Matt Maitland is a UK and European patent attorney and US patent agent based just outside Boston. With experience in private practice and as in-house IP counsel at a US start-up, he brings a cross-border perspective to patent drafting, prosecution and international filing strategy.
Quick Profile
Name:Matt Maitland Role: UK & European Patent Attorney; US Patent Agent Organisation: Independent / formerly in private practice and in-house counsel Location: Greater Boston, USA Areas of expertise: Cross-border patent strategy, US and European prosecution, drafting, international filing strategy
From London to Boston
Matt began his career in private practice in London, later moving to the United States for family reasons. That move proved professionally transformative. Alongside qualifying as a US patent agent, he worked closely with both US and European practitioners, often acting as a bridge between the two systems.
Early in his career, he was fortunate to work with a UK-based technology client that filed widely across the world. Seeing the same inventions prosecuted in Europe, the US, China, Japan, India and Korea provided a powerful education.
“You learn a huge amount by watching how different offices treat the same application,” he explains. “Something that is not an issue in Europe might become a major hurdle in Japan or the US.”
That comparative experience shaped his understanding of how examiners operate, how prior art travels between jurisdictions, and how strategy in one country can affect another.
Understanding the Differences That Matter
For Matt, one of the most striking contrasts between systems lies in the treatment of added matter.
“The difference in approach between Europe and the US is enormous,” he says. In Europe, the ability to amend is tightly constrained. Understanding what support exists in the original filing is critical, and missteps can be fatal.
By contrast, US practice allows greater latitude in making amendments. That flexibility can help address unforeseen issues, but it does not remove the need for strong drafting from the outset.
He also highlights the US approach to obviousness. US examiners frequently combine multiple documents, sometimes from different technical fields, to support an obviousness rejection. To European practitioners, this can seem excessive, even perverse. Yet within the US legal framework, it is often entirely permissible.
Being dual-qualified allows Matt to explain these differences in practical terms. “Sometimes it’s just translating concepts,” he says. “A US colleague might be talking about enablement, while a European colleague might be talking about sufficiency, without them realizing that they are both talking about essentially the same issue”. The terminology differs, but the broad principles are the same.”
Getting It Right the First Time
When asked what absolutely needs to be right at filing, Matt is clear: the claims.
“In Europe, you can’t really fix poorly-drafted claims later,” he says. Moreover, because the claims typically act as a “blueprint” for the description, errors in the logic, terminology, and breadth of the claims tend to be replicated within the description. Consequently, finding support for curative amendments can be difficult — even under the more lenient approach applied in the US.
Where the independent claims have been drafted too broadly, the description and dependent claims will often lack sufficient technical detail to support amendments that would distinguish over the prior art.A good pre-filing search is therefore invaluable. If prior art can be found in an hour, an examiner will find it too. That knowledge helps calibrate the initial scope of the independent claim, and ensures that the dependent claims provide meaningful fallback positions.
Matt also advocates including multiple independent claims of differing scope, even in European filings. While not always common practice, he believes this approach introduces useful linguistic diversity. It forces the drafter to consider the invention from different angles and increases the chance of having suitable language available if clarity objections arise later.
Drafting as a Sales Pitch
One of Matt’s most distinctive analogies is that a patent application should function as a sales pitch.
“You’re persuading someone that this invention solves a real technical problem,” he explains. That approach is effective within the European problem-solution framework and, in the US, can resonate in litigation before a jury.
However, the scope of the “sales pitch” must match the scope of the claims. For example, if the claims cover vehicles in general, the description should not focus exclusively on motorcycles. Mismatches can cause claim interpretation issues in the US and essential element objections in Europe.
He also likens drafting to telling a joke. Timing matters. “You don’t want to give away the punchline too early,” he says. Revealing too much too soon can undermine both inventive step arguments in Europe and obviousness arguments in the US.
Choosing the Right Territories
In his recent in-house role at a start-up, Matt had to design an international filing strategy from scratch. That meant making hard choices about where to invest.
The starting point, he believes, is data. Market size statistics are often freely available and can quickly reveal which territories deliver meaningful commercial opportunity. In many cases, four or five jurisdictions may cover the majority of the global market.
Industry characteristics also matter. In highly regulated sectors, such as medical devices or autonomous vehicles, regulatory barriers can limit where competitors are likely to launch. In some cases, protection in a small number of key markets may provide sufficient leverage.
Filing in the wrong territory rarely causes immediate disaster. Failing to protect the right subject matter, however, can. If a core concept is not properly claimed at the outset, it may be impossible to recover later. For a start-up built around a small number of key technologies, that risk can be existential.
Budgets, Quality and the Role of AI
With increasing pressure on IP budgets, Matt warns against cutting corners on drafting.
“It’s a false economy,” he says. He would rather reduce the number of territories than compromise the quality of the application itself. Poor drafting can create problems that cannot be fixed.
He sees artificial intelligence as part of the solution. Law firms may be cautious, but economic pressure is driving adoption. Used responsibly, AI tools can help practitioners draft more efficiently, rephrase concepts, and identify potential clarity issues.
Ultimately, though, expertise remains central. “If you think an expert is expensive, try employing a layman,” he notes. The cost of fixing mistakes later (where that is even possible) can far exceed the upfront investment in getting it right.
Outside the Office
Away from patent practice, Matt prioritises fitness. Having played rugby for many years, he now focuses on weight training and running, weather permitting. Winters near Boston can be severe, with heavy snowfall disrupting school runs and outdoor plans.
He is also a keen cook and baker. He makes all the meals at home and has developed a particular enthusiasm for homemade pizza and bread. British-style wholemeal and granary loaves remain firm favourites, even if sourcing the right flour in the US requires some creativity.
Cooking, he says, provides a welcome contrast to the analytical demands of patent work. It is practical, creative and immediately rewarding.
Looking Ahead
For innovators filing their first international patent application, Matt offers two pieces of advice: choose the right adviser and invest in quality.
Interview potential counsel. Make sure they understand your technology and that you work well together. For early-stage companies, a single well-drafted application can shape the future of the business.
“Getting this right could be the difference between success and failure,” he says. “And it’s very hard to fix later.”
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Sam Judge is a partner and patent attorney at Page White Farrer, specialising in chemical and pharmaceutical patent work. With experience spanning drafting, prosecution, opposition and appeals, Sam brings a calm, analytical approach to complex matters, shaped by hands-on industry experience and a steady progression within a full-service IP firm.
Quick profile
Name: Sam Judge Role: Partner and Patent Attorney Firm:Page White Farrer Location: London, UK Areas of expertise: Chemical and pharmaceutical patents, drafting and prosecution, European oppositions and appeals, portfolio strategy
From chemistry to patents
Sam’s route into the patent profession began early, sparked by exposure to laboratory work before university. A short internship at the National Physical Laboratory introduced him to hands-on scientific research, but it also prompted some frank advice. Several colleagues suggested that patent law offered stronger long-term prospects for someone with a scientific background.
That advice stayed with him. While studying chemistry at university, Sam explored what the patent attorney role involved and recognised it as a good fit. He enjoyed theory and problem-solving more than lab work, and the profession offered a way to stay close to science without being tied to the bench.
Graduating during the financial crisis shaped his next steps. Sam spent time working in the pharmaceutical industry as an analytical chemist, gaining valuable practical experience before completing a postgraduate certificate in IP law. That combination helped him secure a traineeship and begin formal training in the profession.
Growing within one firm
Sam joined Page White Farrer in 2012 and has progressed from trainee to partner within the firm. He credits this development not to a single defining moment, but to a series of incremental experiences and supportive supervision along the way.
Early training played an important role. Having a patient and even-handed supervisor helped Sam persevere through the demanding exam process and build confidence in his developing skills. Over time, exposure to different senior colleagues also allowed him to observe and adopt approaches he admired, particularly in how technical arguments and amendments were presented.
A broad chemical practice
Today, Sam is the firm’s lead chemist. His work focuses primarily on pharmaceuticals, supported by experience in materials science and other chemical technologies that come across a varied client base. He handles drafting and prosecution work alongside European opposition matters, giving him a rounded view of how applications stand up under challenge.
That combination directly informs his approach. Seeing how claims are attacked in opposition helps him identify potential weaknesses during drafting. Equally, experience drafting broad claims provides insight into where opposing parties are likely to press their arguments. For Sam, these different strands of work reinforce each other rather than sitting in isolation.
Alongside technical work, Sam has become increasingly involved in business development. This includes speaking at conferences, engaging with clients directly, and expanding relationships internationally, particularly with contacts in India that have grown from inherited client work.
Keeping perspective under pressure
With experience comes confidence, and Sam describes a noticeable shift in how he now handles complex or high-stakes matters. Situations that might once have felt intimidating are approached calmly, informed by having seen similar issues before.
That does not mean taking the work lightly. Sam is acutely aware that the inventions he advises on often represent years of research and significant investment. However, he believes that staying calm is essential. Clients need clear thinking, and effective advocacy depends on identifying issues and addressing them methodically.
This mindset also extends to communication. Early in his career, Sam tended towards very formal written correspondence. Over time, he learned to adapt tone depending on the audience. The underlying principles have stayed the same; what has changed is the scale, with advice now often framed at portfolio level rather than around a single application.
Learning through teaching and mentoring
Although client work remains central, Sam also values the perspective gained from teaching and mentoring. Delivering occasional lectures and training sessions exposes him to unexpected questions that force a return to first principles. These moments highlight how concepts that feel routine to practitioners can be challenging for others.
Mentoring new starters serves a similar purpose. Being asked to explain why things are done in a certain way prompts reflection on habits formed through experience. For Sam, this helps avoid relying too heavily on instinct and keeps his reasoning sharp and explicit.
Watching the profession evolve
In terms of wider trends, Sam sees European patent practice as relatively stable. Incremental procedural debates continue, but no single issue dominates day-to-day advice. The area he is watching most closely is artificial intelligence. While there is significant discussion around generative AI and its potential role in drafting, Sam remains cautious but is open to its future impact.
Switching off beyond the office
Away from work, Sam has found very different ways to reset. Since mid-2024, he has been taking flying lessons in gliders, an experience he describes as worlds apart from patent law. While both involve precision and learning how systems work, flying requires quicker decision-making and physical coordination.
He also runs regularly, preferring to head out alone and set his own pace. Running offers a simple mental reset, with no structure beyond putting one foot in front of the other. Travel and hiking feature too, with memorable trips including Iceland and Japan, where scenery and food have been as much a draw as the destinations themselves.
Lessons learned
When asked what advice he would give to those earlier in their IP careers, Sam’s answer is consistent and deliberate: don’t panic. Patent work is, at its core, about advocacy. Understanding that, and learning how to apply it calmly, comes with time and experience.
If there is a single principle guiding his approach today, it is exactly that. Keep calm, focus on what needs to be done, and deal with each issue clearly and methodically.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Jane Wainwright is a former patent attorney and equity partner who now works as a coach supporting IP professionals. After 23 years in private practice, including leadership roles at Potter Clarkson, she founded her own coaching business to help individuals across the IP sector navigate career progression, leadership pressure and personal growth.
Quick Profile
Name:Jane Wainwright Role: Executive and Leadership Coach Organisation:Starry Eyed Pragmatics Location: UK Areas of expertise: Coaching IP professionals, leadership development, career progression, strengths and values work, team and group coaching
From patent attorney to coach
Jane spent 23 years in the patent profession, beginning as a trainee and progressing to equity partner and Head of Biotech at Potter Clarkson. She also served on the executive board. Alongside her technical work, she increasingly found herself drawn to leadership and people development.
