From ballroom dancing and ten-pin bowling to guiding cutting-edge startups through the complexities of intellectual property, Andrew Flaxman has certainly had a diverse journey. Today, as a partner at Bristol-based IP firm Stevens Hewlett & Perkins (SH&P), Andrew is a passionate advocate for startups and a specialist in software, computing, and AI-related patents.
The Path to Patents
Andrew didn’t set out to become a patent attorney. In fact, it wasn’t until the final week of university that he picked up a leaflet that introduced him to the profession. With a love of physics, a knack for language, and a curiosity about the law, the role seemed like the perfect fit. He began his career in London before making the move to Bristol, eventually rising to partner level, and joining SH&P earlier this year.
A Day in the Life (Is Never the Same)
“There’s no typical day,” Andrew says. “I might be dealing with emails, drafting patents, speaking to clients, attending partner meetings, or at a conference. Every day brings something new.”
That dynamic workday is part of what makes the job so compelling—especially for someone who thrives on innovation and the unknown.
Championing Startups
Andrew’s enthusiasm shines when it comes to supporting early-stage ventures. He works closely with the SetSquared Bristol community and is especially proud of SH&P’s initiative Pitch and Protect, which awarded £10,000 in IP support to a start-up to help them get their first patent on file.
“Startups are looking for advisors who genuinely want to help,” he says. “We’re flexible and hands-on—being part of a firm that can adapt quickly is a real advantage.”
Debunking IP Myths
One of the most common misconceptions Andrew encounters? “Startups often think there’s no point in filing patents because they can’t afford to enforce them,” he explains. “But having IP can deter infringement and is a valuable business asset. It’s normally better to have rights than to have none at all.”
He also frequently hears from clients in computing and software who wrongly believe their ideas can’t be patented. “It’s a grey area, but certainly not impossible. I spend about 80% of my time working in this space. If in doubt, just have a conversation with a patent attorney.”
IP Trends and Tech Frontiers
Andrew is especially excited about the potential in robotics and automated systems—particularly when combined with AI.
“AI is already being used to help diagnose medical conditions, but we’re not far from seeing robotic surgery controlled by AI, even without a human surgeon. It’s incredible—and IP plays a crucial role in protecting that innovation.”
He’s also watching how generative AI is shaking up the IP profession itself. While some tools can assist with tasks like drafting, Andrew believes the nuance of legal language and strategic thinking still firmly requires a human touch.
Advice to Aspiring IP Professionals
“You need a strong technical foundation, but also great communication skills and an eye for detail,” he says. “So much of our work comes down to how we use words and what they mean.”
Keeping Skills Sharp
Andrew stays current the same way many of us do: reading articles, attending seminars, and yes—occasionally checking Wikipedia. “We learn a lot from our clients too,” he adds. “Conversations with inventors are often the best education.”
The Reward? Seeing Clients Succeed
“The most fulfilling part of my job is helping startups on their journey—from first filing to commercial success. You feel like part of the team, and their wins feel like your own.”
Fun Fact: From the Dance Floor to the Finish Line
Not many patent attorneys can say they were once a ballroom dancing champion, but Andrew can. Taught by his mother, he won several competitions as a child before trading dance shoes for rugby boots. He later became a ten-pin bowling champ, and today, he’s an Ironman triathlete who completed Ironman Wales and is training for his next race in Leeds.
If He Could Invent Anything…
“A time machine,” Andrew says without hesitation. “Not to go to the future, but to visit key moments in history—just to see what life was really like.”
PatWorld works with patent attorneys like Andrew to provide expert patent searching across all technology sectors. Whether you’re exploring an idea or protecting a breakthrough, our patent search reports helps professionals make informed IP decisions.
To find out how PatWorld can support your firm or in-house team, check out the links below or contact us directly on [email protected].
Southeast Asia is emerging as a key player in global manufacturing and innovation, making intellectual property (IP) protection more crucial than ever. In this edition of ‘Meet the IP Professional’, we sit down with James Kinnaird, a Partner at Marks & Clerk Singapore LLP, to discuss the evolving IP landscape in the region, the challenges faced by regional businesses, and strategic insights for companies looking to innovate or manufacture in this dynamic market.
