Daniel March is a Chartered Trade Mark Attorney and consultant at Two IP. Having worked across private practice, major law firms and global brand portfolios, he brings a practical and client-focused approach to trade mark protection, helping businesses understand the value of their brands and navigate an increasingly complex intellectual property landscape.
Quick Profile
Name:Daniel March Role: Consultant and Chartered Trade Mark Attorney Firm / Organisation:Two IP Location: London, UK Areas of expertise: Trade marks, brand protection, trade mark strategy, portfolio management, client advisory work
A profession few people plan for
Daniel is the first to admit that few people grow up wanting to become a trade mark attorney.
“Most people haven’t even heard of a trade mark attorney,” he says. Like many in the profession, his route into IP was not planned from the outset. While studying law at university, he took an intellectual property module that introduced him to trade marks, patents, copyright and design rights.
The subject sparked an interest that eventually led him away from a traditional legal career path and into the world of trade marks.
What appealed most was the connection to innovation, technology and the products people encounter every day. Rather than focusing solely on legal process, Daniel was drawn to a profession that sits close to product development, branding and commercial decision-making.
Seeing brands come to life
Throughout his career, Daniel has worked with a wide variety of clients, from multinational technology companies to household consumer brands.
Among the organisations he has supported are Nokia, Huawei and Unilever. These experiences gave him a front-row seat to the evolution of technology and the importance of brand protection in highly competitive markets.
Working with mobile phone manufacturers allowed him to witness rapid innovation first-hand. Devices that were once primarily used for making calls have evolved into powerful all-in-one communication and computing platforms, creating increasingly complex trade mark considerations.
His work with Unilever provided a different perspective. Supporting brands such as Hellmann’s, Dove, Lynx, Persil, Domestos and Vaseline offered insight into the extensive work involved in bringing products to market.
One of the aspects Daniel enjoys most is seeing a project progress from an early concept to a product on supermarket shelves or featured in national advertising campaigns.
“There’s a lot of background work that goes into it,” he explains. “When you see the finished product, you know you were involved in helping it get there.”
The importance of understanding clients
A recurring theme throughout Daniel’s career has been the importance of tailoring advice to the client.
One of the most valuable lessons he learned early on was that clients are not simply looking for a list of options. They want guidance.
Rather than presenting every possible route equally, he believes the role of an attorney is to understand the client’s objectives and recommend the most appropriate course of action.
That means adapting communication styles depending on the audience. An in-house counsel may require detailed legal analysis, while a business owner may simply need a clear answer about whether a proposed brand can move forward.
Daniel believes effective advice should be straightforward and accessible.
“You don’t have to use legal language to show expertise,” he says. “The best advice is often the simplest and easiest to understand.”
A new chapter at Two IP
After many years in traditional private practice and large law firms, Daniel recently joined Two IP as a consultant.
The move represented a significant career change. Shifting from an established role to a consultancy environment brought both excitement and uncertainty.
“It’s very daunting,” he says. “The buck stops with you.”
What attracted him to Two IP was the opportunity to build stronger client relationships while enjoying greater flexibility and autonomy.
He values the supportive culture he has found within the firm and appreciates the ability to focus on client service without some of the distractions that can come with larger organisations.
For Daniel, one of the biggest attractions is the ability to focus on client service. The consultancy model allows him to build relationships in his own way, work more flexibly and spend more time on the aspects of the profession he finds most rewarding.
Brands are much more than registrations
One of Daniel’s strongest messages for businesses is that trade marks should not be viewed simply as registrations.
Instead, they should be treated as valuable commercial assets.
A trade mark helps consumers identify the products and services they trust. Over time, that recognition creates loyalty, reputation and commercial value.
“The registration itself may cost a few hundred pounds,” he explains, “but the value of the brand can be enormous.”
For that reason, he encourages businesses to think strategically about brand protection from the outset. That includes conducting proper clearance searches, understanding future growth plans and developing an enforcement strategy to protect rights once they are established.
As online commerce continues to expand globally, these considerations have become increasingly important.
Daniel has also observed how technological developments are changing the profession. While artificial intelligence and automation can speed up tasks such as searching and reporting, he believes human expertise remains essential.
“AI is a tool,” he says. “It can help you work more efficiently, but clients still need advice, judgement and experience.”
Learning from others and paying it forward
Throughout his career, Daniel has benefited from the guidance of mentors and colleagues who helped shape his approach.
One experience that left a lasting impression involved a senior barrister who helped him prepare for professional examinations. When Daniel enquired about payment for the support, the barrister declined.
Instead, he asked for one thing: help the next generation.
That lesson has stayed with Daniel throughout his career and continues to influence the way he works with trainees and junior colleagues today.
He believes professional development extends far beyond formal qualifications.
“Every day is a school day,” he says. “There is always something new to learn.”
Outside the office
Away from work, Daniel enjoys travelling, classic cars and keeping active.
Since moving into consultancy, he has found more flexibility to focus on health and wellbeing and has recently returned to running.
Travel is another passion. Having visited destinations across Europe, the United States, China and the Middle East, he enjoys exploring different cultures, architecture and histories. His next adventure is a trip to Panama.
Daniel is also a keen enthusiast of classic cars, particularly traditional British sports cars. He appreciates the character and styling of older vehicles and enjoys attending car shows whenever time allows.
More recently, he added surfing to the list of activities he has tried, taking to the waves during a trip to Morocco.
Closer to home, he recommends the countryside around Hampstead Heath and Kenwood House, as well as the South Downs near Eastbourne, where he spent time walking with family while growing up.
For those looking for a more challenging walk, Scafell Pike remains one of his favourite hiking experiences.
Looking ahead
Reflecting on a career that has spanned major brands, global clients and significant changes within the profession, Daniel remains enthusiastic about the future of trade marks.
While technology will continue to reshape how attorneys work, he believes the fundamentals remain unchanged.
Successful trade mark practice is built on understanding people, communicating clearly and helping businesses protect the brands that matter most to them.
For Daniel, the key is simple: understand the client, provide practical advice and build relationships based on trust.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Phil Sanger is the founder of Grey Wolf IP, where he advises startups and SMEs on patents with the benefit of a technical background in mechanical engineering. He talks about building a flexible, client-focused practice, helping smaller businesses make commercially sensible IP decisions, and using plain language to demystify patents.
Name: Phil Sanger Role: Founder and patent attorney Firm / organisation: Grey Wolf IP Location: Royal Leamington Spa, England Areas of expertise: Patents, startups and SMEs, mechanical engineering, software, telecoms, commercial IP advice, client strategy, patent education
From engineering to IP
Phil did not start out with a plan to become a patent attorney. He worked as an engineer for nearly four years after university, spending a year in Detroit in the automotive industry before deciding to return to the UK.