While a partner, she set up a leadership development programme for junior partners preparing for equity. The programme included coaching and training in areas not typically covered in attorney qualifications, such as finance and HR. As part of the first cohort, Jane undertook coaching herself.
That experience proved pivotal. Coaching helped her develop her leadership style and think differently about how she supported others. Encouraged by her own coach, she undertook formal coach training. Over time, she realised that coaching was the work she most enjoyed.
Leaving the profession after more than two decades was daunting. But she describes the move as a way of giving back to a profession that had shaped her career. Today, she works primarily with IP professionals, combining sector understanding with independent perspective.
What IP professionals bring to coaching
Jane is careful not to oversimplify the issues her clients face. While there are recurring themes, every coaching relationship is different.
Career progression and promotion feature strongly, particularly for those aiming for equity partnership. Many want to develop executive presence, authority or confidence in leadership roles. Others are balancing professional ambition with family life and personal commitments.
She also sees a strong perfectionist tendency within the IP profession. High standards are essential, but perfectionism can become exhausting. A key part of her work is helping people recognise when “good enough” really is enough.
At senior levels, challenges can become more isolating. Partners and firm owners often lack safe spaces to discuss pressures or uncertainties. Conversations with peers may feel commercially sensitive. Coaching provides an independent, confidential environment where they can explore concerns openly.
Coaching versus training and mentoring
Jane draws a clear distinction between professional training, mentoring and coaching.
Training focuses on learning the technical and legal aspects of the job. Mentoring involves sharing experience and advice from someone further along the path.
Coaching, by contrast, is not about giving answers. It is about asking the right questions and creating space for reflection. The client does most of the talking. The coach facilitates exploration and problem-solving, helping the individual find their own solutions.
For Jane, the value lies in enabling people to think clearly about what matters to them. She works extensively with strengths and values. By understanding personal values, clients can assess whether their work aligns with what matters most to them. Where there is misalignment, they can consider changes.
Similarly, identifying strengths helps people “job craft” within their role. Someone strong in relationship building may thrive in business development. Someone with exceptional attention to detail may excel in professional standards or training roles. Aligning work with strengths often increases both effectiveness and satisfaction.
Pressure, vulnerability and progression
Jane believes coaching can be valuable at many career stages, but particularly at the senior end.
As responsibility increases, opportunities for open and vulnerable conversation often decrease. Prospective partners may hesitate to share concerns with existing partners. Established partners may worry about appearing uncertain in front of peers.
Coaching creates space for honest reflection without judgement. It can also help individuals understand the realities of business ownership before stepping into partnership. This preparation can make leadership transitions smoother.
She also challenges assumptions about the cost of coaching. While it requires time, she sees clear commercial benefits. Greater confidence, stronger client relationships and improved performance in areas such as oral proceedings can outweigh the investment.
Growth on both sides
Coaching has shaped Jane’s own development as much as it has her clients’.
Through her training and practice, she came to recognise and address her own imposter syndrome. Seeing the impact of her work on others has strengthened her confidence. Measuring the difference she makes for clients has been more tangible than measuring her own achievements in isolation.
What motivates her most is witnessing change. She describes the satisfaction of seeing someone move from confusion or stress to clarity and action. Promotions, improved confidence or simply a renewed sense of direction all bring a visible shift.
For Jane, that moment when “the spark” appears makes the work worthwhile.
Life beyond IP
Outside work, Jane describes herself as someone who does “lots of different things, but nothing” — a reflection of varied interests rather than inactivity.
She enjoys time with her cockapoo, long walks and camper van adventures. Travel is a particular passion, especially visits to Disney parks and cruises, which she describes as her “happy place”. She also experiments with 3D design, digital illustration and creative projects.
Closer to home, a favourite regular walk is at Shipley Country Park near Ilkeston, a 5.5km route through fields, trees and reservoirs. It is a simple routine that offers space and perspective.
Ready to be coachable
For IP professionals curious about coaching, Jane offers a clear message. Coaching can be for anyone, but it requires readiness.
Being “coachable” means being open to change and willing to put in the work. Without that commitment, coaching may not be effective. With it, the possibilities can be significant.
After more than two decades in the patent profession, Jane’s focus has shifted from drafting and prosecution to personal development and leadership growth. Yet her aim remains aligned with the profession she knows well: helping people perform at their best, in ways that are sustainable and true to who they are.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Sweetinburgh is a dual-qualified patent and trade mark attorney and co-founder of Sweetinburgh & Windsor. Based in Crawley, he works closely with UK businesses to provide commercially focused IP advice. His perspective reflects both long-standing technical expertise and the realities of running an independent IP firm.
Quick profile
Name:Mark Sweetinburgh Role: Partner, Patent and Trade Mark Attorney Firm:Sweetinburgh & Windsor Location: Crawley, West Sussex, UK Areas of expertise: Patents, trade marks, registered designs, freedom to operate, commercially focused IP strategy
From biochemistry to intellectual property
Mark’s route into the IP profession was shaped by curiosity rather than a fixed career plan. After studying biochemistry at the University of Bath, he knew research was not for him long term. What appealed instead was understanding how things work and applying that knowledge in a practical way.
An advert in New Scientist introduced him to the patent profession, without the language requirements he had assumed were mandatory. The role offered variety, exposure to cutting-edge technology, and a legal dimension that appealed. He entered the profession in 2001 and trained in London before deciding that commuting and city life were not where he wanted to stay.
Shaping a commercially focused approach
Mark’s early years were spent in medium-sized firms with strong client contact. Working closely with universities and SMEs helped shape a practical, commercially minded outlook that still defines his work today.
Although trained as a biochemist, his practice quickly broadened. Mechanical inventions, trade marks and infringement matters became part of his everyday work. That breadth, he feels, benefits many of the businesses he works with, particularly those looking for joined-up advice across patents, trade marks and designs alongside their wider commercial strategy.
A consistent question has guided his career: what is the point of filing a patent? Keeping that commercial focus has influenced both the advice he gives and the type of firm he wanted to build.
Founding an independent firm
The idea of running his own firm appealed early on and Mark founded
Sweetinburgh & Windsor in 2011 with Louise Windsor. With a growing team they have expanded their technical expertise whilst keeping a focus on what is important to clients and work closely with clients who value a hands-on, almost in-house style of support.
Wearing multiple hats
Day to day, Mark balances technical work with the realities of running a small business. Client work remains central, but his role also involves marketing, training, managing the team and thinking strategically about growth.
He enjoys the variety. Working with clients on grant funding, freedom to operate and IP strategy keeps the role interesting and connected to how businesses actually operate.
Training is another important strand. Mark regularly works with inventors to help them recognise patentable ideas and understand how IP fits into their wider commercial plans. He also delivers talks to students and schools, helping demystify the profession and highlight it as a career option.
How the profession has changed
One of the biggest shifts Mark has seen is the changing structure of the profession itself. When he started, most firms were London-based and relatively large. Regional and small independent firms were far less common.
That has changed significantly, particularly over the past decade. Remote working and consultancy models have opened up more choice, both for clients and for IP professionals. Mark sees this as a positive development. Businesses can now choose advisers that better match their size, sector and way of working.
The role of the patent attorney has also evolved. It is no longer about reading and writing letters in isolation. Client contact, commercial awareness and strategic thinking are now central to the job.
Leading and supporting others
Mark describes his leadership style as leading by example. Experience has shaped his approach, but the core aim has stayed the same: creating an environment where people are supported and able to shape their roles around their interests.
Flexibility is key. In a smaller firm, roles can evolve, and that adaptability benefits both staff and clients. Mark sees this as one of the strengths of independent practice.
Outside the office
Away from work, Mark values time that helps him switch off. He enjoys spending time with family, walking, reading and DIY. Fixing and building things has been a long-standing interest, one that mirrors his professional curiosity.
Sport also plays a role. He plays football weekly when he can, enjoys golf, and likes watching a wide range of sports. Switching off work phones and creating clear boundaries is important, particularly in a world of hybrid working.
Reflections and lessons learned
Looking back, one lesson stands out. Peaks and troughs are part of professional life, especially when running a firm. Learning not to panic during quiet periods, and not to struggle in silence during busy ones, has been important.
Asking for help, outsourcing when needed, and being open about workload are lessons Mark wishes he had embraced earlier. They remain relevant at every stage of a career.
Upcoming events
Mark is planning to attend CITMA in London in March and INTA in London in May. If you’re attending either event and would like to connect, he’s always happy to hear from fellow IP professionals.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nonny Jones is a UK and European patent attorney and co-founder of Alembia Intellectual Property. With a background in chemistry and extensive experience in the pharmaceutical sector, he brings a practical, commercially aware approach shaped by years spent on the in-house side of the table.
Quick profile
Name:Nonny Jones Role: Patent Attorney, Co-owner and Co-founder Firm:Alembia Intellectual Property Location: United Kingdom Areas of expertise: Chemistry, life sciences, pharmaceuticals, patent drafting and prosecution, portfolio strategy, due diligence, licensing and litigation support
From chemistry to patent law
Nonny’s route into patent law was far from pre-planned. He trained as an organic chemist, completing a PhD and spending several years in academia before achieving a long-held ambition: becoming a medicinal chemist hunting new drugs. It was during this time, working within a large pharmaceutical company, that he first encountered patents at close quarters.
Rather than sparking immediate fascination, those early encounters were tinged with apprehension. Patents, he recalls, were both critical and intimidating. They underpinned everything the wider business was doing, yet felt complex and high-stakes. Over time however, that exposure, combined with conversations with friends who had moved into patent law, planted a seed.
A major turning point came when the research site where Nonny worked unfortunately closed. While challenging, redundancy opened up an unexpected opportunity: an trainee patent attorney role within the same organisation. The move proved formative.
Training inside a company meant going in at the deep end, with huge responsibility from day one. While initially intimidating, being embedded in project teams, addressing intertwined scientific, legal and commercial issues, and seeing how IP decisions played out across the full lifecycle of a product provided a unique, commercially-focussed grounding that has informed Nonny’s approach to patent work ever since.
“It was a privileged position,” he reflects. “As an in-house patent attorney, you experience everything, from early research through to commercial strategy. You see first-hand the impact of IP-related decisions and events on development, which teaches how to spot and mitigate issues early.”
Shaping a career through challenge and risk
As his career progressed, Nonny found himself repeatedly stepping into situations that felt uncomfortable at the time, but ultimately shaped how he works today. One such moment was taking on responsibility for coordinating complex litigation on a major pharmaceutical product while still relatively junior.
The experience was demanding, but rewarding. It required judgement, confidence and the ability to make decisions with imperfect information, often under extreme time pressure – all key patent attorney skills which were developed and tested in courts across Europe.
That willingness to take calculated risks eventually led to Nonny leaving industry for private practice and co-founding Alembia Intellectual Property with his business partner, Lucy. What began as a daunting idea soon felt like a logical next step.
“It wasn’t about trying to disrupt the profession,” he says. “It was more about asking whether we could build something successful that reflected how we liked to work.”
Eight years later, Alembia Intellectual Property is still growing, shaped by those early decisions and a shared set of values. The practice has even been externally recognised: “one unexpected milestone we’re very proud of is being listed since 2020 in the IAM patent 1000 alongside many other great UK and European patent firms – a huge achievement for a small boutique like ours, and particularly pleasing because it’s based on direct client feedback”.
A varied role with a familiar focus
Today, Nonny’s role combines client work with running a small business. While company management and business development are part of the picture, he spends most of his time doing what he enjoys most: working closely with clients on a wide range of IP issues.
