Daniel March is a Chartered Trade Mark Attorney and consultant at Two IP. Having worked across private practice, major law firms and global brand portfolios, he brings a practical and client-focused approach to trade mark protection, helping businesses understand the value of their brands and navigate an increasingly complex intellectual property landscape.
Quick Profile
Name:Daniel March Role: Consultant and Chartered Trade Mark Attorney Firm / Organisation:Two IP Location: London, UK Areas of expertise: Trade marks, brand protection, trade mark strategy, portfolio management, client advisory work
A profession few people plan for
Daniel is the first to admit that few people grow up wanting to become a trade mark attorney.
“Most people haven’t even heard of a trade mark attorney,” he says. Like many in the profession, his route into IP was not planned from the outset. While studying law at university, he took an intellectual property module that introduced him to trade marks, patents, copyright and design rights.
The subject sparked an interest that eventually led him away from a traditional legal career path and into the world of trade marks.
What appealed most was the connection to innovation, technology and the products people encounter every day. Rather than focusing solely on legal process, Daniel was drawn to a profession that sits close to product development, branding and commercial decision-making.
Seeing brands come to life
Throughout his career, Daniel has worked with a wide variety of clients, from multinational technology companies to household consumer brands.
Among the organisations he has supported are Nokia, Huawei and Unilever. These experiences gave him a front-row seat to the evolution of technology and the importance of brand protection in highly competitive markets.
Working with mobile phone manufacturers allowed him to witness rapid innovation first-hand. Devices that were once primarily used for making calls have evolved into powerful all-in-one communication and computing platforms, creating increasingly complex trade mark considerations.
His work with Unilever provided a different perspective. Supporting brands such as Hellmann’s, Dove, Lynx, Persil, Domestos and Vaseline offered insight into the extensive work involved in bringing products to market.
One of the aspects Daniel enjoys most is seeing a project progress from an early concept to a product on supermarket shelves or featured in national advertising campaigns.
“There’s a lot of background work that goes into it,” he explains. “When you see the finished product, you know you were involved in helping it get there.”
The importance of understanding clients
A recurring theme throughout Daniel’s career has been the importance of tailoring advice to the client.
One of the most valuable lessons he learned early on was that clients are not simply looking for a list of options. They want guidance.
Rather than presenting every possible route equally, he believes the role of an attorney is to understand the client’s objectives and recommend the most appropriate course of action.
That means adapting communication styles depending on the audience. An in-house counsel may require detailed legal analysis, while a business owner may simply need a clear answer about whether a proposed brand can move forward.
Daniel believes effective advice should be straightforward and accessible.
“You don’t have to use legal language to show expertise,” he says. “The best advice is often the simplest and easiest to understand.”
A new chapter at Two IP
After many years in traditional private practice and large law firms, Daniel recently joined Two IP as a consultant.
The move represented a significant career change. Shifting from an established role to a consultancy environment brought both excitement and uncertainty.
“It’s very daunting,” he says. “The buck stops with you.”
What attracted him to Two IP was the opportunity to build stronger client relationships while enjoying greater flexibility and autonomy.
He values the supportive culture he has found within the firm and appreciates the ability to focus on client service without some of the distractions that can come with larger organisations.
For Daniel, one of the biggest attractions is the ability to focus on client service. The consultancy model allows him to build relationships in his own way, work more flexibly and spend more time on the aspects of the profession he finds most rewarding.
Brands are much more than registrations
One of Daniel’s strongest messages for businesses is that trade marks should not be viewed simply as registrations.
Instead, they should be treated as valuable commercial assets.
A trade mark helps consumers identify the products and services they trust. Over time, that recognition creates loyalty, reputation and commercial value.
“The registration itself may cost a few hundred pounds,” he explains, “but the value of the brand can be enormous.”
For that reason, he encourages businesses to think strategically about brand protection from the outset. That includes conducting proper clearance searches, understanding future growth plans and developing an enforcement strategy to protect rights once they are established.
As online commerce continues to expand globally, these considerations have become increasingly important.
Daniel has also observed how technological developments are changing the profession. While artificial intelligence and automation can speed up tasks such as searching and reporting, he believes human expertise remains essential.
“AI is a tool,” he says. “It can help you work more efficiently, but clients still need advice, judgement and experience.”
Learning from others and paying it forward
Throughout his career, Daniel has benefited from the guidance of mentors and colleagues who helped shape his approach.
One experience that left a lasting impression involved a senior barrister who helped him prepare for professional examinations. When Daniel enquired about payment for the support, the barrister declined.
Instead, he asked for one thing: help the next generation.
That lesson has stayed with Daniel throughout his career and continues to influence the way he works with trainees and junior colleagues today.
He believes professional development extends far beyond formal qualifications.
“Every day is a school day,” he says. “There is always something new to learn.”
Outside the office
Away from work, Daniel enjoys travelling, classic cars and keeping active.
Since moving into consultancy, he has found more flexibility to focus on health and wellbeing and has recently returned to running.
Travel is another passion. Having visited destinations across Europe, the United States, China and the Middle East, he enjoys exploring different cultures, architecture and histories. His next adventure is a trip to Panama.
Daniel is also a keen enthusiast of classic cars, particularly traditional British sports cars. He appreciates the character and styling of older vehicles and enjoys attending car shows whenever time allows.
More recently, he added surfing to the list of activities he has tried, taking to the waves during a trip to Morocco.
Closer to home, he recommends the countryside around Hampstead Heath and Kenwood House, as well as the South Downs near Eastbourne, where he spent time walking with family while growing up.
For those looking for a more challenging walk, Scafell Pike remains one of his favourite hiking experiences.
Looking ahead
Reflecting on a career that has spanned major brands, global clients and significant changes within the profession, Daniel remains enthusiastic about the future of trade marks.
While technology will continue to reshape how attorneys work, he believes the fundamentals remain unchanged.
Successful trade mark practice is built on understanding people, communicating clearly and helping businesses protect the brands that matter most to them.
For Daniel, the key is simple: understand the client, provide practical advice and build relationships based on trust.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Phil Sanger is the founder of Grey Wolf IP, where he advises startups and SMEs on patents with the benefit of a technical background in mechanical engineering. He talks about building a flexible, client-focused practice, helping smaller businesses make commercially sensible IP decisions, and using plain language to demystify patents.
Name: Phil Sanger Role: Founder and patent attorney Firm / organisation: Grey Wolf IP Location: Royal Leamington Spa, England Areas of expertise: Patents, startups and SMEs, mechanical engineering, software, telecoms, commercial IP advice, client strategy, patent education
From engineering to IP
Phil did not start out with a plan to become a patent attorney. He worked as an engineer for nearly four years after university, spending a year in Detroit in the automotive industry before deciding to return to the UK.
When he began looking at other options, a friend who was training as a patent attorney suggested the career might suit him. Phil was intrigued by the exams, the technical challenge and the long-term opportunity. He left engineering and took a role as a trainee at Withers & Rogers.
Building his own practice
The move into private practice eventually led to something more independent. Phil says he had reached a point where he was thinking about whether he really wanted partnership at a large firm or a different way of working.
He was drawn to SMEs, where he felt he could do the best work. A client (also a founder) encouraged him to set up on his own, and the timing felt right. He describes the decision as a mix of professional confidence and the simple belief that you only get one chance at these things.
Why smaller clients matter
Phil’s work now focuses strongly on startups and SMEs. He says every patent matters more to these clients because budgets are tighter and the commercial stakes are higher.
That means the advice has to be closely tied to business strategy. He wants to understand what the business is trying to do and how a patent application fits into that plan. In larger companies, he says, patents can sometimes be treated more like a numbers game. For smaller businesses, they are often core to the value of the business itself.
Engineering as an advantage
His engineering background still shapes the way he speaks with clients. Phil believes people often become guarded when they think they are talking to a lawyer, but technical familiarity from his experience as an engineer helps them relax.
He can talk to inventors in their own language because he has worked as an engineer in both large and small businesses. That experience, he says, helps him get closer to the business and give better advice. He is comfortable stepping beyond his strict technical comfort zone, too, as long as he can understand what the inventor is telling him.
Clear advice, not legal noise
Phil is keen on making IP accessible. He says the key is to understand the law, apply it to the facts and then explain the outcome in simple language.
He does not think attorneys should hide behind options. His preference is to explain the choices and then give a view on what he would do in the client’s position. Clients, he says, value that steer. He also sees education as part of the job, especially for people new to IP who need help understanding what the process means in practice.
Long-term client relationships
A strong client relationship, for Phil, is one where people feel able to pick up the phone without hesitation. He likes it when clients come to him early with ideas, problems and questions, not just with narrow patent instructions.
He also values being the trusted first call, whether that happens by phone, WhatsApp or voice note. Word-of-mouth referrals matter to him as a sign that the relationship is working. In his view, that is one of the best measures of success.
Changing landscape
Phil sees AI as one of the biggest shifts affecting the patent landscape, especially for startups and scaleups. He says many clients are already using AI tools to help shape early patent drafts, which raises questions about confidentiality and quality.
What interests him most is not the final output, but the conversation the client had with the AI while refining the invention. That can reveal useful detail for a quality patent draft.
Business lessons
Running his own firm has taught Phil that professional success and personal fulfilment often come from unexpected places. He says he still loves the work, but owning and running a business is a discipline in itself.
He works with a business coach, and he is still learning about strategy, hiring, marketing and finance. That ongoing learning is part of what he enjoys. He sees business ownership as a long-term skill, not a fixed destination.
Life beyond patents
Outside work, Phil spends much of his time with his two sons. He also plays squash, watches films and goes to gigs. More recently, he has started a year-long fitness programme focused on strength training and staying healthy.
He mentioned music and film with obvious enthusiasm, especially Sinners, which he found memorable for the way it mixes music, history and genre. He is also a fan of films that play with time, which connects neatly to the way he thinks about complex legal ideas.
Explaining law through film
For his pop-culture comparison, Phil chose Tenet. He sees a parallel between the film’s simple core idea and the way priority works in patent law.
Priority, he says, sounds straightforward at first. But once you start working through the practical consequences, it becomes complicated and a little mind-bending, much like how time works in the film. It is a playful but fitting way of showing how he likes to make technical subjects more relatable.
Advice for newcomers
Phil’s advice to anyone considering a move from engineering or another technical background into IP is to get some work experience first. He says the profession is rewarding, interesting and full of different career paths, but it is not engineering.
There is a lot of learning, a lot of exams and a major shift towards words and communication. Even so, he thinks the profession suits people who enjoy challenge and variety. After around 20 years in the field, he still loves it.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
William Doherty is a Patent Attorney and Director at Albright IP in Cheltenham, where he helps businesses turn complex ideas into clear, commercially useful patent strategies. With a background in physical and theoretical chemistry, he brings a practical, communication-focused approach to patents, while also championing IP education, invention capture and mentoring.
Name: William Doherty Role: Patents Director Firm / organisation: Albright IP Location: Cheltenham, England Areas of expertise: Patents, commercial IP advice, invention capture, mentoring, IP education, business-focused patent strategy
From chemistry to patents
William did not set out to become a patent attorney. He says he more or less stumbled into the profession while deciding he did not want to spend the rest of his life in a lab.
What appealed to him was the mix of science, law and communication. He was drawn to taking something complex and often unstructured, then making it clear and usable. That combination, he says, suited him straight away.
Scientific training, practical thinking
His doctoral research in physical and theoretical chemistry still shapes how he works. A DPhil, he says, gives you a high tolerance for uncertainty. His studies involved broken equipment, unclear answers and the need to keep going anyway.
That experience also taught him how hard it can be to explain complex ideas clearly. In his view, people often talk at cross-purposes because they do not share the same starting point. He now spends a lot of time helping clients tease out information early, because clarity can be the difference between an average patent and one that does the job properly.
The role today
As a Patent Attorney and Director at Albright IP, drafting remains a major part of William’s work. He has always enjoyed it, but the role now includes broader responsibilities too.
