing pressure on IP budgets, Matt warns against cutting corners on drafting.
“It’s a false economy,” he says. He would rather reduce the number of territories than compromise the quality of the application itself. Poor drafting can create problems that cannot be fixed.
He sees artificial intelligence as part of the solution. Law firms may be cautious, but economic pressure is driving adoption. Used responsibly, AI tools can help practitioners draft more efficiently, rephrase concepts, and identify potential clarity issues.
Ultimately, though, expertise remains central. “If you think an expert is expensive, try employing a layman,” he notes. The cost of fixing mistakes later (where that is even possible) can far exceed the upfront investment in getting it right.
Outside the Office
Away from patent practice, Matt prioritises fitness. Having played rugby for many years, he now focuses on weight training and running, weather permitting. Winters near Boston can be severe, with heavy snowfall disrupting school runs and outdoor plans.
He is also a keen cook and baker. He makes all the meals at home and has developed a particular enthusiasm for homemade pizza and bread. British-style wholemeal and granary loaves remain firm favourites, even if sourcing the right flour in the US requires some creativity.
Cooking, he says, provides a welcome contrast to the analytical demands of patent work. It is practical, creative and immediately rewarding.
Looking Ahead
For innovators filing their first international patent application, Matt offers two pieces of advice: choose the right adviser and invest in quality.
Interview potential counsel. Make sure they understand your technology and that you work well together. For early-stage companies, a single well-drafted application can shape the future of the business.
“Getting this right could be the difference between success and failure,” he says. “And it’s very hard to fix later.”
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Sweetinburgh is a dual-qualified patent and trade mark attorney and co-founder of Sweetinburgh & Windsor. Based in Crawley, he works closely with UK businesses to provide commercially focused IP advice. His perspective reflects both long-standing technical expertise and the realities of running an independent IP firm.
Quick profile
Name:Mark Sweetinburgh Role: Partner, Patent and Trade Mark Attorney Firm:Sweetinburgh & Windsor Location: Crawley, West Sussex, UK Areas of expertise: Patents, trade marks, registered designs, freedom to operate, commercially focused IP strategy
From biochemistry to intellectual property
Mark’s route into the IP profession was shaped by curiosity rather than a fixed career plan. After studying biochemistry at the University of Bath, he knew research was not for him long term. What appealed instead was understanding how things work and applying that knowledge in a practical way.
An advert in New Scientist introduced him to the patent profession, without the language requirements he had assumed were mandatory. The role offered variety, exposure to cutting-edge technology, and a legal dimension that appealed. He entered the profession in 2001 and trained in London before deciding that commuting and city life were not where he wanted to stay.
Shaping a commercially focused approach
Mark’s early years were spent in medium-sized firms with strong client contact. Working closely with universities and SMEs helped shape a practical, commercially minded outlook that still defines his work today.
Although trained as a biochemist, his practice quickly broadened. Mechanical inventions, trade marks and infringement matters became part of his everyday work. That breadth, he feels, benefits many of the businesses he works with, particularly those looking for joined-up advice across patents, trade marks and designs alongside their wider commercial strategy.
A consistent question has guided his career: what is the point of filing a patent? Keeping that commercial focus has influenced both the advice he gives and the type of firm he wanted to build.
Founding an independent firm
The idea of running his own firm appealed early on and Mark founded
Sweetinburgh & Windsor in 2011 with Louise Windsor. With a growing team they have expanded their technical expertise whilst keeping a focus on what is important to clients and work closely with clients who value a hands-on, almost in-house style of support.
Wearing multiple hats
Day to day, Mark balances technical work with the realities of running a small business. Client work remains central, but his role also involves marketing, training, managing the team and thinking strategically about growth.
He enjoys the variety. Working with clients on grant funding, freedom to operate and IP strategy keeps the role interesting and connected to how businesses actually operate.
Training is another important strand. Mark regularly works with inventors to help them recognise patentable ideas and understand how IP fits into their wider commercial plans. He also delivers talks to students and schools, helping demystify the profession and highlight it as a career option.
How the profession has changed
One of the biggest shifts Mark has seen is the changing structure of the profession itself. When he started, most firms were London-based and relatively large. Regional and small independent firms were far less common.
That has changed significantly, particularly over the past decade. Remote working and consultancy models have opened up more choice, both for clients and for IP professionals. Mark sees this as a positive development. Businesses can now choose advisers that better match their size, sector and way of working.
The role of the patent attorney has also evolved. It is no longer about reading and writing letters in isolation. Client contact, commercial awareness and strategic thinking are now central to the job.
Leading and supporting others
Mark describes his leadership style as leading by example. Experience has shaped his approach, but the core aim has stayed the same: creating an environment where people are supported and able to shape their roles around their interests.
Flexibility is key. In a smaller firm, roles can evolve, and that adaptability benefits both staff and clients. Mark sees this as one of the strengths of independent practice.
Outside the office
Away from work, Mark values time that helps him switch off. He enjoys spending time with family, walking, reading and DIY. Fixing and building things has been a long-standing interest, one that mirrors his professional curiosity.
Sport also plays a role. He plays football weekly when he can, enjoys golf, and likes watching a wide range of sports. Switching off work phones and creating clear boundaries is important, particularly in a world of hybrid working.
Reflections and lessons learned
Looking back, one lesson stands out. Peaks and troughs are part of professional life, especially when running a firm. Learning not to panic during quiet periods, and not to struggle in silence during busy ones, has been important.