The work spans patent drafting, strategic advice, due diligence, licensing and agreement work as well as occasional litigation support. Moving from an in-house role to private practice has increased the variety of subject matter Nonny handles, and it now extends not only across life sciences but into engineering and materials technology. It has also brought exposure to client companies of different sizes, at different stages, with very different priorities.
What hasn’t changed is the mindset. Nonny remains focused on understanding what clients are trying to achieve and tailoring IP advice accordingly, rather than treating patents as an end in themselves. In this respect, his industrial background provides a particular advantage: “having worked on in- and out-licensing for one of the world’s largest pharma companies, Lucy and I know first-hand what investors are looking for in an IP portfolio. It’s great to be able to apply that knowledge to help current clients secure funding and reach their own goals.”
Chemistry at the centre
Chemistry continues to underpin much of Nonny’s practice. He sees it as a central discipline, connecting physics on one side and biology on the other, which makes it possible for chemically-trained patent attorneys to work across multiple fields.
His background as a medicinal chemist also makes it easier to move seamlessly between small molecule chemical, biological, and pharmaceutical development inventions, a significant advantage when assisting modern clients who often use multi-modal approaches to drug discovery.
Making “pseudo in-house” practical
Alembia often describes its approach as “pseudo in-house”, a term Nonny is keen to ground in reality rather than rhetoric. For him, it comes down to accessibility.
Small and growing companies often hesitate to speak to lawyers early, particularly when budgets are tight. That hesitation can lead to avoidable problems later. Alembia’s aim is to lower that barrier by encouraging informal conversations and focusing billing on substantive work, rather than ringing up the till for every interaction.
The goal is not to replicate an in-house attorney exactly, but to create a proactive, informal environment where clients feel able to ask questions early and often.
“I’d rather spend ten minutes on the phone helping someone think something through before it becomes an issue than hours to try and fix a problem after the fact,” Nonny explains.
Balancing detail with commercial reality
For Nonny, good patent advice starts with outcomes. While technical detail and legal nuance are essential, they only matter if they serve a client’s broader goals.
He is conscious of the temptation to over-focus on the intricacies of patent law, particularly when speaking to non-specialists. Instead, he prioritises clarity, helping clients understand how IP can help clients achieve their goals, and only getting into the technical weeds when it is important to show why a particular strategy makes sense.
Navigating change in the IP landscape
Asked about recent changes in the profession, Nonny points to artificial intelligence as both an opportunity and a challenge.
Used carefully, AI can be a powerful tool for summarising information and checking thinking. Used uncritically, it carries real risks.
Machine-learning hallucinations, confidentiality concerns and over-reliance are all issues he believes the profession must manage carefully. While optimistic about AI’s long-term potential, he emphasises the continued need for judgement, diligence and accountability.
“AI users don’t just need answers,” he says. “They need confidence in those answers.”
For now, Nonny sees AI as a potentially transformative resource to be handled carefully, not delegated to blindly.
Values that guide the work
Across a varied career, one value has remained central for Nonny: taking pride in his work.
Patents are often stressful for clients, high-stakes by nature, and slow to deliver results. Helping clients navigate that process, make informed decisions, and move forward with confidence is where he finds the most satisfaction. Whether the task is large or small, the aim is always the same: to make something difficult feel more manageable, and enable clients to focus on the day-to-day business of getting their innovations to market.
Advice for those considering IP
For scientists thinking about patent law, Nonny offers an honest assessment. The career can be intellectually stimulating and rewarding, combining science, law and commercial thinking in a way few roles do.
At the same time, it carries pressure and responsibility. Deadlines are tight, decisions matter, and the work demands care.
His advice is to speak to people in the profession, seek exposure where possible, and understand what the role really involves before committing.
“It’s not for everyone,” he says. “But for the right person, it can be incredibly satisfying.”
Life beyond IP
Outside work, Nonny’s life centres on family. With a young son (and cat!) and the demands of running a business, switching off is less about hobbies and more about spending quality time together.
He also retains a strong connection to Anglesey, where he grew up. A coastal walk from Bull Bay to Porth Wen remains a favourite, offering rugged scenery, wildlife and a sense of perspective when he gets the chance to return.
Looking forward
Reflecting on his career so far, Nonny takes pride in key career milestones that include high pressure licensing deals, litigation wins and the formation of Alembia IP, but also his everyday work. While the big ticket results often get the most attention, he still finds few things as satisfying as successfully arguing against a complex patent office objection, or informing a client of a patent grant.
For him, success lies in steady progress, thoughtful, accessible advice and long-term relationships built on trust.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Jolly is a partner and patent and design attorney at Wilson Gunn, based in Manchester. With a practice spanning patents, registered designs and enforcement work, he brings a practical, people-focused approach to advising clients across automotive, medical devices and fast-moving consumer goods.
Quick profile
Name:Mark Jolly Role: Partner, Patent and Design Attorney Firm:Wilson Gunn Location: Manchester, UK Areas of expertise: Patents, registered designs, IP enforcement, strategic IP advice
Finding a route into IP
Mark’s path into intellectual property was more deliberate than many. At school, he chose a degree that combined science with patent law, allowing him to pursue both a technical subject he enjoyed and an early interest in legal work. A sandwich year spent with a firm of patent attorneys during his studies confirmed that the profession was the right fit.
That early exposure meant Mark entered the profession with clarity about what he wanted to do. He spent around a decade at a London firm before making the move to Manchester and joining Wilson Gunn, where he has now been for over ten years.
A role shaped by people and opportunity
Today, Mark’s role as a partner combines advisory work, supervision and strategic thinking. While he is still closely involved in client matters, much of his time is spent discussing approach, reviewing work prepared by colleagues, and helping shape broader portfolio strategies.
He reflects that this is a natural shift many patent attorneys experience over time. Early career work after qualification can be solitary and document-heavy, while senior roles tend to involve far more conversation, collaboration and judgement. For Mark, that evolution has been a positive one.
Building a design-focused practice
A notable feature of Mark’s work is the volume of registered design and enforcement matters he handles. He traces this specialism back largely to chance and curiosity. Early in his career, he took an interest in design law at a time when European registered designs were brand new, and that willingness to “put his hand up” led to more work in the area.
Design work, he explains, offers a different rhythm to patents. It can be more visual, more immediate, and often allows for quicker initial views. That contrast, along with the creative thinking involved in defining what really matters in a design and working out how to protect that across the quite disparate systems of international design protection, is something he continues to enjoy.
Enforcement followed a similar path. At Wilson Gunn, there is a greater appetite for handling contentious work in-house, at least in its early stages. Over time, this has built confidence and experience, making enforcement a more routine and less intimidating part of his practice.
Working with clients who value IP
Mark works with clients across automotive, medical devices and fast-moving consumer goods, each bringing different rewards. Automotive work reflects a lifelong personal interest, while FMCG clients offer the satisfaction of working on products that are tangible, familiar and visible in the market.
He particularly values working with businesses where intellectual property is central to commercial success. In those cases, IP is not an afterthought but an integral part of product development, with advisers playing a role in shaping innovation as well as protecting it.
Across all sectors, Mark emphasises the importance of relationships. Enjoyment of the work often comes down to the people involved, both clients and colleagues, and he considers himself fortunate to work with teams that collaborate well and share common goals.
Rigour first, then commercial reality
When advising clients, Mark does not see legal and commercial considerations as competing forces. In his view, understanding the legal position is a necessary first step. Only once that groundwork is done can realistic commercial options be explored.
This approach is particularly important in enforcement matters, where time, cost and outcomes rarely align perfectly with principle. Helping clients develop realistic expectations is, he says, a key part of the advisor’s role.
A changing enforcement landscape
One of the biggest challenges Mark sees today is the shift of enforcement activity away from courts and towards online platforms. Takedown procedures on large e-commerce sites can be fast and effective, but also inconsistent, with the likes of Amazon sometimes acting on design rights that are clearly invalid.
This creates uncertainty for both rights holders and legitimate businesses who are accused of infringement. Mark has been closely involved in discussions and official consultations around these issues, drawing on his day-to-day experience to inform proposed solutions and contributing to CIPA’s submissions.
Life beyond IP
Outside work, Mark keeps busy. He spends much of his time with his young children, fitting his own interests around their activities. He enjoys backgammon, squash, cricket and skiing. And, finds that being active—particularly in the mountains—is one of the best ways to switch off.
Advice shaped by experience
For those considering a career in IP, Mark’s message is simple. It is a rewarding profession with room to shape a career around individual strengths. He encourages people to get involved, ask questions, and volunteer for work that interests them.
Just as importantly, he notes that enjoyment of the profession often depends on environment. A difficult experience in one role does not mean the career itself is wrong. Finding the right people to work with can make all the difference.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Simon Kremer is a Partner and European and UK Patent Attorney at Mewburn Ellis, specialising in life sciences. With nearly three decades at the firm, he brings a deeply practical perspective shaped by experience across patents, oppositions, appeals and long-standing client relationships.
Quick profile
Name:Simon Kremer Role: Partner, European & UK Patent Attorney Firm:Mewburn Ellis LLP Location: London, UK Areas of expertise: Life sciences patents, oppositions and appeals at the European Patent Office, synthetic and engineering biology, therapeutics, plant biotechnology, due diligence
Finding a route into IP
Simon’s route into intellectual property was not a planned one. After completing a PhD in biochemistry at the University of Bristol and spending time working at the laboratory bench, he realised that an academic career was not the right long-term fit. A visit to the university careers service in the early 1990s introduced him—almost by chance—to the patent attorney profession.
What appealed was the combination of science and law, and the opportunity to continue engaging deeply with new technologies without remaining in academia. That balance has remained central to his career ever since.
A broad foundation in government IP
Before joining private practice, Simon began his IP career at the UK Ministry of Defence’s Intellectual Property Rights department. The role provided unusually broad exposure, covering far more than patents alone. His work ranged from contracts and procurement to international agreements, crown use provisions and advising other government departments that lacked their own IP expertise.
That experience gave him an early appreciation of how IP operates “at the coalface”, and of the consequences when it is handled poorly. Seeing how intellectual property decisions could affect everything from basic procurement to major defence projects helped shape his practical, commercially grounded approach.
Milestones rather than turning points
Looking back over almost 30 years at Mewburn Ellis, Simon does not frame his career in terms of dramatic turning points. Instead, he sees it as a series of professional milestones: conducting his first EPO hearings, leading Board of Appeal cases, meeting long-standing clients in person after years of correspondence, and guiding clients through major due diligence exercises.
Alongside these were internal milestones—joining the partnership, contributing to the firm’s growth, and training successive generations of patent attorneys. Over time, both Simon’s role and the firm itself evolved significantly, with Mewburn Ellis growing from a small partnership into a much larger organisation.
Balancing multiple responsibilities
Today, Simon’s role spans client work, mentoring, training, management responsibilities and business development. While the scope of the role has broadened over time, he remains closely involved in day-to-day client matters and values staying connected to the practical work.
His technical focus continues to be driven largely by clients. Areas such as synthetic and engineering biology, plant-related technologies and therapeutics feature prominently, reflecting both long-standing expertise and emerging technological importance.
Translating complexity into value
A recurring theme in Simon’s approach is experience—particularly the experience of seeing patents through their full lifecycle. Having drafted applications that have later been challenged and then exploited, he has developed a strong sense of how early drafting decisions can shape outcomes decades later.
This perspective allows him to anticipate what clients may need at different stages, even when they cannot articulate it themselves. For Simon, a key part of the patent attorney’s role is understanding not just the invention, but the purpose the IP needs to serve over time, while balancing commercial realities such as funding and cost.
The reality of oppositions and appeals
Oppositions and appeals before the European Patent Office form a significant part of Simon’s practice. He is candid about the demands of this work, describing the preparation phase as intense and emotionally draining. The challenge lies in mastering every detail and ensuring there are no surprises on the day.