He says clients want commercial advice, not just a legal document. Understanding the business behind the invention matters just as much as understanding the invention itself. He describes himself as “nosy in the service of better advice”. Understanding why an invention matters commercially, he says, is often just as important as understanding how it works.
Commercial judgment
He states that patents are a commercial tool; You don’t have to have them to run a business, and that you have to bear that in mind as an advisor. One question he asks himself is: “Am I a luxury or an investment?” That means he believes advisers should be honest about whether IP is genuinely useful in a given case.
He talks about the value of doubt, because it forces reflection on whether a service is actually helping the client. At the same time, he is confident that good patent advice can be an investment with a return. Balancing those two ideas, he says, keeps him grounded and helps him avoid legal blather.
Sharing IP more widely
He has also become a familiar voice through podcasts, speaking engagements and educational discussions about IP. That public-facing work began locally, with a focus on helping businesses understand the value of IP.
He believes IP is often seen as something only multinational companies need, which he says is not true. Podcasting, for him, is a good way to reach a wider audience. He is not interested in speaking only to patent attorneys. He wants business owners to understand how to use IP properly from the start.
Invention capture
One of William’s biggest professional frustrations is seeing businesses lose opportunities because valuable innovations were disclosed before anyone realised they should have been evaluated. That experience has made invention capture and innovation processes a major focus of his work. He doesn’t like to see clients regretting IP they failed to capture because they disclosed it publicly too soon.
For him, the answer is education and systematisation. Businesses need to know what to look for, and they need processes robust enough to avoid leaving value on the table. His view is simple: if you are innovating, you should be evaluating at the same time.
Mentoring and confidence
Mentoring junior colleagues is another part of the job he values. He notes that AI may be able to handle some junior-level tasks, but it cannot replace a genuine desire to learn.
What he enjoys most is being around people who want to become the best attorneys they can be. More broadly, he believes confidence is essential in the IP profession. Nervousness shows through to clients and quickly erodes trust. In his view, good advice depends on confidence in the law, the technology and the client’s business.
Outside the office
Outside the office, William has also taken on a role with Cheltenham BID. He joined partly out of curiosity, after spending years seeing the town only through the lens of his own clients and sector.
What excites him about Cheltenham is the density of its commercial ecosystem. He sees many different businesses operating in the same place, but not always in a joined-up way. The opportunity, he believes, lies in those connections, because innovation often comes from overlap rather than isolation.
A wildcard choice
When asked which inventor, scientist or innovator from history he would invite for a live podcast conversation, William chose Kim Kardashian, listed inventor on US10806190. Partly because she’d be a big draw for the audience, and partly because it’s a leftfield pick that shows inventing isn’t just the remit of R&D departments.
He said he’d want to know how she got there and to understand her mindset. His question would be: “Do you think the best innovations come from trying to invent something new, or from being repeatedly frustrated by something that almost works?” He believes that would be very relatable for the audience.
Looking ahead
The lesson that has stayed with William is the need to be comfortable without complete certainty. Early in a career, there is a temptation to look for definitive answers. In practice, he says, much of the job involves making informed judgments with imperfect information.
That shift, from being right to using judgment, has shaped the way he works. The lesson that has stayed with him is that strong advice is rarely about having complete certainty. More often, it is about exercising good judgment when certainty is impossible.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld, a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions, on our About Us page.
Peri Jones is a Chartered UK and European Patent Attorney at Abel + Imray, where she works across physics, engineering, and technology patents. Alongside her IP career, she has built a strong interest in STEM outreach and science communication, helping make complex subjects feel more accessible and encouraging more young people, particularly girls, to consider careers in science.
Quick Profile
Name: Peri Jones Role: Chartered UK and European Patent Attorney Firm / Organisation:Abel + Imray Location: Cardiff, Wales Areas of expertise: Physics, engineering and technology patents, science communication, STEM outreach
Finding the right blend of science and communication
Peri’s route into intellectual property began with a long-standing interest in science. Growing up in North Wales, astronomy was always present at home thanks to her father’s passion for telescopes and astrophotography.
“My dad had, and still has, a big interest in astronomy and astrophotography,” she explains. “The house always had telescopes in spare corners.”
She went on to study physics at Cardiff University before completing a PhD in the astronomy instrumentation group. During that time, she also realised she enjoyed communication and writing just as much as the technical side of science.
At university, a talk from a trainee patent attorney changed her perception of what a STEM career could look like.
“I remember thinking this sounds like the perfect job,” she says. “I could combine technical expertise with communication, writing and working with inventors.”
What appealed most was the variety. Rather than focusing on one narrow technical field, she was drawn to the idea of working across a wide range of technologies and industries.
Now part of the Physics, Engineering and IT team at Abel + Imray, Peri works with clients across diverse sectors, from optics and lenses through to aircraft technologies.
Leaving academia behind
Although she enjoyed academic research, moving away from university life was not an easy decision.
“There was a little hesitation,” she admits. “Once you step away from academia, it can be difficult to go back.”
She enjoyed the research process and the collaborative environment of university life, but also recognised the uncertainty that often comes with academic funding.
“I didn’t want to spend my future constantly fighting for funding every couple of years and always worrying about what would happen next.”
The move into patent law gave her a chance to apply the skills developed during her PhD in a more commercially focused environment. Those transferable skills quickly became apparent.
“Writing a thesis helped with writing patent applications, reading research papers helped with reading prior art, and collaborating with different departments helped with dealing with inventors.”
She was also surprised by how quickly trainees become involved in client work.
“I naïvely thought I’d spend the first couple of years training in the background,” she says. “But from day one, you’re involved in real client work.”
The qualification process also brought its own challenges.
“I underestimated how difficult the exams would be,” she admits. “Failing an exam for the first time was a shock, but it definitely made me more resilient.”
Bringing science to wider audiences
Alongside her legal career, Peri has remained heavily involved in STEM outreach and science communication. That interest developed during university, where she became increasingly aware of the gender imbalance in physics.
“I started realising there was quite a big divide between males and females in physics when I was at university,” she says.
During her PhD, she began giving talks and media interviews, often in Welsh, to help make science feel more approachable and visible to wider audiences.
“I really get a kick out of trying to communicate difficult topics to the public,” she explains. “If you break things down properly, they don’t need to feel complicated.”
After completing her doctorate, she spent a year working with science communication company Science Made Simple, delivering talks and workshops in schools and at public events across Wales and beyond.
Peri was also the first Welsh-speaking science communicator employed by the organisation. This allowed them to deliver outreach activities through the medium of Welsh for the first time.
That experience left a lasting impression, particularly when visiting small rural schools across Wales.
“It was really rewarding going into these schools and showing children what they could potentially do,” she says. “A lot of the pupils came from similar backgrounds to mine.”
She believes representation and accessibility are both important when encouraging young people into STEM.
“We need to abolish STEM stereotypes and make science feel fun and accessible to everyone, particularly young girls.”
Communication at the heart of IP
Peri sees strong communication skills as central to both outreach work and intellectual property law.
Recently, she visited a Cardiff primary school where pupils were challenged to invent solutions to everyday problems.
“They came up with brilliant inventions,” she says. “Some were a bit far-fetched, but they were creative and they solved a problem, which was the brief.”
Experiences like these have reinforced the importance of explaining technical ideas clearly and confidently.
“When discussing complex topics, I always try to relate them to something day to day,” she explains. “I think about how I’d explain something to my family.”
That same approach carries through into her work with clients.
“I think being a patent attorney has made me a clearer science communicator,” she says. “You always have to think carefully about your audience.”
Balancing innovation with caution around AI
Like many within the profession, Peri sees artificial intelligence as one of the biggest developments currently shaping the IP landscape.
She believes AI has genuine potential to improve efficiency, particularly when reviewing or summarising prior art documents.
“I’m hoping AI can help make some parts of the process to be more efficient and cost effective,” she says.
However, she is cautious about relying too heavily on the technology.
“AI is a useful tool, but it needs to be used carefully because it isn’t always right.”
She believes the strategic and human elements of patent work remain difficult to replace.
“Writing a good patent application is about much more than describing an invention,” she explains. “You need to understand the client, their business goals and what they want from the patent.”
For Peri, relationships and trust remain central to the profession.
“Patent attorneys work closely with clients and build trust with them. I don’t think that human element can be replaced by AI.”
Life beyond IP
Outside work, Peri enjoys running, cycling and spending time in the mountains of North Wales.
One of her proudest achievements was completing an ultra-marathon along the Welsh coastal path from Penarth to Ogmore.
“It was tiring, but fantastic,” she says. “The weather behaved for once, which was a miracle.”
She is currently focused on returning to pre-baby fitness and hopes to complete the Swansea Half Ironman in the future after postponing the event during pregnancy.
Whenever possible, she still heads back to Snowdonia.
“If you get a clear day in the Welsh mountains, you can’t beat it,” she says. “I’m probably biased because it’s home, but they’re just fantastic.”
Looking ahead
Reflecting on her career so far, Peri believes resilience has been one of the most valuable lessons she has learned.
“Being a patent attorney has definitely made me more resilient,” she says. “It’s a challenging profession, but also a very rewarding one.”
She also hopes more young people will become aware of intellectual property careers earlier in life.
“I didn’t know anything about the IP profession until university,” she says. “That’s why outreach and visibility are so important.”
Contact Details
LinkedIn: Peri Jones LinkedIn Firm Website:Abel + Imray
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Ana Vesperinas is an associate and European Patent Attorney at Barker Brettell, specialising in chemistry and materials innovation. With a career spanning academia, industry, and private practice, she brings a broad scientific perspective to IP, combining technical expertise with a strong focus on client understanding and tailored advice.
Name:Ana Vesperinas Role: European Patent Attorney Organisation:Barker Brettell Location: Birmingham, UK Areas of expertise: Chemistry, functional formulations, materials, cosmetics, patent prosecution
A career shaped by exploration
Ana’s path into intellectual property was far from conventional. After completing a PhD and gaining experience across academia and industry, she only discovered IP later in her career. While working in industry, exposure to patent processes sparked her curiosity. Conversations with in house attorneys led her to explore the field further, ultimately prompting her to undertake a postgraduate course in intellectual property. That decision marked a turning point. Ana moved into an in house IP role before transitioning to private practice, where she felt she could broaden her experience and deepen her legal expertise. Today, she reflects positively on her varied journey, seeing it as a strength that shapes how she works.
A role grounded in chemistry and strategy
Now part of the chemistry team at Barker Brettell, Ana’s work focuses heavily on patent prosecution, alongside drafting and strategic advisory work. She particularly enjoys the challenge of prosecution developing arguments, understanding inventions in depth, and working towards broad and meaningful protection for her clients. Her technical expertise spans functional formulations, cosmetics, and increasingly, innovative materials. Recent work has included developments in construction materials and environmentally focused technologies, reflecting a wider industry shift towards sustainability and efficiency. Staying close to innovation is important to her. She actively keeps up with scientific developments to ensure she remains connected to the technologies behind the patents she works on.
Putting clients at the centre
A defining feature of Ana’s approach is her emphasis on understanding her clients’ needs. Her experience across different sectors allows her to relate to clients from a variety of backgrounds and tailor her advice accordingly. She believes strong relationships are built on clear communication from the outset setting expectations, explaining processes, and being transparent about challenges. Responsiveness is also key. Ana makes a conscious effort to respond quickly to client queries, recognising the urgency that often underpins IP decisions. Ultimately, she aims to make the patent process feel less daunting, ensuring clients feel informed, supported, and confident throughout.
Navigating international perspectives
A significant part of Ana’s career has involved working closely with US based clients. Many of her clients are located in the United States, requiring her to adapt strategies to fit European patent practice. This often involves managing expectations where approaches differ between jurisdictions. A strategy that succeeds in the US may not translate directly to Europe, requiring careful adjustment and clear communication. Through this experience, Ana has developed a strong understanding of both systems, enabling her to bridge the gap and deliver practical, effective advice.