When he began looking at other options, a friend who was training as a patent attorney suggested the career might suit him. Phil was intrigued by the exams, the technical challenge and the long-term opportunity. He left engineering and took a role as a trainee at Withers & Rogers.
Building his own practice
The move into private practice eventually led to something more independent. Phil says he had reached a point where he was thinking about whether he really wanted partnership at a large firm or a different way of working.
He was drawn to SMEs, where he felt he could do the best work. A client (also a founder) encouraged him to set up on his own, and the timing felt right. He describes the decision as a mix of professional confidence and the simple belief that you only get one chance at these things.
Why smaller clients matter
Phil’s work now focuses strongly on startups and SMEs. He says every patent matters more to these clients because budgets are tighter and the commercial stakes are higher.
That means the advice has to be closely tied to business strategy. He wants to understand what the business is trying to do and how a patent application fits into that plan. In larger companies, he says, patents can sometimes be treated more like a numbers game. For smaller businesses, they are often core to the value of the business itself.
Engineering as an advantage
His engineering background still shapes the way he speaks with clients. Phil believes people often become guarded when they think they are talking to a lawyer, but technical familiarity from his experience as an engineer helps them relax.
He can talk to inventors in their own language because he has worked as an engineer in both large and small businesses. That experience, he says, helps him get closer to the business and give better advice. He is comfortable stepping beyond his strict technical comfort zone, too, as long as he can understand what the inventor is telling him.
Clear advice, not legal noise
Phil is keen on making IP accessible. He says the key is to understand the law, apply it to the facts and then explain the outcome in simple language.
He does not think attorneys should hide behind options. His preference is to explain the choices and then give a view on what he would do in the client’s position. Clients, he says, value that steer. He also sees education as part of the job, especially for people new to IP who need help understanding what the process means in practice.
Long-term client relationships
A strong client relationship, for Phil, is one where people feel able to pick up the phone without hesitation. He likes it when clients come to him early with ideas, problems and questions, not just with narrow patent instructions.
He also values being the trusted first call, whether that happens by phone, WhatsApp or voice note. Word-of-mouth referrals matter to him as a sign that the relationship is working. In his view, that is one of the best measures of success.
Changing landscape
Phil sees AI as one of the biggest shifts affecting the patent landscape, especially for startups and scaleups. He says many clients are already using AI tools to help shape early patent drafts, which raises questions about confidentiality and quality.
What interests him most is not the final output, but the conversation the client had with the AI while refining the invention. That can reveal useful detail for a quality patent draft.
Business lessons
Running his own firm has taught Phil that professional success and personal fulfilment often come from unexpected places. He says he still loves the work, but owning and running a business is a discipline in itself.
He works with a business coach, and he is still learning about strategy, hiring, marketing and finance. That ongoing learning is part of what he enjoys. He sees business ownership as a long-term skill, not a fixed destination.
Life beyond patents
Outside work, Phil spends much of his time with his two sons. He also plays squash, watches films and goes to gigs. More recently, he has started a year-long fitness programme focused on strength training and staying healthy.
He mentioned music and film with obvious enthusiasm, especially Sinners, which he found memorable for the way it mixes music, history and genre. He is also a fan of films that play with time, which connects neatly to the way he thinks about complex legal ideas.
Explaining law through film
For his pop-culture comparison, Phil chose Tenet. He sees a parallel between the film’s simple core idea and the way priority works in patent law.
Priority, he says, sounds straightforward at first. But once you start working through the practical consequences, it becomes complicated and a little mind-bending, much like how time works in the film. It is a playful but fitting way of showing how he likes to make technical subjects more relatable.
Advice for newcomers
Phil’s advice to anyone considering a move from engineering or another technical background into IP is to get some work experience first. He says the profession is rewarding, interesting and full of different career paths, but it is not engineering.
There is a lot of learning, a lot of exams and a major shift towards words and communication. Even so, he thinks the profession suits people who enjoy challenge and variety. After around 20 years in the field, he still loves it.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Ana Vesperinas is an associate and European Patent Attorney at Barker Brettell, specialising in chemistry and materials innovation. With a career spanning academia, industry, and private practice, she brings a broad scientific perspective to IP, combining technical expertise with a strong focus on client understanding and tailored advice.
Name:Ana Vesperinas Role: European Patent Attorney Organisation:Barker Brettell Location: Birmingham, UK Areas of expertise: Chemistry, functional formulations, materials, cosmetics, patent prosecution
A career shaped by exploration
Ana’s path into intellectual property was far from conventional. After completing a PhD and gaining experience across academia and industry, she only discovered IP later in her career. While working in industry, exposure to patent processes sparked her curiosity. Conversations with in house attorneys led her to explore the field further, ultimately prompting her to undertake a postgraduate course in intellectual property. That decision marked a turning point. Ana moved into an in house IP role before transitioning to private practice, where she felt she could broaden her experience and deepen her legal expertise. Today, she reflects positively on her varied journey, seeing it as a strength that shapes how she works.
A role grounded in chemistry and strategy
Now part of the chemistry team at Barker Brettell, Ana’s work focuses heavily on patent prosecution, alongside drafting and strategic advisory work. She particularly enjoys the challenge of prosecution developing arguments, understanding inventions in depth, and working towards broad and meaningful protection for her clients. Her technical expertise spans functional formulations, cosmetics, and increasingly, innovative materials. Recent work has included developments in construction materials and environmentally focused technologies, reflecting a wider industry shift towards sustainability and efficiency. Staying close to innovation is important to her. She actively keeps up with scientific developments to ensure she remains connected to the technologies behind the patents she works on.
Putting clients at the centre
A defining feature of Ana’s approach is her emphasis on understanding her clients’ needs. Her experience across different sectors allows her to relate to clients from a variety of backgrounds and tailor her advice accordingly. She believes strong relationships are built on clear communication from the outset setting expectations, explaining processes, and being transparent about challenges. Responsiveness is also key. Ana makes a conscious effort to respond quickly to client queries, recognising the urgency that often underpins IP decisions. Ultimately, she aims to make the patent process feel less daunting, ensuring clients feel informed, supported, and confident throughout.
Navigating international perspectives
A significant part of Ana’s career has involved working closely with US based clients. Many of her clients are located in the United States, requiring her to adapt strategies to fit European patent practice. This often involves managing expectations where approaches differ between jurisdictions. A strategy that succeeds in the US may not translate directly to Europe, requiring careful adjustment and clear communication. Through this experience, Ana has developed a strong understanding of both systems, enabling her to bridge the gap and deliver practical, effective advice.