Asking for help, outsourcing when needed, and being open about workload are lessons Mark wishes he had embraced earlier. They remain relevant at every stage of a career.
Upcoming events
Mark is planning to attend CITMA in London in March and INTA in London in May. If you’re attending either event and would like to connect, he’s always happy to hear from fellow IP professionals.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nonny Jones is a UK and European patent attorney and co-founder of Alembia Intellectual Property. With a background in chemistry and extensive experience in the pharmaceutical sector, he brings a practical, commercially aware approach shaped by years spent on the in-house side of the table.
Quick profile
Name:Nonny Jones Role: Patent Attorney, Co-owner and Co-founder Firm:Alembia Intellectual Property Location: United Kingdom Areas of expertise: Chemistry, life sciences, pharmaceuticals, patent drafting and prosecution, portfolio strategy, due diligence, licensing and litigation support
From chemistry to patent law
Nonny’s route into patent law was far from pre-planned. He trained as an organic chemist, completing a PhD and spending several years in academia before achieving a long-held ambition: becoming a medicinal chemist hunting new drugs. It was during this time, working within a large pharmaceutical company, that he first encountered patents at close quarters.
Rather than sparking immediate fascination, those early encounters were tinged with apprehension. Patents, he recalls, were both critical and intimidating. They underpinned everything the wider business was doing, yet felt complex and high-stakes. Over time however, that exposure, combined with conversations with friends who had moved into patent law, planted a seed.
A major turning point came when the research site where Nonny worked unfortunately closed. While challenging, redundancy opened up an unexpected opportunity: an trainee patent attorney role within the same organisation. The move proved formative.
Training inside a company meant going in at the deep end, with huge responsibility from day one. While initially intimidating, being embedded in project teams, addressing intertwined scientific, legal and commercial issues, and seeing how IP decisions played out across the full lifecycle of a product provided a unique, commercially-focussed grounding that has informed Nonny’s approach to patent work ever since.
“It was a privileged position,” he reflects. “As an in-house patent attorney, you experience everything, from early research through to commercial strategy. You see first-hand the impact of IP-related decisions and events on development, which teaches how to spot and mitigate issues early.”
Shaping a career through challenge and risk
As his career progressed, Nonny found himself repeatedly stepping into situations that felt uncomfortable at the time, but ultimately shaped how he works today. One such moment was taking on responsibility for coordinating complex litigation on a major pharmaceutical product while still relatively junior.
The experience was demanding, but rewarding. It required judgement, confidence and the ability to make decisions with imperfect information, often under extreme time pressure – all key patent attorney skills which were developed and tested in courts across Europe.
That willingness to take calculated risks eventually led to Nonny leaving industry for private practice and co-founding Alembia Intellectual Property with his business partner, Lucy. What began as a daunting idea soon felt like a logical next step.
“It wasn’t about trying to disrupt the profession,” he says. “It was more about asking whether we could build something successful that reflected how we liked to work.”
Eight years later, Alembia Intellectual Property is still growing, shaped by those early decisions and a shared set of values. The practice has even been externally recognised: “one unexpected milestone we’re very proud of is being listed since 2020 in the IAM patent 1000 alongside many other great UK and European patent firms – a huge achievement for a small boutique like ours, and particularly pleasing because it’s based on direct client feedback”.
A varied role with a familiar focus
Today, Nonny’s role combines client work with running a small business. While company management and business development are part of the picture, he spends most of his time doing what he enjoys most: working closely with clients on a wide range of IP issues.
The work spans patent drafting, strategic advice, due diligence, licensing and agreement work as well as occasional litigation support. Moving from an in-house role to private practice has increased the variety of subject matter Nonny handles, and it now extends not only across life sciences but into engineering and materials technology. It has also brought exposure to client companies of different sizes, at different stages, with very different priorities.
What hasn’t changed is the mindset. Nonny remains focused on understanding what clients are trying to achieve and tailoring IP advice accordingly, rather than treating patents as an end in themselves. In this respect, his industrial background provides a particular advantage: “having worked on in- and out-licensing for one of the world’s largest pharma companies, Lucy and I know first-hand what investors are looking for in an IP portfolio. It’s great to be able to apply that knowledge to help current clients secure funding and reach their own goals.”
Chemistry at the centre
Chemistry continues to underpin much of Nonny’s practice. He sees it as a central discipline, connecting physics on one side and biology on the other, which makes it possible for chemically-trained patent attorneys to work across multiple fields.
His background as a medicinal chemist also makes it easier to move seamlessly between small molecule chemical, biological, and pharmaceutical development inventions, a significant advantage when assisting modern clients who often use multi-modal approaches to drug discovery.
Making “pseudo in-house” practical
Alembia often describes its approach as “pseudo in-house”, a term Nonny is keen to ground in reality rather than rhetoric. For him, it comes down to accessibility.
Small and growing companies often hesitate to speak to lawyers early, particularly when budgets are tight. That hesitation can lead to avoidable problems later. Alembia’s aim is to lower that barrier by encouraging informal conversations and focusing billing on substantive work, rather than ringing up the till for every interaction.
The goal is not to replicate an in-house attorney exactly, but to create a proactive, informal environment where clients feel able to ask questions early and often.
“I’d rather spend ten minutes on the phone helping someone think something through before it becomes an issue than hours to try and fix a problem after the fact,” Nonny explains.
