Mark Jolly is a partner and patent and design attorney at Wilson Gunn, based in Manchester. With a practice spanning patents, registered designs and enforcement work, he brings a practical, people-focused approach to advising clients across automotive, medical devices and fast-moving consumer goods. Quick profile Name: Mark JollyRole: Partner, Patent and Design AttorneyFirm: Wilson GunnLocation: […]
28th January 2026
Mark Jolly is a partner and patent and design attorney at Wilson Gunn, based in Manchester. With a practice spanning patents, registered designs and enforcement work, he brings a practical, people-focused approach to advising clients across automotive, medical devices and fast-moving consumer goods.
Quick profile
Name:Mark Jolly Role: Partner, Patent and Design Attorney Firm:Wilson Gunn Location: Manchester, UK Areas of expertise: Patents, registered designs, IP enforcement, strategic IP advice
Finding a route into IP
Mark’s path into intellectual property was more deliberate than many. At school, he chose a degree that combined science with patent law, allowing him to pursue both a technical subject he enjoyed and an early interest in legal work. A sandwich year spent with a firm of patent attorneys during his studies confirmed that the profession was the right fit.
That early exposure meant Mark entered the profession with clarity about what he wanted to do. He spent around a decade at a London firm before making the move to Manchester and joining Wilson Gunn, where he has now been for over ten years.
A role shaped by people and opportunity
Today, Mark’s role as a partner combines advisory work, supervision and strategic thinking. While he is still closely involved in client matters, much of his time is spent discussing approach, reviewing work prepared by colleagues, and helping shape broader portfolio strategies.
He reflects that this is a natural shift many patent attorneys experience over time. Early career work after qualification can be solitary and document-heavy, while senior roles tend to involve far more conversation, collaboration and judgement. For Mark, that evolution has been a positive one.
Building a design-focused practice
A notable feature of Mark’s work is the volume of registered design and enforcement matters he handles. He traces this specialism back largely to chance and curiosity. Early in his career, he took an interest in design law at a time when European registered designs were brand new, and that willingness to “put his hand up” led to more work in the area.
Design work, he explains, offers a different rhythm to patents. It can be more visual, more immediate, and often allows for quicker initial views. That contrast, along with the creative thinking involved in defining what really matters in a design and working out how to protect that across the quite disparate systems of international design protection, is something he continues to enjoy.
Enforcement followed a similar path. At Wilson Gunn, there is a greater appetite for handling contentious work in-house, at least in its early stages. Over time, this has built confidence and experience, making enforcement a more routine and less intimidating part of his practice.
Working with clients who value IP
Mark works with clients across automotive, medical devices and fast-moving consumer goods, each bringing different rewards. Automotive work reflects a lifelong personal interest, while FMCG clients offer the satisfaction of working on products that are tangible, familiar and visible in the market.
He particularly values working with businesses where intellectual property is central to commercial success. In those cases, IP is not an afterthought but an integral part of product development, with advisers playing a role in shaping innovation as well as protecting it.
Across all sectors, Mark emphasises the importance of relationships. Enjoyment of the work often comes down to the people involved, both clients and colleagues, and he considers himself fortunate to work with teams that collaborate well and share common goals.
Rigour first, then commercial reality
When advising clients, Mark does not see legal and commercial considerations as competing forces. In his view, understanding the legal position is a necessary first step. Only once that groundwork is done can realistic commercial options be explored.
This approach is particularly important in enforcement matters, where time, cost and outcomes rarely align perfectly with principle. Helping clients develop realistic expectations is, he says, a key part of the advisor’s role.
A changing enforcement landscape
One of the biggest challenges Mark sees today is the shift of enforcement activity away from courts and towards online platforms. Takedown procedures on large e-commerce sites can be fast and effective, but also inconsistent, with the likes of Amazon sometimes acting on design rights that are clearly invalid.
This creates uncertainty for both rights holders and legitimate businesses who are accused of infringement. Mark has been closely involved in discussions and official consultations around these issues, drawing on his day-to-day experience to inform proposed solutions and contributing to CIPA’s submissions.
Life beyond IP
Outside work, Mark keeps busy. He spends much of his time with his young children, fitting his own interests around their activities. He enjoys backgammon, squash, cricket and skiing. And, finds that being active—particularly in the mountains—is one of the best ways to switch off.
Advice shaped by experience
For those considering a career in IP, Mark’s message is simple. It is a rewarding profession with room to shape a career around individual strengths. He encourages people to get involved, ask questions, and volunteer for work that interests them.
Just as importantly, he notes that enjoyment of the profession often depends on environment. A difficult experience in one role does not mean the career itself is wrong. Finding the right people to work with can make all the difference.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Simon Kremer is a Partner and European and UK Patent Attorney at Mewburn Ellis, specialising in life sciences. With nearly three decades at the firm, he brings a deeply practical perspective shaped by experience across patents, oppositions, appeals and long-standing client relationships. Quick profile Name: Simon KremerRole: Partner, European & UK Patent AttorneyFirm: Mewburn Ellis […]
21st January 2026
Simon Kremer is a Partner and European and UK Patent Attorney at Mewburn Ellis, specialising in life sciences. With nearly three decades at the firm, he brings a deeply practical perspective shaped by experience across patents, oppositions, appeals and long-standing client relationships.
Quick profile
Name:Simon Kremer Role: Partner, European & UK Patent Attorney Firm:Mewburn Ellis LLP Location: London, UK Areas of expertise: Life sciences patents, oppositions and appeals at the European Patent Office, synthetic and engineering biology, therapeutics, plant biotechnology, due diligence
Finding a route into IP
Simon’s route into intellectual property was not a planned one. After completing a PhD in biochemistry at the University of Bristol and spending time working at the laboratory bench, he realised that an academic career was not the right long-term fit. A visit to the university careers service in the early 1990s introduced him—almost by chance—to the patent attorney profession.
What appealed was the combination of science and law, and the opportunity to continue engaging deeply with new technologies without remaining in academia. That balance has remained central to his career ever since.
A broad foundation in government IP
Before joining private practice, Simon began his IP career at the UK Ministry of Defence’s Intellectual Property Rights department. The role provided unusually broad exposure, covering far more than patents alone. His work ranged from contracts and procurement to international agreements, crown use provisions and advising other government departments that lacked their own IP expertise.
That experience gave him an early appreciation of how IP operates “at the coalface”, and of the consequences when it is handled poorly. Seeing how intellectual property decisions could affect everything from basic procurement to major defence projects helped shape his practical, commercially grounded approach.
Milestones rather than turning points
Looking back over almost 30 years at Mewburn Ellis, Simon does not frame his career in terms of dramatic turning points. Instead, he sees it as a series of professional milestones: conducting his first EPO hearings, leading Board of Appeal cases, meeting long-standing clients in person after years of correspondence, and guiding clients through major due diligence exercises.
Alongside these were internal milestones—joining the partnership, contributing to the firm’s growth, and training successive generations of patent attorneys. Over time, both Simon’s role and the firm itself evolved significantly, with Mewburn Ellis growing from a small partnership into a much larger organisation.
Balancing multiple responsibilities
Today, Simon’s role spans client work, mentoring, training, management responsibilities and business development. While the scope of the role has broadened over time, he remains closely involved in day-to-day client matters and values staying connected to the practical work.