Alongside her work with US clients, Ana’s UK‑based client base has grown steadily, ranging from individual inventors and universities to middle and large corporations. Ana takes a tailored approach, adapting her advice to each client’s level of intellectual property knowledge and experience. She places particular emphasis on transparency, ensuring clients have a clear understanding of anticipated next steps, expected timescales, and associated costs.
Keeping pace with innovation
Ana is particularly interested in the rise of functional materials and environmentally conscious innovation. Developments in areas such as construction materials, CO₂ reduction, and battery technologies are shaping her current work. She sees a clear trend towards sustainability, with many new inventions designed to reduce environmental impact while maintaining or improving performance. For Ana, staying informed about these changes is essential not just for technical understanding, but to provide relevant and forward thinking advice to clients.
Lessons in balance and perspective
Working in IP has also influenced how Ana approaches challenges. Early in her career, she felt pressure to address everything immediately. Over time, she has learned the importance of prioritisation and organisation. Managing a dynamic workload requires flexibility. Unexpected tasks can quickly reshape a carefully planned day, making adaptability a key skill. This shift in mindset has helped her approach her work more calmly and effectively, balancing urgency with structure.
Outside the office
Away from work, Ana enjoys staying active. Tennis and padel are regular pursuits, offering a way to unwind and reset after busy days. She also has a passion for skiing, often travelling to France or Switzerland with her family. When she cannot get to the mountains, she makes use of Birmingham’s indoor ski facilities. For Ana, these activities provide an important balance, helping her recharge and maintain focus in her professional life.
Encouraging different paths into IP
Reflecting on her own journey, Ana is keen to highlight that there is no single route into the profession. Entering IP later in a career can bring valuable experience and perspective. She encourages those considering a move into IP not to feel discouraged if they did not follow a traditional path. Experience gained in other roles particularly in science or industry can be a significant asset. Her own career stands as an example of how diverse experiences can lead to a fulfilling role in IP, combining technical knowledge with a strong understanding of client needs.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld, a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions, on our About Us page.
Katie Howe is a Senior Associate and UK and European Patent Attorney at Barker Brettell in Birmingham. Specialising in physics and engineering, she works across sectors including clean energy, aerospace and advanced transport, combining technical depth with commercially grounded IP strategy.
Name:Katie Howe Role: Senior Associate, UK and European Patent Attorney Firm:Barker Brettell Location: Birmingham, UK Areas of expertise: Physics and engineering patents, clean energy technologies, aerospace, transport innovation, IP strategy and consultancy
From research to patent strategy
Katie did not set out to become a patent attorney. During her PhD at the University of Birmingham, she was developing hydrogen fuel cell technology when she first encountered the profession.
“I’d always thought patent attorneys were lawyers,” she explains. “I didn’t realise you start with scientists and then teach them the relevant law.”
That realisation shifted her direction. While she enjoyed scientific research, she could see that a long-term academic career was not quite right for her. Patent law offered a way to stay close to innovation, while applying her scientific training in a different way.
Today, as a Senior Associate at Barker Brettell, she works as a consultant to a wide range of clients. These range from individual inventors to multinational corporations and overseas attorneys seeking UK or European protection.
The skills behind the role
Katie describes the day-to-day work as detailed and analytical. Much of it involves getting to the heart of what is truly new about an invention.
“It’s about identifying what’s special and then generalising that as much as possible to secure broad protection,” she says.
She likens discussions with examiners to “scientific spot the difference”. An examiner may cite similar prior art, and her role is to analyse the distinctions carefully and explain why they matter.
Two skills underpin this work: communication and attention to detail. Communication is essential not only with examiners, but also with clients who may have very different levels of IP knowledge. Attention to detail ensures that the technical and legal arguments are robust.
Working across fast-moving engineering sectors also requires humility. “You have to accept you’re never going to be the expert in your client’s technology,” she explains. “You need a solid scientific foundation, but also a willingness to ask questions and trust the inventors as the technical experts.”
Sustainability, regulation and real-world pressures
A significant part of Katie’s practice sits within clean energy, transport and aerospace technologies. She has a particular interest in environmentally focused innovation.
“I like feeling that I’m helping move technology forward in the right direction,” she says.
Regulation plays a major role in many of these sectors. In aerospace, even small technical changes may require extensive testing and regulatory approval. To an examiner, a modification might appear minor. In practice, it may represent years of regulatory effort.
“Sometimes you have to explain that what looks like a tiny tweak actually overturns decades of established practice,” she notes.
Public policy can also shape innovation trends. During the COVID-19 pandemic, she saw a surge in filings around sanitation technologies. Regulation and global events can rapidly shift where companies focus their research and IP investment.
Balancing technical precision with commercial reality
One of the more nuanced aspects of Katie’s role is balancing technical correctness with commercial priorities.
She recalls a recent case where she believed an examiner’s objection was wrong. From a legal perspective, she could have pushed back strongly. However, the product in question was not commercially critical to the client.
“In the end, an ‘okay’ solution that was quicker and cheaper made more sense,” she explains.
Understanding a client’s goals is therefore central. Some inventions are flagship products, deserving significant investment in prosecution. Others may warrant a lighter approach. Relationship building enables those open conversations about cost, value and strategy.
This commercial focus also informs Barker Brettell’s broader IP consultancy work. Katie has been involved in helping businesses identify what IP they own, what remains unprotected and how their portfolio aligns with their commercial objectives.
“It always comes back to why you’re spending money,” she says. “If it’s not supporting the business goals, then something needs to change.”
Confidence, clarity and client trust
Katie believes that what differentiates a strong patent attorney from a merely competent one is not just technical skill.
“It’s about understanding what the client actually needs,” she says. “Not just doing the job well, but helping them move forward.”
Since she first started as a trainee, she has consciously worked on developing greater confidence in her communication. Rather than presenting the legal options tentatively, she focuses on presenting clear, reasoned recommendations that take into account the business context.
“Clients are paying you to be a consultant,” she reflects. “They want to know what the best option is.”
She also values positivity in communication. A small shift in language, such as saying “thank you for bearing with me” rather than “sorry for the delay”, can change the tone of a relationship and build trust.
AI, innovation and emerging risks
Looking ahead, Katie is closely watching developments in battery recycling and regeneration technologies. For her, this less visible side of sustainability is vital, given the materials involved and the environmental stakes.
Artificial intelligence is another area drawing attention, though with caution.
She sees AI as a powerful tool which has potential for saving time, but also a bad habit of “hallucinating” to fill gaps and sometimes generating outputs that are actively misleading. However, she encounters clients who treat it as an authoritative consultant.