Balancing detail with commercial reality
For Nonny, good patent advice starts with outcomes. While technical detail and legal nuance are essential, they only matter if they serve a client’s broader goals.
He is conscious of the temptation to over-focus on the intricacies of patent law, particularly when speaking to non-specialists. Instead, he prioritises clarity, helping clients understand how IP can help clients achieve their goals, and only getting into the technical weeds when it is important to show why a particular strategy makes sense.
Navigating change in the IP landscape
Asked about recent changes in the profession, Nonny points to artificial intelligence as both an opportunity and a challenge.
Used carefully, AI can be a powerful tool for summarising information and checking thinking. Used uncritically, it carries real risks.
Machine-learning hallucinations, confidentiality concerns and over-reliance are all issues he believes the profession must manage carefully. While optimistic about AI’s long-term potential, he emphasises the continued need for judgement, diligence and accountability.
“AI users don’t just need answers,” he says. “They need confidence in those answers.”
For now, Nonny sees AI as a potentially transformative resource to be handled carefully, not delegated to blindly.
Values that guide the work
Across a varied career, one value has remained central for Nonny: taking pride in his work.
Patents are often stressful for clients, high-stakes by nature, and slow to deliver results. Helping clients navigate that process, make informed decisions, and move forward with confidence is where he finds the most satisfaction. Whether the task is large or small, the aim is always the same: to make something difficult feel more manageable, and enable clients to focus on the day-to-day business of getting their innovations to market.
Advice for those considering IP
For scientists thinking about patent law, Nonny offers an honest assessment. The career can be intellectually stimulating and rewarding, combining science, law and commercial thinking in a way few roles do.
At the same time, it carries pressure and responsibility. Deadlines are tight, decisions matter, and the work demands care.
His advice is to speak to people in the profession, seek exposure where possible, and understand what the role really involves before committing.
“It’s not for everyone,” he says. “But for the right person, it can be incredibly satisfying.”
Life beyond IP
Outside work, Nonny’s life centres on family. With a young son (and cat!) and the demands of running a business, switching off is less about hobbies and more about spending quality time together.
He also retains a strong connection to Anglesey, where he grew up. A coastal walk from Bull Bay to Porth Wen remains a favourite, offering rugged scenery, wildlife and a sense of perspective when he gets the chance to return.
Looking forward
Reflecting on his career so far, Nonny takes pride in key career milestones that include high pressure licensing deals, litigation wins and the formation of Alembia IP, but also his everyday work. While the big ticket results often get the most attention, he still finds few things as satisfying as successfully arguing against a complex patent office objection, or informing a client of a patent grant.
For him, success lies in steady progress, thoughtful, accessible advice and long-term relationships built on trust.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Jolly is a partner and patent and design attorney at Wilson Gunn, based in Manchester. With a practice spanning patents, registered designs and enforcement work, he brings a practical, people-focused approach to advising clients across automotive, medical devices and fast-moving consumer goods.
Quick profile
Name:Mark Jolly Role: Partner, Patent and Design Attorney Firm:Wilson Gunn Location: Manchester, UK Areas of expertise: Patents, registered designs, IP enforcement, strategic IP advice
Finding a route into IP
Mark’s path into intellectual property was more deliberate than many. At school, he chose a degree that combined science with patent law, allowing him to pursue both a technical subject he enjoyed and an early interest in legal work. A sandwich year spent with a firm of patent attorneys during his studies confirmed that the profession was the right fit.
That early exposure meant Mark entered the profession with clarity about what he wanted to do. He spent around a decade at a London firm before making the move to Manchester and joining Wilson Gunn, where he has now been for over ten years.
A role shaped by people and opportunity
Today, Mark’s role as a partner combines advisory work, supervision and strategic thinking. While he is still closely involved in client matters, much of his time is spent discussing approach, reviewing work prepared by colleagues, and helping shape broader portfolio strategies.
He reflects that this is a natural shift many patent attorneys experience over time. Early career work after qualification can be solitary and document-heavy, while senior roles tend to involve far more conversation, collaboration and judgement. For Mark, that evolution has been a positive one.
Building a design-focused practice
A notable feature of Mark’s work is the volume of registered design and enforcement matters he handles. He traces this specialism back largely to chance and curiosity. Early in his career, he took an interest in design law at a time when European registered designs were brand new, and that willingness to “put his hand up” led to more work in the area.
Design work, he explains, offers a different rhythm to patents. It can be more visual, more immediate, and often allows for quicker initial views. That contrast, along with the creative thinking involved in defining what really matters in a design and working out how to protect that across the quite disparate systems of international design protection, is something he continues to enjoy.
Enforcement followed a similar path. At Wilson Gunn, there is a greater appetite for handling contentious work in-house, at least in its early stages. Over time, this has built confidence and experience, making enforcement a more routine and less intimidating part of his practice.
Working with clients who value IP
Mark works with clients across automotive, medical devices and fast-moving consumer goods, each bringing different rewards. Automotive work reflects a lifelong personal interest, while FMCG clients offer the satisfaction of working on products that are tangible, familiar and visible in the market.
He particularly values working with businesses where intellectual property is central to commercial success. In those cases, IP is not an afterthought but an integral part of product development, with advisers playing a role in shaping innovation as well as protecting it.