His technical focus continues to be driven largely by clients. Areas such as synthetic and engineering biology, plant-related technologies and therapeutics feature prominently, reflecting both long-standing expertise and emerging technological importance.
Translating complexity into value
A recurring theme in Simon’s approach is experience—particularly the experience of seeing patents through their full lifecycle. Having drafted applications that have later been challenged and then exploited, he has developed a strong sense of how early drafting decisions can shape outcomes decades later.
This perspective allows him to anticipate what clients may need at different stages, even when they cannot articulate it themselves. For Simon, a key part of the patent attorney’s role is understanding not just the invention, but the purpose the IP needs to serve over time, while balancing commercial realities such as funding and cost.
The reality of oppositions and appeals
Oppositions and appeals before the European Patent Office form a significant part of Simon’s practice. He is candid about the demands of this work, describing the preparation phase as intense and emotionally draining. The challenge lies in mastering every detail and ensuring there are no surprises on the day.
The reward comes from presenting a case clearly and confidently, knowing that every argument has been tested in advance. While outcomes cannot always be controlled, Simon values ensuring that clients are fully prepared for both the process and the result.
Adapting to different clients
Simon works with a wide range of clients, from individual inventors and universities to multinational companies. Adapting his approach comes down, again, to experience. Different clients require different levels of explanation and guidance. Understanding the journey each client is likely to take helps shape how advice is delivered.
For some, the process is as much educational as it is legal; for others, it is about providing targeted support within an established in-house framework.
Industry pressures and evolving standards
When it comes to broader industry trends, Simon points less to headline topics and more to practical realities. Funding environments have a direct and immediate impact on patent strategy, particularly in the life sciences, where global protection is costly and long-term.
He also notes that as technologies mature and tools become more accessible, the bar for inventiveness continues to rise. Areas such as biotechnology require increasingly creative approaches to meet patentability standards, even as the underlying science becomes more routine.
Learning from the wider profession
Beyond client work, Simon has remained active within the profession through bodies such as CIPA. He values the opportunity to engage with peers outside his own firm in a collaborative rather than adversarial setting.
These interactions provide alternative perspectives and reinforce the social and collegiate nature of the profession. While they may not directly change day-to-day practice, they have helped shape the kind of attorney Simon has become.
Passing on hard-earned lessons
In mentoring younger colleagues, Simon focuses on helping them understand what clients truly value. While clients can assess responsiveness and reliability, they cannot easily judge the quality of a patent application. That responsibility rests firmly with the attorney.
Sharing lessons learned from seeing patents challenged years after drafting is central to his approach to training, helping the next generation appreciate the long-term impact of their decisions.
Life beyond IP
Outside work, Simon is an enthusiastic walker, particularly in the Lake District, where he has been visiting since childhood and has completed all of the Wainwrights. Football also plays a big part in his life, both as a player in five-a-side matches and (with the rest of the family) as a supporter of Sunderland AFC.
These activities provide a welcome counterbalance to the demands of professional life. Even if they sometimes have to be managed carefully alongside ageing knees and ankles.
Looking ahead
What continues to motivate Simon is the constant exposure to new technologies and the depth of long-term client relationships. Whether working with a familiar client or exploring a new disclosure, there is always something new to learn.
For those considering a career in patent law, his advice is to research the profession carefully. Also, join an organisation that is actively engaging with technological change, including the growing role of AI. Adaptability, he believes, will be as important in the future as experience has been in his own career.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Emilio Berkenwald is Partner and Head of the Patent Department at BERKEN IP in Argentina, where he leads a technically trained team handling substantive patent drafting and prosecution work. With a background in engineering, research and teaching, Emilio brings a European-style approach to patent practice, focused on technical depth, strategy and international collaboration. Quick profile […]
14th January 2026
Emilio Berkenwald is Partner and Head of the Patent Department at BERKEN IP in Argentina, where he leads a technically trained team handling substantive patent drafting and prosecution work. With a background in engineering, research and teaching, Emilio brings a European-style approach to patent practice, focused on technical depth, strategy and international collaboration.
Quick profile
Name: Emilio Berkenwald Role: Partner, Head of the Patent Department Firm:BERKEN IP Location: Buenos Aires, Argentina Areas of expertise: Patent drafting and prosecution, cross-border patent strategy, technically complex inventions, patent infringement and validity opinions, freedom-to-operate analyses, patent litigation counselling, IP training and education
A technical foundation shaped early on
Emilio’s route into patent law was shaped by both family influence and technical curiosity. Trained initially as a chemical engineer, he went on to complete a PhD in engineering before studying intellectual property law in Europe, including formal training in France.
Growing up in a household where patents were a regular topic of conversation — with a chemical engineer mother and a lawyer father — gave Emilio early exposure to the intersection between technology and law. While it didn’t immediately appeal, that combination later proved compelling. Particularly as he recognised the opportunity patents offered to work internationally, learn continuously, and engage deeply with innovation and new technologies.
Leading the patent function at BERKEN IP
As Head of the Patent Department at BERKEN IP, Emilio oversees all patent-related work at the firm. His role spans team leadership, technical supervision, strategic decision-making, and client communication, including the preparation of patent infringement and freedom-to-operate opinions, as well as strategic counselling in patent litigation matters, acting as the main interface between inventors, foreign associates and the firm’s legal and paralegal internal team.
Day to day, his focus is firmly technical. He works closely with the firm’s patent attorneys on drafting applications, responding to office actions, and shaping prosecution strategies and cooperates with the firm’s legal team specialized in technology contracts, litigation and enforcement. Administrative and formalities work is handled by a specialized team, allowing the technical team to concentrate on substantive patent matters.
Emilio also remains hands-on with his own cases, often reserving quieter periods of the day to work directly on complex files that require deeper technical attention.
A European-style approach in a Latin American context
One of the defining features of Emilio’s practice is his deliberate adoption of a European-style patent model within the Argentine system. While Argentina’s patent law itself draws heavily from European traditions, much of the local market is dominated by incoming foreign filings, with limited emphasis on drafting or strategic development.
Many firms, Emilio explains, are lawyer-led and focus primarily on procedural prosecution. By contrast, BERKEN IP has built a team of engineers and scientists who are trained to engage directly with inventors, draft applications from scratch, and think strategically about claim scope and future amendments.
This approach allows the firm to work closely with Argentine innovators from the earliest stages of development, rather than only entering the process once an application already exists.
Why technical training matters more than ever
For Emilio, strong technical training is fundamental to good patent work. It builds trust with clients, particularly inventors, who want reassurance that their ideas are fully understood and accurately represented.
As technologies become more complex and prior art landscapes more crowded, that technical grounding becomes even more critical. Patentability increasingly turns on small but meaningful distinctions, especially for incremental innovations. Understanding those distinctions — and how to defend them — requires more than legal knowledge alone.
Emilio also believes it is generally easier to teach patent law to engineers than to teach advanced engineering concepts to lawyers, particularly in a system where obtaining a technical degree can be lengthy and demanding.
Training the next generation of patent attorneys
Emilio personally oversees much of the in-house training at BERKEN IP. New technical team members begin with a broad grounding in intellectual property law, covering patents, trade marks and designs, to ensure they understand the wider IP context and client needs.
From there, training becomes increasingly patent-specific. Topics such as novelty, inventive step and priority are explored through real examples and practical exercises, encouraging critical thinking rather than rote learning.