“There’s a risk people don’t understand its limitations,” she says.
She has seen invention disclosures drafted by clients with the help of generative AI that included technical-sounding but meaningless or inappropriate content, adding unnecessary complexity to the review process and increasing costs for the client. There are also confidentiality concerns where inventors input sensitive details into open systems. Because many AI models use submitted information as training data, confidential inventions could potentially enter the public domain before a patent application is filed.
For Katie, the key is informed and careful use. Technology can support the profession, but it does not replace critical thinking.
Outside the office
Away from patent drafting and examiner correspondence, Katie is an avid reader, particularly of fantasy and science fiction.
She has also taken up the harp. Not a full-sized orchestral instrument, but a smaller lap harp that offers a different kind of focus.
“It requires a completely different mindset,” she says. “And it’s quite kind as an adult learner – it is hard to make a bad sound with a harp!”
Music and reading provide a creative counterbalance to the precision of technical legal work.
Looking forward
Reflecting on her career so far, Katie highlights the importance of confidence, curiosity and collaboration. A strong scientific grounding matters, but so does the ability to adapt to different clients and commercial contexts.
As innovation accelerates in areas such as clean energy, advanced transport and AI, she sees the patent attorney’s role as both protector and translator. Someone who can bridge technical detail, regulatory complexity and business reality.
For Katie, the value lies not just in securing rights, but in helping innovators navigate the path from idea to impact.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Matt Maitland is a UK and European patent attorney and US patent agent based just outside Boston. With experience in private practice and as in-house IP counsel at a US start-up, he brings a cross-border perspective to patent drafting, prosecution and international filing strategy.
Quick Profile
Name:Matt Maitland Role: UK & European Patent Attorney; US Patent Agent Organisation: Independent / formerly in private practice and in-house counsel Location: Greater Boston, USA Areas of expertise: Cross-border patent strategy, US and European prosecution, drafting, international filing strategy
From London to Boston
Matt began his career in private practice in London, later moving to the United States for family reasons. That move proved professionally transformative. Alongside qualifying as a US patent agent, he worked closely with both US and European practitioners, often acting as a bridge between the two systems.
Early in his career, he was fortunate to work with a UK-based technology client that filed widely across the world. Seeing the same inventions prosecuted in Europe, the US, China, Japan, India and Korea provided a powerful education.
“You learn a huge amount by watching how different offices treat the same application,” he explains. “Something that is not an issue in Europe might become a major hurdle in Japan or the US.”
That comparative experience shaped his understanding of how examiners operate, how prior art travels between jurisdictions, and how strategy in one country can affect another.
Understanding the Differences That Matter
For Matt, one of the most striking contrasts between systems lies in the treatment of added matter.
“The difference in approach between Europe and the US is enormous,” he says. In Europe, the ability to amend is tightly constrained. Understanding what support exists in the original filing is critical, and missteps can be fatal.
By contrast, US practice allows greater latitude in making amendments. That flexibility can help address unforeseen issues, but it does not remove the need for strong drafting from the outset.
He also highlights the US approach to obviousness. US examiners frequently combine multiple documents, sometimes from different technical fields, to support an obviousness rejection. To European practitioners, this can seem excessive, even perverse. Yet within the US legal framework, it is often entirely permissible.
Being dual-qualified allows Matt to explain these differences in practical terms. “Sometimes it’s just translating concepts,” he says. “A US colleague might be talking about enablement, while a European colleague might be talking about sufficiency, without them realizing that they are both talking about essentially the same issue”. The terminology differs, but the broad principles are the same.”
Getting It Right the First Time
When asked what absolutely needs to be right at filing, Matt is clear: the claims.
“In Europe, you can’t really fix poorly-drafted claims later,” he says. Moreover, because the claims typically act as a “blueprint” for the description, errors in the logic, terminology, and breadth of the claims tend to be replicated within the description. Consequently, finding support for curative amendments can be difficult — even under the more lenient approach applied in the US.
Where the independent claims have been drafted too broadly, the description and dependent claims will often lack sufficient technical detail to support amendments that would distinguish over the prior art.A good pre-filing search is therefore invaluable. If prior art can be found in an hour, an examiner will find it too. That knowledge helps calibrate the initial scope of the independent claim, and ensures that the dependent claims provide meaningful fallback positions.
Matt also advocates including multiple independent claims of differing scope, even in European filings. While not always common practice, he believes this approach introduces useful linguistic diversity. It forces the drafter to consider the invention from different angles and increases the chance of having suitable language available if clarity objections arise later.
Drafting as a Sales Pitch
One of Matt’s most distinctive analogies is that a patent application should function as a sales pitch.
“You’re persuading someone that this invention solves a real technical problem,” he explains. That approach is effective within the European problem-solution framework and, in the US, can resonate in litigation before a jury.
However, the scope of the “sales pitch” must match the scope of the claims. For example, if the claims cover vehicles in general, the description should not focus exclusively on motorcycles. Mismatches can cause claim interpretation issues in the US and essential element objections in Europe.
He also likens drafting to telling a joke. Timing matters. “You don’t want to give away the punchline too early,” he says. Revealing too much too soon can undermine both inventive step arguments in Europe and obviousness arguments in the US.
Choosing the Right Territories
In his recent in-house role at a start-up, Matt had to design an international filing strategy from scratch. That meant making hard choices about where to invest.
The starting point, he believes, is data. Market size statistics are often freely available and can quickly reveal which territories deliver meaningful commercial opportunity. In many cases, four or five jurisdictions may cover the majority of the global market.
Industry characteristics also matter. In highly regulated sectors, such as medical devices or autonomous vehicles, regulatory barriers can limit where competitors are likely to launch. In some cases, protection in a small number of key markets may provide sufficient leverage.
Filing in the wrong territory rarely causes immediate disaster. Failing to protect the right subject matter, however, can. If a core concept is not properly claimed at the outset, it may be impossible to recover later. For a start-up built around a small number of key technologies, that risk can be existential.
Budgets, Quality and the Role of AI
With increasing pressure on IP budgets, Matt warns against cutting corners on drafting.
“It’s a false economy,” he says. He would rather reduce the number of territories than compromise the quality of the application itself. Poor drafting can create problems that cannot be fixed.
He sees artificial intelligence as part of the solution. Law firms may be cautious, but economic pressure is driving adoption. Used responsibly, AI tools can help practitioners draft more efficiently, rephrase concepts, and identify potential clarity issues.
Ultimately, though, expertise remains central. “If you think an expert is expensive, try employing a layman,” he notes. The cost of fixing mistakes later (where that is even possible) can far exceed the upfront investment in getting it right.