The reward comes from presenting a case clearly and confidently, knowing that every argument has been tested in advance. While outcomes cannot always be controlled, Simon values ensuring that clients are fully prepared for both the process and the result.
Adapting to different clients
Simon works with a wide range of clients, from individual inventors and universities to multinational companies. Adapting his approach comes down, again, to experience. Different clients require different levels of explanation and guidance. Understanding the journey each client is likely to take helps shape how advice is delivered.
For some, the process is as much educational as it is legal; for others, it is about providing targeted support within an established in-house framework.
Industry pressures and evolving standards
When it comes to broader industry trends, Simon points less to headline topics and more to practical realities. Funding environments have a direct and immediate impact on patent strategy, particularly in the life sciences, where global protection is costly and long-term.
He also notes that as technologies mature and tools become more accessible, the bar for inventiveness continues to rise. Areas such as biotechnology require increasingly creative approaches to meet patentability standards, even as the underlying science becomes more routine.
Learning from the wider profession
Beyond client work, Simon has remained active within the profession through bodies such as CIPA. He values the opportunity to engage with peers outside his own firm in a collaborative rather than adversarial setting.
These interactions provide alternative perspectives and reinforce the social and collegiate nature of the profession. While they may not directly change day-to-day practice, they have helped shape the kind of attorney Simon has become.
Passing on hard-earned lessons
In mentoring younger colleagues, Simon focuses on helping them understand what clients truly value. While clients can assess responsiveness and reliability, they cannot easily judge the quality of a patent application. That responsibility rests firmly with the attorney.
Sharing lessons learned from seeing patents challenged years after drafting is central to his approach to training, helping the next generation appreciate the long-term impact of their decisions.
Life beyond IP
Outside work, Simon is an enthusiastic walker, particularly in the Lake District, where he has been visiting since childhood and has completed all of the Wainwrights. Football also plays a big part in his life, both as a player in five-a-side matches and (with the rest of the family) as a supporter of Sunderland AFC.
These activities provide a welcome counterbalance to the demands of professional life. Even if they sometimes have to be managed carefully alongside ageing knees and ankles.
Looking ahead
What continues to motivate Simon is the constant exposure to new technologies and the depth of long-term client relationships. Whether working with a familiar client or exploring a new disclosure, there is always something new to learn.
For those considering a career in patent law, his advice is to research the profession carefully. Also, join an organisation that is actively engaging with technological change, including the growing role of AI. Adaptability, he believes, will be as important in the future as experience has been in his own career.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Emilio Berkenwald is Partner and Head of the Patent Department at BERKEN IP in Argentina, where he leads a technically trained team handling substantive patent drafting and prosecution work. With a background in engineering, research and teaching, Emilio brings a European-style approach to patent practice, focused on technical depth, strategy and international collaboration.
Quick profile
Name: Emilio Berkenwald Role: Partner, Head of the Patent Department Firm:BERKEN IP Location: Buenos Aires, Argentina Areas of expertise: Patent drafting and prosecution, cross-border patent strategy, technically complex inventions, patent infringement and validity opinions, freedom-to-operate analyses, patent litigation counselling, IP training and education
A technical foundation shaped early on
Emilio’s route into patent law was shaped by both family influence and technical curiosity. Trained initially as a chemical engineer, he went on to complete a PhD in engineering before studying intellectual property law in Europe, including formal training in France.
Growing up in a household where patents were a regular topic of conversation — with a chemical engineer mother and a lawyer father — gave Emilio early exposure to the intersection between technology and law. While it didn’t immediately appeal, that combination later proved compelling. Particularly as he recognised the opportunity patents offered to work internationally, learn continuously, and engage deeply with innovation and new technologies.
Leading the patent function at BERKEN IP
As Head of the Patent Department at BERKEN IP, Emilio oversees all patent-related work at the firm. His role spans team leadership, technical supervision, strategic decision-making, and client communication, including the preparation of patent infringement and freedom-to-operate opinions, as well as strategic counselling in patent litigation matters, acting as the main interface between inventors, foreign associates and the firm’s legal and paralegal internal team.
Day to day, his focus is firmly technical. He works closely with the firm’s patent attorneys on drafting applications, responding to office actions, and shaping prosecution strategies and cooperates with the firm’s legal team specialized in technology contracts, litigation and enforcement. Administrative and formalities work is handled by a specialized team, allowing the technical team to concentrate on substantive patent matters.
Emilio also remains hands-on with his own cases, often reserving quieter periods of the day to work directly on complex files that require deeper technical attention.
A European-style approach in a Latin American context
One of the defining features of Emilio’s practice is his deliberate adoption of a European-style patent model within the Argentine system. While Argentina’s patent law itself draws heavily from European traditions, much of the local market is dominated by incoming foreign filings, with limited emphasis on drafting or strategic development.
Many firms, Emilio explains, are lawyer-led and focus primarily on procedural prosecution. By contrast, BERKEN IP has built a team of engineers and scientists who are trained to engage directly with inventors, draft applications from scratch, and think strategically about claim scope and future amendments.
This approach allows the firm to work closely with Argentine innovators from the earliest stages of development, rather than only entering the process once an application already exists.
Why technical training matters more than ever
For Emilio, strong technical training is fundamental to good patent work. It builds trust with clients, particularly inventors, who want reassurance that their ideas are fully understood and accurately represented.
As technologies become more complex and prior art landscapes more crowded, that technical grounding becomes even more critical. Patentability increasingly turns on small but meaningful distinctions, especially for incremental innovations. Understanding those distinctions — and how to defend them — requires more than legal knowledge alone.
Emilio also believes it is generally easier to teach patent law to engineers than to teach advanced engineering concepts to lawyers, particularly in a system where obtaining a technical degree can be lengthy and demanding.
Training the next generation of patent attorneys
Emilio personally oversees much of the in-house training at BERKEN IP. New technical team members begin with a broad grounding in intellectual property law, covering patents, trade marks and designs, to ensure they understand the wider IP context and client needs.
From there, training becomes increasingly patent-specific. Topics such as novelty, inventive step and priority are explored through real examples and practical exercises, encouraging critical thinking rather than rote learning.
This mirrors Emilio’s approach to teaching at university, where he focuses on helping students learn to develop critical thinking and to how to ask the right questions — a skill he sees as essential for both researchers and patent attorneys.
Adding value across borders
BERKEN IP’s technical approach also strengthens its relationships with foreign clients and associates. Having experience drafting applications themselves allows Emilio and his team to engage more meaningfully with prosecution strategies, suggest technically sound amendments, and adapt arguments across jurisdictions. This technical depth also supports the preparation of infringement, validity and freedom-to-operate opinions, and provides a solid foundation for advising on patent disputes and litigation strategies.
Their familiarity with practices in Europe, the US and elsewhere enables them to explain where Argentine requirements differ — and where flexibility exists — helping clients navigate cross-border portfolios more efficiently, both in prosecution and in litigation contexts.
By carrying out much of the technical work locally, the firm is also able to manage costs more effectively for Argentine clients while maintaining international standards.
Academia, communication and clarity
Alongside his legal practice, Emilio has maintained a long-standing academic role, teaching engineering subjects at university. His research background helps him understand the pressures researchers face, particularly around publishing and timing patent filings.
This dual perspective allows him to act as a bridge between inventors and business stakeholders, balancing scientific urgency with legal protection. It has also shaped his communication style — something clients frequently remark on — enabling him to explain complex patent systems in clear, accessible terms.
An international outlook
Active involvement in the global IP community is central to Emilio’s work. He regularly attends international conferences and participates in professional committees. Seeing this as essential both for staying current and for building trusted working relationships.
For a firm based in Argentina, this global engagement also signals reliability to overseas clients. Many of whom rely on BERKEN IP to coordinate filings across Latin America and beyond.
Life beyond IP
Outside the office, Emilio enjoys travelling, often extending work trips to explore new cities. Languages are another passion, and he is currently learning Mandarin, both for the challenge and the cultural insight it offers.
Music plays a significant role in his life. A trained violinist, Emilio continues to play for pleasure. Finding it a welcome contrast to the technical demands of patent work. His partner is a professional classical pianist, and performing or listening to music together provides a creative outlet beyond the legal world.
Looking ahead
Emilio believes the Argentine patent profession is likely to evolve towards a more technically focused model. Particularly as startups and inventor-led companies become more prominent and seek international protection.
For engineers and scientists considering a move into patent law, his advice is clear: technical skills are essential, but legal training, communication, client-oriented service, teamwork and curiosity matter just as much.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nidhi Anand is a Partner at Chadha & Chadha, leading the firm’s Bangalore and Hyderabad offices. With a background in biotechnology, she advises clients across life sciences and pharmaceuticals on patent drafting, prosecution, oppositions and portfolio strategy, bringing a people-centric and insight-led approach to leadership and IP practice.
Quick profile
Areas of expertise: Biotechnology and life sciences, patent drafting and prosecution, oppositions, portfolio strategy, IP leadership and mentoring
Nidhi’s path into intellectual property was not a carefully mapped plan but a gradual realisation that patents could play a powerful role beyond the laboratory. Early in her biotechnology training, an article shared by her father about a biopharmaceutical company using patents to scale affordable insulin production left a lasting impression. It reframed patents as tools that could balance innovation, access and fairness.
That early curiosity stayed with her. Drawn to problem-solving and understanding how complex systems work, she found that IP aligned naturally with her strengths. Over the past 14 years, that alignment has shaped her practice, allowing her to move from the lab into a profession where scientific depth meets real-world impact.
Leading with trust and perspective
Nidhi describes her leadership style as people-centric rather than hierarchical. For her, effective leadership is rooted in presence, clarity and empowerment. Creating an environment where expectations are clear and collaboration feels natural allows individuals to perform at their best.
She places particular emphasis on long-term development over short-term output. By encouraging ownership and independent thinking, while remaining available as a mentor, she aims to help teams grow not only as professionals but as individuals.
Finding reward in strategy and growth
Nidhi remains closely involved across the full spectrum of patent work, from drafting and prosecution to oppositions and portfolio strategy. What has evolved over time is her perspective on that work. Increasingly, she finds fulfilment in building client trust, contributing to firm growth and shaping portfolios that are robust and forward-looking.
Portfolio strategy, in particular, stands out as especially rewarding. It allows her to connect technical detail with commercial insight, helping clients strengthen their positions in a way that is thoughtful, fair and sustainable, while also supporting the broader direction of the firm.
Advising across a changing life sciences landscape
Working in biotechnology, life sciences and pharmaceuticals means operating in sectors that are both complex and fast-moving. Recent years have seen a rise in litigation around biosimilars and biologics, requiring careful navigation of biologics patents, data exclusivity gaps and trade secret protection. At the same time, AI-driven diagnostics and digital health tools have introduced new uncertainties around patentability under Indian law.
Advising such a diverse client base, from start-ups to multinational companies, demands flexibility. For start-ups, Nidhi focuses on clarity, accessibility and prioritisation, helping founders decide what needs protection now and what can wait. For multinationals, the emphasis shifts to refining mature strategies, pressure-testing positions and occasionally offering a contrarian view to strengthen decision-making. Across both, trust and clear communication remain constant.
India’s evolving IP ecosystem
Over the last decade, Nidhi has seen significant progress in India’s IP framework. Improvements at the Indian Patent Office, including digitisation and more predictable examination practices, have increased confidence in prosecution outcomes. The establishment of dedicated IP Divisions within the High Courts has also strengthened enforcement and aligned Indian jurisprudence more closely with international standards.