From Research to IP Law: James Kinnaird’s Journey
James Kinnaird’s career in IP law began with a shift from scientific research. After completing a Ph.D. in the UK and postdoctoral studies in the U.S., he worked in the pharmaceutical sector but soon found himself drawn to a career that would allow him to engage with a broader range of innovations.
“I enjoyed research, but I was also keen to explore a role where I could see a wider variety of cutting-edge technologies without being limited to a single project or field,” he explains. “IP law provided the perfect combination of scientific insight and strategic thinking.”
His decision to move to Singapore was both personal and professional. With its unique blend of Western and Asian influences, it was an ideal location for his family. Professionally, the region’s rapid economic growth and expanding middle class presented an exciting opportunity to work with businesses looking to protect and commercialize their innovations.
Why Southeast Asia Matters for IP Protection
Many businesses outside the region overlook Southeast Asia when considering IP protection. However, James emphasizes that ignoring this market is a missed opportunity.
Southeast Asia is home to four of the “Mighty Five” (Malaysia, Indonesia, Thailand, and Vietnam) – countries identified as key destinations for global manufacturing and innovation. With rapid economic development, growing middle-class consumers, and an increasing shift of production away from China, the region presents immense commercial potential.
“By 2030, ASEAN’s population is projected to reach 723 million, with 70% classified as middle class,” James notes. “Companies must plan their IP strategy with this long-term growth in mind, much like how businesses planned for the rise of China and India 10-15 years ago.”
Challenges for Regional Companies Moving Beyond Suppliers
For many Southeast Asian businesses, the challenge isn’t just protecting their innovations but transitioning from being simple suppliers to global players.
James explains a common scenario: A brand approaches a supplier with a problem, the supplier finds a solution, but ultimately, the brand claims ownership of the IP, leaving the supplier with no manufacturing guarantees.
To counter this, he advises companies to take a proactive approach to innovation:
File patents before engaging with brands – This ensures ownership of key technologies and prevents brands from taking IP elsewhere.
Leverage IP for negotiation power – Patents allow suppliers to dictate terms rather than being at the mercy of brand decisions.
Consider licensing deals – If a supplier lacks manufacturing capacity, licensing can open new revenue streams.
This shift in mindset can transform businesses from mere service providers to essential partners in the global supply chain.
The Role of IP in Business Strategy
Building a strong IP portfolio isn’t just about patents. Businesses need a comprehensive strategy that aligns with their long-term goals. James highlights key considerations:
Business-to-business vs. business-to-consumer – Companies need to balance patents with trademark protection, particularly if building a recognizable brand.
Trade secrets management – Many businesses underestimate the importance of protecting trade secrets, including ensuring that employees leaving the company don’t share proprietary knowledge.
Choosing where to file – Filing patents everywhere can be costly. Instead, James suggests focusing on:
Key markets for sales
Countries with robust IP enforcement
Major manufacturing hubs to prevent IP theft
Lessons from the Region: Effective IP Strategies
A strong example of a Southeast Asian company growing into a global player is Thai Union, the Thai seafood giant that owns brands such as John West. While its expansion has been driven primarily by acquisitions rather than IP, the company’s strategy demonstrates how regional firms can scale internationally by leveraging branding, supply chain strength, and market positioning.
Another approach that has worked well in the region is establishing start-up-style subsidiaries. Large Southeast Asian conglomerates have begun experimenting with direct-to-consumer brands, securing patents early to lock in exclusivity and drive market growth.
Preparing for the Future of IP in Southeast Asia
Looking ahead, James sees IP protection becoming even more critical as Southeast Asia cements itself as a global innovation hub. However, he warns that companies must think regionally, not just locally.
“For example, if you secure your IP in Singapore but ignore other ASEAN countries, you risk facing copycats,” he says. “We’ve seen companies attend a trade show in Singapore, only to discover years later that a competitor in the Philippines has copied their brand and products entirely.”
James predicts that while ASEAN is unlikely to have a unified patent system (like the European Patent Office) anytime soon, companies must work with local experts to navigate the diverse legal landscape effectively.
A Passion for Travel and Creativity
When he’s not navigating the complexities of IP law, James enjoys exploring Southeast Asia’s diverse cultures. Living in Singapore provides the perfect base for travel, and over the years, he has visited destinations across Thailand, Malaysia, Japan, Indonesia, and beyond. One of his favourite trips involved visiting Japan’s ancient city of Kyoto, known for its stunning temples and vibrant history.