Outside the Office
Away from patent practice, Matt prioritises fitness. Having played rugby for many years, he now focuses on weight training and running, weather permitting. Winters near Boston can be severe, with heavy snowfall disrupting school runs and outdoor plans.
He is also a keen cook and baker. He makes all the meals at home and has developed a particular enthusiasm for homemade pizza and bread. British-style wholemeal and granary loaves remain firm favourites, even if sourcing the right flour in the US requires some creativity.
Cooking, he says, provides a welcome contrast to the analytical demands of patent work. It is practical, creative and immediately rewarding.
Looking Ahead
For innovators filing their first international patent application, Matt offers two pieces of advice: choose the right adviser and invest in quality.
Interview potential counsel. Make sure they understand your technology and that you work well together. For early-stage companies, a single well-drafted application can shape the future of the business.
“Getting this right could be the difference between success and failure,” he says. “And it’s very hard to fix later.”
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Sweetinburgh is a dual-qualified patent and trade mark attorney and co-founder of Sweetinburgh & Windsor. Based in Crawley, he works closely with UK businesses to provide commercially focused IP advice. His perspective reflects both long-standing technical expertise and the realities of running an independent IP firm.
Quick profile
Name:Mark Sweetinburgh Role: Partner, Patent and Trade Mark Attorney Firm:Sweetinburgh & Windsor Location: Crawley, West Sussex, UK Areas of expertise: Patents, trade marks, registered designs, freedom to operate, commercially focused IP strategy
From biochemistry to intellectual property
Mark’s route into the IP profession was shaped by curiosity rather than a fixed career plan. After studying biochemistry at the University of Bath, he knew research was not for him long term. What appealed instead was understanding how things work and applying that knowledge in a practical way.
An advert in New Scientist introduced him to the patent profession, without the language requirements he had assumed were mandatory. The role offered variety, exposure to cutting-edge technology, and a legal dimension that appealed. He entered the profession in 2001 and trained in London before deciding that commuting and city life were not where he wanted to stay.
Shaping a commercially focused approach
Mark’s early years were spent in medium-sized firms with strong client contact. Working closely with universities and SMEs helped shape a practical, commercially minded outlook that still defines his work today.
Although trained as a biochemist, his practice quickly broadened. Mechanical inventions, trade marks and infringement matters became part of his everyday work. That breadth, he feels, benefits many of the businesses he works with, particularly those looking for joined-up advice across patents, trade marks and designs alongside their wider commercial strategy.
A consistent question has guided his career: what is the point of filing a patent? Keeping that commercial focus has influenced both the advice he gives and the type of firm he wanted to build.
Founding an independent firm
The idea of running his own firm appealed early on and Mark founded
Sweetinburgh & Windsor in 2011 with Louise Windsor. With a growing team they have expanded their technical expertise whilst keeping a focus on what is important to clients and work closely with clients who value a hands-on, almost in-house style of support.
Wearing multiple hats
Day to day, Mark balances technical work with the realities of running a small business. Client work remains central, but his role also involves marketing, training, managing the team and thinking strategically about growth.
He enjoys the variety. Working with clients on grant funding, freedom to operate and IP strategy keeps the role interesting and connected to how businesses actually operate.
Training is another important strand. Mark regularly works with inventors to help them recognise patentable ideas and understand how IP fits into their wider commercial plans. He also delivers talks to students and schools, helping demystify the profession and highlight it as a career option.
How the profession has changed
One of the biggest shifts Mark has seen is the changing structure of the profession itself. When he started, most firms were London-based and relatively large. Regional and small independent firms were far less common.
That has changed significantly, particularly over the past decade. Remote working and consultancy models have opened up more choice, both for clients and for IP professionals. Mark sees this as a positive development. Businesses can now choose advisers that better match their size, sector and way of working.
The role of the patent attorney has also evolved. It is no longer about reading and writing letters in isolation. Client contact, commercial awareness and strategic thinking are now central to the job.
Leading and supporting others
Mark describes his leadership style as leading by example. Experience has shaped his approach, but the core aim has stayed the same: creating an environment where people are supported and able to shape their roles around their interests.
Flexibility is key. In a smaller firm, roles can evolve, and that adaptability benefits both staff and clients. Mark sees this as one of the strengths of independent practice.
Outside the office
Away from work, Mark values time that helps him switch off. He enjoys spending time with family, walking, reading and DIY. Fixing and building things has been a long-standing interest, one that mirrors his professional curiosity.
Sport also plays a role. He plays football weekly when he can, enjoys golf, and likes watching a wide range of sports. Switching off work phones and creating clear boundaries is important, particularly in a world of hybrid working.
Reflections and lessons learned
Looking back, one lesson stands out. Peaks and troughs are part of professional life, especially when running a firm. Learning not to panic during quiet periods, and not to struggle in silence during busy ones, has been important.
Asking for help, outsourcing when needed, and being open about workload are lessons Mark wishes he had embraced earlier. They remain relevant at every stage of a career.
Upcoming events
Mark is planning to attend CITMA in London in March and INTA in London in May. If you’re attending either event and would like to connect, he’s always happy to hear from fellow IP professionals.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nonny Jones is a UK and European patent attorney and co-founder of Alembia Intellectual Property. With a background in chemistry and extensive experience in the pharmaceutical sector, he brings a practical, commercially aware approach shaped by years spent on the in-house side of the table.
Quick profile
Name:Nonny Jones Role: Patent Attorney, Co-owner and Co-founder Firm:Alembia Intellectual Property Location: United Kingdom Areas of expertise: Chemistry, life sciences, pharmaceuticals, patent drafting and prosecution, portfolio strategy, due diligence, licensing and litigation support
From chemistry to patent law
Nonny’s route into patent law was far from pre-planned. He trained as an organic chemist, completing a PhD and spending several years in academia before achieving a long-held ambition: becoming a medicinal chemist hunting new drugs. It was during this time, working within a large pharmaceutical company, that he first encountered patents at close quarters.
Rather than sparking immediate fascination, those early encounters were tinged with apprehension. Patents, he recalls, were both critical and intimidating. They underpinned everything the wider business was doing, yet felt complex and high-stakes. Over time however, that exposure, combined with conversations with friends who had moved into patent law, planted a seed.
A major turning point came when the research site where Nonny worked unfortunately closed. While challenging, redundancy opened up an unexpected opportunity: an trainee patent attorney role within the same organisation. The move proved formative.
Training inside a company meant going in at the deep end, with huge responsibility from day one. While initially intimidating, being embedded in project teams, addressing intertwined scientific, legal and commercial issues, and seeing how IP decisions played out across the full lifecycle of a product provided a unique, commercially-focussed grounding that has informed Nonny’s approach to patent work ever since.