These changes have allowed advisors to move beyond procedural navigation and focus more on portfolio quality, enforcement readiness and long-term value. Collaboration across Chadha & Chadha’s offices plays a central role here, ensuring that every matter benefits from shared knowledge, consistent quality standards and the firm’s collective experience.
Learning, mentoring and paying it forward
Staying connected to training and knowledge-sharing is both professionally grounding and personally motivating for Nidhi. Preparing for lectures and mentoring sessions gives her space to step back, revisit fundamentals and engage with emerging issues. At heart, she remains deeply curious.
Mentoring, however, carries a deeper responsibility. Having benefited from being trusted with responsibility early in her own career, she now aims to strike the same balance for others, offering stretch opportunities alongside guidance. For her, training and mentoring are integral to practice, reinforcing a culture of learning and mutual value creation for the team and the firm.
Experience as a woman in IP
Since entering the profession in 2012, Nidhi’s experience as a woman in IP has been shaped by an inclusive environment. With women making up a significant proportion of leadership at her firm, competence and judgment take precedence over gender. This has allowed her to focus on building technical depth, client trust and mentoring the next generation.
While the profession continues to evolve, she sees the trajectory as positive. The increasing adoption of flexible career structures and well-designed re-entry pathways, refelcts a broader recognition that diverse career stages can coexist with long-term professional growth in IP for women.
Switching off
Outside of work, Nidhi values time with family and close friends. Simple pleasure such as shared meals, board games and converation provide an opportunity to unwind and recharge.
Looking ahead
Reflecting on her journey, Nidhi emphasises the importance of technical depth, curiosity and adaptability for today’s IP practitioners, particularly in high-tech and biotech fields. As emerging technologies such as AI, quantum computing and synthetic biology reshape patent landscapes, she believes thoughtful strategy, sound judgment and clear communication will matter more than ever. For those willing to invest in learning and take ownership of their work, IP remains a profession where experience compounds and impact grows over time.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Andrew Marsden is a UK-based Trade Mark Attorney and litigator at Wilson Gunn, specialising in brand protection, UKIPO advocacy, and dispute resolution for businesses operating in fast-moving and regulated markets.
For Andrew Marsden, Trade Mark Attorney and litigator at Wilson Gunn, a career in intellectual property wasn’t part of the original plan. In fact, he once imagined a future in the Royal Marines. But a combination of early exposure to legal practice, an encouraging lecturer, and a growing fascination with how brands are built and protected set him firmly on the path to becoming one of the UK’s most experienced and commercially attuned trade mark specialists.
Today, Andrew is known for his clear, pragmatic advice; his ability to navigate complex disputes; and his strong advocacy record before the UKIPO and the Appointed Person. He also works with clients across fast-moving industries—including e-cigarettes/e-liquids and fashion—where strategic brand protection and practical enforcement are crucial.
From the Royal Marines to the Rolls Building
Andrew initially studied law while considering a military career, but work experience at a solicitors’ firm in his hometown of Grimsby and a nudge from a university lecturer led him to pursue a master’s degree in IP. What began as curiosity blossomed into a profession he has now worked in for more than two decades.
His first role was within BAT’s IP department (Batmark) in the late 1990s—a foundation that equipped him with a strong understanding of brand strategy, global portfolio management, and the commercial realities facing fast-growth consumer industries.
A Commercially Grounded Approach to Client Success
Andrew describes himself as commercially aware and proactive, a combination that shapes how he approaches every matter at Wilson Gunn.
“Of course the legal position is important,” he explains, “but I always try to understand what the client is trying to achieve. The final ‘legal’ outcome isn’t always the best route for them.”
His focus is on resolving issues in practical, cost-effective ways while ensuring clients can continue pursuing their business objectives. This mindset is especially valuable in contentious matters, where the best solution isn’t always the most adversarial one.
Expertise in Fast-Moving Industries: E-Cigarettes and Fashion
A significant part of Andrew’s career has involved working with clients in the booming e-liquid and vaping industry—a relationship that began early in his time at Wilson Gunn. One of his first clients, then a small start-up, has since expanded to selling in 30–40 countries, and Andrew continues to protect and develop their global brand architecture.
His background at BAT naturally aligned him with this sector, though he laughs: “I don’t smoke or vape!”
He also advises clients across fashion and other lifestyle sectors, where brand distinctiveness, packaging, and fast-moving trends demand a thoughtful IP strategy.
Advocacy at the UKIPO: “It Keeps Me Sharp”
Andrew has built a strong advocacy practice, appearing regularly before the UKIPO and the Appointed Person. He values the challenge:
“I like to think I present a case in a persuasive and convincing manner. Some points don’t translate as clearly in writing as they do during a hearing.”
Memorable moments include:
Achieving a six-figure settlement in a contentious e-cigarette case alongside Guy Tritton.
Early appearances at the Rolls Building—“daunting” but formative—before Geoffrey Hobbs KC and Daniel Alexander KC.
His involvement in the high-profile Dairy UK v Oatly case, which has progressed from the UKIPO all the way to the Supreme Court.
Helping Clients Avoid Common Pitfalls
For Andrew, one recurring issue stands out: businesses waiting too long to think about IP.
The perception that IP protection is expensive often deters early action, yet failing to secure rights can lead to far greater costs later—from rebranding to damages. At Wilson Gunn, Andrew and the team work flexibly to help businesses put early, scalable protection in place.
Andrew emphasises that strong searching and filing strategies lay the groundwork for smoother enforcement. But when disputes do arise, he explores all available routes—not just litigation—including coexistence agreements, licensing, and the strategic use of social-marketplace IP complaint procedures.
In many cases, these online enforcement channels allow him to shut down infringing accounts quickly and cost-effectively, helping clients resolve problems with minimal disruption.
Tailored Support for Every Type of Client
Wilson Gunn represents individuals, SMEs, and global blue-chip companies. Andrew adapts his approach accordingly—from in-depth audits and seconded support for large clients to accessible, hands-on guidance for smaller businesses.
He prides himself on being approachable and available: “A call or text outside office hours is never an issue.”
Trends Shaping the Future of Brand Protection
Like many in the IP profession, Andrew is closely watching the impact of AI, as well as evolving regulations in the e-cigarette sector and the challenges of protecting brands across online marketplaces.
He notes a rise in misuse of trade marks and designs to gain unfair advantages online—a trend that makes proactive monitoring and enforcement more important than ever.
Looking ahead, he sees challenges but also opportunities:
“AI will generate more demand for IP. We just have to keep up with developments—and we have a growing, strong team at Wilson Gunn capable of meeting the challenge.”
Life Beyond IP: Cycling, Surfing & Staying Active
Outside of work, Andrew is passionate about cycling and staying fit. Although winter has pushed him toward Zwift sessions, he’s completed several sportives—“Tour de Manc was a good one”—and, more recently, has rekindled his love of surfing.
A wave pool in Bristol is now a regular destination: “I’m a bit of a big kid, but I love it.”
If Not an Attorney? Perhaps the Marines… or Something Outdoors
Reflecting on alternative careers, Andrew thinks he may well have followed his early military ambitions—or ended up in a role involving sport, fitness, or the outdoors. But given his skill as an advocate and strategist, it’s hard to imagine him far from a courtroom or a client’s brand.
Wilson Gunn is a leading firm of patent and trade mark attorneys with offices across the UK. Established in 1864, the firm provides strategic IP advice to businesses of all sizes—from start-ups to major global brands. Its multidisciplinary team offers expertise in patents, trade marks, designs, litigation support, and portfolio management, with a strong reputation for clear, commercially focused advice.
At PatWorld, we’re proud to support IP firms like Granta IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
On 10 December, we pause to honour the remarkable individuals whose work has pushed the boundaries of human knowledge, justice, and creativity. The 2025 laureates remind us that curiosity, courage, and compassion continue to shape a better world.
Science & Innovation: Nobel Prizes in Physics, Chemistry & Physiology/Medicine
Physics — John Clarke, Michel H. Devoret and John M. Martinis were awarded for “the discovery of macroscopic quantum mechanical tunnelling and energy quantisation in an electric circuit.” Their experiments demonstrated that quantum effects — typically reserved for the microscopic scale — can be observed in a system big enough to hold in our hands. This breakthrough paves the way for next-generation quantum technologies, from quantum computers to ultra-precise sensors. https://www.nobelprize.org/uploads/2025/12/press-physicsprize2025-3.pdf
Chemistry — Susumu Kitagawa, Richard Robson and Omar M. Yaghi were honoured for developing metal-organic frameworks (MOFs) — porous, crystalline materials with tailor-made molecular architectures. These frameworks can trap gases, filter water, capture carbon dioxide, and even harvest water from desert air. Their innovation offers powerful tools in the fight against climate change, pollution and resource scarcity. https://www.nobelprize.org/uploads/2025/10/press-chemistryprize2025.pdf
Physiology / Medicine — Mary E. Brunkow, Fred Ramsdell and Shimon Sakaguchi earned the 2025 Prize for revealing how the immune system restrains itself — through “peripheral immune tolerance.” Their discovery of regulatory T cells (and the key role of the FOXP3 gene) helps explain why our immune systems normally avoid attacking our own tissues. This insight opens new doors for treating autoimmune diseases and improving therapies such as cancer immunotherapy. https://www.nobelprize.org/uploads/2025/10/press-medicineprize2025.pdf
Literature & Arts
Literature — László Krasznahorkai was awarded for his “compelling and visionary oeuvre that, in the midst of apocalyptic terror, reaffirms the power of art.” His dense, often surreal novels explore the human condition under existential pressure. Reminding us that art remains a crucial lens through which we make sense of chaos. https://www.nobelprize.org/uploads/2025/10/Enpress25.pdf
Peace & Human Rights
Peace — María Corina Machado is this year’s Peace Prize laureate, honoured for her relentless fight for democracy and human rights in Venezuela — despite personal risk and adversity. Her courage highlights the importance of civic leadership and steadfast commitment to justice and freedom. https://www.nobelprize.org/uploads/2025/10/press-peaceprize2025.pdf
Economics & the Future of Growth
Economic Sciences — Joel Mokyr, Philippe Aghion and Peter Howitt received the 2025 Prize for their deep insights into what drives long-term economic growth. Their work underscores that sustained progress depends not only on markets or resources — but on innovation, institutions, and the capacity to reinvent economies when needed. https://www.nobelprize.org/uploads/2025/10/press-economicsciences2025-1.pdf
Why Their Achievements Matter — Today and Tomorrow
The 2025 laureates reflect some of the most urgent challenges and opportunities of our time:
From quantum physics to immunology to materials science — their breakthroughs tackle climate, health, technology and sustainability.
Their work shows that long-term progress depends on curiosity, resilience, and a willingness to explore unknown territory. Even when the rewards are uncertain.
In a world facing inequality, environmental risk, political instability and rapid technological change, the values behind the Nobel Prize — knowledge, solidarity, human dignity — remain as relevant as ever.
As we approach the anniversary of the death of Alfred Nobel on 10 December, let’s take a moment to celebrate and learn from these remarkable thinkers, dreamers and doers. Their work reminds us of the power — and responsibility — we all bear to build a more just, sustainable and enlightened world.
Patent searches can help you assess whether an invention is truly novel and inventive, determine whether you’re free to make and sell your product, understand who else is active in your technology area, and even challenge the strength of an existing patent.
For example:
If you’ve invented a new type of wearable sensor, a combined patent and non-patent literature search — including technical papers, product manuals, and online disclosures — can reveal whether similar technology has already been described. This helps you assess novelty and inventiveness before filing a patent application.
If you’re designing a new kitchen gadget, a search can show whether similar mechanisms have already been patented — and whether you can safely sell yours without infringing someone else’s rights.