This mirrors Emilio’s approach to teaching at university, where he focuses on helping students learn to develop critical thinking and to how to ask the right questions — a skill he sees as essential for both researchers and patent attorneys.
Adding value across borders
BERKEN IP’s technical approach also strengthens its relationships with foreign clients and associates. Having experience drafting applications themselves allows Emilio and his team to engage more meaningfully with prosecution strategies, suggest technically sound amendments, and adapt arguments across jurisdictions. This technical depth also supports the preparation of infringement, validity and freedom-to-operate opinions, and provides a solid foundation for advising on patent disputes and litigation strategies.
Their familiarity with practices in Europe, the US and elsewhere enables them to explain where Argentine requirements differ — and where flexibility exists — helping clients navigate cross-border portfolios more efficiently, both in prosecution and in litigation contexts.
By carrying out much of the technical work locally, the firm is also able to manage costs more effectively for Argentine clients while maintaining international standards.
Academia, communication and clarity
Alongside his legal practice, Emilio has maintained a long-standing academic role, teaching engineering subjects at university. His research background helps him understand the pressures researchers face, particularly around publishing and timing patent filings.
This dual perspective allows him to act as a bridge between inventors and business stakeholders, balancing scientific urgency with legal protection. It has also shaped his communication style — something clients frequently remark on — enabling him to explain complex patent systems in clear, accessible terms.
An international outlook
Active involvement in the global IP community is central to Emilio’s work. He regularly attends international conferences and participates in professional committees. Seeing this as essential both for staying current and for building trusted working relationships.
For a firm based in Argentina, this global engagement also signals reliability to overseas clients. Many of whom rely on BERKEN IP to coordinate filings across Latin America and beyond.
Life beyond IP
Outside the office, Emilio enjoys travelling, often extending work trips to explore new cities. Languages are another passion, and he is currently learning Mandarin, both for the challenge and the cultural insight it offers.
Music plays a significant role in his life. A trained violinist, Emilio continues to play for pleasure. Finding it a welcome contrast to the technical demands of patent work. His partner is a professional classical pianist, and performing or listening to music together provides a creative outlet beyond the legal world.
Looking ahead
Emilio believes the Argentine patent profession is likely to evolve towards a more technically focused model. Particularly as startups and inventor-led companies become more prominent and seek international protection.
For engineers and scientists considering a move into patent law, his advice is clear: technical skills are essential, but legal training, communication, client-oriented service, teamwork and curiosity matter just as much.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nidhi Anand is a Partner at Chadha & Chadha, leading the firm’s Bangalore and Hyderabad offices. With a background in biotechnology, she advises clients across life sciences and pharmaceuticals on patent drafting, prosecution, oppositions and portfolio strategy, bringing a people-centric and insight-led approach to leadership and IP practice. Quick profile From biotechnology to intellectual property […]
7th January 2026
Nidhi Anand is a Partner at Chadha & Chadha, leading the firm’s Bangalore and Hyderabad offices. With a background in biotechnology, she advises clients across life sciences and pharmaceuticals on patent drafting, prosecution, oppositions and portfolio strategy, bringing a people-centric and insight-led approach to leadership and IP practice.
Quick profile
Areas of expertise: Biotechnology and life sciences, patent drafting and prosecution, oppositions, portfolio strategy, IP leadership and mentoring
Nidhi’s path into intellectual property was not a carefully mapped plan but a gradual realisation that patents could play a powerful role beyond the laboratory. Early in her biotechnology training, an article shared by her father about a biopharmaceutical company using patents to scale affordable insulin production left a lasting impression. It reframed patents as tools that could balance innovation, access and fairness.
That early curiosity stayed with her. Drawn to problem-solving and understanding how complex systems work, she found that IP aligned naturally with her strengths. Over the past 14 years, that alignment has shaped her practice, allowing her to move from the lab into a profession where scientific depth meets real-world impact.
Leading with trust and perspective
Nidhi describes her leadership style as people-centric rather than hierarchical. For her, effective leadership is rooted in presence, clarity and empowerment. Creating an environment where expectations are clear and collaboration feels natural allows individuals to perform at their best.
She places particular emphasis on long-term development over short-term output. By encouraging ownership and independent thinking, while remaining available as a mentor, she aims to help teams grow not only as professionals but as individuals.
Finding reward in strategy and growth
Nidhi remains closely involved across the full spectrum of patent work, from drafting and prosecution to oppositions and portfolio strategy. What has evolved over time is her perspective on that work. Increasingly, she finds fulfilment in building client trust, contributing to firm growth and shaping portfolios that are robust and forward-looking.
Portfolio strategy, in particular, stands out as especially rewarding. It allows her to connect technical detail with commercial insight, helping clients strengthen their positions in a way that is thoughtful, fair and sustainable, while also supporting the broader direction of the firm.
Advising across a changing life sciences landscape
Working in biotechnology, life sciences and pharmaceuticals means operating in sectors that are both complex and fast-moving. Recent years have seen a rise in litigation around biosimilars and biologics, requiring careful navigation of biologics patents, data exclusivity gaps and trade secret protection. At the same time, AI-driven diagnostics and digital health tools have introduced new uncertainties around patentability under Indian law.
Advising such a diverse client base, from start-ups to multinational companies, demands flexibility. For start-ups, Nidhi focuses on clarity, accessibility and prioritisation, helping founders decide what needs protection now and what can wait. For multinationals, the emphasis shifts to refining mature strategies, pressure-testing positions and occasionally offering a contrarian view to strengthen decision-making. Across both, trust and clear communication remain constant.
India’s evolving IP ecosystem
Over the last decade, Nidhi has seen significant progress in India’s IP framework. Improvements at the Indian Patent Office, including digitisation and more predictable examination practices, have increased confidence in prosecution outcomes. The establishment of dedicated IP Divisions within the High Courts has also strengthened enforcement and aligned Indian jurisprudence more closely with international standards.
These changes have allowed advisors to move beyond procedural navigation and focus more on portfolio quality, enforcement readiness and long-term value. Collaboration across Chadha & Chadha’s offices plays a central role here, ensuring that every matter benefits from shared knowledge, consistent quality standards and the firm’s collective experience.
Learning, mentoring and paying it forward
Staying connected to training and knowledge-sharing is both professionally grounding and personally motivating for Nidhi. Preparing for lectures and mentoring sessions gives her space to step back, revisit fundamentals and engage with emerging issues. At heart, she remains deeply curious.
Mentoring, however, carries a deeper responsibility. Having benefited from being trusted with responsibility early in her own career, she now aims to strike the same balance for others, offering stretch opportunities alongside guidance. For her, training and mentoring are integral to practice, reinforcing a culture of learning and mutual value creation for the team and the firm.
Experience as a woman in IP
Since entering the profession in 2012, Nidhi’s experience as a woman in IP has been shaped by an inclusive environment. With women making up a significant proportion of leadership at her firm, competence and judgment take precedence over gender. This has allowed her to focus on building technical depth, client trust and mentoring the next generation.
While the profession continues to evolve, she sees the trajectory as positive. The increasing adoption of flexible career structures and well-designed re-entry pathways, refelcts a broader recognition that diverse career stages can coexist with long-term professional growth in IP for women.