“It was a privileged position,” he reflects. “As an in-house patent attorney, you experience everything, from early research through to commercial strategy. You see first-hand the impact of IP-related decisions and events on development, which teaches how to spot and mitigate issues early.”
Shaping a career through challenge and risk
As his career progressed, Nonny found himself repeatedly stepping into situations that felt uncomfortable at the time, but ultimately shaped how he works today. One such moment was taking on responsibility for coordinating complex litigation on a major pharmaceutical product while still relatively junior.
The experience was demanding, but rewarding. It required judgement, confidence and the ability to make decisions with imperfect information, often under extreme time pressure – all key patent attorney skills which were developed and tested in courts across Europe.
That willingness to take calculated risks eventually led to Nonny leaving industry for private practice and co-founding Alembia Intellectual Property with his business partner, Lucy. What began as a daunting idea soon felt like a logical next step.
“It wasn’t about trying to disrupt the profession,” he says. “It was more about asking whether we could build something successful that reflected how we liked to work.”
Eight years later, Alembia Intellectual Property is still growing, shaped by those early decisions and a shared set of values. The practice has even been externally recognised: “one unexpected milestone we’re very proud of is being listed since 2020 in the IAM patent 1000 alongside many other great UK and European patent firms – a huge achievement for a small boutique like ours, and particularly pleasing because it’s based on direct client feedback”.
A varied role with a familiar focus
Today, Nonny’s role combines client work with running a small business. While company management and business development are part of the picture, he spends most of his time doing what he enjoys most: working closely with clients on a wide range of IP issues.
The work spans patent drafting, strategic advice, due diligence, licensing and agreement work as well as occasional litigation support. Moving from an in-house role to private practice has increased the variety of subject matter Nonny handles, and it now extends not only across life sciences but into engineering and materials technology. It has also brought exposure to client companies of different sizes, at different stages, with very different priorities.
What hasn’t changed is the mindset. Nonny remains focused on understanding what clients are trying to achieve and tailoring IP advice accordingly, rather than treating patents as an end in themselves. In this respect, his industrial background provides a particular advantage: “having worked on in- and out-licensing for one of the world’s largest pharma companies, Lucy and I know first-hand what investors are looking for in an IP portfolio. It’s great to be able to apply that knowledge to help current clients secure funding and reach their own goals.”
Chemistry at the centre
Chemistry continues to underpin much of Nonny’s practice. He sees it as a central discipline, connecting physics on one side and biology on the other, which makes it possible for chemically-trained patent attorneys to work across multiple fields.
His background as a medicinal chemist also makes it easier to move seamlessly between small molecule chemical, biological, and pharmaceutical development inventions, a significant advantage when assisting modern clients who often use multi-modal approaches to drug discovery.
Making “pseudo in-house” practical
Alembia often describes its approach as “pseudo in-house”, a term Nonny is keen to ground in reality rather than rhetoric. For him, it comes down to accessibility.
Small and growing companies often hesitate to speak to lawyers early, particularly when budgets are tight. That hesitation can lead to avoidable problems later. Alembia’s aim is to lower that barrier by encouraging informal conversations and focusing billing on substantive work, rather than ringing up the till for every interaction.
The goal is not to replicate an in-house attorney exactly, but to create a proactive, informal environment where clients feel able to ask questions early and often.
“I’d rather spend ten minutes on the phone helping someone think something through before it becomes an issue than hours to try and fix a problem after the fact,” Nonny explains.
Balancing detail with commercial reality
For Nonny, good patent advice starts with outcomes. While technical detail and legal nuance are essential, they only matter if they serve a client’s broader goals.
He is conscious of the temptation to over-focus on the intricacies of patent law, particularly when speaking to non-specialists. Instead, he prioritises clarity, helping clients understand how IP can help clients achieve their goals, and only getting into the technical weeds when it is important to show why a particular strategy makes sense.
Navigating change in the IP landscape
Asked about recent changes in the profession, Nonny points to artificial intelligence as both an opportunity and a challenge.
Used carefully, AI can be a powerful tool for summarising information and checking thinking. Used uncritically, it carries real risks.
Machine-learning hallucinations, confidentiality concerns and over-reliance are all issues he believes the profession must manage carefully. While optimistic about AI’s long-term potential, he emphasises the continued need for judgement, diligence and accountability.
“AI users don’t just need answers,” he says. “They need confidence in those answers.”
For now, Nonny sees AI as a potentially transformative resource to be handled carefully, not delegated to blindly.
Values that guide the work
Across a varied career, one value has remained central for Nonny: taking pride in his work.
Patents are often stressful for clients, high-stakes by nature, and slow to deliver results. Helping clients navigate that process, make informed decisions, and move forward with confidence is where he finds the most satisfaction. Whether the task is large or small, the aim is always the same: to make something difficult feel more manageable, and enable clients to focus on the day-to-day business of getting their innovations to market.
Advice for those considering IP
For scientists thinking about patent law, Nonny offers an honest assessment. The career can be intellectually stimulating and rewarding, combining science, law and commercial thinking in a way few roles do.
At the same time, it carries pressure and responsibility. Deadlines are tight, decisions matter, and the work demands care.
His advice is to speak to people in the profession, seek exposure where possible, and understand what the role really involves before committing.
“It’s not for everyone,” he says. “But for the right person, it can be incredibly satisfying.”
Life beyond IP
Outside work, Nonny’s life centres on family. With a young son (and cat!) and the demands of running a business, switching off is less about hobbies and more about spending quality time together.
He also retains a strong connection to Anglesey, where he grew up. A coastal walk from Bull Bay to Porth Wen remains a favourite, offering rugged scenery, wildlife and a sense of perspective when he gets the chance to return.
Looking forward
Reflecting on his career so far, Nonny takes pride in key career milestones that include high pressure licensing deals, litigation wins and the formation of Alembia IP, but also his everyday work. While the big ticket results often get the most attention, he still finds few things as satisfying as successfully arguing against a complex patent office objection, or informing a client of a patent grant.
For him, success lies in steady progress, thoughtful, accessible advice and long-term relationships built on trust.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Jolly is a partner and patent and design attorney at Wilson Gunn, based in Manchester. With a practice spanning patents, registered designs and enforcement work, he brings a practical, people-focused approach to advising clients across automotive, medical devices and fast-moving consumer goods.