If a competitor is blocking you with a patent, a targeted search can uncover earlier documents that may weaken or invalidate their claim.
In short, patent searches offer clarity at every stage of innovation — helping you make informed decisions, reduce risk, and move forward with confidence.
Types of Patent Search
There are several important reasons to carry out a patent search — and they’re more strategic than many people realise.
1. To check if your invention is new and inventive enough to patent If someone else has already described your idea, or if it lacks inventiveness, your patent application may not be considered novel or inventive. A novelty or patentability search helps you understand whether filing is worthwhile — or whether the idea needs refining before you proceed.
2. To assess freedom to operate Just because your invention is new and inventive doesn’t necessarily mean you are free to sell it. Someone else may hold a patent covering a key aspect of your product. A Freedom-to-Operate (FTO), Infringement or Clearance search identifies patents you might infringe.
3. To monitor competitors and industry trends Staying informed about IP activity in your field helps you make smarter decisions. Who is patenting what? What technologies are emerging? Searches such as State-of-the-Art and Patent Watching help you track this.
4. To evaluate the strength or validity of an existing patent If you’re being challenged, blocked, or threatened by another patent holder, an Invalidity Search (also known as a Patent Busting search) can identify prior art that may weaken or invalidate their patent. This is particularly important when your business is at risk due to someone else’s IP rights.
PatWorld offers all of these search types — and more — through our tailored search services.
What does a patent search look like?
Here’s a simple breakdown:
Define the scope of the invention — what it is, how it works, what’s unique
Conduct the search — using specialist worldwide databases and expert querying
Review the results — identifying and categorising relevant documents
Interpret the findings — understanding risks, opportunities, and next steps
At PatWorld, our global searching covers all major jurisdictions including the UK, EU, US, Canada, Australia, China, Japan, and beyond.
When should you get a patent search?
Here are the key moments:
Before filing a patent application To check novelty and inventiveness and avoid wasted drafting or filing costs.
Before launching, manufacturing, importing, or exporting a product To help assess freedom to operate and reduce infringement risk.
When entering a new market or technology area To understand the IP landscape.
If you’re being attacked, threatened, or blocked by another patent An Invalidity Search can uncover prior art that challenges or weakens that patent.
When investing in or purchasing a patent To confirm its strength and validity.
Why choose PatWorld?
Expert search professionals trained by former patent examiners
Flexible search packages for different budgets and needs
Global coverage across all major patent jurisdictions
Clear, user-friendly reports that highlight the most relevant findings
Strict confidentiality for your ideas and product information
PatWorld does not offer legal advice. However, we work closely with qualified and experienced patent attorneys who can interpret search results, advise on legal strategy, and guide you through next steps such as filing, defending, or challenging patents.
If you’d like help choosing the right search, just let us know — we’re here to support your innovation journey.
With almost four decades in the world of intellectual property, Peter Cornford, Partner and Trade Mark Attorney at Stevens Hewlett & Perkins (SH&P), has carved out a career rich with landmark cases, global brand stewardship, and a passion for nurturing the next generation of IP professionals. Warm, reflective, and naturally engaging, Peter brings both depth of expertise and a refreshingly human touch to a profession often seen as procedural and technical. From unexpected beginnings to high-profile victories, here is Peter’s story.
An Accidental Path to IP
Peter’s route into intellectual property was anything but planned. While working towards a PhD in history and preparing for a life in academia, he was steered unexpectedly into trade mark work by a university careers adviser who, in Peter’s words, “had no idea what a trade mark agent was either.” What began as a six-month role “to pay the bills before returning to academia” quickly became a permanent calling. The overlap between academic research and trade mark practice—investigation, analysis, persuasion, and drafting skills —proved irresistible. “I was enthralled by what I was seeing. It was the perfect fit.” Fast-forward 36 years, and Peter’s enthusiasm hasn’t waned.
A Career Built at SH&P
Peter joined SH&P nearly 30 years ago and has spent two decades as a partner. Today, he is the firm’s longest-serving partner and plays a crucial role in both management and mentoring. His responsibilities range from supporting the firm’s largest global clients to preparing trainees for qualification, in which SH&P has exceptional success, with many achieving distinctions. SH&P’s commercial pragmatism is central to Peter’s approach. “We stay focused on real commercial outcomes,” he explains. “Our clients include very large household names with thousands of trade marks, so everything we do has to be practical, strategic and tightly aligned with their business needs.”
The Appeal of Trade marks: Variety, Strategy and Solving Problems
For Peter, the joy of trade mark work lies in its varied nature. Unlike many specialist patent colleagues, trade mark attorneys work across every sector imaginable, and often all in one day. “I can be advising a pharmaceutical company one minute and a restaurant owner half an hour later. You never know what’s coming.” He likens the job to a game of chess—strategic, forward-thinking, and requiring both creativity and discipline. Helping start-ups grow, protecting heritage brands, and solving complex infringement challenges are all part of his daily life.
The Diego Maradona Case: A Landmark Moment
One of Peter’s most publicised successes involved the late Argentine football legend Diego Maradona. The dispute centred on entitlement: who truly owned the rights to the Maradona name after his death? The complexity was demanding. Argentine inheritance law, conflicting claims among heirs, and cross-jurisdictional issues all collided. Peter and the SH&P team needed to interpret international probate rulings, translate and analyse extensive documentation, and present a compelling argument to the UK IPO. The result? A decisive win. “These entitlement cases are rare—and rarer still when a famous name is involved. To succeed was a real highlight.”
Celebrity Brands, The Killers & Untested Waters
Peter is also responsible for securing rights for well-known entertainment and personality brands, including The Killers. Such cases bring unique challenges: famous names often face official objections to registration because of being regarded as being merely descriptive of the goods rather than indicating their source. Even gestures, like Usain Bolt’s iconic pose, can be protected, though enforcement remains “untested waters.” His overarching advice is clear: Register early—before fame makes it more difficult.
The Carry On Legacy: A Case That Made Headlines
Perhaps the case that most shaped Peter’s public profile was the long-running battle over the rights to Carry On, the beloved British comedy franchise. When film industry professional Brian Baker inherited rights from the legendary film producer Peter Rogers, ITV still held several long-standing Carry On trade marks. Peter argued successfully that ITV’s broadcasting of film back catalogue was not trade mark use, causing the marks to be removed and returned to the rightful owner. The story hit national newspapers, morning TV, legal journals and rekindled nostalgia across the UK. “It was a case that brought a lot of attention to my work and it was genuinely fascinating to be part of the story.”
Supporting Start-Ups and the Next Generation
Peter is highly active in the Bristol innovation community, including the SETsquared ecosystem, helping early-stage companies understand why timely trade mark protection is fundamental to commercial success. Start-ups often face financial constraints, but Peter emphasises that delaying protection risks losing rights or being targeted by trade mark squatters, a problem which is increasing globally. He also acts as a mentor within SH&P, guiding trainees through qualification and instilling a practical, commercially grounded approach to IP.
Career Highlights: From ‘Insignia’ to PureGym to Buckingham Palace
Peter’s portfolio reads like a tour through modern consumer culture. He has been and remains responsible together with fellow partner Robin Webster for the global trade mark management of major brands such as Speedo, Ellesse and Berghaus, and for household names Trafalgar Tours group, Lyons coffee, Kickers, Russell & Bromley and G4S. His working on trade mark protection for The Prince’s Trust led to an invitation to a garden party at Buckingham Palace. He is responsible also for Honda’s branding requirements in the UK. His strategic advice was pivotal in the naming clearance and protection of well-known automotive models including the Vauxhall Insignia, and he has provided IP support to PureGym from its earliest beginnings to its current position as a global fitness powerhouse. He laughs that supermarket trips take twice as long, nowadays since he often finds himself muttering, “I did that one.”
Advice for Future Trade mark Attorneys: qualities required and knowledge bank
Peter is clear-eyed about what being a professional requires: an organised, analytical mind; a commercial mindset. not just legal thinking. The ability to manage stress and responsibility is paramount, as is attention to detail and strategic awareness. “Your job is to help clients run and grow a business. Never lose sight of that.” “I had thought when I was at university that I would be writing books on history but instead it has been on trade mark law”. Peter’s Trade Mark Law & Practice (5th edn 2020) (Alison Firth, Peter Cornford, Andrew Griffiths) is used by UK universities as a set text for teaching students trade mark law.
Life Beyond IP: Brass Bands, Musical Boxes & Stone Walls
Outside the office, Peter’s life is filled with creativity and curiosity. Music – Peter is a lifelong brass musician and conductor, currently leading the Dodington Parish Band, a community ensemble of all ages and abilities. Music is his escape: “It’s the one thing where work completely disappears. I get lost in it.” The band performs at a wide variety of venues. Peter also composes and arranges music.
Victorian Musical Boxes – One of Peter’s most charming hobbies is collecting Victorian musical boxes. His firm’s 2024 Christmas LinkedIn series of videos of Peter demonstrating his boxes drew thousands of views.
Dry Stone Walling & Building Renovation –Peter has always been a hands-on person. He spends much time restoring outbuildings and perfecting dry stone walls around his property. “I don’t sit still for long,” he admits with a smile.
What’s Next for Peter and SH&P?
The firm is focused on expanding its support for start-ups, continuing its awards programme for innovative young businesses, and watching its patents practice continue to grow alongside its already leading trade mark team. As for Peter? “I’m 61 now and people ask if I’m going to retire. I can’t imagine retiring—this is what I do.” He plans to continue mentoring, supporting clients and embracing change in a fast-evolving trade mark landscape.
Peter’s Favourite Walk
For coastal inspiration, Peter recommends a recent favourite: a gentle walk from Porthleven, near Land’s End, along the coast toward The Lizard. “It is quiet, scenic, and “simply heavenly.”
Contact Peter Cornford If you’d like to connect with Peter or find out more about his work:
With a career spanning private practice, in-house leadership, and now consultancy, Emily Teesdale has developed a deep appreciation for how intellectual property (IP) strategy underpins commercial success. Today, through her own consultancy Pivot IP, Emily helps engineering and technology businesses navigate the complex IP landscape — ensuring that protection, collaboration, and opportunity go hand in hand.
A career combining engineering and law
Emily’s path into intellectual property began with a degree in aerospace engineering and a love of technology. “I wanted to find a way to combine my technical background with something broader,” she explains. “Becoming a patent attorney allowed me to do exactly that.” Over the next 18 years, she worked in private practice with clients of all sizes, gaining experience across a wide range of technologies. Her expertise later took her in-house — first with Airbus, where she became heavily involved in collaboration projects, and then into a Head of IP role at another global aerospace company. “In that role, I was responsible for the IP terms across every kind of contract you can imagine,” Emily recalls. “I was also raising IP awareness across the business and managing a portfolio team. It was a fantastic opportunity to see how IP strategy really works at every level.” After more than two decades in demanding corporate roles, Emily took some well-earned time off to travel — a journey that would ultimately inspire the creation of Pivot IP.
A practical approach to IP strategy
When Emily returned from her travels, she wanted to use her experience to help other businesses make sense of IP in a way that was practical, strategic, and aligned to their goals. “At Pivot IP, I effectively act as Head of IP to engineering companies on a consultancy basis,” she explains. “That means helping them navigate the IP landscape in the way that’s best for them and their objectives — whether that’s advising a start-up on early IP steps, negotiating a collaboration agreement, or unpicking a complex issue to find a pragmatic solution.” It’s an approach that reflects Emily’s view of what IP strategy really means. “Any good strategy should maximise opportunities and minimise risks,” she says. “From an IP perspective, that means reducing exposure to risks like patent infringement or misuse of confidential information, while using the IP system to create and protect opportunities. It’s about far more than just obtaining patents or trade marks — it’s about embedding IP thinking into every aspect of the business.”