Switching off
Outside of work, Nidhi values time with family and close friends. Simple pleasure such as shared meals, board games and converation provide an opportunity to unwind and recharge.
Looking ahead
Reflecting on her journey, Nidhi emphasises the importance of technical depth, curiosity and adaptability for today’s IP practitioners, particularly in high-tech and biotech fields. As emerging technologies such as AI, quantum computing and synthetic biology reshape patent landscapes, she believes thoughtful strategy, sound judgment and clear communication will matter more than ever. For those willing to invest in learning and take ownership of their work, IP remains a profession where experience compounds and impact grows over time.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Andrew Marsden is a UK-based Trade Mark Attorney and litigator at Wilson Gunn, specialising in brand protection, UKIPO advocacy, and dispute resolution for businesses operating in fast-moving and regulated markets. For Andrew Marsden, Trade Mark Attorney and litigator at Wilson Gunn, a career in intellectual property wasn’t part of the original plan. In fact, he […]
17th December 2025
Andrew Marsden is a UK-based Trade Mark Attorney and litigator at Wilson Gunn, specialising in brand protection, UKIPO advocacy, and dispute resolution for businesses operating in fast-moving and regulated markets.
For Andrew Marsden, Trade Mark Attorney and litigator at Wilson Gunn, a career in intellectual property wasn’t part of the original plan. In fact, he once imagined a future in the Royal Marines. But a combination of early exposure to legal practice, an encouraging lecturer, and a growing fascination with how brands are built and protected set him firmly on the path to becoming one of the UK’s most experienced and commercially attuned trade mark specialists.
Today, Andrew is known for his clear, pragmatic advice; his ability to navigate complex disputes; and his strong advocacy record before the UKIPO and the Appointed Person. He also works with clients across fast-moving industries—including e-cigarettes/e-liquids and fashion—where strategic brand protection and practical enforcement are crucial.
From the Royal Marines to the Rolls Building
Andrew initially studied law while considering a military career, but work experience at a solicitors’ firm in his hometown of Grimsby and a nudge from a university lecturer led him to pursue a master’s degree in IP. What began as curiosity blossomed into a profession he has now worked in for more than two decades.
His first role was within BAT’s IP department (Batmark) in the late 1990s—a foundation that equipped him with a strong understanding of brand strategy, global portfolio management, and the commercial realities facing fast-growth consumer industries.
A Commercially Grounded Approach to Client Success
Andrew describes himself as commercially aware and proactive, a combination that shapes how he approaches every matter at Wilson Gunn.
“Of course the legal position is important,” he explains, “but I always try to understand what the client is trying to achieve. The final ‘legal’ outcome isn’t always the best route for them.”
His focus is on resolving issues in practical, cost-effective ways while ensuring clients can continue pursuing their business objectives. This mindset is especially valuable in contentious matters, where the best solution isn’t always the most adversarial one.
Expertise in Fast-Moving Industries: E-Cigarettes and Fashion
A significant part of Andrew’s career has involved working with clients in the booming e-liquid and vaping industry—a relationship that began early in his time at Wilson Gunn. One of his first clients, then a small start-up, has since expanded to selling in 30–40 countries, and Andrew continues to protect and develop their global brand architecture.
His background at BAT naturally aligned him with this sector, though he laughs: “I don’t smoke or vape!”
He also advises clients across fashion and other lifestyle sectors, where brand distinctiveness, packaging, and fast-moving trends demand a thoughtful IP strategy.
Advocacy at the UKIPO: “It Keeps Me Sharp”
Andrew has built a strong advocacy practice, appearing regularly before the UKIPO and the Appointed Person. He values the challenge:
“I like to think I present a case in a persuasive and convincing manner. Some points don’t translate as clearly in writing as they do during a hearing.”
Memorable moments include:
Achieving a six-figure settlement in a contentious e-cigarette case alongside Guy Tritton.
Early appearances at the Rolls Building—“daunting” but formative—before Geoffrey Hobbs KC and Daniel Alexander KC.
His involvement in the high-profile Dairy UK v Oatly case, which has progressed from the UKIPO all the way to the Supreme Court.
Helping Clients Avoid Common Pitfalls
For Andrew, one recurring issue stands out: businesses waiting too long to think about IP.
The perception that IP protection is expensive often deters early action, yet failing to secure rights can lead to far greater costs later—from rebranding to damages. At Wilson Gunn, Andrew and the team work flexibly to help businesses put early, scalable protection in place.
Andrew emphasises that strong searching and filing strategies lay the groundwork for smoother enforcement. But when disputes do arise, he explores all available routes—not just litigation—including coexistence agreements, licensing, and the strategic use of social-marketplace IP complaint procedures.
In many cases, these online enforcement channels allow him to shut down infringing accounts quickly and cost-effectively, helping clients resolve problems with minimal disruption.
Tailored Support for Every Type of Client
Wilson Gunn represents individuals, SMEs, and global blue-chip companies. Andrew adapts his approach accordingly—from in-depth audits and seconded support for large clients to accessible, hands-on guidance for smaller businesses.
He prides himself on being approachable and available: “A call or text outside office hours is never an issue.”
Trends Shaping the Future of Brand Protection
Like many in the IP profession, Andrew is closely watching the impact of AI, as well as evolving regulations in the e-cigarette sector and the challenges of protecting brands across online marketplaces.
He notes a rise in misuse of trade marks and designs to gain unfair advantages online—a trend that makes proactive monitoring and enforcement more important than ever.
Looking ahead, he sees challenges but also opportunities:
“AI will generate more demand for IP. We just have to keep up with developments—and we have a growing, strong team at Wilson Gunn capable of meeting the challenge.”
Life Beyond IP: Cycling, Surfing & Staying Active
Outside of work, Andrew is passionate about cycling and staying fit. Although winter has pushed him toward Zwift sessions, he’s completed several sportives—“Tour de Manc was a good one”—and, more recently, has rekindled his love of surfing.
A wave pool in Bristol is now a regular destination: “I’m a bit of a big kid, but I love it.”
If Not an Attorney? Perhaps the Marines… or Something Outdoors
Reflecting on alternative careers, Andrew thinks he may well have followed his early military ambitions—or ended up in a role involving sport, fitness, or the outdoors. But given his skill as an advocate and strategist, it’s hard to imagine him far from a courtroom or a client’s brand.
Wilson Gunn is a leading firm of patent and trade mark attorneys with offices across the UK. Established in 1864, the firm provides strategic IP advice to businesses of all sizes—from start-ups to major global brands. Its multidisciplinary team offers expertise in patents, trade marks, designs, litigation support, and portfolio management, with a strong reputation for clear, commercially focused advice.
At PatWorld, we’re proud to support IP firms like Wilson Gunn with comprehensive IP search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
After a long career spanning private practice, in house support, training and even maternity services advocacy, Debbie has launched Granta IP, a consultancy that gives her the balance and autonomy she wants at this stage of life. She explains that she is not retiring but reshaping how she works so she can stay engaged in […]
11th December 2025
After a long career spanning private practice, in house support, training and even maternity services advocacy, Debbie has launched Granta IP, a consultancy that gives her the balance and autonomy she wants at this stage of life. She explains that she is not retiring but reshaping how she works so she can stay engaged in the profession on her own terms.