Across all sectors, Mark emphasises the importance of relationships. Enjoyment of the work often comes down to the people involved, both clients and colleagues, and he considers himself fortunate to work with teams that collaborate well and share common goals.
Rigour first, then commercial reality
When advising clients, Mark does not see legal and commercial considerations as competing forces. In his view, understanding the legal position is a necessary first step. Only once that groundwork is done can realistic commercial options be explored.
This approach is particularly important in enforcement matters, where time, cost and outcomes rarely align perfectly with principle. Helping clients develop realistic expectations is, he says, a key part of the advisor’s role.
A changing enforcement landscape
One of the biggest challenges Mark sees today is the shift of enforcement activity away from courts and towards online platforms. Takedown procedures on large e-commerce sites can be fast and effective, but also inconsistent, with the likes of Amazon sometimes acting on design rights that are clearly invalid.
This creates uncertainty for both rights holders and legitimate businesses who are accused of infringement. Mark has been closely involved in discussions and official consultations around these issues, drawing on his day-to-day experience to inform proposed solutions and contributing to CIPA’s submissions.
Life beyond IP
Outside work, Mark keeps busy. He spends much of his time with his young children, fitting his own interests around their activities. He enjoys backgammon, squash, cricket and skiing. And, finds that being active—particularly in the mountains—is one of the best ways to switch off.
Advice shaped by experience
For those considering a career in IP, Mark’s message is simple. It is a rewarding profession with room to shape a career around individual strengths. He encourages people to get involved, ask questions, and volunteer for work that interests them.
Just as importantly, he notes that enjoyment of the profession often depends on environment. A difficult experience in one role does not mean the career itself is wrong. Finding the right people to work with can make all the difference.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Simon Kremer is a Partner and European and UK Patent Attorney at Mewburn Ellis, specialising in life sciences. With nearly three decades at the firm, he brings a deeply practical perspective shaped by experience across patents, oppositions, appeals and long-standing client relationships.
Quick profile
Name:Simon Kremer Role: Partner, European & UK Patent Attorney Firm:Mewburn Ellis LLP Location: London, UK Areas of expertise: Life sciences patents, oppositions and appeals at the European Patent Office, synthetic and engineering biology, therapeutics, plant biotechnology, due diligence
Finding a route into IP
Simon’s route into intellectual property was not a planned one. After completing a PhD in biochemistry at the University of Bristol and spending time working at the laboratory bench, he realised that an academic career was not the right long-term fit. A visit to the university careers service in the early 1990s introduced him—almost by chance—to the patent attorney profession.
What appealed was the combination of science and law, and the opportunity to continue engaging deeply with new technologies without remaining in academia. That balance has remained central to his career ever since.
A broad foundation in government IP
Before joining private practice, Simon began his IP career at the UK Ministry of Defence’s Intellectual Property Rights department. The role provided unusually broad exposure, covering far more than patents alone. His work ranged from contracts and procurement to international agreements, crown use provisions and advising other government departments that lacked their own IP expertise.
That experience gave him an early appreciation of how IP operates “at the coalface”, and of the consequences when it is handled poorly. Seeing how intellectual property decisions could affect everything from basic procurement to major defence projects helped shape his practical, commercially grounded approach.
Milestones rather than turning points
Looking back over almost 30 years at Mewburn Ellis, Simon does not frame his career in terms of dramatic turning points. Instead, he sees it as a series of professional milestones: conducting his first EPO hearings, leading Board of Appeal cases, meeting long-standing clients in person after years of correspondence, and guiding clients through major due diligence exercises.
Alongside these were internal milestones—joining the partnership, contributing to the firm’s growth, and training successive generations of patent attorneys. Over time, both Simon’s role and the firm itself evolved significantly, with Mewburn Ellis growing from a small partnership into a much larger organisation.
Balancing multiple responsibilities
Today, Simon’s role spans client work, mentoring, training, management responsibilities and business development. While the scope of the role has broadened over time, he remains closely involved in day-to-day client matters and values staying connected to the practical work.
His technical focus continues to be driven largely by clients. Areas such as synthetic and engineering biology, plant-related technologies and therapeutics feature prominently, reflecting both long-standing expertise and emerging technological importance.
Translating complexity into value
A recurring theme in Simon’s approach is experience—particularly the experience of seeing patents through their full lifecycle. Having drafted applications that have later been challenged and then exploited, he has developed a strong sense of how early drafting decisions can shape outcomes decades later.
This perspective allows him to anticipate what clients may need at different stages, even when they cannot articulate it themselves. For Simon, a key part of the patent attorney’s role is understanding not just the invention, but the purpose the IP needs to serve over time, while balancing commercial realities such as funding and cost.
The reality of oppositions and appeals
Oppositions and appeals before the European Patent Office form a significant part of Simon’s practice. He is candid about the demands of this work, describing the preparation phase as intense and emotionally draining. The challenge lies in mastering every detail and ensuring there are no surprises on the day.
The reward comes from presenting a case clearly and confidently, knowing that every argument has been tested in advance. While outcomes cannot always be controlled, Simon values ensuring that clients are fully prepared for both the process and the result.
Adapting to different clients
Simon works with a wide range of clients, from individual inventors and universities to multinational companies. Adapting his approach comes down, again, to experience. Different clients require different levels of explanation and guidance. Understanding the journey each client is likely to take helps shape how advice is delivered.
For some, the process is as much educational as it is legal; for others, it is about providing targeted support within an established in-house framework.