Alongside her work with US clients, Ana’s UK‑based client base has grown steadily, ranging from individual inventors and universities to middle and large corporations. Ana takes a tailored approach, adapting her advice to each client’s level of intellectual property knowledge and experience. She places particular emphasis on transparency, ensuring clients have a clear understanding of anticipated next steps, expected timescales, and associated costs.
Keeping pace with innovation
Ana is particularly interested in the rise of functional materials and environmentally conscious innovation. Developments in areas such as construction materials, CO₂ reduction, and battery technologies are shaping her current work. She sees a clear trend towards sustainability, with many new inventions designed to reduce environmental impact while maintaining or improving performance. For Ana, staying informed about these changes is essential not just for technical understanding, but to provide relevant and forward thinking advice to clients.
Lessons in balance and perspective
Working in IP has also influenced how Ana approaches challenges. Early in her career, she felt pressure to address everything immediately. Over time, she has learned the importance of prioritisation and organisation. Managing a dynamic workload requires flexibility. Unexpected tasks can quickly reshape a carefully planned day, making adaptability a key skill. This shift in mindset has helped her approach her work more calmly and effectively, balancing urgency with structure.
Outside the office
Away from work, Ana enjoys staying active. Tennis and padel are regular pursuits, offering a way to unwind and reset after busy days. She also has a passion for skiing, often travelling to France or Switzerland with her family. When she cannot get to the mountains, she makes use of Birmingham’s indoor ski facilities. For Ana, these activities provide an important balance, helping her recharge and maintain focus in her professional life.
Encouraging different paths into IP
Reflecting on her own journey, Ana is keen to highlight that there is no single route into the profession. Entering IP later in a career can bring valuable experience and perspective. She encourages those considering a move into IP not to feel discouraged if they did not follow a traditional path. Experience gained in other roles particularly in science or industry can be a significant asset. Her own career stands as an example of how diverse experiences can lead to a fulfilling role in IP, combining technical knowledge with a strong understanding of client needs.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld, a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions, on our About Us page.
Katie Howe is a Senior Associate and UK and European Patent Attorney at Barker Brettell in Birmingham. Specialising in physics and engineering, she works across sectors including clean energy, aerospace and advanced transport, combining technical depth with commercially grounded IP strategy.
Name:Katie Howe Role: Senior Associate, UK and European Patent Attorney Firm:Barker Brettell Location: Birmingham, UK Areas of expertise: Physics and engineering patents, clean energy technologies, aerospace, transport innovation, IP strategy and consultancy
From research to patent strategy
Katie did not set out to become a patent attorney. During her PhD at the University of Birmingham, she was developing hydrogen fuel cell technology when she first encountered the profession.
“I’d always thought patent attorneys were lawyers,” she explains. “I didn’t realise you start with scientists and then teach them the relevant law.”
That realisation shifted her direction. While she enjoyed scientific research, she could see that a long-term academic career was not quite right for her. Patent law offered a way to stay close to innovation, while applying her scientific training in a different way.
Today, as a Senior Associate at Barker Brettell, she works as a consultant to a wide range of clients. These range from individual inventors to multinational corporations and overseas attorneys seeking UK or European protection.
The skills behind the role
Katie describes the day-to-day work as detailed and analytical. Much of it involves getting to the heart of what is truly new about an invention.
“It’s about identifying what’s special and then generalising that as much as possible to secure broad protection,” she says.
She likens discussions with examiners to “scientific spot the difference”. An examiner may cite similar prior art, and her role is to analyse the distinctions carefully and explain why they matter.
Two skills underpin this work: communication and attention to detail. Communication is essential not only with examiners, but also with clients who may have very different levels of IP knowledge. Attention to detail ensures that the technical and legal arguments are robust.
Working across fast-moving engineering sectors also requires humility. “You have to accept you’re never going to be the expert in your client’s technology,” she explains. “You need a solid scientific foundation, but also a willingness to ask questions and trust the inventors as the technical experts.”
Sustainability, regulation and real-world pressures
A significant part of Katie’s practice sits within clean energy, transport and aerospace technologies. She has a particular interest in environmentally focused innovation.
“I like feeling that I’m helping move technology forward in the right direction,” she says.
Regulation plays a major role in many of these sectors. In aerospace, even small technical changes may require extensive testing and regulatory approval. To an examiner, a modification might appear minor. In practice, it may represent years of regulatory effort.
“Sometimes you have to explain that what looks like a tiny tweak actually overturns decades of established practice,” she notes.
Public policy can also shape innovation trends. During the COVID-19 pandemic, she saw a surge in filings around sanitation technologies. Regulation and global events can rapidly shift where companies focus their research and IP investment.
Balancing technical precision with commercial reality
One of the more nuanced aspects of Katie’s role is balancing technical correctness with commercial priorities.
She recalls a recent case where she believed an examiner’s objection was wrong. From a legal perspective, she could have pushed back strongly. However, the product in question was not commercially critical to the client.
“In the end, an ‘okay’ solution that was quicker and cheaper made more sense,” she explains.
Understanding a client’s goals is therefore central. Some inventions are flagship products, deserving significant investment in prosecution. Others may warrant a lighter approach. Relationship building enables those open conversations about cost, value and strategy.
This commercial focus also informs Barker Brettell’s broader IP consultancy work. Katie has been involved in helping businesses identify what IP they own, what remains unprotected and how their portfolio aligns with their commercial objectives.
“It always comes back to why you’re spending money,” she says. “If it’s not supporting the business goals, then something needs to change.”
Confidence, clarity and client trust
Katie believes that what differentiates a strong patent attorney from a merely competent one is not just technical skill.
“It’s about understanding what the client actually needs,” she says. “Not just doing the job well, but helping them move forward.”
Since she first started as a trainee, she has consciously worked on developing greater confidence in her communication. Rather than presenting the legal options tentatively, she focuses on presenting clear, reasoned recommendations that take into account the business context.
“Clients are paying you to be a consultant,” she reflects. “They want to know what the best option is.”
She also values positivity in communication. A small shift in language, such as saying “thank you for bearing with me” rather than “sorry for the delay”, can change the tone of a relationship and build trust.
AI, innovation and emerging risks
Looking ahead, Katie is closely watching developments in battery recycling and regeneration technologies. For her, this less visible side of sustainability is vital, given the materials involved and the environmental stakes.
Artificial intelligence is another area drawing attention, though with caution.
She sees AI as a powerful tool which has potential for saving time, but also a bad habit of “hallucinating” to fill gaps and sometimes generating outputs that are actively misleading. However, she encounters clients who treat it as an authoritative consultant.
“There’s a risk people don’t understand its limitations,” she says.
She has seen invention disclosures drafted by clients with the help of generative AI that included technical-sounding but meaningless or inappropriate content, adding unnecessary complexity to the review process and increasing costs for the client. There are also confidentiality concerns where inventors input sensitive details into open systems. Because many AI models use submitted information as training data, confidential inventions could potentially enter the public domain before a patent application is filed.
For Katie, the key is informed and careful use. Technology can support the profession, but it does not replace critical thinking.
Outside the office
Away from patent drafting and examiner correspondence, Katie is an avid reader, particularly of fantasy and science fiction.
She has also taken up the harp. Not a full-sized orchestral instrument, but a smaller lap harp that offers a different kind of focus.
“It requires a completely different mindset,” she says. “And it’s quite kind as an adult learner – it is hard to make a bad sound with a harp!”
Music and reading provide a creative counterbalance to the precision of technical legal work.
Looking forward
Reflecting on her career so far, Katie highlights the importance of confidence, curiosity and collaboration. A strong scientific grounding matters, but so does the ability to adapt to different clients and commercial contexts.
As innovation accelerates in areas such as clean energy, advanced transport and AI, she sees the patent attorney’s role as both protector and translator. Someone who can bridge technical detail, regulatory complexity and business reality.
For Katie, the value lies not just in securing rights, but in helping innovators navigate the path from idea to impact.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Matt Maitland is a UK and European patent attorney and US patent agent based just outside Boston. With experience in private practice and as in-house IP counsel at a US start-up, he brings a cross-border perspective to patent drafting, prosecution and international filing strategy.
Quick Profile
Name:Matt Maitland Role: UK & European Patent Attorney; US Patent Agent Organisation: Independent / formerly in private practice and in-house counsel Location: Greater Boston, USA Areas of expertise: Cross-border patent strategy, US and European prosecution, drafting, international filing strategy
From London to Boston
Matt began his career in private practice in London, later moving to the United States for family reasons. That move proved professionally transformative. Alongside qualifying as a US patent agent, he worked closely with both US and European practitioners, often acting as a bridge between the two systems.
Early in his career, he was fortunate to work with a UK-based technology client that filed widely across the world. Seeing the same inventions prosecuted in Europe, the US, China, Japan, India and Korea provided a powerful education.
“You learn a huge amount by watching how different offices treat the same application,” he explains. “Something that is not an issue in Europe might become a major hurdle in Japan or the US.”
That comparative experience shaped his understanding of how examiners operate, how prior art travels between jurisdictions, and how strategy in one country can affect another.
Understanding the Differences That Matter
For Matt, one of the most striking contrasts between systems lies in the treatment of added matter.
“The difference in approach between Europe and the US is enormous,” he says. In Europe, the ability to amend is tightly constrained. Understanding what support exists in the original filing is critical, and missteps can be fatal.
By contrast, US practice allows greater latitude in making amendments. That flexibility can help address unforeseen issues, but it does not remove the need for strong drafting from the outset.
He also highlights the US approach to obviousness. US examiners frequently combine multiple documents, sometimes from different technical fields, to support an obviousness rejection. To European practitioners, this can seem excessive, even perverse. Yet within the US legal framework, it is often entirely permissible.
Being dual-qualified allows Matt to explain these differences in practical terms. “Sometimes it’s just translating concepts,” he says. “A US colleague might be talking about enablement, while a European colleague might be talking about sufficiency, without them realizing that they are both talking about essentially the same issue”. The terminology differs, but the broad principles are the same.”
Getting It Right the First Time
When asked what absolutely needs to be right at filing, Matt is clear: the claims.
“In Europe, you can’t really fix poorly-drafted claims later,” he says. Moreover, because the claims typically act as a “blueprint” for the description, errors in the logic, terminology, and breadth of the claims tend to be replicated within the description. Consequently, finding support for curative amendments can be difficult — even under the more lenient approach applied in the US.
Where the independent claims have been drafted too broadly, the description and dependent claims will often lack sufficient technical detail to support amendments that would distinguish over the prior art.A good pre-filing search is therefore invaluable. If prior art can be found in an hour, an examiner will find it too. That knowledge helps calibrate the initial scope of the independent claim, and ensures that the dependent claims provide meaningful fallback positions.
Matt also advocates including multiple independent claims of differing scope, even in European filings. While not always common practice, he believes this approach introduces useful linguistic diversity. It forces the drafter to consider the invention from different angles and increases the chance of having suitable language available if clarity objections arise later.
Drafting as a Sales Pitch
One of Matt’s most distinctive analogies is that a patent application should function as a sales pitch.
“You’re persuading someone that this invention solves a real technical problem,” he explains. That approach is effective within the European problem-solution framework and, in the US, can resonate in litigation before a jury.
However, the scope of the “sales pitch” must match the scope of the claims. For example, if the claims cover vehicles in general, the description should not focus exclusively on motorcycles. Mismatches can cause claim interpretation issues in the US and essential element objections in Europe.
He also likens drafting to telling a joke. Timing matters. “You don’t want to give away the punchline too early,” he says. Revealing too much too soon can undermine both inventive step arguments in Europe and obviousness arguments in the US.
Choosing the Right Territories
In his recent in-house role at a start-up, Matt had to design an international filing strategy from scratch. That meant making hard choices about where to invest.