Granta IP brings together her strengths in IP management for small and growing businesses and her technical experience as a patent attorney. She enjoys the contrast, the structured focus of drafting and office actions alongside the broader strategic work of building good IP processes from the ground up.
From Australia to the UK, Learning to Adapt
Debbie spent fourteen years working in Western Australia before returning to the UK. Her client base may have shifted slightly, but the essential lesson remained the same, adapt to the needs of the business in front of you. Working with small companies that had limited understanding of IP taught her the value of meeting clients where they are and building systems that fit their reality.
Helping Businesses Avoid the IP Catch Up Problem
One issue she sees regularly is small companies leaving IP management until it becomes a problem. When portfolios expand without clear processes, it becomes harder to piece everything together later. At Granta IP, Debbie helps organisations get ahead of this by identifying their IP early, setting up workable systems and supporting in house teams who need extra capacity or guidance.
Supporting the Next Generation Through CIPA
Education is a major theme in Debbie’s career. She has taught, written and developed training materials, and now chairs the CIPA Education Committee. She is currently involved in IPReg’s wide ranging review of professional training and in developing apprenticeships as an accessible route into the profession. For her, seeing people grow in confidence is one of the most rewarding parts of the job.
Preparing for an AI Enabled Future
With AI entering the IP workflow, Debbie believes strong foundational skills matter more than ever. Tools can help with early drafting, but only if attorneys know how to evaluate and refine the output. She stresses the importance of critical thinking, client understanding and judgement, qualities no system can replace.
Beyond IP, Dance and Social History
Outside work, Debbie has two enduring passions, dance and family and social history. Although she once considered stage school, today she dances for fun, Latin, hip hop and fitness-based classes. She also spends time researching family history, uncovering stories that span miners, missionaries, textile workers and relatives across Europe, South America and Africa.
Looking Ahead
As she builds Granta IP and contributes to the future of professional education, Debbie’s focus remains the same, stay curious, stay adaptable and keep giving back. Her path has not been linear, but every stage has shaped the professional she is today, and she brings all of it into the work she now does with clients and colleagues.
About Granta IP
Granta IP Services Ltd is a UK-based consultancy providing practical patent, trademark and design protection for innovators, SMEs and growing businesses. Founded by an experienced Chartered Patent Attorney Debbie Slater, the firm blends technical expertise with hands-on industry insight to help clients secure and manage their IP as they scale. Granta IP delivers clear, flexible strategies that strengthen innovation, support commercial growth and ensure ideas are protected from the start.
At PatWorld, we’re proud to support IP firms like Granta IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
With more than four decades as a dual-qualified Chartered Patent Attorney and Chartered Trade Mark Attorney, Keith Loven, founder of Loven Patents & Trademarks in Lincolnshire, has built a reputation for frank, business-focused IP advice that prioritises the client’s commercial interests over billable hours. In a recent conversation, Keith reflected on his career journey, the […]
3rd December 2025
With more than four decades as a dual-qualified Chartered Patent Attorney and Chartered Trade Mark Attorney, Keith Loven, founder of Loven Patents & Trademarks in Lincolnshire, has built a reputation for frank, business-focused IP advice that prioritises the client’s commercial interests over billable hours. In a recent conversation, Keith reflected on his career journey, the evolving needs of SME clients, and why early, honest guidance remains the cornerstone of his practice.
From chemical engineering to a lifelong IP career
Keith’s route into intellectual property was far from planned. After studying chemical engineering at the University of Birmingham, he quickly realised that a career with large oil companies held little appeal, partly, he admits with a smile, due to the “bit of a hippie thing” prevalent at the time.
A university jobs brochure changed everything. A friend pointed out an advert for a London firm of patent agents. One rejection later, a second application succeeded, and Keith found himself in a small London office wondering what he had let himself in for.
What hooked him was the blend of skills the job demanded: technical understanding (his chemical engineering background proved surprisingly broad and useful), precision with language, and an introduction to the legal world. “Chemical engineering gave me the basics of mechanical, electrical and civil engineering too,” he explains. “When an inventor starts talking, I can usually say ‘yes, I understand the fundamentals’, that builds confidence straight away.”
SME needs: the impact of Brexit and beyond
Over 40 years, Keith has watched SME requirements shift, often driven by external forces rather than changes in the businesses themselves. The creation of the European Patent system and, for a time, frictionless EU trade encouraged many smaller UK exporters to seek broader protection. Brexit reversed that trend sharply.
“For smaller clients, exporting became harder and more expensive,” Keith notes. “Many have refocused almost entirely on the UK market. It’s not been a positive development for most of them.”
Despite political and legislative upheavals, core SME needs remain constant: affordable protection that adds genuine value and, crucially, advice they can trust.
The importance of saying “don’t file”
Loven Patents & Trademarks has long been known for telling clients when not to pursue an application, advice that is rare in some quarters.
“If there’s no commercial advantage in filing a patent or registering a trade mark, I’ll say so,” Keith states. “Clients quickly learn that we’re not just trying to sell services. That honesty builds trust, some clients have stayed with me for 25 or 30 years because they know I’ll give them the advice that’s right for their business, not mine.”
Common (and costly) pitfalls
Keith regularly sees clients arrive in crisis having launched products without basic freedom-to-operate checks. A recurring theme in recent years is UK sellers sourcing goods from platforms such as Alibaba, reassured by suppliers that “everything is fine”, only to face infringement claims weeks later.
“A little research upfront saves a lot of tears later,” he says. “Naivety isn’t an excuse when cease-and-desist letters land.”
Building long-term relationships in the SME space
Transparency on costs and options is central to Keith’s approach. “I lay out the routes forward, the pros, cons and likely costs. Clients hate surprises, so we try to eliminate them.” He also pushes businesses to think strategically: where does IP fit into the broader plan? How will it add value in three or five years’ time?
Global networks built on trust
Strong relationships with overseas attorneys are vital. “You work with people you trust to do excellent work at sensible cost,” Keith explains. “Reciprocal arrangements exist, but the real value is the mutual help, a quick call to sort a problem without an immediate invoice. Some of those relationships have lasted decades.”
Patents, trade marks and the bigger picture
When a client arrives with “a great invention” that isn’t actually patentable, Keith’s role shifts to holistic strategy: registered designs, powerful branding, or sometimes just disciplined commercial execution.
“A strong brand can protect you even when technical IP can’t,” he points out. “People assume copies will flood the market the moment they launch. Often the bigger challenge is getting anyone to notice the product in the first place.”
Giving back through CIPA
Now Chair of CIPA’s Small Practice Committee and a member of its Council and Internal Governance Committee, Keith has a deeper appreciation of the profession’s representative work.
“For years I was out in Lincolnshire, getting my CPD points and little else. Becoming involved showed me everything CIPA does behind the scenes, shaping policy, supporting members, and giving [KL1] patent attorneys a voice.” His current focus is two-way communication: helping sole practitioners and small firms understand the benefits CIPA delivers while feeding their specific concerns back to the Institute.
Looking ahead: AI and the SME challenge
Asked about the next five years, Keith highlights artificial intelligence as the dominant theme.
“Large companies are already blanketing AI-related technologies with patents. SMEs will increasingly have to navigate that crowded landscape, and avoid assuming that adding ‘with AI’ suddenly makes something inventive.”