Quick profile
Name:Mark Jolly Role: Partner, Patent and Design Attorney Firm:Wilson Gunn Location: Manchester, UK Areas of expertise: Patents, registered designs, IP enforcement, strategic IP advice
Finding a route into IP
Mark’s path into intellectual property was more deliberate than many. At school, he chose a degree that combined science with patent law, allowing him to pursue both a technical subject he enjoyed and an early interest in legal work. A sandwich year spent with a firm of patent attorneys during his studies confirmed that the profession was the right fit.
That early exposure meant Mark entered the profession with clarity about what he wanted to do. He spent around a decade at a London firm before making the move to Manchester and joining Wilson Gunn, where he has now been for over ten years.
A role shaped by people and opportunity
Today, Mark’s role as a partner combines advisory work, supervision and strategic thinking. While he is still closely involved in client matters, much of his time is spent discussing approach, reviewing work prepared by colleagues, and helping shape broader portfolio strategies.
He reflects that this is a natural shift many patent attorneys experience over time. Early career work after qualification can be solitary and document-heavy, while senior roles tend to involve far more conversation, collaboration and judgement. For Mark, that evolution has been a positive one.
Building a design-focused practice
A notable feature of Mark’s work is the volume of registered design and enforcement matters he handles. He traces this specialism back largely to chance and curiosity. Early in his career, he took an interest in design law at a time when European registered designs were brand new, and that willingness to “put his hand up” led to more work in the area.
Design work, he explains, offers a different rhythm to patents. It can be more visual, more immediate, and often allows for quicker initial views. That contrast, along with the creative thinking involved in defining what really matters in a design and working out how to protect that across the quite disparate systems of international design protection, is something he continues to enjoy.
Enforcement followed a similar path. At Wilson Gunn, there is a greater appetite for handling contentious work in-house, at least in its early stages. Over time, this has built confidence and experience, making enforcement a more routine and less intimidating part of his practice.
Working with clients who value IP
Mark works with clients across automotive, medical devices and fast-moving consumer goods, each bringing different rewards. Automotive work reflects a lifelong personal interest, while FMCG clients offer the satisfaction of working on products that are tangible, familiar and visible in the market.
He particularly values working with businesses where intellectual property is central to commercial success. In those cases, IP is not an afterthought but an integral part of product development, with advisers playing a role in shaping innovation as well as protecting it.
Across all sectors, Mark emphasises the importance of relationships. Enjoyment of the work often comes down to the people involved, both clients and colleagues, and he considers himself fortunate to work with teams that collaborate well and share common goals.
Rigour first, then commercial reality
When advising clients, Mark does not see legal and commercial considerations as competing forces. In his view, understanding the legal position is a necessary first step. Only once that groundwork is done can realistic commercial options be explored.
This approach is particularly important in enforcement matters, where time, cost and outcomes rarely align perfectly with principle. Helping clients develop realistic expectations is, he says, a key part of the advisor’s role.
A changing enforcement landscape
One of the biggest challenges Mark sees today is the shift of enforcement activity away from courts and towards online platforms. Takedown procedures on large e-commerce sites can be fast and effective, but also inconsistent, with the likes of Amazon sometimes acting on design rights that are clearly invalid.
This creates uncertainty for both rights holders and legitimate businesses who are accused of infringement. Mark has been closely involved in discussions and official consultations around these issues, drawing on his day-to-day experience to inform proposed solutions and contributing to CIPA’s submissions.
Life beyond IP
Outside work, Mark keeps busy. He spends much of his time with his young children, fitting his own interests around their activities. He enjoys backgammon, squash, cricket and skiing. And, finds that being active—particularly in the mountains—is one of the best ways to switch off.
Advice shaped by experience
For those considering a career in IP, Mark’s message is simple. It is a rewarding profession with room to shape a career around individual strengths. He encourages people to get involved, ask questions, and volunteer for work that interests them.
Just as importantly, he notes that enjoyment of the profession often depends on environment. A difficult experience in one role does not mean the career itself is wrong. Finding the right people to work with can make all the difference.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Simon Kremer is a Partner and European and UK Patent Attorney at Mewburn Ellis, specialising in life sciences. With nearly three decades at the firm, he brings a deeply practical perspective shaped by experience across patents, oppositions, appeals and long-standing client relationships.
Quick profile
Name:Simon Kremer Role: Partner, European & UK Patent Attorney Firm:Mewburn Ellis LLP Location: London, UK Areas of expertise: Life sciences patents, oppositions and appeals at the European Patent Office, synthetic and engineering biology, therapeutics, plant biotechnology, due diligence
Finding a route into IP
Simon’s route into intellectual property was not a planned one. After completing a PhD in biochemistry at the University of Bristol and spending time working at the laboratory bench, he realised that an academic career was not the right long-term fit. A visit to the university careers service in the early 1990s introduced him—almost by chance—to the patent attorney profession.
What appealed was the combination of science and law, and the opportunity to continue engaging deeply with new technologies without remaining in academia. That balance has remained central to his career ever since.
A broad foundation in government IP
Before joining private practice, Simon began his IP career at the UK Ministry of Defence’s Intellectual Property Rights department. The role provided unusually broad exposure, covering far more than patents alone. His work ranged from contracts and procurement to international agreements, crown use provisions and advising other government departments that lacked their own IP expertise.
That experience gave him an early appreciation of how IP operates “at the coalface”, and of the consequences when it is handled poorly. Seeing how intellectual property decisions could affect everything from basic procurement to major defence projects helped shape his practical, commercially grounded approach.
Milestones rather than turning points
Looking back over almost 30 years at Mewburn Ellis, Simon does not frame his career in terms of dramatic turning points. Instead, he sees it as a series of professional milestones: conducting his first EPO hearings, leading Board of Appeal cases, meeting long-standing clients in person after years of correspondence, and guiding clients through major due diligence exercises.
Alongside these were internal milestones—joining the partnership, contributing to the firm’s growth, and training successive generations of patent attorneys. Over time, both Simon’s role and the firm itself evolved significantly, with Mewburn Ellis growing from a small partnership into a much larger organisation.
Balancing multiple responsibilities
Today, Simon’s role spans client work, mentoring, training, management responsibilities and business development. While the scope of the role has broadened over time, he remains closely involved in day-to-day client matters and values staying connected to the practical work.
His technical focus continues to be driven largely by clients. Areas such as synthetic and engineering biology, plant-related technologies and therapeutics feature prominently, reflecting both long-standing expertise and emerging technological importance.
Translating complexity into value
A recurring theme in Simon’s approach is experience—particularly the experience of seeing patents through their full lifecycle. Having drafted applications that have later been challenged and then exploited, he has developed a strong sense of how early drafting decisions can shape outcomes decades later.
This perspective allows him to anticipate what clients may need at different stages, even when they cannot articulate it themselves. For Simon, a key part of the patent attorney’s role is understanding not just the invention, but the purpose the IP needs to serve over time, while balancing commercial realities such as funding and cost.