The starting point, he believes, is data. Market size statistics are often freely available and can quickly reveal which territories deliver meaningful commercial opportunity. In many cases, four or five jurisdictions may cover the majority of the global market.
Industry characteristics also matter. In highly regulated sectors, such as medical devices or autonomous vehicles, regulatory barriers can limit where competitors are likely to launch. In some cases, protection in a small number of key markets may provide sufficient leverage.
Filing in the wrong territory rarely causes immediate disaster. Failing to protect the right subject matter, however, can. If a core concept is not properly claimed at the outset, it may be impossible to recover later. For a start-up built around a small number of key technologies, that risk can be existential.
Budgets, Quality and the Role of AI
With increasing pressure on IP budgets, Matt warns against cutting corners on drafting.
“It’s a false economy,” he says. He would rather reduce the number of territories than compromise the quality of the application itself. Poor drafting can create problems that cannot be fixed.
He sees artificial intelligence as part of the solution. Law firms may be cautious, but economic pressure is driving adoption. Used responsibly, AI tools can help practitioners draft more efficiently, rephrase concepts, and identify potential clarity issues.
Ultimately, though, expertise remains central. “If you think an expert is expensive, try employing a layman,” he notes. The cost of fixing mistakes later (where that is even possible) can far exceed the upfront investment in getting it right.
Outside the Office
Away from patent practice, Matt prioritises fitness. Having played rugby for many years, he now focuses on weight training and running, weather permitting. Winters near Boston can be severe, with heavy snowfall disrupting school runs and outdoor plans.
He is also a keen cook and baker. He makes all the meals at home and has developed a particular enthusiasm for homemade pizza and bread. British-style wholemeal and granary loaves remain firm favourites, even if sourcing the right flour in the US requires some creativity.
Cooking, he says, provides a welcome contrast to the analytical demands of patent work. It is practical, creative and immediately rewarding.
Looking Ahead
For innovators filing their first international patent application, Matt offers two pieces of advice: choose the right adviser and invest in quality.
Interview potential counsel. Make sure they understand your technology and that you work well together. For early-stage companies, a single well-drafted application can shape the future of the business.
“Getting this right could be the difference between success and failure,” he says. “And it’s very hard to fix later.”
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Sweetinburgh is a dual-qualified patent and trade mark attorney and co-founder of Sweetinburgh & Windsor. Based in Crawley, he works closely with UK businesses to provide commercially focused IP advice. His perspective reflects both long-standing technical expertise and the realities of running an independent IP firm.
Quick profile
Name:Mark Sweetinburgh Role: Partner, Patent and Trade Mark Attorney Firm:Sweetinburgh & Windsor Location: Crawley, West Sussex, UK Areas of expertise: Patents, trade marks, registered designs, freedom to operate, commercially focused IP strategy
From biochemistry to intellectual property
Mark’s route into the IP profession was shaped by curiosity rather than a fixed career plan. After studying biochemistry at the University of Bath, he knew research was not for him long term. What appealed instead was understanding how things work and applying that knowledge in a practical way.
An advert in New Scientist introduced him to the patent profession, without the language requirements he had assumed were mandatory. The role offered variety, exposure to cutting-edge technology, and a legal dimension that appealed. He entered the profession in 2001 and trained in London before deciding that commuting and city life were not where he wanted to stay.
Shaping a commercially focused approach
Mark’s early years were spent in medium-sized firms with strong client contact. Working closely with universities and SMEs helped shape a practical, commercially minded outlook that still defines his work today.
Although trained as a biochemist, his practice quickly broadened. Mechanical inventions, trade marks and infringement matters became part of his everyday work. That breadth, he feels, benefits many of the businesses he works with, particularly those looking for joined-up advice across patents, trade marks and designs alongside their wider commercial strategy.
A consistent question has guided his career: what is the point of filing a patent? Keeping that commercial focus has influenced both the advice he gives and the type of firm he wanted to build.
Founding an independent firm
The idea of running his own firm appealed early on and Mark founded
Sweetinburgh & Windsor in 2011 with Louise Windsor. With a growing team they have expanded their technical expertise whilst keeping a focus on what is important to clients and work closely with clients who value a hands-on, almost in-house style of support.
Wearing multiple hats
Day to day, Mark balances technical work with the realities of running a small business. Client work remains central, but his role also involves marketing, training, managing the team and thinking strategically about growth.
He enjoys the variety. Working with clients on grant funding, freedom to operate and IP strategy keeps the role interesting and connected to how businesses actually operate.
Training is another important strand. Mark regularly works with inventors to help them recognise patentable ideas and understand how IP fits into their wider commercial plans. He also delivers talks to students and schools, helping demystify the profession and highlight it as a career option.
How the profession has changed
One of the biggest shifts Mark has seen is the changing structure of the profession itself. When he started, most firms were London-based and relatively large. Regional and small independent firms were far less common.
That has changed significantly, particularly over the past decade. Remote working and consultancy models have opened up more choice, both for clients and for IP professionals. Mark sees this as a positive development. Businesses can now choose advisers that better match their size, sector and way of working.
The role of the patent attorney has also evolved. It is no longer about reading and writing letters in isolation. Client contact, commercial awareness and strategic thinking are now central to the job.
Leading and supporting others
Mark describes his leadership style as leading by example. Experience has shaped his approach, but the core aim has stayed the same: creating an environment where people are supported and able to shape their roles around their interests.
Flexibility is key. In a smaller firm, roles can evolve, and that adaptability benefits both staff and clients. Mark sees this as one of the strengths of independent practice.
Outside the office
Away from work, Mark values time that helps him switch off. He enjoys spending time with family, walking, reading and DIY. Fixing and building things has been a long-standing interest, one that mirrors his professional curiosity.
Sport also plays a role. He plays football weekly when he can, enjoys golf, and likes watching a wide range of sports. Switching off work phones and creating clear boundaries is important, particularly in a world of hybrid working.
Reflections and lessons learned
Looking back, one lesson stands out. Peaks and troughs are part of professional life, especially when running a firm. Learning not to panic during quiet periods, and not to struggle in silence during busy ones, has been important.
Asking for help, outsourcing when needed, and being open about workload are lessons Mark wishes he had embraced earlier. They remain relevant at every stage of a career.
Upcoming events
Mark is planning to attend CITMA in London in March and INTA in London in May. If you’re attending either event and would like to connect, he’s always happy to hear from fellow IP professionals.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Jolly is a partner and patent and design attorney at Wilson Gunn, based in Manchester. With a practice spanning patents, registered designs and enforcement work, he brings a practical, people-focused approach to advising clients across automotive, medical devices and fast-moving consumer goods.
Quick profile
Name:Mark Jolly Role: Partner, Patent and Design Attorney Firm:Wilson Gunn Location: Manchester, UK Areas of expertise: Patents, registered designs, IP enforcement, strategic IP advice
Finding a route into IP
Mark’s path into intellectual property was more deliberate than many. At school, he chose a degree that combined science with patent law, allowing him to pursue both a technical subject he enjoyed and an early interest in legal work. A sandwich year spent with a firm of patent attorneys during his studies confirmed that the profession was the right fit.
That early exposure meant Mark entered the profession with clarity about what he wanted to do. He spent around a decade at a London firm before making the move to Manchester and joining Wilson Gunn, where he has now been for over ten years.
A role shaped by people and opportunity
Today, Mark’s role as a partner combines advisory work, supervision and strategic thinking. While he is still closely involved in client matters, much of his time is spent discussing approach, reviewing work prepared by colleagues, and helping shape broader portfolio strategies.
He reflects that this is a natural shift many patent attorneys experience over time. Early career work after qualification can be solitary and document-heavy, while senior roles tend to involve far more conversation, collaboration and judgement. For Mark, that evolution has been a positive one.
Building a design-focused practice
A notable feature of Mark’s work is the volume of registered design and enforcement matters he handles. He traces this specialism back largely to chance and curiosity. Early in his career, he took an interest in design law at a time when European registered designs were brand new, and that willingness to “put his hand up” led to more work in the area.
Design work, he explains, offers a different rhythm to patents. It can be more visual, more immediate, and often allows for quicker initial views. That contrast, along with the creative thinking involved in defining what really matters in a design and working out how to protect that across the quite disparate systems of international design protection, is something he continues to enjoy.
Enforcement followed a similar path. At Wilson Gunn, there is a greater appetite for handling contentious work in-house, at least in its early stages. Over time, this has built confidence and experience, making enforcement a more routine and less intimidating part of his practice.
Working with clients who value IP
Mark works with clients across automotive, medical devices and fast-moving consumer goods, each bringing different rewards. Automotive work reflects a lifelong personal interest, while FMCG clients offer the satisfaction of working on products that are tangible, familiar and visible in the market.
He particularly values working with businesses where intellectual property is central to commercial success. In those cases, IP is not an afterthought but an integral part of product development, with advisers playing a role in shaping innovation as well as protecting it.
Across all sectors, Mark emphasises the importance of relationships. Enjoyment of the work often comes down to the people involved, both clients and colleagues, and he considers himself fortunate to work with teams that collaborate well and share common goals.
Rigour first, then commercial reality
When advising clients, Mark does not see legal and commercial considerations as competing forces. In his view, understanding the legal position is a necessary first step. Only once that groundwork is done can realistic commercial options be explored.
This approach is particularly important in enforcement matters, where time, cost and outcomes rarely align perfectly with principle. Helping clients develop realistic expectations is, he says, a key part of the advisor’s role.
A changing enforcement landscape
One of the biggest challenges Mark sees today is the shift of enforcement activity away from courts and towards online platforms. Takedown procedures on large e-commerce sites can be fast and effective, but also inconsistent, with the likes of Amazon sometimes acting on design rights that are clearly invalid.
This creates uncertainty for both rights holders and legitimate businesses who are accused of infringement. Mark has been closely involved in discussions and official consultations around these issues, drawing on his day-to-day experience to inform proposed solutions and contributing to CIPA’s submissions.
Life beyond IP
Outside work, Mark keeps busy. He spends much of his time with his young children, fitting his own interests around their activities. He enjoys backgammon, squash, cricket and skiing. And, finds that being active—particularly in the mountains—is one of the best ways to switch off.
Advice shaped by experience
For those considering a career in IP, Mark’s message is simple. It is a rewarding profession with room to shape a career around individual strengths. He encourages people to get involved, ask questions, and volunteer for work that interests them.
Just as importantly, he notes that enjoyment of the profession often depends on environment. A difficult experience in one role does not mean the career itself is wrong. Finding the right people to work with can make all the difference.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Simon Kremer is a Partner and European and UK Patent Attorney at Mewburn Ellis, specialising in life sciences. With nearly three decades at the firm, he brings a deeply practical perspective shaped by experience across patents, oppositions, appeals and long-standing client relationships.
Quick profile
Name:Simon Kremer Role: Partner, European & UK Patent Attorney Firm:Mewburn Ellis LLP Location: London, UK Areas of expertise: Life sciences patents, oppositions and appeals at the European Patent Office, synthetic and engineering biology, therapeutics, plant biotechnology, due diligence
Finding a route into IP
Simon’s route into intellectual property was not a planned one. After completing a PhD in biochemistry at the University of Bristol and spending time working at the laboratory bench, he realised that an academic career was not the right long-term fit. A visit to the university careers service in the early 1990s introduced him—almost by chance—to the patent attorney profession.
What appealed was the combination of science and law, and the opportunity to continue engaging deeply with new technologies without remaining in academia. That balance has remained central to his career ever since.
A broad foundation in government IP
Before joining private practice, Simon began his IP career at the UK Ministry of Defence’s Intellectual Property Rights department. The role provided unusually broad exposure, covering far more than patents alone. His work ranged from contracts and procurement to international agreements, crown use provisions and advising other government departments that lacked their own IP expertise.