Still enjoying the craft
After more than 40 years, what keeps Keith engaged? “It’s still fun,” he laughs. “Solving tricky examination objections, finding the argument that turns a refusal into a grant, there’s real satisfaction in that. And of course the occasional ‘thank you’ when a client realises you’ve saved them time and money.”
Outside work, grandchildren, a never-ending battle with the garden, and decades of family-history research (“they’re all peasants, no aristocrats in sight”) keep him occupied.
As Keith prepares to hand over more day-to-day responsibility to the next generation at Loven Patents & Trademarks, his core philosophy remains unchanged: give honest, commercially grounded advice as early as possible, and never be afraid to tell a client when not to file. It’s an approach that has served both him and thousands of UK innovators remarkably well for over four decades.
About Loven IP
Lincolnshire-based and founder-focused, LOVEN Patents & Trademarks delivers patent strategies, trademark and design protection, and IP-portfolio management for innovators, inventors and brands across the UK and beyond. Established in 1989, the firm combines technical know-how and legal expertise to help clients lock in their inventions, designs and brand identity — ensuring ideas stay protected as the business grows. LOVEN partners with SMEs, inventors and larger organisations to craft robust IP that underpins innovation, commercialisation and long-term value.
At PatWorld, we’re proud to support IP firms like Loven IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
With almost four decades in the world of intellectual property, Peter Cornford, Partner and Trade Mark Attorney at Stevens Hewlett & Perkins (SH&P), has carved out a career rich with landmark cases, global brand stewardship, and a passion for nurturing the next generation of IP professionals. Warm, reflective, and naturally engaging, Peter brings both depth […]
19th November 2025
With almost four decades in the world of intellectual property, Peter Cornford, Partner and Trade Mark Attorney at Stevens Hewlett & Perkins (SH&P), has carved out a career rich with landmark cases, global brand stewardship, and a passion for nurturing the next generation of IP professionals. Warm, reflective, and naturally engaging, Peter brings both depth of expertise and a refreshingly human touch to a profession often seen as procedural and technical. From unexpected beginnings to high-profile victories, here is Peter’s story.
An Accidental Path to IP
Peter’s route into intellectual property was anything but planned. While working towards a PhD in history and preparing for a life in academia, he was steered unexpectedly into trade mark work by a university careers adviser who, in Peter’s words, “had no idea what a trade mark agent was either.” What began as a six-month role “to pay the bills before returning to academia” quickly became a permanent calling. The overlap between academic research and trade mark practice—investigation, analysis, persuasion, and drafting skills —proved irresistible. “I was enthralled by what I was seeing. It was the perfect fit.” Fast-forward 36 years, and Peter’s enthusiasm hasn’t waned.
A Career Built at SH&P
Peter joined SH&P nearly 30 years ago and has spent two decades as a partner. Today, he is the firm’s longest-serving partner and plays a crucial role in both management and mentoring. His responsibilities range from supporting the firm’s largest global clients to preparing trainees for qualification, in which SH&P has exceptional success, with many achieving distinctions. SH&P’s commercial pragmatism is central to Peter’s approach. “We stay focused on real commercial outcomes,” he explains. “Our clients include very large household names with thousands of trade marks, so everything we do has to be practical, strategic and tightly aligned with their business needs.”
The Appeal of Trade marks: Variety, Strategy and Solving Problems
For Peter, the joy of trade mark work lies in its varied nature. Unlike many specialist patent colleagues, trade mark attorneys work across every sector imaginable, and often all in one day. “I can be advising a pharmaceutical company one minute and a restaurant owner half an hour later. You never know what’s coming.” He likens the job to a game of chess—strategic, forward-thinking, and requiring both creativity and discipline. Helping start-ups grow, protecting heritage brands, and solving complex infringement challenges are all part of his daily life.
The Diego Maradona Case: A Landmark Moment
One of Peter’s most publicised successes involved the late Argentine football legend Diego Maradona. The dispute centred on entitlement: who truly owned the rights to the Maradona name after his death? The complexity was demanding. Argentine inheritance law, conflicting claims among heirs, and cross-jurisdictional issues all collided. Peter and the SH&P team needed to interpret international probate rulings, translate and analyse extensive documentation, and present a compelling argument to the UK IPO. The result? A decisive win. “These entitlement cases are rare—and rarer still when a famous name is involved. To succeed was a real highlight.”
Celebrity Brands, The Killers & Untested Waters
Peter is also responsible for securing rights for well-known entertainment and personality brands, including The Killers. Such cases bring unique challenges: famous names often face official objections to registration because of being regarded as being merely descriptive of the goods rather than indicating their source. Even gestures, like Usain Bolt’s iconic pose, can be protected, though enforcement remains “untested waters.” His overarching advice is clear: Register early—before fame makes it more difficult.
The Carry On Legacy: A Case That Made Headlines
Perhaps the case that most shaped Peter’s public profile was the long-running battle over the rights to Carry On, the beloved British comedy franchise. When film industry professional Brian Baker inherited rights from the legendary film producer Peter Rogers, ITV still held several long-standing Carry On trade marks. Peter argued successfully that ITV’s broadcasting of film back catalogue was not trade mark use, causing the marks to be removed and returned to the rightful owner. The story hit national newspapers, morning TV, legal journals and rekindled nostalgia across the UK. “It was a case that brought a lot of attention to my work and it was genuinely fascinating to be part of the story.”
Supporting Start-Ups and the Next Generation
Peter is highly active in the Bristol innovation community, including the SETsquared ecosystem, helping early-stage companies understand why timely trade mark protection is fundamental to commercial success. Start-ups often face financial constraints, but Peter emphasises that delaying protection risks losing rights or being targeted by trade mark squatters, a problem which is increasing globally. He also acts as a mentor within SH&P, guiding trainees through qualification and instilling a practical, commercially grounded approach to IP.
Career Highlights: From ‘Insignia’ to PureGym to Buckingham Palace
Peter’s portfolio reads like a tour through modern consumer culture. He has been and remains responsible together with fellow partner Robin Webster for the global trade mark management of major brands such as Speedo, Ellesse and Berghaus, and for household names Trafalgar Tours group, Lyons coffee, Kickers, Russell & Bromley and G4S. His working on trade mark protection for The Prince’s Trust led to an invitation to a garden party at Buckingham Palace. He is responsible also for Honda’s branding requirements in the UK. His strategic advice was pivotal in the naming clearance and protection of well-known automotive models including the Vauxhall Insignia, and he has provided IP support to PureGym from its earliest beginnings to its current position as a global fitness powerhouse. He laughs that supermarket trips take twice as long, nowadays since he often finds himself muttering, “I did that one.”
Advice for Future Trade mark Attorneys: qualities required and knowledge bank
Peter is clear-eyed about what being a professional requires: an organised, analytical mind; a commercial mindset. not just legal thinking. The ability to manage stress and responsibility is paramount, as is attention to detail and strategic awareness. “Your job is to help clients run and grow a business. Never lose sight of that.” “I had thought when I was at university that I would be writing books on history but instead it has been on trade mark law”. Peter’s Trade Mark Law & Practice (5th edn 2020) (Alison Firth, Peter Cornford, Andrew Griffiths) is used by UK universities as a set text for teaching students trade mark law.