Closer to home, James also enjoys a more creative pursuit—miniature painting. A hobby that requires patience and precision, he finds painting miniatures to be a relaxing counterbalance to his professional life. Encouraging creativity within his family, he spends time painting alongside his young daughters, who have developed their own artistic talents. “My six-year-old has already started creating anime-style drawings,” he says proudly.
How Marks & Clerk Supports Companies in Southeast Asia
Marks & Clerk Singapore LLP has been at the forefront of IP protection in the region for over 30 years, supporting both local and international clients with:
Patent drafting and prosecution
Freedom to operate analysis and infringement advice
Litigation support and trade mark enforcement
IP due diligence and training programmes
Regional IP strategy development across ASEAN
With deep expertise in the Southeast Asian market and strong relationships with trusted local firms, Marks & Clerk helps businesses navigate the complexities of regional IP laws.
For more information on how Marks & Clerk can support your IP strategy, visit Marks & Clerk Singapore.
To connect with James Kinnaird, reach out via LinkedIn.
Postscript: Understanding the Mighty Five and ASEAN
For those unfamiliar with the terms referenced in this article:
The Mighty Five (MITI-V): This refers to five countries – Malaysia, Indonesia, Thailand, India, and Vietnam – identified as emerging manufacturing powerhouses. The term is inspired by earlier economic groupings like BRICS (Brazil, Russia, India, China, and South Africa). These countries are seen as the next major destinations for global manufacturing, particularly as businesses look to diversify supply chains beyond China.
ASEAN (Association of Southeast Asian Nations): A regional intergovernmental organisation comprising ten Southeast Asian countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. ASEAN promotes economic growth, political stability, and trade collaboration among its member states. With a combined population larger than the European Union, ASEAN is rapidly becoming one of the world’s most significant economic regions.
Understanding these economic blocks is crucial for businesses looking to expand manufacturing operations or protect intellectual property in Southeast Asia.
How PatWorld Supports IP Professionals
At PatWorld, we understand the importance of precision and insight in IP research and analysis. We are proud to support professionals like James Kinnaird with our expert patent search services, helping firms make informed decisions with confidence. Whether you require a freedom-to-operate search, prior art search, or competitor analysis, PatWorld’s experienced team is here to assist. Find out more and order a search at https://patworld.com/gb/order-a-search/.
PatWorld is committed to spotlighting the professionals shaping the future of intellectual property. Stay tuned for more insights from industry leaders.
Yann Robin, is a Principal Associate and Patent Attorney at Marks & Clerk. With a career spanning over 17 years, Yann has built a reputation for his meticulous approach to intellectual property, combining technical expertise with a deep understanding of client needs. We spoke to Yann about his journey through triathlons, chemistry and patents, the evolving role of foreign languages in patent law, and the importance of tailoring IP strategies to meet diverse client priorities.
Falling into IP: Yann’s Unexpected Path
Unlike some who enter the IP profession with a clear vision, Yann’s path was more serendipitous. After completing his postgraduate studies at the University of Strathclyde, Yann began his career at Thomson Derwent, working on patent classification tools. His work involved assigning codes to patents, particularly in the field of chemistry and polymers. This experience sparked his interest in patents and naturally led him to pursue a career as a patent attorney.
“I didn’t have a lifelong ambition to work in IP; I simply followed the opportunities my career presented,” Yann reflects. “But I’m glad I did. It’s a fascinating and rewarding field.”
The Power of Languages in IP Practice
As a native French speaker, Yann’s language skills have long been an asset in his practice. When he started in the profession in 2007, proficiency in a second language—particularly one of the EPO’s official languages—was highly valued. This was because access to machine-generated English translations was not as widespread as it is today.
While machine translation tools have advanced dramatically, Yann highlights that fluency in foreign languages remains invaluable in certain circumstances. “There are still instances where a precise understanding of a foreign language is essential,” he explains. For example, a recent freedom-to-operate analysis required Yann to review a French competitor’s EP patent and the associated French prior art. In this case, subtle linguistic nuances in the claims and prior art documents meant machine translations could not be solely relied upon. Yann’s fluency in French allowed him to provide his client with the clarity needed to make a sound commercial decision.