Recognition and collaboration
Earlier this year, Emily was recognised as a Notable Practitioner by IP Stars, a distinction that carries particular meaning. “It honestly means so much — especially as it came just six months after setting up Pivot IP,” she says. “When you’re working independently, you don’t always have the encouragement that comes from being part of a big team, so this recognition was a real boost. It’s also an honour to know that my work — which is rather different to the traditional patent attorney role — is valued.” Emily also collaborates closely with Iain Russell of Russell IP, where she provides consultancy support alongside her own practice. “I love working with Iain and am very grateful for his support,” she says. “My work there includes providing IP strategy advice and helping clients understand what to prioritise. I also still enjoy getting involved in drafting and prosecution work — it keeps me more connected to the technical side of things.”
Making IP strategy work in practice
For Emily, helping businesses develop a strong IP strategy begins with understanding where they are and where they want to go. “It’s essential to know what assets they already have, the industry landscape they are in and what their commercial objectives are,” she explains. “Only then can you design a strategy that supports those goals.”
She also highlights the importance of IP awareness and education within organisations. “You don’t always need a big budget to improve your IP position. Building awareness among employees about what to protect, what not to disclose, and when to raise potential risk issues is one of the most effective steps a company can take.”
A key part of her role involves helping clients navigate the practical realities of IP — often under pressure. Emily recalls one instance where a careful review of collaboration terms completely changed the outcome for her client. “I reviewed the IP clauses of a potential collaboration and realised they wouldn’t give my client the access they needed once the development project ended,” she explains. “It meant going back to senior management, explaining why the terms had to change, and renegotiating them at a late stage. It was challenging, but ultimately the new agreement ensured that when the technology is commercialised, my client can move forward with a secure and effective supply chain, even if the collaboration partner doesn’t proceed.”
It’s an example that perfectly captures Emily’s approach — balancing technical insight with commercial foresight. “Patent searches and freedom-to-operate analyses also play a crucial role,” she adds. “These are vital tools to understand where you sit in the IP landscape around you. Only when you know where you are can you plan where you’re going.”
The global dimension of collaboration
Having worked extensively in the aerospace sector, Emily understands that innovation today is rarely confined to one country or organisation. “Increased global collaboration is a great thing. It allows more companies to develop technology together, particularly in emerging cross-sector areas,” she explains. “But with that comes the need to ensure your IP protection reflects the global nature of your work, that your contracts are aligned across jurisdictions, and that you’re partnering with the right organisations.”
Life beyond IP
When she’s not advising clients or speaking on IP strategy, Emily loves to explore the world — quite literally. She has visited more than 70 countries, with New Zealand, Costa Rica and Japan among her favourites. “Discovering new places, especially through food, is a real joy” she says. “I love dining out and experiencing different cultures that way. I also enjoy dancing and spending time with animals — not the most compatible combination, perhaps!”
Her travels have brought some unforgettable experiences. “Getting a helicopter onto Fox Glacier in New Zealand and scrambling through the ice caves was incredible,” Emily recalls. “And volunteering at an animal sanctuary in Namibia, where I helped feed baby baboons, was truly special.” She laughs when recalling another of her adventures — hiking the Inca Trail to Machu Picchu. “Mainly for Machu Picchu itself rather than the four-day hike! I’m not much of a camper, but the porters and chefs were incredible and made the experience truly memorable.”
The value of effective IP strategy
Emily sums up the importance of IP strategy simply but powerfully. “An effective and well-implemented IP strategy enables a business to achieve — and often exceed — its objectives,” she says. “Whether it’s growth, attracting investment, or increasing valuation, the right IP approach provides the foundation for long-term success.”
Emily also works with Iain Russell at Russell IP, providing IP strategy consultancy and patent support.
At PatWorld, we’re proud to support IP professionals like Emily. Our comprehensive patent search and intelligence reports help inform freedom-to-operate, state-of-the-art, and competitor landscape decisions. By providing accurate and timely data, we help attorneys and consultants worldwide strengthen their clients’ IP strategies and unlock greater commercial value. Get in touch with us today to learn how we can assist with your next project.
From mobile communications research to global IP diplomacy, Daniel Chew’s career has been shaped by curiosity, connection, and commercial instinct. Now a partner at HLK and Chair of CIPA’s International Liaison Committee, his story is one of strategic thinking and a passion for building strong relationships – across borders, across professions, and across generations.
From PhD to Patent Attorney
Daniel Chew’s path to the patent profession began with an invention. During the first year of his PhD in mobile communications at the University of Surrey, Daniel was preparing to publish a breakthrough in a scientific journal, only to find the university blocked the submission in favour of filing a patent.
“I was frustrated,” he admits, “I just wanted to publish. I had no idea what a patent was, let alone that it could be licensed.” Fast forward a couple of years, and Daniel returned home one day to find a cheque and a letter telling him the university had licensed his patent. Shortly afterwards, the licensee offered him a job, an opportunity he accepted, though only briefly. Determined to pursue a career in the patent profession, he soon moved on. It was the beginning of a journey that would shape his future in Intellectual Property.
Building a Career on His Own Terms
Daniel’s early experiences shaped a mindset that would define his professional approach: one of independence, ambition, and a clear-eyed focus on business development. “I realised quite early on that in private practice, many attorneys inherit clients from retiring partners. I didn’t want to spend my career working only on other people’s clients.”
Determined to build his own practice, Daniel began networking as a trainee, attending events, building connections, and investing time after hours to grow his pipeline. “We talk a lot about the importance of client service, but when you’re the one making promises to new clients, you feel a real responsibility to deliver. That changes how you approach everything.”
After gaining experience at two other London based firms, Daniel joined HLK, where he quickly established his own client base. Before long, nearly all his work came from relationships he had built himself. He’s at his best when out meeting clients or on the conference circuit, listening, learning, and understanding what really drives their business. That hands-on approach, coupled with an instinct for connection, has become his hallmark and one of the keys to his success as a patent attorney.
Business Development as a Mindset
Daniel is a passionate advocate for embedding business development (BD) into the culture of IP firms. “It shouldn’t be something people only do for career progression. It should be a natural part of working in professional services. If you don’t have a network, you don’t have prospects. If you don’t have prospects, you can’t build a practice.”
“Business development takes practice, patience, confidence and resilience. The more you do, the more satisfying it becomes to give our clients the best. Afterall, it’s all about helping clients succeed.”
He’d like to see BD skills offered more formally, particularly to early-career professionals. “Whether you’re in-house or in private practice, soft skills like networking and relationship-building are essential,” he explains.
“At HLK, our attorneys are trained with these client relationships at an early stage in their careers,” he adds. “They continue to build on these skills by working closely with in-house teams, so that together we operate as one highly effective team.”
A President with Global Perspective
It was Daniel’s extensive international network, built through years of active engagement and collaboration within the IP community, that positioned him for his appointment as President of the Chartered Institute of Patent Attorneys (CIPA) in 2023, making him the first person of Asian heritage to hold the role. “When I was first approached, I thought it was madness – I was in the middle of growing a busy practice. But I realised I could use my network to help promote CIPA globally.”
During his term, Daniel focused on raising CIPA’s international profile, connecting with sister organisations, patent offices, and industry leaders. One highlight was a meeting with then USPTO Director Kathi Vidal, whose energy and commitment to emerging technologies and diversity left a lasting impression.
He also undertook international missions across the USA and Asia, representing CIPA at major IP events and fostering collaborations that strengthened the UK’s standing in the global IP community.
Strengthening the UK’s Voice Post-Brexit
Now Chair of CIPA’s International Liaison Committee, Daniel continues to ensure the UK profession remains visible and competitive on the world stage. A key focus has been demystifying the UK’s continued representation rights before the Unified Patent Court (UPC), which many overseas organisations initially misunderstood post-Brexit.
“The narrative has shifted,” he says. “At first we were explaining that UK-based European Patent Attorneys have rights of representation before the UPC. Now we’re showing that we are actively representing parties before the UPC and doing it well.”
Leadership, Visability and Representation
Daniel made history as CIPA’s first Asian President, a fact he initially found uncomfortable. “I hated it, to be honest. I’ve lived in the UK for 26 years, and it didn’t feel significant to me. But then someone from an ethnic minority background came up to me and said, ‘It made me believe it’s achievable.’ That really changed my view.”
He now sees it as a platform to inspire others and to demonstrate what leadership in the profession can look like.
Advice to Future IP Leaders
Daniel’s advice to young professionals is simple: get involved. “Be open-minded. Go to events. Build a network. You never know who you’ll meet or what opportunity might follow.”
He’s also a strong supporter of engaging with professional bodies. “CIPA has 23 committees – there’s something for everyone. It’s a great way to give back, learn, and build your presence in the profession.”
A Dolphin Trainer in Disguise?
Outside of work, Daniel loves hiking (most recently at Torrey Pines, California) and long walks near his home in St Albans. One of his most memorable business trips? A prospective client cutting straight to the chase: “Daniel, we know why you’re here. Just tell us what you can offer.” He laughs, that directness, he says, was a dream for someone who appreciates straight talking.
And while he once joked that, 21 years ago, back then hardly anyone knew what a patent attorney was, telling people his profession was the “ultimate conversation killer,” he’d instead tell curious strangers at bars that he was a dolphin trainer. Who knows, maybe there’s still time for that second career?
Meet Daniel at APAA 2025
Daniel will be attending the Asian Patent Attorneys Association (APAA) 2025 Conference in Kuala Lumpur next month. If you’re also planning to be there and would like to connect, feel free to reach out via LinkedIn or say hello at one of the networking sessions.
Daniel is a partner at HLK, a full-service intellectual property firm that helps clients around the world to protect, exploit, and defend their IP rights. HLK combines patent and trademark attorneys with a legal team to deliver strategic, technically informed advice across all sectors of innovation.
PatWorld is proud to support patent attorneys like Daniel by offering expert-led patent searches. Our experienced patent search analysts deliver tailored, high-quality results to help IP professionals make informed decisions and add value for their clients. Check out our search services: Patent Search | Non-Patent Search | All Technologies
Interested in being featured in our Meet the IP Professional series? There’s no fee to take part, and you’ll help inform readers about IP. Get in touch with our editor, Sue Leslie at [email protected].
Within the Bartle household, “being a patent attorney” has long been understood as a playful insult. “It means you’re being pedantic, analytical, contrarian and generally insufferable,” laughs Robin Bartle. “My family seem to think I was just cut out for the job – and they’re probably right.”
It’s an introduction that captures Bartle perfectly: sharp, humorous, and thoughtful in equal measure. As co-founder and director of Bartle Read, a boutique intellectual property firm with offices in Liverpool and London, Robin brings more than twenty years of experience helping clients acquire, maintain, commercialise and enforce patents across mechanical, electrical, electronic and computer-based inventions.
The road to Bartle Read
Robin in his home-built replica of a 1960s sports car.
After two decades in practice, including a long stint as an equity partner, Robin decided it was time to build something of his own. “It was the best decision of my working life, bar none,” he says. “It’s never easy to walk away from a secure position and from colleagues one likes and respects. But there’s something hugely liberating about being able to arrange things just as one wants — especially in terms of how we work with clients. I think at some point in life, a lot of us just want to be our own boss.”
That independence has shaped Bartle Read’s culture ever since. “We’re a small firm with low overheads. That allows us to focus on what matters most: giving honest, practical advice and maintaining close, long-term relationships with clients.”