Industry pressures and evolving standards
When it comes to broader industry trends, Simon points less to headline topics and more to practical realities. Funding environments have a direct and immediate impact on patent strategy, particularly in the life sciences, where global protection is costly and long-term.
He also notes that as technologies mature and tools become more accessible, the bar for inventiveness continues to rise. Areas such as biotechnology require increasingly creative approaches to meet patentability standards, even as the underlying science becomes more routine.
Learning from the wider profession
Beyond client work, Simon has remained active within the profession through bodies such as CIPA. He values the opportunity to engage with peers outside his own firm in a collaborative rather than adversarial setting.
These interactions provide alternative perspectives and reinforce the social and collegiate nature of the profession. While they may not directly change day-to-day practice, they have helped shape the kind of attorney Simon has become.
Passing on hard-earned lessons
In mentoring younger colleagues, Simon focuses on helping them understand what clients truly value. While clients can assess responsiveness and reliability, they cannot easily judge the quality of a patent application. That responsibility rests firmly with the attorney.
Sharing lessons learned from seeing patents challenged years after drafting is central to his approach to training, helping the next generation appreciate the long-term impact of their decisions.
Life beyond IP
Outside work, Simon is an enthusiastic walker, particularly in the Lake District, where he has been visiting since childhood and has completed all of the Wainwrights. Football also plays a big part in his life, both as a player in five-a-side matches and (with the rest of the family) as a supporter of Sunderland AFC.
These activities provide a welcome counterbalance to the demands of professional life. Even if they sometimes have to be managed carefully alongside ageing knees and ankles.
Looking ahead
What continues to motivate Simon is the constant exposure to new technologies and the depth of long-term client relationships. Whether working with a familiar client or exploring a new disclosure, there is always something new to learn.
For those considering a career in patent law, his advice is to research the profession carefully. Also, join an organisation that is actively engaging with technological change, including the growing role of AI. Adaptability, he believes, will be as important in the future as experience has been in his own career.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nicholas Braddon didn’t set out to become a patent attorney. It was during university, studying Natural Sciences and specialising in materials science and metallurgy, that he first heard of the profession. The mix of science and language appealed — and it still does.
“Words matter,” he says. “In patents, they define your client’s monopoly. That blend of precision and communication drew me in.”
After a short stint analysing steel markets, Nick joined the IP profession and hasn’t looked back. “I’ve been lucky — I genuinely enjoy what I do.”
Now, with over 20 years of experience, he’s a partner at Barker Brettell— a leading UK intellectual property firm known for its client-focused approach.
Specialising in engineering and emerging technologies
Nick is Head of the Energy Sector Group at Barker Brettell. He works closely with clients across engineering and the physical sciences — from startups to international giants.
“I enjoy direct client work,” he explains. “Listening to inventors and translating their ideas into words that protect their business — that’s the challenge.”
His broad technical grounding in materials science and metallurgy gives him an edge when handling complex innovations. But it’s the ability to pick up new concepts quickly that really counts.
Trends in advanced engineering and IP
So, what’s exciting right now?
“Innovation is increasingly driven by user experience and sustainability,” Nick says. “Clients are asking: how can we do this better, cleaner, or smarter?”
He sees the energy transition and tightening regulations as major drivers of change. “We’re seeing huge developments in energy efficiency and digital integration across sectors.”
Technologies like sustainable design and AI-led engineering are clear areas of growth. And Nick believes the IP system is more than capable of supporting that evolution.
“People often say the law can’t keep up. But in my experience, the fundamental frameworks are versatile and generally fit for purpose. It’s about how we apply them.”
Tailoring IP strategy to fit
Nick supports a wide range of clients — from agile startups to global corporations — and their needs differ.
“Larger companies often know their key markets. That can make the patent strategy more straightforward,” he says. “With startups, there’s more uncertainty. So, we focus on flexibility and cost control.”
His advice for R&D teams is simple: you probably have something worth protecting — even if it doesn’t feel groundbreaking.
“If you’ve solved a problem, there’s often something patentable. Many inventors underestimate what’s protectable.”
And his advice doesn’t stop there. “Talk to a patent attorney early. Many firms offer free initial consultations — it’s better than missing your chance.”
The value of good advice
One of Nick’s strengths is in helping clients navigate uncertain or fast-evolving areas. He points to recent high-level cases as ones to watch.
“There’s a case at the Supreme Court that is looking at whether neural networks should be excluded as computer programs. It could shape how AI inventions are treated.”
A recent case in the European Patent Office examined to what extent the description should influence claim interpretation. “It’s technical, but it could affect outcomes in patent prosecution and patent scope across Europe,” he notes.
Opportunities for UK innovators
Nick is optimistic about the opportunities for UK-based engineering firms — if they act decisively.
“The biggest risk is failing to recognise and protect your IP,” he warns. “It’s part of building competitive advantage and attracting investment.”
He believes the UK’s reputation for innovation is strong, but businesses must make IP part of their strategy early on.
Outside the office
When he’s not drafting claims or advising clients, Nick volunteers with his local cricket club — usually behind the scenes organising junior matches, umpiring or scoring. “My playing days are more limited now,” he laughs. “But I still enjoy being involved.”
He’s also a keen walker, with soft spots for North Wales and the Peak District. “I’ve gone up Yr Wyddfa (Snowdon) from nearly every route over the years,” he says. “And Shutlingsloe, near Macclesfield Forest, was a favourite growing up.”