Although machine translations will likely continue to improve, Yann believes there will always be circumstances where working with the original language is indispensable. The subtleties of technical and legal terms often defy perfect translation, making human expertise a necessity.
Tailoring IP Strategies to Diverse Client Needs
Yann’s client base is diverse, ranging from individual innovators and start-ups to SMEs and multinational corporations. This breadth of experience has reinforced his belief that no two clients are the same. “The most critical point is to first understand the client’s situation and commercial goals, both short-term and long-term,” he says.
He recalls a client, a local SME specialising in cancer diagnostics, who successfully secured a significant round of funding. Their robust patent portfolio, developed with Yann’s guidance over a decade, played a key role in this achievement. This example underscores the importance of aligning IP strategy with a company’s growth trajectory and commercial objectives.
Yann emphasises that budget constraints often shape the IP strategies of start-ups and SMEs. He and his team at Marks & Clerk address this by offering tailored solutions, including a dedicated Start-up Offering and access to IP Audits to help businesses get a cost-effective start on their IP journey.
Sustainable Innovation: A Personal and Professional Interest
Sustainability is a growing area of importance in IP. I find it exciting both technologically and because it aligns with my belief that we need to find solutions to the environmental challenges we face.
Combining his professional expertise with personal values, Yann is actively involved in Marks & Clerk’s Sustainable Materials Group. This initiative focuses on supporting clients developing eco-friendly and innovative materials. “Sustainability is a growing area of importance in IP,” Yann explains. “I find it exciting both technologically and because it aligns with my belief that we need to find solutions to the environmental challenges we face.”
Building Long-Term Relationships
For Yann, building trusted, long-term relationships with clients is fundamental. “Our job is to advise as best we can, and that means understanding the people behind the businesses,” he notes. Regular dialogue and staying attuned to a client’s evolving needs enable him to deliver advice that is not only legally sound but also commercially practical.
Advice for Aspiring IP Professionals
For those considering a career in intellectual property, Yann offers honest and practical advice: “Be patient and stay humble. It takes time to develop the technical, legal, and client-facing skills needed to become truly independent as a patent attorney. You may come into the profession with an impressive academic background, but you’ll need to embrace the learning process, sometimes at a pace which may feel frustratingly slow”
Beyond the Office: Triathlons, Trail Runs, and Outdoor Adventures
Away from the world of patents, Yann is a passionate outdoor enthusiast. He enjoys trail running, cycling, open-water swimming, and competing in triathlons. “I’ve been doing triathlons for almost 10 years now,” Yann shares. “Like most people who dip into that world later in life, I started with shorter distances like Sprint or Olympic, then moved on to longer distances. I tend to do a couple of events a year. I completed my first Ironman distance last summer in Northumberland, finishing an unexpected third overall. One of the most unusual events I did was a half-ironman night race near Aviemore, starting at midnight with a swim in Loch Morlich in complete darkness, followed by biking through the night and running up Cairn Gorm at sunrise—a truly unique experience!”
He also has a lesser-known trait—a photic sneeze reflex. “I sneeze when I look at bright sunlight,” he laughs. “Apparently, it affects around 20% of people, but it still surprises my colleagues!”
Looking to the Future
Yann predicts that while machine translation tools will continue to improve, the need for human linguistic and cultural understanding will persist. The nuances of IP law and the complexity of technical inventions will always require the expertise of a skilled professional who can interpret beyond the limitations of automated tools.
At PatWorld, we understand the importance of precision and insight in IP research and analysis. We are proud to support professionals like Yann Robin with our expert patent search services, helping firms make informed decisions with confidence. Whether you require a freedom-to-operate search, prior art search, or competitor analysis, PatWorld’s experienced team is here to assist. Find out more and order a search at https://patworld.com/gb/order-a-search/.
PatWorld is committed to spotlighting the professionals shaping the future of intellectual property. Stay tuned for more insights from industry leaders.
PatWorld Global IP Research Services
Patent, Design, and Trademark Research Experts with a combined experience of over 200 years in Intellectual Property searching. Highly trained, dynamic in-house research teams specialising in a wide range of subject matter. All our analysts follow a training program developed by former IPO Examiners. Our teams are available to discuss any specific technical points regarding your search enquiries.
Order a Search Now