That experience gave him an early appreciation of how IP operates “at the coalface”, and of the consequences when it is handled poorly. Seeing how intellectual property decisions could affect everything from basic procurement to major defence projects helped shape his practical, commercially grounded approach.
Milestones rather than turning points
Looking back over almost 30 years at Mewburn Ellis, Simon does not frame his career in terms of dramatic turning points. Instead, he sees it as a series of professional milestones: conducting his first EPO hearings, leading Board of Appeal cases, meeting long-standing clients in person after years of correspondence, and guiding clients through major due diligence exercises.
Alongside these were internal milestones—joining the partnership, contributing to the firm’s growth, and training successive generations of patent attorneys. Over time, both Simon’s role and the firm itself evolved significantly, with Mewburn Ellis growing from a small partnership into a much larger organisation.
Balancing multiple responsibilities
Today, Simon’s role spans client work, mentoring, training, management responsibilities and business development. While the scope of the role has broadened over time, he remains closely involved in day-to-day client matters and values staying connected to the practical work.
His technical focus continues to be driven largely by clients. Areas such as synthetic and engineering biology, plant-related technologies and therapeutics feature prominently, reflecting both long-standing expertise and emerging technological importance.
Translating complexity into value
A recurring theme in Simon’s approach is experience—particularly the experience of seeing patents through their full lifecycle. Having drafted applications that have later been challenged and then exploited, he has developed a strong sense of how early drafting decisions can shape outcomes decades later.
This perspective allows him to anticipate what clients may need at different stages, even when they cannot articulate it themselves. For Simon, a key part of the patent attorney’s role is understanding not just the invention, but the purpose the IP needs to serve over time, while balancing commercial realities such as funding and cost.
The reality of oppositions and appeals
Oppositions and appeals before the European Patent Office form a significant part of Simon’s practice. He is candid about the demands of this work, describing the preparation phase as intense and emotionally draining. The challenge lies in mastering every detail and ensuring there are no surprises on the day.
The reward comes from presenting a case clearly and confidently, knowing that every argument has been tested in advance. While outcomes cannot always be controlled, Simon values ensuring that clients are fully prepared for both the process and the result.
Adapting to different clients
Simon works with a wide range of clients, from individual inventors and universities to multinational companies. Adapting his approach comes down, again, to experience. Different clients require different levels of explanation and guidance. Understanding the journey each client is likely to take helps shape how advice is delivered.
For some, the process is as much educational as it is legal; for others, it is about providing targeted support within an established in-house framework.
Industry pressures and evolving standards
When it comes to broader industry trends, Simon points less to headline topics and more to practical realities. Funding environments have a direct and immediate impact on patent strategy, particularly in the life sciences, where global protection is costly and long-term.
He also notes that as technologies mature and tools become more accessible, the bar for inventiveness continues to rise. Areas such as biotechnology require increasingly creative approaches to meet patentability standards, even as the underlying science becomes more routine.
Learning from the wider profession
Beyond client work, Simon has remained active within the profession through bodies such as CIPA. He values the opportunity to engage with peers outside his own firm in a collaborative rather than adversarial setting.
These interactions provide alternative perspectives and reinforce the social and collegiate nature of the profession. While they may not directly change day-to-day practice, they have helped shape the kind of attorney Simon has become.
Passing on hard-earned lessons
In mentoring younger colleagues, Simon focuses on helping them understand what clients truly value. While clients can assess responsiveness and reliability, they cannot easily judge the quality of a patent application. That responsibility rests firmly with the attorney.
Sharing lessons learned from seeing patents challenged years after drafting is central to his approach to training, helping the next generation appreciate the long-term impact of their decisions.
Life beyond IP
Outside work, Simon is an enthusiastic walker, particularly in the Lake District, where he has been visiting since childhood and has completed all of the Wainwrights. Football also plays a big part in his life, both as a player in five-a-side matches and (with the rest of the family) as a supporter of Sunderland AFC.
These activities provide a welcome counterbalance to the demands of professional life. Even if they sometimes have to be managed carefully alongside ageing knees and ankles.
Looking ahead
What continues to motivate Simon is the constant exposure to new technologies and the depth of long-term client relationships. Whether working with a familiar client or exploring a new disclosure, there is always something new to learn.
For those considering a career in patent law, his advice is to research the profession carefully. Also, join an organisation that is actively engaging with technological change, including the growing role of AI. Adaptability, he believes, will be as important in the future as experience has been in his own career.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Top robotics conferences in 2026 highlight breakthroughs in AI integration, collaborative robots, autonomous systems, and industrial applications, connecting developers, researchers, investors, and manufacturers to accelerate commercialization
CES 2026 (Robotics Pavilion)
Date: January 6–10, 2026
Location: Las Vegas Convention Center, Las Vegas, NV, USA
Overview: Massive showcase featuring cobots, mobile robots, industrial arms, vision systems, grippers, humanoid robots, and service robots across consumer and industrial applications. https://www.ces.tech
MD&M West / WestPack Robotics Zone 2026
Date: February 3–5, 2026
Location: Anaheim Convention Center, Anaheim, CA, USA
Overview: Medical device and packaging robotics showcase covering cobots, mobile robots, vision systems, grippers, and end-of-arm tooling for healthcare manufacturing. https://www.mdmwest.com
NVIDIA GTC AI Conference
Date: March 16–19, 2026
Location: San Jose, California, USA
Overview: Premier AI and accelerated computing event exploring robotics applications with developers, innovators, and business leaders solving complex automation challenges. https://www.nvidia.com/gtc/
European Robotics Forum (ERF)
Date: March 23–27, 2026
Location: Stavanger, Norway
Overview: Europe’s leading robotics conference with 1,000+ researchers, engineers, entrepreneurs, and policymakers focusing on blue economy and space robotics applications. https://errc.eu/robotics-forum/
World Summit on Robotics, AI & Machine Learning
Date: March 26–28, 2026
Location: Rome, Italy
Overview: Global summit uniting experts for breakthroughs in robotics, artificial intelligence, and machine learning across industrial and service applications. https://roboticsworldsummit.com
Robotics Summit & Expo
Date: May 25–27, 2026
Location: Boston Convention & Exhibition Center, Boston, MA, USA
Overview: Comprehensive conference and expo addressing commercial robotics design, development, manufacturing, and delivery across key industries. https://www.roboticssummit.com
International Conference on Robotics and Automation (ICRA)
Date: June 1–5, 2026
Location: Vienna, Austria
Overview: IEEE flagship robotics conference uniting top researchers and industry leaders for advancements in automation and intelligent systems. https://2026.ieee-icra.org
International Conference on Robotics & Automation
Date: May 18–20, 2026
Location: Madrid, Spain
Overview: Platform for scientists, researchers, and professionals to share findings and foster collaborations in robotics and automation technologies. https://robotics.pagesconferences.org
Automate Show & Conference
Date: June 22–25, 2026
Location: McCormick Place, Chicago, IL, USA
Overview: Major automation event featuring industrial robots, cobots, vision systems, and AI-driven manufacturing solutions with extensive exhibits. https://www.automateshow.com
Robotics: Science and Systems (RSS)
Date: July 13–17, 2026
Location: Sydney, Australia
Overview: Premier academic robotics conference presenting cutting-edge research across all robotics disciplines and applications. https://roboticsconference.org
These conferences offer prime opportunities for robotics IP professionals to track patentable innovations in AI, autonomy, and manufacturing systems.
Please note that event dates and locations are subject to change. Check official websites for updates.
How Can PatWorld Support You?
Robotics patents require comprehensive prior art analysis across rapidly evolving AI, sensors, and actuation technologies. PatWorld provides specialized searches for robotics attorneys and developers, mapping competitive landscapes and freedom-to-operate risks. Our experts deliver actionable insights supporting commercialization and IP enforcement.
Top biotechnology conferences in 2026 continue to drive innovation across gene therapy, precision medicine, AI analytics, and bioprocessing, attracting global leaders, investors, and researchers to forge partnerships and unveil patentable breakthroughs.
Biotech Showcase 2026
Date: January (annual, dates TBC)
Location: San Francisco, CA, USA
Overview: Premier life science partnering event for biopharma innovation, investor presentations, networking, and global company showcases. https://www.biotechshowcase.com
BIO-Europe Spring
Date: March 23–25, 2026 (in person) & March 31–April 1, 2026 (digital)
Location: Lisbon, Portugal
Overview: Europe’s largest springtime partnering event for the global biotech and pharma industry, featuring networking opportunities and in-depth discussions on industry trends. https://informaconnect.com/bioeurope-spring/
LSX World Congress Europe 2026
Date: March 25–26, 2026
Location: Lisbon Congress Center, Lisbon, Portugal
Overview: A leading life sciences investment and partnering event that connects executives from biotech, medtech, and healthtech with global investors, pharma partners, and advisors to drive business development and financing. https://informaconnect.com/lsx-world-congress/
American Association for Cancer Research (AACR) Annual Meeting
Date: April 17–22, 2026
Location: San Diego, CA, USA
Overview: Major cancer science gathering for early-stage drug mechanisms, novel modalities, and translational research, rivaling ASCO in influence for biotech innovation. https://www.aacr.org/meeting/aacr-annual-meeting-2026/
Swiss Biotech Day 2026
Date: May 4–5, 2026 (welcome reception May 3, 2026)
Location: Congress Center Basel, Basel, Switzerland
Overview: A premier European biotechnology conference hosting thousands of senior experts, global delegations, pitching sessions, and discussions on R&D, AI, manufacturing, and financing. https://swissbiotechday.ch/
SynBioBeta 2026: The Global Synthetic Biology Conference
Date: May 4-7, 2026
Location: San Jose Convention Center, San Jose, CA, USA
Overview: A flagship synthetic biology event featuring keynotes, technology showcases, and networking sessions that bring together scientists, entrepreneurs, investors, and corporates to discuss the future of bio-based innovation. https://www.synbiobeta.com/
Bio€quity Europe 2026
Date: May 4-7 and 12-13, 2026
Location: Europe (location to be confirmed)
Overview: Now in its 26th year, this forum brings together biotech CEOs and investors to address strategic challenges, partnering, and capital allocation shaping the European and global biotech industry. https://conferences.biocentury.com/bioequity-europe
American Society of Gene and Cell Therapy (ASGCT) Annual Meeting
Date: May 11–15, 2026
Location: Boston, MA, USA
Overview: Premier forum for cell and gene therapy advancements, featuring cutting-edge research, clinical progress, and commercialization challenges as therapies advance to market. https://www.asgct.org
Bio-IT World Conference & Expo
Date: May 19–21, 2026
Location: Boston, MA, USA
Overview: Premier global event celebrating 25 years of innovations in AI, machine learning, multimodal data, and precision medicine, convening 2,900+ leaders from biopharma, informatics, and technology for 200+ sessions on R&D acceleration. https://www.bio-itworldexpo.com
Bio-IT World Conference & Expo
Date: May 19–21, 2026
Location: Boston, MA, USA
Overview: This conference explores the intersection of IT and life sciences, focusing on data management, AI, and precision medicine, and bringing together technology providers, pharma, and biotech leaders. https://www.bio-itworldexpo.com/
American Society of Clinical Oncology (ASCO) Annual Meeting
Date: May 29–June 2, 2026
Location: Chicago, IL, USA
Overview: Global oncology showcase presenting the world’s most advanced clinical cancer studies, uniting top pharma names, researchers, and oncologists for practice-changing results. https://meetings.asco.org
London Biotechnology Show 2026
Date: June 9, 2026
Location: ExCeL London, London, UK
Overview: A major UK-based platform covering red biotechnology, including biopharmaceuticals, gene and cell therapy, diagnostics, precision medicine, vaccines, clinical trials, and biomanufacturing, with an exhibition, high-level conference, and Global Biotech Awards. https://londonbiotechshow.com
European Hematology Association (EHA) Congress
Date: June 11–14, 2026
Location: Stockholm, Sweden
Overview: Leading hematology meeting featuring forefront research in leukemias, lymphomas, sickle cell, and blood disorders with global expert presentations. https://www.ehaweb.org
BIO International Convention
Date: June 22–25, 2026
Location: San Diego, CA, USA
Overview: World’s largest biotech gathering for business development, partnering, and debates on sector challenges, drawing executives, investors, and policymakers for research showcases and dealmaking. https://convention.bio.org
BIO International Convention 2026
Date: June 22–25, 2026
Location: San Diego, CA, USA
Overview: The world’s largest global event for biotechnology, convening industry leaders, investors, and policymakers for four days of partnering meetings, educational sessions, and showcases across the biotech ecosystem. https://convention.bio.org
BioProcess International
Date: September 22–25, 2026
Location: Boston, MA, USA
Overview: Leading bioprocessing conference highlighting cell/gene therapy manufacturing, upstream/downstream innovations, and scalable production strategies for biopharma professionals. https://www.bioprocessintl.com
ISMB 2026
Date: July 12–16, 2026
Location: Washington Hilton, Washington, DC, USA & virtual
Overview: The flagship bioinformatics and computational biology conference of ISCB, featuring hundreds of scientific talks, training workshops, and networking events focused on advanced computational methods for molecular biology. https://www.iscb.org/ismb2026/home
BioTechX Europe 2026
Date: October 6-8, 2926
Location: Messe Basel, Basel, Switzerland
Overview: Europe’s largest congress covering diagnostics, precision medicine, and digital transformation in pharma and healthcare, bringing together stakeholders from pharma, biotech, tech, and academia to drive data-enabled innovation. https://www.terrapinn.com/conference/biotechx/
ISPE Biotechnology Conference 2026
Date: October 18-21, 2026
Location: To be announced
Overview: Building on previous editions, this conference is expected to gather pharmaceutical and biopharmaceutical manufacturers, technology providers, academics, and regulators to discuss innovation and best practice in biomanufacturing and biotechnology product development. https://ispe.org
12th International Conference on Bioengineering and Biotechnology (ICBB 2026)
Date: Dates TBC 2026
Location: TBC
Overview: Annual forum gathering global scholars for advances in bioengineering, biotechnology fundamentals, applications, and collaborative product development. https://bbseries.org/index.html
These conferences serve as critical venues for biotech IP professionals to monitor emerging technologies and competitive patent landscapes.