Connect with Nicholas Braddon
You can connect with Nick on LinkedIn to learn more about his work and insights in advanced engineering and IP.
Nick is a Partner at Barker Brettell, a UK-based firm of patent and trade mark attorneys. Barker Brettell specialises in helping businesses protect and grow their intellectual property through expert legal advice, innovation strategy, and global IP support.
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Nathaniel Taylor has built his IP career around solving complex challenges in fast-moving sectors. These include electric vehicles, smart agriculture, and renewable energy systems. As a Director at Keltie and a Chartered and European Patent Attorney, he works closely with clients of all sizes. From high-growth startups to household names, he helps translate engineering ingenuity into strong, strategic IP portfolios.
We spoke to Nathaniel for our Meet the IP Professional series to explore the emerging tech he’s helping protect — and why good IP advice can be the catalyst for growth, agility, and long-term success.
From Engineering Student to IP Strategist
Nathaniel Taylor first encountered intellectual property during an engineering degree project focused on automating parcel-handling systems for Royal Mail. A visiting patent attorney explained how their solutions could be registered and licensed — a lightbulb moment that stuck.
“I realised I was really drawn to the conceptual and problem-solving aspects of engineering, rather than hands-on prototyping and manufacturing,” Nathaniel says. “A traditional engineering career would quickly become detached from any deep technical engagement, while IP offered a way to really stay connected to the core breakthrough technologies.”
That experience laid the foundations for a career focused on guiding innovative technologies through the patent process.
Driving Innovation in the Auto Sector
Nathaniel has worked on the electrification of vehicles at Jaguar Land Rover, which came at a key moment in the industry’s evolution. As the company developed new electric vehicle platforms, he was seconded to their team to harvest inventions and help draft a raft of patent applications directed to motor control systems for off-road performance.
“We were helping protect not just the tech, but the brand identity — preserving what makes JLR distinctive as they transitioned to electric platforms,” he explains.
His work for other automotive clients has included more speculative technologies, such as hydrogen propulsion systems. He helped clients draft patent applications with broad applicability, beyond hydrogen combustion applications, to retain utility even if the commercial interest in the hydrogen applications fell away. In emerging fields like climate tech, where innovation is fast-paced and outcomes are uncertain, he believes IP isn’t just about protection—it’s really about creating options and resilience.
Agri-Tech and the Power of a Strong Patent Portfolio
In the agricultural space, Nathaniel sees IP as a critical asset — particularly for startups navigating acquisition or scale-up. With automation and sensor-driven decision-making transforming farming, many smaller, tech-first firms are attracting interest from legacy players.
“Often, acquisitions are driven not just by talent and know-how, but by the underlying IP that provides a moat against competitive threats. A strong IP portfolio is what gives these companies leverage in negotiations,” Nathaniel says.
His focus is on helping these businesses secure practical protection while also positioning them for future funding and growth.
IP in the Age of Energy Flexibility
Renewable energy is one of the fastest-evolving sectors Nathaniel works in — and staying up to speed is essential. He regularly participates in innovation forums, founder communities, and sector events like London Climate Action Week to understand both technical developments and commercial realities.
One standout trend is the emergence of a diversified energy market that provides a greater variety of financing options for grid ancillary services. There are huge opportunities for companies to innovate and unlock new market opportunities, particularly with AI driving demand for electricity and data processing, Nathaniel expects a surge in IP activity in these areas over the coming years.
“These trends create whole new product categories. And that means opportunities for highly valuable IP.”
Supporting Startups with Practical IP Strategy
Nathaniel works closely with climate tech startups, many of which are navigating early-stage funding challenges and lack deep IP experience. At Keltie, he’s helped build support programmes tailored to these innovators. These include discounted initial services, educational resources, and pro bono partnerships with major law firms.
“We want founders to be empowered, not intimidated. IP isn’t just protection — it’s a growth tool.”
He also notes that the first patent application often serves as a key storytelling tool — something investors will review closely. That’s why clarity, technical accuracy, and commercial alignment all matter when drafting early filings.
Building IP That Can Pivot
Nathaniel believes flexibility is vital — especially for companies working with emerging or speculative technologies. He drafts patent applications with broader applicability, allowing clients to pivot to new sectors or adjacent markets without losing IP coverage.
“Your invention today might not be your business model tomorrow. We try to make sure the IP can evolve with you.”
That approach also helps with long-term licensing and commercial partnerships, where adaptable patent claims can open unexpected opportunities.
Filing with Global Vision
As both a Chartered and European Patent Attorney, Nathaniel brings a wide lens to global IP strategy. The European Patent Office has some of the strictest requirements — particularly around added matter — so he’s well-practised at drafting applications with foresight and jurisdiction-specific nuances.
“We’re always thinking ahead — how will this stand up in the US, UK, or Asia? And how might it need to evolve?”
He also highlights the UK’s 12-month fee-free period as an ideal first filing route for startups looking to make a low-cost but strategic move early on. Meanwhile, understanding key tools like the US grace period helps ensure clients are protected internationally.
What’s Next for IP in Emerging Tech?
Nathaniel sees several areas primed for rapid IP growth over the next 5–10 years:
Grid infrastructure and localised energy supply: IP filings in this space are expected to rise sharply as demand from AI and data centres grows.
Autonomous driving: With telecoms entering the automotive space, expect more IP disputes — but also more licensing and collaboration.