The reality of oppositions and appeals
Oppositions and appeals before the European Patent Office form a significant part of Simon’s practice. He is candid about the demands of this work, describing the preparation phase as intense and emotionally draining. The challenge lies in mastering every detail and ensuring there are no surprises on the day.
The reward comes from presenting a case clearly and confidently, knowing that every argument has been tested in advance. While outcomes cannot always be controlled, Simon values ensuring that clients are fully prepared for both the process and the result.
Adapting to different clients
Simon works with a wide range of clients, from individual inventors and universities to multinational companies. Adapting his approach comes down, again, to experience. Different clients require different levels of explanation and guidance. Understanding the journey each client is likely to take helps shape how advice is delivered.
For some, the process is as much educational as it is legal; for others, it is about providing targeted support within an established in-house framework.
Industry pressures and evolving standards
When it comes to broader industry trends, Simon points less to headline topics and more to practical realities. Funding environments have a direct and immediate impact on patent strategy, particularly in the life sciences, where global protection is costly and long-term.
He also notes that as technologies mature and tools become more accessible, the bar for inventiveness continues to rise. Areas such as biotechnology require increasingly creative approaches to meet patentability standards, even as the underlying science becomes more routine.
Learning from the wider profession
Beyond client work, Simon has remained active within the profession through bodies such as CIPA. He values the opportunity to engage with peers outside his own firm in a collaborative rather than adversarial setting.
These interactions provide alternative perspectives and reinforce the social and collegiate nature of the profession. While they may not directly change day-to-day practice, they have helped shape the kind of attorney Simon has become.
Passing on hard-earned lessons
In mentoring younger colleagues, Simon focuses on helping them understand what clients truly value. While clients can assess responsiveness and reliability, they cannot easily judge the quality of a patent application. That responsibility rests firmly with the attorney.
Sharing lessons learned from seeing patents challenged years after drafting is central to his approach to training, helping the next generation appreciate the long-term impact of their decisions.
Life beyond IP
Outside work, Simon is an enthusiastic walker, particularly in the Lake District, where he has been visiting since childhood and has completed all of the Wainwrights. Football also plays a big part in his life, both as a player in five-a-side matches and (with the rest of the family) as a supporter of Sunderland AFC.
These activities provide a welcome counterbalance to the demands of professional life. Even if they sometimes have to be managed carefully alongside ageing knees and ankles.
Looking ahead
What continues to motivate Simon is the constant exposure to new technologies and the depth of long-term client relationships. Whether working with a familiar client or exploring a new disclosure, there is always something new to learn.
For those considering a career in patent law, his advice is to research the profession carefully. Also, join an organisation that is actively engaging with technological change, including the growing role of AI. Adaptability, he believes, will be as important in the future as experience has been in his own career.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nicholas Braddon didn’t set out to become a patent attorney. It was during university, studying Natural Sciences and specialising in materials science and metallurgy, that he first heard of the profession. The mix of science and language appealed — and it still does.
“Words matter,” he says. “In patents, they define your client’s monopoly. That blend of precision and communication drew me in.”
After a short stint analysing steel markets, Nick joined the IP profession and hasn’t looked back. “I’ve been lucky — I genuinely enjoy what I do.”
Now, with over 20 years of experience, he’s a partner at Barker Brettell— a leading UK intellectual property firm known for its client-focused approach.
Specialising in engineering and emerging technologies
Nick is Head of the Energy Sector Group at Barker Brettell. He works closely with clients across engineering and the physical sciences — from startups to international giants.
“I enjoy direct client work,” he explains. “Listening to inventors and translating their ideas into words that protect their business — that’s the challenge.”
His broad technical grounding in materials science and metallurgy gives him an edge when handling complex innovations. But it’s the ability to pick up new concepts quickly that really counts.
Trends in advanced engineering and IP
So, what’s exciting right now?
“Innovation is increasingly driven by user experience and sustainability,” Nick says. “Clients are asking: how can we do this better, cleaner, or smarter?”
He sees the energy transition and tightening regulations as major drivers of change. “We’re seeing huge developments in energy efficiency and digital integration across sectors.”
Technologies like sustainable design and AI-led engineering are clear areas of growth. And Nick believes the IP system is more than capable of supporting that evolution.
“People often say the law can’t keep up. But in my experience, the fundamental frameworks are versatile and generally fit for purpose. It’s about how we apply them.”
Tailoring IP strategy to fit
Nick supports a wide range of clients — from agile startups to global corporations — and their needs differ.
“Larger companies often know their key markets. That can make the patent strategy more straightforward,” he says. “With startups, there’s more uncertainty. So, we focus on flexibility and cost control.”
His advice for R&D teams is simple: you probably have something worth protecting — even if it doesn’t feel groundbreaking.
“If you’ve solved a problem, there’s often something patentable. Many inventors underestimate what’s protectable.”
And his advice doesn’t stop there. “Talk to a patent attorney early. Many firms offer free initial consultations — it’s better than missing your chance.”
The value of good advice
One of Nick’s strengths is in helping clients navigate uncertain or fast-evolving areas. He points to recent high-level cases as ones to watch.
“There’s a case at the Supreme Court that is looking at whether neural networks should be excluded as computer programs. It could shape how AI inventions are treated.”
A recent case in the European Patent Office examined to what extent the description should influence claim interpretation. “It’s technical, but it could affect outcomes in patent prosecution and patent scope across Europe,” he notes.
Opportunities for UK innovators
Nick is optimistic about the opportunities for UK-based engineering firms — if they act decisively.
“The biggest risk is failing to recognise and protect your IP,” he warns. “It’s part of building competitive advantage and attracting investment.”
He believes the UK’s reputation for innovation is strong, but businesses must make IP part of their strategy early on.
Outside the office
When he’s not drafting claims or advising clients, Nick volunteers with his local cricket club — usually behind the scenes organising junior matches, umpiring or scoring. “My playing days are more limited now,” he laughs. “But I still enjoy being involved.”
He’s also a keen walker, with soft spots for North Wales and the Peak District. “I’ve gone up Yr Wyddfa (Snowdon) from nearly every route over the years,” he says. “And Shutlingsloe, near Macclesfield Forest, was a favourite growing up.”
Connect with Nicholas Braddon
You can connect with Nick on LinkedIn to learn more about his work and insights in advanced engineering and IP.
Nick is a Partner at Barker Brettell, a UK-based firm of patent and trade mark attorneys. Barker Brettell specialises in helping businesses protect and grow their intellectual property through expert legal advice, innovation strategy, and global IP support.
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