Please note that event dates and locations are subject to change. Check official websites for updates.
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Top medical technology conferences in 2026 showcase breakthroughs in AI diagnostics, digital health, robotics, and regulatory compliance, connecting medtech innovators, clinicians, investors, and IP experts worldwide. These events drive partnerships and reveal patent opportunities in the rapidly evolving healthcare technology landscape
CES Digital Health Summit
Date: January 6–9, 2026
Location: Las Vegas, NV, USA
Overview: Exclusive summit spanning AI trends, Age Tech, IoT, and digital health advances with 12,000+ attendees, conference sessions, networking, and product demos. https://www.ces.tech
Overview: World’s largest medical design and manufacturing show covering product development lifecycle with 1,700+ suppliers in automation and materials. https://www.mdmwest.com
HIMSS Global Health Conference & Exhibition
Date: March 9–12, 2026
Location: Las Vegas, NV, USA
Overview: Massive gathering of IT professionals, clinicians, and executives exploring digital health solutions, interoperability, and health information technology. https://www.himss.org
LSI USA Emerging Medtech Summit
Date: March 16–20, 2026
Location: Dana Point, CA, USA
Overview: High-level partnering for 1,600+ medtech executives, investors, and startups with pitches, panels, and one-on-one meetings across health tech sectors. https://lifesciencintelligence.com
The MedTech Forum
Date: May 11–13, 2026
Location: Stockholm, Sweden
Overview: Largest European health technology industry event uniting executives for partnering, investment, and strategic discussions on medtech challenges. https://www.themedtechforum.eu
Med-Tech Innovation Expo
Date: June 3–4, 2026
Location: Birmingham, UK
Overview: UK’s premier med-tech trade event with live demonstrations of machines, components, and supply chain intelligence for medical device professionals. https://med-techexpo.com
The MedTech Conference
Date: October 18–21, 2026
Location: Boston, MA, USA
Overview: Leading global medtech event featuring key conversations, sessions, and networking for advancing medical device innovation and commercialization. https://themedtechconference.com
HLTH USA 2026
Date: November 15–18, 2026
Location: Las Vegas, NV, USA
Overview: Major health tech ecosystem event with 12,000+ leaders focusing on AI, diagnostics, virtual care, and digital transformation in healthcare. https://hlth.com
MEDICA 2026
Date: November 16–19, 2026
Location: Düsseldorf, Germany
Overview: World’s largest medical trade fair with 5,000+ exhibitors in imaging, health IT, diagnostics, and equipment, plus forums and innovation programs. https://www.medica-tradefair.com
These conferences provide essential platforms for medtech IP attorneys to track innovations and navigate regulatory landscapes.
Please note that event dates and locations are subject to change. Check official websites for updates.
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Medtech innovations require robust IP protection amid intense global competition. PatWorld specializes in prior art searches for medical device attorneys, identifying freedom-to-operate risks and competitive landscapes. Our experts deliver precise analysis supporting regulatory approvals and commercialization strategies.
Top agritech conferences in 2026 highlight innovations in precision farming, robotics, AI, and sustainable agriculture, uniting farmers, startups, investors, and researchers to tackle food security and climate challenges. These events showcase patentable technologies and foster partnerships essential for advancing global agri-food systems.
World Agri-Tech Innovation Summit (San Francisco)
Date: March 10–11, 2026
Location: San Francisco, CA, USA
Overview: Global gathering for agribusiness leaders, tech providers, investors, and startups to explore innovations in digital farming, automation, biologicals, and sustainable practices. https://worldagritechusa.com
Future Food-Tech Summit
Date: March 12–13, 2026
Location: San Francisco, CA, USA
Overview: Connects food-tech innovators, investors, and leaders to accelerate alternative proteins, precision fermentation, and sustainable food system solutions. https://futurefoodtechsanfrancisco.com
GreenTech Amsterdam 2026
Date: June 10–12, 2026
Location: RAI Amsterdam, Netherlands
Overview: Leading horticulture event covering automation, vertical farming, biotech, and climate-controlled agriculture with 20,000+ visitors and 600+ exhibitors. https://greentech.nl/en/
European Conference on Precision Agriculture (ECPA)
Date: June 28–July 2, 2026
Location: Barcelona, Spain (biennial pattern)
Overview: Prestigious forum showcasing cutting-edge research in precision agriculture technologies, data analytics, and sustainable crop management practices. https://www.ecpa2026.org
World AgriFood Innovation Conference (WAFI)
Date: October 11–14, 2026
Location: Beijing, China
Overview: Focuses on resilient food supply chains, agrifood systems transformation, and technologies for global food security under themes like sustainable production and supply innovation. https://en.wafiforum.com
Animal AgTech Europe
Date: October 13–14, 2026
Location: Amsterdam, Netherlands
Overview: Innovation summit for livestock technologies, precision farming in animal husbandry, and sustainable animal protein production with 250+ decision-makers. https://animalagtecheurope.com
Expo AgriTech Málaga
Date: October 27–29, 2026
Location: Málaga, Spain
Overview: Spanish showcase for agricultural machinery, AI, IoT, water management, and CAP-compliant innovations to boost sector competitiveness. https://expoagritechmalaga.com
AgriNext Conference & Expo
Date: November 4–5, 2026
Location: Dubai, UAE
Overview: Premier event recognizing agri-tech pioneers with awards, expo, and sessions on vertical farming, precision agriculture, and regional innovations for resilient food systems. https://agrinextcon.com
AGRITECHNICA 2027(Note: Next edition; 2026 dates TBC)
Date: November 14–20, 2027
Location: Hanover, Germany
Overview: World’s leading trade fair for agricultural technology, featuring networked systems, digital efficiency, and sustainability solutions under the theme “Touch Smart Efficiency.” https://www.agritechnica.com/en/
These conferences offer prime networking for agritech IP professionals to monitor emerging patents and collaborate on sustainable farming breakthroughs.
Please note that event dates and locations are subject to change. Check official websites for updates.
How Can PatWorld Support You?
Agritech patents protect innovations driving food security, but prior art searches are crucial amid rapid tech evolution. PatWorld delivers specialized IP analysis for agriculture attorneys and inventors, mapping landscapes and mitigating risks. Our experts provide actionable insights for precision ag, robotics, and biotech IP strategies.
Partner with PatWorld for agritech IP leadership.
Top packaging conferences in 2026 offer innovators, designers, and IP attorneys prime opportunities to explore sustainable solutions, automation trends, and supply chain advancements across global markets. These events foster networking, deal-making, and insights into patentable technologies shaping the industry.
WestPack 2026
Date: February 3–4, 2026
Location: Anaheim Convention Center, Anaheim, CA, USA
Overview: A leading trade show for packaging and manufacturing innovations, featuring sectors like medtech, automation, design, plastics, and sustainability, with expert sessions and tech demos for food, beverage, and medical packaging. https://www.sensationsexhibits.com/west-pack/
PACK EXPO East 2026
Date: February 17–19, 2026
Location: Philadelphia, PA, USA
Overview: A targeted packaging and processing trade show delivering innovations for CPG and life sciences buyers, with 500+ exhibitors across 40+ vertical markets for productive networking and project solutions. https://www.packexpoeast.com
Overview: The world’s leading trade fair for the packaging industry, uniting machine builders, material suppliers, and brands for innovations, trends, and strategies in sustainable packaging solutions, including start-up ideas and digital advancements. https://www.interpack.de
EastPack Surabaya 2026
Date: July 1–4, 2026
Location: Surabaya, Indonesia
Overview: International exhibition on processing, packaging, automation, and handling for food, beverage, pharmaceutical, and cosmetics industries, connecting regional supply chains. https://eastpackindonesia.com
PackPlus 2026
Date: August 20–22, 2026
Location: Pragati Maidan (Bharat Mandapam Convention Centre), New Delhi, India
Overview: A major trade fair for packaging innovations in beauty, personal care, FMCG, luxury beverage, and more, connecting 5,000+ attendees with 190+ exhibitors for eco-friendly, e-commerce-ready solutions and high-quality leads. https://www.londonpackagingweek.com
These conferences provide key platforms for packaging innovators, designers, and IP attorneys to explore trends, network, and address challenges like sustainability and IP protection.
Please note that event dates and locations are subject to change. Check official websites for updates.
How Can PatWorld Support You?
Packaging innovations drive competitive advantage, but navigating patents is complex. PatWorld offers expert prior art searches tailored for packaging attorneys and R&D teams, identifying risks and opportunities early. Our specialists deliver precise, actionable insights to strengthen your IP strategy.
Partner with PatWorld for packaging IP excellence.
When Veronika Brázdová launched Brázdová IP in 2025, she wasn’t just starting a patent practice, she was creating a bridge between her deep-rooted scientific curiosity and the urgent need for planet-friendly innovation. Based in Hertfordshire, this boutique practice blends UK and European patent expertise with mediation skills, empowering climate-tech founders to protect breakthroughs without the drama of drawn-out disputes.
From Supercomputers to Patent Powerhouse
Veronika’s path to IP was anything but linear: a physics degree from Charles University Prague, a PhD from Humboldt University Berlin, and post-docs spanning Japan’s National Institute for Materials Science to UCLA and UCL. There, she delved into density functional theory simulations of complex materials and parallel programming, work that culminated in her proposing and co-authoring the textbook *Atomistic Computer Simulations: A Practical Guide*.
But academia’s endless grant chase left her seeking more. “I stumbled across patent law by accident,” she recalls. “I read up on it and I thought, that looks interesting. I could be good at this actually… And it’s been much more fun than academia because as a patent attorney, I don’t need to spend three years in a lab on a project that ultimately goes nowhere. I only get to hear from people who have done it and have been successful… I get to hear about all the cool stuff.”