Data-driven agriculture: Large-scale sensor networks and precision farming will drive innovation — and require solid IP foundations.
Each of these trends reflects a broader shift: the convergence of traditional industries with new technologies and new players.
Life Outside the Office
When he’s not drafting claims or reviewing specs, Nathaniel enjoys golf, football, and a surprising new hobby: pottery, inspired by The Great Pottery Throwdown.
“I bought an electric spinning wheel online — slightly questionable wiring, but it’s working so far!”
He also recommends a walk along Bondi Beach in Sydney for stunning views, or a countryside ramble through King’s Langley farmland to the Cart and Horses pub — a personal favourite when visiting his family.
Final Thought: Build IP That Can Pivot With You
Nathaniel’s advice for startups and innovators? Successful IP strategy comes down to clarity, foresight, and agility. This is especially important in emerging sectors where commercial direction can shift rapidly.
“The most successful innovators are the ones prepared to pivot. We help ensure their IP can pivot with them.”
When Lawrence Cullen discusses Supplementary Protection Certificates (SPCs[i]), he does so with the clarity and passion of someone who has spent decades at the heart of the system—and who still finds it intellectually rewarding. After a distinguished career at the UK Intellectual Property Office (UKIPO), where he became one of the UK’s leading experts on SPCs, Lawrence has launched a consultancy to help others navigate the intricacies of life sciences IP.
From Chemistry Labs to IP Policy
Lawrence’s journey into IP began in the lab. Originally from Ireland, he studied industrial chemistry there at the University of Limerick. He then went on to complete a PhD at the University of Sheffield. A research career followed, taking him to UK. France, Germany, and the United States. It was during this time—working on a some patents at the University of Kentucky—that his interest in IP was sparked.
“I read my original proposal to the university for the patent and then saw the final patent application,” he recalls. “They were both describing the same thing but in completely different ways. I found that transformation fascinating.”
After returning to the UK with a young family and looking for a more stable career path, Lawrence applied to the UKIPO—and never looked back.
Building a Reputation in SPCs
Lawrence spent just under three decades at the UKIPO. Initially as a patent examiner, then working in policy and trademarks en route to becoming a Deputy Director and Hearing Officer in patents. His experience spans petrochemicals, cosmetics. pharmaceuticals and biotech, but it’s his specialism in SPCs that has become his hallmark.
“What makes SPCs so challenging is that they sit at the intersection of patent law and regulatory law,” he explains. “They’re not just a patent extension. They’re a sui generis right—unique in legal terms—and require a good understanding of both systems.”
As a Hearing Officer, Lawrence was responsible for reviewing disputed SPC applications. He often found himself deciding issues involving the UK’s approach to SPC case law for the first time. His decisions, nearly all of which were appealed (and subsequently upheld) helped clarify regulatory grey areas and provided vital guidance in a field where every word of the relevant legislation is scrutinised.
“It is not surprising that these decisions were nearly always appealed” he says “given the commercial value of the right being sought. Aa single granted SPC could be worth millions. That’s why nearly every one of the 19 articles in the relevant regulation has been argued over and litigated!”
A New Consultancy for a Complex Landscape
Now, Lawrence is offering his specialist knowledge directly to clients through his new consultancy. His goal? To support life sciences businesses, patent attorneys, and legal teams as they deal with complex SPC and pharmaceutical patent issues.
“If someone comes to me and asks, ‘Can I get an SPC based on this patent and this marketing authorisation?’ I can help them assess the options—perhaps even identify strategies they hadn’t considered.”
His expertise is particularly valuable at critical decision points: choosing the right patent to base an SPC on, assessing post-grant amendment possibilities, and anticipating how a granting authority might interpret a borderline case.
“Most people only apply for one SPC in a given matter, so there’s a lot riding on getting it right,” he adds. “My job is to bring clarity and reduce uncertainty.”
Beyond the Patent Office
Lawrence’s consultancy work is already expanding. He supports clients with early-stage planning, responds to refusals, and even helps those opposing SPCs in competitive scenarios. He’s also involved in academic research as a Visiting Scholar at the University of Sheffield, exploring the foundations and future of the SPC system.
His aim is to ensure that clients not only understand how the system works today but are also prepared for the changes ahead.
“We’re entering a more complex regulatory environment—particularly with medical devices and software becoming integral to treatments. That’s going to create new questions around if and how SPCs apply.”
Still Curious, Still Learning
Despite decades in the field, Lawrence’s enthusiasm remains undimmed.
“Every problem is slightly different. I still enjoy the ambiguity. You’re often working on the balance of probabilities, not certainties. That keeps it fresh.”
That curiosity extends beyond the office. When not immersed in SPC regulations, Lawrence is likely to be out walking stretches of the Wales Coast Path. Or, cheering from the stands at rugby games. A recent trip to Australia for the British & Irish Lions tour being a particular highlight.
“Being there and seeing the games in person was incredible. I’ve played the game, coached it, and still find it endlessly fascinating.”