Life Beyond IP: Brass Bands, Musical Boxes & Stone Walls
Outside the office, Peter’s life is filled with creativity and curiosity. Music – Peter is a lifelong brass musician and conductor, currently leading the Dodington Parish Band, a community ensemble of all ages and abilities. Music is his escape: “It’s the one thing where work completely disappears. I get lost in it.” The band performs at a wide variety of venues. Peter also composes and arranges music.
Victorian Musical Boxes – One of Peter’s most charming hobbies is collecting Victorian musical boxes. His firm’s 2024 Christmas LinkedIn series of videos of Peter demonstrating his boxes drew thousands of views.
Dry Stone Walling & Building Renovation –Peter has always been a hands-on person. He spends much time restoring outbuildings and perfecting dry stone walls around his property. “I don’t sit still for long,” he admits with a smile.
What’s Next for Peter and SH&P?
The firm is focused on expanding its support for start-ups, continuing its awards programme for innovative young businesses, and watching its patents practice continue to grow alongside its already leading trade mark team. As for Peter? “I’m 61 now and people ask if I’m going to retire. I can’t imagine retiring—this is what I do.” He plans to continue mentoring, supporting clients and embracing change in a fast-evolving trade mark landscape.
Peter’s Favourite Walk
For coastal inspiration, Peter recommends a recent favourite: a gentle walk from Porthleven, near Land’s End, along the coast toward The Lizard. “It is quiet, scenic, and “simply heavenly.”
Contact Peter Cornford If you’d like to connect with Peter or find out more about his work:
With a career spanning private practice, in-house leadership, and now consultancy, Emily Teesdale has developed a deep appreciation for how intellectual property (IP) strategy underpins commercial success. Today, through her own consultancy Pivot IP, Emily helps engineering and technology businesses navigate the complex IP landscape — ensuring that protection, collaboration, and opportunity go hand in […]
12th November 2025
With a career spanning private practice, in-house leadership, and now consultancy, Emily Teesdale has developed a deep appreciation for how intellectual property (IP) strategy underpins commercial success. Today, through her own consultancy Pivot IP, Emily helps engineering and technology businesses navigate the complex IP landscape — ensuring that protection, collaboration, and opportunity go hand in hand.
A career combining engineering and law
Emily’s path into intellectual property began with a degree in aerospace engineering and a love of technology. “I wanted to find a way to combine my technical background with something broader,” she explains. “Becoming a patent attorney allowed me to do exactly that.” Over the next 18 years, she worked in private practice with clients of all sizes, gaining experience across a wide range of technologies. Her expertise later took her in-house — first with Airbus, where she became heavily involved in collaboration projects, and then into a Head of IP role at another global aerospace company. “In that role, I was responsible for the IP terms across every kind of contract you can imagine,” Emily recalls. “I was also raising IP awareness across the business and managing a portfolio team. It was a fantastic opportunity to see how IP strategy really works at every level.” After more than two decades in demanding corporate roles, Emily took some well-earned time off to travel — a journey that would ultimately inspire the creation of Pivot IP.
A practical approach to IP strategy
When Emily returned from her travels, she wanted to use her experience to help other businesses make sense of IP in a way that was practical, strategic, and aligned to their goals. “At Pivot IP, I effectively act as Head of IP to engineering companies on a consultancy basis,” she explains. “That means helping them navigate the IP landscape in the way that’s best for them and their objectives — whether that’s advising a start-up on early IP steps, negotiating a collaboration agreement, or unpicking a complex issue to find a pragmatic solution.” It’s an approach that reflects Emily’s view of what IP strategy really means. “Any good strategy should maximise opportunities and minimise risks,” she says. “From an IP perspective, that means reducing exposure to risks like patent infringement or misuse of confidential information, while using the IP system to create and protect opportunities. It’s about far more than just obtaining patents or trade marks — it’s about embedding IP thinking into every aspect of the business.”
Recognition and collaboration
Earlier this year, Emily was recognised as a Notable Practitioner by IP Stars, a distinction that carries particular meaning. “It honestly means so much — especially as it came just six months after setting up Pivot IP,” she says. “When you’re working independently, you don’t always have the encouragement that comes from being part of a big team, so this recognition was a real boost. It’s also an honour to know that my work — which is rather different to the traditional patent attorney role — is valued.” Emily also collaborates closely with Iain Russell of Russell IP, where she provides consultancy support alongside her own practice. “I love working with Iain and am very grateful for his support,” she says. “My work there includes providing IP strategy advice and helping clients understand what to prioritise. I also still enjoy getting involved in drafting and prosecution work — it keeps me more connected to the technical side of things.”
Making IP strategy work in practice
For Emily, helping businesses develop a strong IP strategy begins with understanding where they are and where they want to go. “It’s essential to know what assets they already have, the industry landscape they are in and what their commercial objectives are,” she explains. “Only then can you design a strategy that supports those goals.”
She also highlights the importance of IP awareness and education within organisations. “You don’t always need a big budget to improve your IP position. Building awareness among employees about what to protect, what not to disclose, and when to raise potential risk issues is one of the most effective steps a company can take.”
A key part of her role involves helping clients navigate the practical realities of IP — often under pressure. Emily recalls one instance where a careful review of collaboration terms completely changed the outcome for her client. “I reviewed the IP clauses of a potential collaboration and realised they wouldn’t give my client the access they needed once the development project ended,” she explains. “It meant going back to senior management, explaining why the terms had to change, and renegotiating them at a late stage. It was challenging, but ultimately the new agreement ensured that when the technology is commercialised, my client can move forward with a secure and effective supply chain, even if the collaboration partner doesn’t proceed.”
It’s an example that perfectly captures Emily’s approach — balancing technical insight with commercial foresight. “Patent searches and freedom-to-operate analyses also play a crucial role,” she adds. “These are vital tools to understand where you sit in the IP landscape around you. Only when you know where you are can you plan where you’re going.”
The global dimension of collaboration
Having worked extensively in the aerospace sector, Emily understands that innovation today is rarely confined to one country or organisation. “Increased global collaboration is a great thing. It allows more companies to develop technology together, particularly in emerging cross-sector areas,” she explains. “But with that comes the need to ensure your IP protection reflects the global nature of your work, that your contracts are aligned across jurisdictions, and that you’re partnering with the right organisations.”
Life beyond IP
When she’s not advising clients or speaking on IP strategy, Emily loves to explore the world — quite literally. She has visited more than 70 countries, with New Zealand, Costa Rica and Japan among her favourites. “Discovering new places, especially through food, is a real joy” she says. “I love dining out and experiencing different cultures that way. I also enjoy dancing and spending time with animals — not the most compatible combination, perhaps!”
Her travels have brought some unforgettable experiences. “Getting a helicopter onto Fox Glacier in New Zealand and scrambling through the ice caves was incredible,” Emily recalls. “And volunteering at an animal sanctuary in Namibia, where I helped feed baby baboons, was truly special.” She laughs when recalling another of her adventures — hiking the Inca Trail to Machu Picchu. “Mainly for Machu Picchu itself rather than the four-day hike! I’m not much of a camper, but the porters and chefs were incredible and made the experience truly memorable.”
The value of effective IP strategy
Emily sums up the importance of IP strategy simply but powerfully. “An effective and well-implemented IP strategy enables a business to achieve — and often exceed — its objectives,” she says. “Whether it’s growth, attracting investment, or increasing valuation, the right IP approach provides the foundation for long-term success.”
Emily also works with Iain Russell at Russell IP, providing IP strategy consultancy and patent support.