Today, that means guiding start-ups through patents and disputes, always with a physicist’s eye for the core invention amid the noise.
Launching a Practice with Purpose
Fresh from mediation training in 2024, Veronika founded Brázdová IP to fuse patent strategy with conflict resolution. “I realised that I wanted to do both mediation and patent law and I also wanted to create my own business according to my values and vision… to have the freedom to create and also to be able to focus on things that make a difference, because I am really focusing on climate tech, sustainable technology, shipping, decarbonisation. It’s a hugely positive sector, people who are working on sustainable technologies are very enthusiastic about it and it’s a wonderful practice area.”
Her vision? A practice that’s startup-centric, commercially savvy, and globally minded. From day one, she’s zeroed in on climate tech, decarbonisation, and maritime innovations, sectors where enthusiasm runs high and the stakes for the planet are immense.
Fostering Empowerment Over Edicts
At the core of Veronika’s approach is client autonomy. “I will not say to a client, you need to file a patent application. I will tell them if you’ve got something here which you could file a patent application for. If you do, this is what is likely to happen… these are the timescales… if you don’t file, then you might want to keep it as a trade secret… I don’t tell them what to do because it is their business and their decision.”
This stems from her dual worlds: academia’s detail-dive and private practice’s business grind. “Academics can be hopeless at running a business… the business side is often a secondary thing for them… but that will not get you to a successful business.” She bridges that, helping founders pitch IP to investors. “With an IP audit report people can show investors that they have a solid IP strategy. An IP audit can get you multiples of its cost from investors – well, that’s a huge return on investment.”
The UK’s Green Tech Tide
Veronika has a particular focus on the UK’s growing sustainable sector. “Decarbonisation is a huge thing now: retrofitting sails on cargo ships, offshore wind, tidal and tidal stream energy, carbon capture. Shipping is a big thing for me.”
She sees the UK as a launchpad for interconnected innovation: “the future of sustainable technology is local solutions within a global network. Local doesn’t mean isolated but interconnected. A distributed network is far more resilient than a centralised one.”
Mediation: The Smarter Path to Settlement
Why pair patents with mediation? For Veronika, disputes are like icebergs, the stated fight is just the tip of the issue. “When two sides are in dispute, they might seem to be polar opposites, but when you look deeper into it… you can often find that there is scope to resolve the dispute. Mediation is faster and far less expensive than litigation… typical mediation is one day or two days and the latest UK data show the settlement rate is over 90%.”
Especially for start-ups: “If you fall out with your only supplier, you can take them to court. But what are you going to do afterwards, even if you win? If you negotiate a solution instead, you can agree terms that the court could never order – creative solutions that preserve the relationship. And you may still be able to work with that supplier in the future.”
A Global Horizon for Blue Innovation
Looking ahead, Veronika eyes international expansion. “The sustainable technology sector is international and interconnected and so is the IP sector. My practice is going to be international: I’ll be looking at other countries in the future because there’s a lot of collaboration going on between the UK and other countries.”
Her goal? Local expertise in a global web, mirroring the resilient systems she champions.
Advising with Humility and Clarity
Veronika’s north star? “Do not assume. You must not assume that things are a certain way, because you don’t know really, and you need to ask the client.” And: “People do business with people… it’s important to be a good human.”
For innovators: “Talk to someone early on, as early as possible. Not doing it early on can be catastrophic down the line. Having an IP strategy will make you much more credible in the eyes of an investor.”
Harmonies and Horizons Beyond the Desk
Recharging for Veronika means melody and mischief. She picked up the harp during her career switch: “I started with the harp when I switched careers because I knew it was going to be extremely stressful. The harp is great because it’s beginner friendly, so back then this was my treat… to help my sanity. It still does.” She added singing lessons during the pandemic . This year? A professional perfumery course: “most of it was about the legal and chemistry aspects, but there was a lot of experimentation as well.”
“Hobbies fuel my work,” she laughs. “Who knows, two years down the line I might be starting a perfumery business as well.”
About Brázdová IP
Hertfordshire-based and founder-focused, Brázdová IP delivers patent strategies, IP audits, and mediation for climate-tech and maritime innovators. Veronika partners with researchers, SMEs, and global counsel to craft IP that fuels growth and guards against risks.
At PatWorld, we’re proud to support IP firms like Brázdová IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
Nicholas Braddon didn’t set out to become a patent attorney. It was during university, studying Natural Sciences and specialising in materials science and metallurgy, that he first heard of the profession. The mix of science and language appealed — and it still does.
“Words matter,” he says. “In patents, they define your client’s monopoly. That blend of precision and communication drew me in.”
After a short stint analysing steel markets, Nick joined the IP profession and hasn’t looked back. “I’ve been lucky — I genuinely enjoy what I do.”
Now, with over 20 years of experience, he’s a partner at Barker Brettell — a leading UK intellectual property firm known for its client-focused approach.
Specialising in engineering and emerging technologies
Nick is Head of the Energy Sector Group at Barker Brettell. He works closely with clients across engineering and the physical sciences — from startups to international giants.
“I enjoy direct client work,” he explains. “Listening to inventors and translating their ideas into words that protect their business — that’s the challenge.”
His broad technical grounding in materials science and metallurgy gives him an edge when handling complex innovations. But it’s the ability to pick up new concepts quickly that really counts.
Trends in advanced engineering and IP
So, what’s exciting right now?
“Innovation is increasingly driven by user experience and sustainability,” Nick says. “Clients are asking: how can we do this better, cleaner, or smarter?”
He sees the energy transition and tightening regulations as major drivers of change. “We’re seeing huge developments in energy efficiency and digital integration across sectors.”
Technologies like sustainable design and AI-led engineering are clear areas of growth. And Nick believes the IP system is more than capable of supporting that evolution.
“People often say the law can’t keep up. But in my experience, the fundamental frameworks are versatile and generally fit for purpose. It’s about how we apply them.”
Tailoring IP strategy to fit
Nick supports a wide range of clients — from agile startups to global corporations — and their needs differ.
“Larger companies often know their key markets. That can make the patent strategy more straightforward,” he says. “With startups, there’s more uncertainty. So, we focus on flexibility and cost control.”
His advice for R&D teams is simple: you probably have something worth protecting — even if it doesn’t feel groundbreaking.
“If you’ve solved a problem, there’s often something patentable. Many inventors underestimate what’s protectable.”
And his advice doesn’t stop there. “Talk to a patent attorney early. Many firms offer free initial consultations — it’s better than missing your chance.”
The value of good advice
One of Nick’s strengths is in helping clients navigate uncertain or fast-evolving areas. He points to recent high-level cases as ones to watch.
“There’s a case at the Supreme Court that is looking at whether neural networks should be excluded as computer programs. It could shape how AI inventions are treated.”
A recent case in the European Patent Office examined to what extent the description should influence claim interpretation. “It’s technical, but it could affect outcomes in patent prosecution and patent scope across Europe,” he notes.
Opportunities for UK innovators
Nick is optimistic about the opportunities for UK-based engineering firms — if they act decisively.
“The biggest risk is failing to recognise and protect your IP,” he warns. “It’s part of building competitive advantage and attracting investment.”
He believes the UK’s reputation for innovation is strong, but businesses must make IP part of their strategy early on.
Outside the office
When he’s not drafting claims or advising clients, Nick volunteers with his local cricket club — usually behind the scenes organising junior matches, umpiring or scoring. “My playing days are more limited now,” he laughs. “But I still enjoy being involved.”
He’s also a keen walker, with soft spots for North Wales and the Peak District. “I’ve gone up Yr Wyddfa (Snowdon) from nearly every route over the years,” he says. “And Shutlingsloe, near Macclesfield Forest, was a favourite growing up.”
Connect with Nicholas Braddon
You can connect with Nick on LinkedIn to learn more about his work and insights in advanced engineering and IP.
Nick is a Partner at Barker Brettell, a UK-based firm of patent and trade mark attorneys. Barker Brettell specialises in helping businesses protect and grow their intellectual property through expert legal advice, innovation strategy, and global IP support.
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Nathaniel Taylor has built his IP career around solving complex challenges in fast-moving sectors. These include electric vehicles, smart agriculture, and renewable energy systems. As a Director at Keltie and a Chartered and European Patent Attorney, he works closely with clients of all sizes. From high-growth startups to household names, he helps translate engineering ingenuity into strong, strategic IP portfolios.
We spoke to Nathaniel for our Meet the IP Professional series to explore the emerging tech he’s helping protect — and why good IP advice can be the catalyst for growth, agility, and long-term success.
From Engineering Student to IP Strategist
Nathaniel Taylor first encountered intellectual property during an engineering degree project focused on automating parcel-handling systems for Royal Mail. A visiting patent attorney explained how their solutions could be registered and licensed — a lightbulb moment that stuck.
“I realised I was really drawn to the conceptual and problem-solving aspects of engineering, rather than hands-on prototyping and manufacturing,” Nathaniel says. “A traditional engineering career would quickly become detached from any deep technical engagement, while IP offered a way to really stay connected to the core breakthrough technologies.”
That experience laid the foundations for a career focused on guiding innovative technologies through the patent process.
Driving Innovation in the Auto Sector
Nathaniel has worked on the electrification of vehicles at Jaguar Land Rover, which came at a key moment in the industry’s evolution. As the company developed new electric vehicle platforms, he was seconded to their team to harvest inventions and help draft a raft of patent applications directed to motor control systems for off-road performance.
“We were helping protect not just the tech, but the brand identity — preserving what makes JLR distinctive as they transitioned to electric platforms,” he explains.
His work for other automotive clients has included more speculative technologies, such as hydrogen propulsion systems. He helped clients draft patent applications with broad applicability, beyond hydrogen combustion applications, to retain utility even if the commercial interest in the hydrogen applications fell away. In emerging fields like climate tech, where innovation is fast-paced and outcomes are uncertain, he believes IP isn’t just about protection—it’s really about creating options and resilience.
Agri-Tech and the Power of a Strong Patent Portfolio
In the agricultural space, Nathaniel sees IP as a critical asset — particularly for startups navigating acquisition or scale-up. With automation and sensor-driven decision-making transforming farming, many smaller, tech-first firms are attracting interest from legacy players.
“Often, acquisitions are driven not just by talent and know-how, but by the underlying IP that provides a moat against competitive threats. A strong IP portfolio is what gives these companies leverage in negotiations,” Nathaniel says.
His focus is on helping these businesses secure practical protection while also positioning them for future funding and growth.
IP in the Age of Energy Flexibility
Renewable energy is one of the fastest-evolving sectors Nathaniel works in — and staying up to speed is essential. He regularly participates in innovation forums, founder communities, and sector events like London Climate Action Week to understand both technical developments and commercial realities.
One standout trend is the emergence of a diversified energy market that provides a greater variety of financing options for grid ancillary services. There are huge opportunities for companies to innovate and unlock new market opportunities, particularly with AI driving demand for electricity and data processing, Nathaniel expects a surge in IP activity in these areas over the coming years.
“These trends create whole new product categories. And that means opportunities for highly valuable IP.”
Supporting Startups with Practical IP Strategy
Nathaniel works closely with climate tech startups, many of which are navigating early-stage funding challenges and lack deep IP experience. At Keltie, he’s helped build support programmes tailored to these innovators. These include discounted initial services, educational resources, and pro bono partnerships with major law firms.
“We want founders to be empowered, not intimidated. IP isn’t just protection — it’s a growth tool.”
He also notes that the first patent application often serves as a key storytelling tool — something investors will review closely. That’s why clarity, technical accuracy, and commercial alignment all matter when drafting early filings.
Building IP That Can Pivot
Nathaniel believes flexibility is vital — especially for companies working with emerging or speculative technologies. He drafts patent applications with broader applicability, allowing clients to pivot to new sectors or adjacent markets without losing IP coverage.