How Lawrence Can Help
If you’re navigating SPCs—whether preparing an application, managing a refusal, or just trying to understand your strategic options—Lawrence is ready to help. With in-dept knowledge of how decisions are made and why, his consultancy offers a rare depth of insight for those operating in the life sciences, pharmaceutical, and biotech sectors. To get in touch with Lawrence or learn more about his services, connect via LinkedIn
A Supplementary Protection Certificate (SPC) is an intellectual property right that extends the protection of a patented active ingredient in a pharmaceutical or plant protection product. SPCs compensate for the time it takes to obtain regulatory approval before a product can be sold, offering up to five additional years of market exclusivity after a patent expires. Because they sit at the intersection of patent and regulatory law, SPCs are both legally and commercially significant—yet often misunderstood. This article explores their impact and the unique expertise Lawrence Cullen brings to this space.
In the latest instalment of our Meet the IP Professional series, we spoke to Oliver Tidman, an Intellectual Property lawyer with a deep passion for brand protection and founder of Edinburgh-based law firm Tidman Legal. With a client-focused approach and a reputation for making IP law accessible, Oliver shared his journey into the world of trademarks, the challenges facing modern businesses, and why prevention truly is better than cure when it comes to protecting your brand.
A Natural Fit for Innovation and Identity
From early on in his legal career, Oliver was drawn to the intersection of law, innovation, and branding.
“I’ve always had an interest in the creative and commercial aspects of business and entrepreneurship — how ideas become valuable assets,” he explains. “Trademarks stood out because they’re so closely tied to a business’s identity and reputation. Helping people protect what makes their business unique felt like a natural fit.”
This focus on identity and growth led Oliver to establish Tidman Legal in 2017. Before founding his firm, he built experience both in private practice and in-house roles in Edinburgh and London, gaining valuable insights into how different organizations approach IP strategy.
Building a Client-Centred IP Practice
Tidman Legal has carved out a strong niche by offering clear, commercially-minded advice without unnecessary complexity. Whether supporting a startup registering its first trademark or guiding a business expanding overseas, Oliver and his team focus on aligning IP protection with long-term growth goals.
“We don’t just file trademarks—we help clients build IP strategies across trademarks, patents, designs and copyright. Everything is tailored to help move the business forward.”
Common Pitfalls and the Power of Early Action
When asked about the most frequent mistakes he sees among startups and SMEs, Oliver doesn’t hesitate:
“The biggest one? Launching a brand without properly checking if the name is available. Too often, businesses invest in branding, websites, and marketing—only to face opposition or be forced into a costly rebrand.”
To help businesses avoid this, Tidman Legal offers a free downloadable guide: “5 Pitfalls of Failing to Register a Trade Mark”5 Branding Pitfalls Guide.
He also stresses the importance of thinking globally from day one, especially for online businesses.
Navigating Disputes and Strategic Enforcement
Trademark disputes, Oliver says, require the foresight of a chess game.
“It’s not just about reacting to a move — it’s about anticipating the other side’s strategy and knowing when to push forward or negotiate.”
He recalls one case where a startup faced opposition from a multinational company. Through smart strategy and evidence gathering, they not only protected the application but secured a coexistence agreement. The win was not just in registration, it was in protecting future international growth.
IP in a Digital World
With brands increasingly operating across borders and platforms, enforcement is becoming more complex.
“Some countries allow swift enforcement, others are more drawn out. I’d like to see more action around bad faith filings — something similar to the process for the Uniform Domain Name Dispute Resolution Policy (UDRP), which is fast and cost-effective.”
AI and digital tools are also playing an increasing role in monitoring and clearance.
“We use AI-powered tools to monitor trade mark applications and alert clients to potential issues. But there’s still a vital role for human insight and strategic advice.”
Educating and Empowering Clients
Oliver is a strong advocate for IP education—especially for startups and small businesses.
“Often, clients don’t come to us until there’s already a dispute. In my experience, many of these clients don’t fully understand the value of their IP until there is already a dispute or infringement. By that point, they’re on the back foot having to deal with brand damage or even having to rebrand entirely. That’s why I strongly believe that prevention is always better than cure.”
Tidman Legal supports this through blog posts, webinars, and events to raise awareness and simplify complex IP topics.
Looking Ahead: Opportunities and Challenges
What’s next for trademarks?
“AI is accelerating brand creation. But with that speed comes risk — deepfakes, voice cloning, and auto-generated infringing content. It’s a challenging area that may need new legislation to keep pace.”
Oliver also highlights the need for better funding access for early-stage innovators.
“There is support out there, but the hurdles are often high. I’d like to see more funding aimed at startups, which often have limited resources, so they can access professional IP advice early on.”
Personal Reflections
What part of your work do you find most rewarding?
“Helping someone go from an idea sketched on a napkin to a protected brand on shelves or screens is incredibly satisfying. IP is intangible but its impact is very real – when a client sees their brand protected and they can grow with confidence, that’s the real payoff.”
What advice would you give to aspiring IP professionals who are particularly interested in working with trademarks?
“Start by developing commercial awareness as much as legal expertise. Brands live in the real world – they evolve, pivot and rebrand. Also, keep an eye on tech, it’s changing the IP landscape faster than legislation can.”
Beyond the Office
When he’s not helping clients protect their brands, you’ll often find Oliver on the squash court competing in the East of Scotland leagues. A recent highlight? A match against a former world No. 1.
“I only managed to get one point off him but it was a surreal experience!”
Oliver enjoys playing saxophone in his spare time and is also a keen hiker and recommends the Pentland Hills just outside Edinburgh:
“You get an incredible view across the city over to Fife.”
“Playing sax has a lot in common with IP law. In both worlds, timing is everything – whether you’re playing the right rhythm or filing a trademark before someone else does!”
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