At PatWorld, we’re proud to support IP professionals like Emily. Our comprehensive patent search and intelligence reports help inform freedom-to-operate, state-of-the-art, and competitor landscape decisions. By providing accurate and timely data, we help attorneys and consultants worldwide strengthen their clients’ IP strategies and unlock greater commercial value. Get in touch with us today to learn how we can assist with your next project.
From mobile communications research to global IP diplomacy, Daniel Chew’s career has been shaped by curiosity, connection, and commercial instinct. Now a partner at HLK and Chair of CIPA’s International Liaison Committee, his story is one of strategic thinking and a passion for building strong relationships – across borders, across professions, and across generations. From […]
22nd October 2025
From mobile communications research to global IP diplomacy, Daniel Chew’s career has been shaped by curiosity, connection, and commercial instinct. Now a partner at HLK and Chair of CIPA’s International Liaison Committee, his story is one of strategic thinking and a passion for building strong relationships – across borders, across professions, and across generations.
From PhD to Patent Attorney
Daniel Chew’s path to the patent profession began with an invention. During the first year of his PhD in mobile communications at the University of Surrey, Daniel was preparing to publish a breakthrough in a scientific journal, only to find the university blocked the submission in favour of filing a patent.
“I was frustrated,” he admits, “I just wanted to publish. I had no idea what a patent was, let alone that it could be licensed.” Fast forward a couple of years, and Daniel returned home one day to find a cheque and a letter telling him the university had licensed his patent. Shortly afterwards, the licensee offered him a job, an opportunity he accepted, though only briefly. Determined to pursue a career in the patent profession, he soon moved on. It was the beginning of a journey that would shape his future in Intellectual Property.
Building a Career on His Own Terms
Daniel’s early experiences shaped a mindset that would define his professional approach: one of independence, ambition, and a clear-eyed focus on business development. “I realised quite early on that in private practice, many attorneys inherit clients from retiring partners. I didn’t want to spend my career working only on other people’s clients.”
Determined to build his own practice, Daniel began networking as a trainee, attending events, building connections, and investing time after hours to grow his pipeline. “We talk a lot about the importance of client service, but when you’re the one making promises to new clients, you feel a real responsibility to deliver. That changes how you approach everything.”
After gaining experience at two other London based firms, Daniel joined HLK, where he quickly established his own client base. Before long, nearly all his work came from relationships he had built himself. He’s at his best when out meeting clients or on the conference circuit, listening, learning, and understanding what really drives their business. That hands-on approach, coupled with an instinct for connection, has become his hallmark and one of the keys to his success as a patent attorney.
Business Development as a Mindset
Daniel is a passionate advocate for embedding business development (BD) into the culture of IP firms. “It shouldn’t be something people only do for career progression. It should be a natural part of working in professional services. If you don’t have a network, you don’t have prospects. If you don’t have prospects, you can’t build a practice.”
“Business development takes practice, patience, confidence and resilience. The more you do, the more satisfying it becomes to give our clients the best. Afterall, it’s all about helping clients succeed.”
He’d like to see BD skills offered more formally, particularly to early-career professionals. “Whether you’re in-house or in private practice, soft skills like networking and relationship-building are essential,” he explains.
“At HLK, our attorneys are trained with these client relationships at an early stage in their careers,” he adds. “They continue to build on these skills by working closely with in-house teams, so that together we operate as one highly effective team.”
A President with Global Perspective
It was Daniel’s extensive international network, built through years of active engagement and collaboration within the IP community, that positioned him for his appointment as President of the Chartered Institute of Patent Attorneys (CIPA) in 2023, making him the first person of Asian heritage to hold the role. “When I was first approached, I thought it was madness – I was in the middle of growing a busy practice. But I realised I could use my network to help promote CIPA globally.”
During his term, Daniel focused on raising CIPA’s international profile, connecting with sister organisations, patent offices, and industry leaders. One highlight was a meeting with then USPTO Director Kathi Vidal, whose energy and commitment to emerging technologies and diversity left a lasting impression.
He also undertook international missions across the USA and Asia, representing CIPA at major IP events and fostering collaborations that strengthened the UK’s standing in the global IP community.
Strengthening the UK’s Voice Post-Brexit
Now Chair of CIPA’s International Liaison Committee, Daniel continues to ensure the UK profession remains visible and competitive on the world stage. A key focus has been demystifying the UK’s continued representation rights before the Unified Patent Court (UPC), which many overseas organisations initially misunderstood post-Brexit.
“The narrative has shifted,” he says. “At first we were explaining that UK-based European Patent Attorneys have rights of representation before the UPC. Now we’re showing that we are actively representing parties before the UPC and doing it well.”
Leadership, Visability and Representation
Daniel made history as CIPA’s first Asian President, a fact he initially found uncomfortable. “I hated it, to be honest. I’ve lived in the UK for 26 years, and it didn’t feel significant to me. But then someone from an ethnic minority background came up to me and said, ‘It made me believe it’s achievable.’ That really changed my view.”
He now sees it as a platform to inspire others and to demonstrate what leadership in the profession can look like.
Advice to Future IP Leaders
Daniel’s advice to young professionals is simple: get involved. “Be open-minded. Go to events. Build a network. You never know who you’ll meet or what opportunity might follow.”
He’s also a strong supporter of engaging with professional bodies. “CIPA has 23 committees – there’s something for everyone. It’s a great way to give back, learn, and build your presence in the profession.”
A Dolphin Trainer in Disguise?
Outside of work, Daniel loves hiking (most recently at Torrey Pines, California) and long walks near his home in St Albans. One of his most memorable business trips? A prospective client cutting straight to the chase: “Daniel, we know why you’re here. Just tell us what you can offer.” He laughs, that directness, he says, was a dream for someone who appreciates straight talking.
And while he once joked that, 21 years ago, back then hardly anyone knew what a patent attorney was, telling people his profession was the “ultimate conversation killer,” he’d instead tell curious strangers at bars that he was a dolphin trainer. Who knows, maybe there’s still time for that second career?
Meet Daniel at APAA 2025
Daniel will be attending the Asian Patent Attorneys Association (APAA) 2025 Conference in Kuala Lumpur next month. If you’re also planning to be there and would like to connect, feel free to reach out via LinkedIn or say hello at one of the networking sessions.
Daniel is a partner at HLK, a full-service intellectual property firm that helps clients around the world to protect, exploit, and defend their IP rights. HLK combines patent and trademark attorneys with a legal team to deliver strategic, technically informed advice across all sectors of innovation.
PatWorld is proud to support patent attorneys like Daniel by offering expert-led patent searches. Our experienced patent search analysts deliver tailored, high-quality results to help IP professionals make informed decisions and add value for their clients. Check out our search services: Patent Search | Non-Patent Search | All Technologies
Interested in being featured in our Meet the IP Professional series? There’s no fee to take part, and you’ll help inform readers about IP. Get in touch with our editor, Sue Leslie at [email protected].
PatWorld Global IP Research Services
Patent, Design, and Trademark Research Experts with a combined experience of over 200 years in Intellectual Property searching. Highly trained, dynamic in-house research teams specialising in a wide range of subject matter. All our analysts follow a training program developed by former IPO Examiners. Our teams are available to discuss any specific technical points regarding your search enquiries.
Order a Search Now