“Your invention today might not be your business model tomorrow. We try to make sure the IP can evolve with you.”
That approach also helps with long-term licensing and commercial partnerships, where adaptable patent claims can open unexpected opportunities.
Filing with Global Vision
As both a Chartered and European Patent Attorney, Nathaniel brings a wide lens to global IP strategy. The European Patent Office has some of the strictest requirements — particularly around added matter — so he’s well-practised at drafting applications with foresight and jurisdiction-specific nuances.
“We’re always thinking ahead — how will this stand up in the US, UK, or Asia? And how might it need to evolve?”
He also highlights the UK’s 12-month fee-free period as an ideal first filing route for startups looking to make a low-cost but strategic move early on. Meanwhile, understanding key tools like the US grace period helps ensure clients are protected internationally.
What’s Next for IP in Emerging Tech?
Nathaniel sees several areas primed for rapid IP growth over the next 5–10 years:
Grid infrastructure and localised energy supply: IP filings in this space are expected to rise sharply as demand from AI and data centres grows.
Autonomous driving: With telecoms entering the automotive space, expect more IP disputes — but also more licensing and collaboration.
Data-driven agriculture: Large-scale sensor networks and precision farming will drive innovation — and require solid IP foundations.
Each of these trends reflects a broader shift: the convergence of traditional industries with new technologies and new players.
Life Outside the Office
When he’s not drafting claims or reviewing specs, Nathaniel enjoys golf, football, and a surprising new hobby: pottery, inspired by The Great Pottery Throwdown.
“I bought an electric spinning wheel online — slightly questionable wiring, but it’s working so far!”
He also recommends a walk along Bondi Beach in Sydney for stunning views, or a countryside ramble through King’s Langley farmland to the Cart and Horses pub — a personal favourite when visiting his family.
Final Thought: Build IP That Can Pivot With You
Nathaniel’s advice for startups and innovators? Successful IP strategy comes down to clarity, foresight, and agility. This is especially important in emerging sectors where commercial direction can shift rapidly.
“The most successful innovators are the ones prepared to pivot. We help ensure their IP can pivot with them.”
When Lawrence Cullen discusses Supplementary Protection Certificates (SPCs[i]), he does so with the clarity and passion of someone who has spent decades at the heart of the system—and who still finds it intellectually rewarding. After a distinguished career at the UK Intellectual Property Office (UKIPO), where he became one of the UK’s leading experts on SPCs, Lawrence has launched a consultancy to help others navigate the intricacies of life sciences IP.
From Chemistry Labs to IP Policy
Lawrence’s journey into IP began in the lab. Originally from Ireland, he studied industrial chemistry there at the University of Limerick. He then went on to complete a PhD at the University of Sheffield. A research career followed, taking him to UK. France, Germany, and the United States. It was during this time—working on a some patents at the University of Kentucky—that his interest in IP was sparked.
“I read my original proposal to the university for the patent and then saw the final patent application,” he recalls. “They were both describing the same thing but in completely different ways. I found that transformation fascinating.”
After returning to the UK with a young family and looking for a more stable career path, Lawrence applied to the UKIPO—and never looked back.
Building a Reputation in SPCs
Lawrence spent just under three decades at the UKIPO. Initially as a patent examiner, then working in policy and trademarks en route to becoming a Deputy Director and Hearing Officer in patents. His experience spans petrochemicals, cosmetics. pharmaceuticals and biotech, but it’s his specialism in SPCs that has become his hallmark.
“What makes SPCs so challenging is that they sit at the intersection of patent law and regulatory law,” he explains. “They’re not just a patent extension. They’re a sui generis right—unique in legal terms—and require a good understanding of both systems.”
As a Hearing Officer, Lawrence was responsible for reviewing disputed SPC applications. He often found himself deciding issues involving the UK’s approach to SPC case law for the first time. His decisions, nearly all of which were appealed (and subsequently upheld) helped clarify regulatory grey areas and provided vital guidance in a field where every word of the relevant legislation is scrutinised.
“It is not surprising that these decisions were nearly always appealed” he says “given the commercial value of the right being sought. Aa single granted SPC could be worth millions. That’s why nearly every one of the 19 articles in the relevant regulation has been argued over and litigated!”
A New Consultancy for a Complex Landscape
Now, Lawrence is offering his specialist knowledge directly to clients through his new consultancy. His goal? To support life sciences businesses, patent attorneys, and legal teams as they deal with complex SPC and pharmaceutical patent issues.
“If someone comes to me and asks, ‘Can I get an SPC based on this patent and this marketing authorisation?’ I can help them assess the options—perhaps even identify strategies they hadn’t considered.”
His expertise is particularly valuable at critical decision points: choosing the right patent to base an SPC on, assessing post-grant amendment possibilities, and anticipating how a granting authority might interpret a borderline case.
“Most people only apply for one SPC in a given matter, so there’s a lot riding on getting it right,” he adds. “My job is to bring clarity and reduce uncertainty.”
Beyond the Patent Office
Lawrence’s consultancy work is already expanding. He supports clients with early-stage planning, responds to refusals, and even helps those opposing SPCs in competitive scenarios. He’s also involved in academic research as a Visiting Scholar at the University of Sheffield, exploring the foundations and future of the SPC system.
His aim is to ensure that clients not only understand how the system works today but are also prepared for the changes ahead.
“We’re entering a more complex regulatory environment—particularly with medical devices and software becoming integral to treatments. That’s going to create new questions around if and how SPCs apply.”
Still Curious, Still Learning
Despite decades in the field, Lawrence’s enthusiasm remains undimmed.
“Every problem is slightly different. I still enjoy the ambiguity. You’re often working on the balance of probabilities, not certainties. That keeps it fresh.”
That curiosity extends beyond the office. When not immersed in SPC regulations, Lawrence is likely to be out walking stretches of the Wales Coast Path. Or, cheering from the stands at rugby games. A recent trip to Australia for the British & Irish Lions tour being a particular highlight.
“Being there and seeing the games in person was incredible. I’ve played the game, coached it, and still find it endlessly fascinating.”
How Lawrence Can Help
If you’re navigating SPCs—whether preparing an application, managing a refusal, or just trying to understand your strategic options—Lawrence is ready to help. With in-dept knowledge of how decisions are made and why, his consultancy offers a rare depth of insight for those operating in the life sciences, pharmaceutical, and biotech sectors.To get in touch with Lawrence or learn more about his services, connect via LinkedIn
A Supplementary Protection Certificate (SPC) is an intellectual property right that extends the protection of a patented active ingredient in a pharmaceutical or plant protection product. SPCs compensate for the time it takes to obtain regulatory approval before a product can be sold, offering up to five additional years of market exclusivity after a patent expires. Because they sit at the intersection of patent and regulatory law, SPCs are both legally and commercially significant—yet often misunderstood. This article explores their impact and the unique expertise Lawrence Cullen brings to this space.
In the latest instalment of our Meet the IP Professional series, we spoke to Oliver Tidman, an Intellectual Property lawyer with a deep passion for brand protection and founder of Edinburgh-based law firm Tidman Legal. With a client-focused approach and a reputation for making IP law accessible, Oliver shared his journey into the world of trade marks, the challenges facing modern businesses, and why prevention truly is better than cure when it comes to protecting your brand.
A Natural Fit for Innovation and Identity
From early on in his legal career, Oliver was drawn to the intersection of law, innovation, and branding.
“I’ve always had an interest in the creative and commercial aspects of business and entrepreneurship — how ideas become valuable assets,” he explains. “Trade marks stood out because they’re so closely tied to a business’s identity and reputation. Helping people protect what makes their business unique felt like a natural fit.”
This focus on identity and growth led Oliver to establish Tidman Legal in 2017. Before founding his firm, he built experience both in private practice and in-house roles in Edinburgh and London, gaining valuable insights into how different organisations approach IP strategy.
Building a Client-Centred IP Practice
Tidman Legal has carved out a strong niche by offering clear, commercially-minded advice without unnecessary complexity. Whether supporting a startup registering its first trade mark or guiding a business expanding overseas, Oliver and his team focus on aligning IP protection with long-term growth goals.
“We don’t just file trade marks—we help clients build IP strategies across trade marks, patents, designs and copyright. Everything is tailored to help move the business forward.”
Common Pitfalls and the Power of Early Action
When asked about the most frequent mistakes he sees among startups and SMEs, Oliver doesn’t hesitate:
“The biggest one? Launching a brand without properly checking if the name is available. Too often, businesses invest in branding, websites, and marketing—only to face opposition or be forced into a costly rebrand.”
To help businesses avoid this, Tidman Legal offers a free downloadable guide: “5 Pitfalls of Failing to Register a Trade Mark”5 Branding Pitfalls Guide.
He also stresses the importance of thinking globally from day one, especially for online businesses.
Navigating Disputes and Strategic Enforcement
Trade mark disputes, Oliver says, require the foresight of a chess game.
“It’s not just about reacting to a move — it’s about anticipating the other side’s strategy and knowing when to push forward or negotiate.”
He recalls one case where a startup faced opposition from a multinational company. Through smart strategy and evidence gathering, they not only protected the application but secured a coexistence agreement. The win was not just in registration, it was in protecting future international growth.
IP in a Digital World
With brands increasingly operating across borders and platforms, enforcement is becoming more complex.
“Some countries allow swift enforcement, others are more drawn out. I’d like to see more action around bad faith filings — something similar to the process for the Uniform Domain Name Dispute Resolution Policy (UDRP), which is fast and cost-effective.”
AI and digital tools are also playing an increasing role in monitoring and clearance.
“We use AI-powered tools to monitor trade mark applications and alert clients to potential issues. But there’s still a vital role for human insight and strategic advice.”
Educating and Empowering Clients
Oliver is a strong advocate for IP education—especially for startups and small businesses.
“Often, clients don’t come to us until there’s already a dispute. In my experience, many of these clients don’t fully understand the value of their IP until there is already a dispute or infringement. By that point, they’re on the back foot having to deal with brand damage or even having to rebrand entirely. That’s why I strongly believe that prevention is always better than cure.”
Tidman Legal supports this through blog posts, webinars, and events to raise awareness and simplify complex IP topics.
Looking Ahead: Opportunities and Challenges
What’s next for trade marks?
“AI is accelerating brand creation. But with that speed comes risk — deepfakes, voice cloning, and auto-generated infringing content. It’s a challenging area that may need new legislation to keep pace.”
Oliver also highlights the need for better funding access for early-stage innovators.
“There is support out there, but the hurdles are often high. I’d like to see more funding aimed at startups, which often have limited resources, so they can access professional IP advice early on.”
Personal Reflections
What part of your work do you find most rewarding?
“Helping someone go from an idea sketched on a napkin to a protected brand on shelves or screens is incredibly satisfying. IP is intangible but its impact is very real – when a client sees their brand protected and they can grow with confidence, that’s the real payoff.”
What advice would you give to aspiring IP professionals who are particularly interested in working with trade marks?
“Start by developing commercial awareness as much as legal expertise. Brands live in the real world – they evolve, pivot and rebrand. Also, keep an eye on tech, it’s changing the IP landscape faster than legislation can.”
Beyond the Office
When he’s not helping clients protect their brands, you’ll often find Oliver on the squash court competing in the East of Scotland leagues. A recent highlight? A match against a former world No. 1.
“I only managed to get one point off him but it was a surreal experience!”
Oliver enjoys playing saxophone in his spare time and is also a keen hiker and recommends the Pentland Hills just outside Edinburgh:
“You get an incredible view across the city over to Fife.”
“Playing sax has a lot in common with IP law. In both worlds, timing is everything – whether you’re playing the right rhythm or filing a trademark before someone else does!”
P.S. PatWorld works with companies like Tidman Legal to deliver professional trade mark, patent, and registered design searches. You can order a professional search directly through our website—trusted by IP professionals across the UK and beyond. https://patworld.com/gb/order-a-search/
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