From LEDs to AI: the evolution of innovation
Across his career, Robin has seen successive waves of technological change transform the work of a patent attorney. “When a new enabling technology comes along, we’re suddenly inundated with projects based on interesting new ways to use it,” he explains. “That happened when LEDs became bright enough for general illumination, or with satellite-based geolocation, Bluetooth®, phone apps — there are many examples.”
Today, he says, the same is happening with artificial intelligence. “At the moment a great proportion of the start-up projects I’m seeing involve new ways of employing AI. It’s exciting because there’s no doubt the world is going to change enormously. There’s real commercial opportunity for organisations creative and determined enough to carve a niche. But it’s also a difficult area in terms of patentability. I worry the UK’s current approach could prove unhelpful to our domestic AI industry.”
The art of argument
Known for his love of intellectual wrangling, Robin has handled a wide range of contentious work — from European oppositions to infringement litigation. His advice to younger attorneys? “Keep calm, prepare meticulously, and never be afraid to give the client a blunt assessment.”
He adds, “The truth is that outcomes in contentious matters are often uncertain. The law presents itself as a coherent system leading to right and wrong answers. However, so much of what we do in IP — like judging whether an invention is ‘obvious’ — is inherently subjective. Two equally skilled judges can look at the same facts and come to opposite conclusions. That’s not a flaw, it’s part of the system. As advisers, we just have to be honest about uncertainty.”
Designs and disputes
Robin also has a particular interest in designs, having co-authored the Community Designs Handbook. “Rights in designs are actually quite limited in scope,” he says. “We see fewer blatant product clones than we did thirty years ago. Although, disputes still arise — often between parties who’ve worked together before. In those cases, unregistered design right can be a very useful tool for bringing a wayward manufacturer to heel.”
Straight talk and sound judgement
Despite the technical nature of his work, Robin believes that most legal issues aren’t as complex as they might seem — provided you’ve done the thinking first. “An adviser’s job is to focus on the questions that matter to the client. Once you’re clear in your own mind what needs to be said, explaining it clearly tends to be easy enough. The tricky conversations are usually the ones where you haven’t quite decided what you think.”
Balancing budgets and business reality
Working with start-ups has given Robin a pragmatic view of IP strategy. “I tend to encourage them to put attracting capital right at the top of the to-do list from day one,” he says. “Usually, patenting costs in the early stages are small compared to what’s needed to get to market. Once investment is secured, decisions about IP spend are rarely difficult. I often tell clients that the happiest projects are the ones spending other people’s money.”
That frankness extends to his advice on priorities: “I’m not someone who thinks IP is always the answer. Many great innovations can’t be patented, and many patents never make money. The key is to understand what job IP is going to do for the business — whether that’s securing funding or deterring competitors — and to plan spending accordingly.”
A philosophy of patience and precision
Asked what he’d tell his younger self, Robin offers an admirably dry answer: “Follow your dreams, young man. Tear up that pinstripe suit and go on the stage!” Then, more seriously: “The life of a patent attorney is ruled by deadlines. Procrastination is the cardinal sin. A retired admiral once told my wife the secret to a happy life was always doing the difficult jobs first — and the older I get, the more I try to observe it.”
Outside the office
When he’s not drafting patent applications or debating inventive step, Robin is most at home in his workshop. “I like making things of all sorts — furniture, toys, prototypes, even a home-built replica of a 1960s sports car,” he says. “Just let me alone in the shed, surrounded by wood or metal shavings with Radio 4 in the background, and I’m a happy man.”
About Bartle Read
Founded by Robin Bartle and David Read, Bartle Read is an independent intellectual property firm with offices in Liverpool and London, offering patent, design and IP enforcement expertise across a wide range of technologies. The firm’s ethos is built on clarity, accessibility and deep technical understanding — values reflected in the way its attorneys work closely with clients to craft practical IP strategies.
At PatWorld, we’re proud to support boutique IP firms like Bartle Read with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
From Filing to Enforcement: Greg Corcoran’s Approach to Smart IP Management.
Greg Corcoran founded his own practice, Greg Corcoran IP, recently in March 2025 to use his substantial commercial experience, with a clear and thoughtful philosophy: patents are business tools. When developed strategically, they can be used to mitigate risk, unlock commercial opportunity, and give clients the commercial leverage they need to thrive in an increasingly competitive world.
Greg is a European and UK Patent Attorney, UPC Representative and former in-house counsel at one of Europe’s leading technology companies. Today, he works directly with clients to support strategic portfolio development and improvement. His practice is rooted in practical experience and built on a foundation of collaboration, commercial insight, and a deep understanding of the full patent lifecycle.
A Pathway to Patents
Greg’s journey into IP law began with a desire to combine a technical background with meaningful client relationships. After early exposure to both scientific research and legal practice, he studied physics at university with the clear intention of training as a solicitor specialising in intellectual property. That plan paid off. He trained at Taylor Joynson Garrett (now Taylor Wessing) where his first experience of patent practice was revocation proceedings before the English High Court.
Greg retrained as a patent attorney in the midst of the dot-com crash in the London office of a national patent attorney firm. Through his training he sought out a more commercially focused role where prosecution decisions were made in context of business objectives. At qualification he realised his goal of securing an in-house role, managing large patent portfolios and providing clearance advice in the context of the company’s business landscape.
Over his seventeen years in-house he worked closely with fellow in-house patent professionals, external counsel, and the company’s engineers – many of whom were the inventors of the patents in the portfolio. Ultimately, he worked with people across the entire business from product architects, colleagues in marketing, and members of the Board. Working as part of a team he needed to ensure that patent claims, for example, aligned to the chosen IP strategy to realise-the business’ real- commercial goals.
“A patent should be more than just a description of a technical solution to a technical problem – it should be prepared so it can have claims relevant for its possible application and commercial leverage in mind.”
A Bridging Practice
At the heart of Greg’s practice is a distinctive approach that brings together three crucial elements: effective drafting, practical in-house experience, and a clear understanding of its strategic use of patents for example in litigation strategy. These pillars have influenced the preparation of the program for the CIPA Congress 2025 which is themed around the intersection of IP and AI and which Greg is chairing this week. He notes that, with the support of CIPA’s current President, Bobby Mukherjee – a leading in-house practitioner – he encouraged each panel session to have an in-house speaker. The program includes a very practical patent drafting session and a UK and UPC judiciary panel session.
“To secure granted claims which a client can leverage to acquire the commercial value they seek, it is crucial to appreciate how your claims would work before a court, even before you put pen to paper and start drafting.”
Through his practice, Greg aims to help clients prepare more robust patents, that do not merely capture the invention which the inventor thinks has been invented, but are also prepared with how the patent may be applied commercially in mind – which may include enforcement. While his business is relatively new, the services which he offers are informed by years of experience both in-house and in private practice. He is actively building a client base that can benefit from this integrated approach.
“Drafting with foresight, advising the business to navigate third party patent landscapes, knowing how in-house teams work, and keeping one eye on how the patent could be used, even in the courtroom – these are the skills which I seek to bring together for my clients.”
Portfolio Improvement: An Underused Commercial Tool?
Portfolio improvement enables clients to achieve more value from their existing assets in the context of the patent landscape of their chosen markets. He works with clients identifying their filings that have potential to offer useful leverage and optimising claim scope in context of competitor positions. This means that he needs to learn about third party patent portfolios, and the client’s markets, not just the client’s own assets. Investment in a portfolio is also an investment in knowledge of the context of the client’s assets. With more knowledge, the more effectively, efficiently and deftly the patents in a patent portfolio may be used. Enhancement of portfolios take time and draws on experience and a strategic approach to IP. Portfolio improvement, he says, can be far more than mitigating the risk of litigation. Even if litigation mitigation is not a primary goal it is a valuable added benefit. A third party may hesitate or wait before using court proceedings, or even seek solely to negotiate, if a target business has invested in its IP position to develop an appropriate patent portfolio. Investment in IP can help mitigate significant costs.
“Whether you’re seeking investment, looking to license out technology, or wanting otherwise to negotiate with a third party, an improved portfolio can be a benefit to your position. A well-developed portfolio informs a third party that you’re prepared with a strategy in mind.”
This proactive approach is particularly relevant in today’s global IP landscape, where pressure on IP budgets meets rising commercial expectations. Use of older filings may serve to achieve patents which can be used to apply leverage against third parties faster and more effectively than fresh filings. Under cost pressures and good timing, improvement work can be targeted, focused and limited.
The Benefits of Litigation Mitigation
Even though clients prefer to avoid talking about litigation, it has to be considered as a part of commercial strategy according to Greg. The positive reception to the UPC since it started in 2023, makes portfolio improvement to mitigate litigation risk even more important and valuable. As we are hearing from leading US practitioners such as David Kappos, an ex-UPTO Director, the UPC is changing the global dominance of the US courts because it is faster, cheaper, and more predictable in its processes and it is also more willing to grant injunctions. Commercial leaders are now describing how these characteristics, especially in view of the size of the UPC’s jurisdiction over eighteen contracting states, often lead to settlement. The risk of a negative decision leading to an injunction can create a commercial predicament for the parties. Information the UPC suggests that the chance of a settlement, in practice, is high.
The reach of the UPC has implications for businesses of all sizes throughout the European market, including SMEs and not just global players. Before the UPC started, a business could rely on the fractured mosaic of different European jurisdictions that would limit the impact of a patent suit usually to one jurisdiction. Those days are numbered if they are not already over. Recent cases of the UPC (and even the German courts) are taking a ‘long-arm approach’ to jurisdictions under special conditions. The enforcement of patents in non-UPC states, such as Spain, or not of the EU, such as the UK, using long-arm jurisdiction, means the reach of the UPC is far further than initially expected.
All business would be advised to invest in their patent position in a prudent manner as part of good business administration. Investment consequently mitigates litigation risk. Traditionally legal fees spent for a litigation are considered as costs that are incurred only when the litigation is under way and thus as a last resort. Funds are spent very quickly following quickly made decisions. Proceedings at the UPC run too fast using this approach, demanding too many resources for a defendant to prepare an adequate defence and respond by preparing and filing its own countersuit. The alternative is to incur some of these costs in advance carefully and strategically over a period of time -such a spending strategy would be an investment. Businesses with an adequate budget could make a long-term investment by starting preparation and mitigation long in advance; yet meaningful results can be achieved with a targeted approach on a limited budget. Yet, as Greg mentioned earlier, such preparations would also improve a patent portfolio and a business’s IP position for the other purposes for example to realise new commercial opportunities.
“Litigation as a business strategy is, after all, a last resort.”
How Greg can Help: Practical, Independent, and In-House-Informed
One of the defining features of Greg’s offering is flexibility. His business’s offering includes services that are designed to plug into existing teams. He offers support to companies which may not have the resources for a full in-house function but still need senior-level strategic input. He offers assistance and advice in the development and implementation of a portfolio strategy, in helping align patent filings with business objectives, and flagging and assisting mitigation of litigation risks.
His experience also allows him to complement rather than compete with other attorneys, bringing an in-house angle and offering a resource to draw on. For example, providing a litigation-informed perspective to drafting and prosecution decisions and offering second opinions that improve the value of a portfolio without escalating cost.
“Predicting which patents of a portfolio will be challenged is a fool’s game; it’s more prudent and cheaper to prepare some of the patents so more of them hold up to scrutiny. I heard a repeating message when I spoke to litigation counsel across Europe in the months before I set up my practice: when their clients present them with their best patents, often only a very small proportion survive scrutiny. Counsel has to use the best patents their clients have – but does it have to be that way, especially now, when so much more can be at stake in Europe?”
Greg also understands the realities of international portfolio management and improvement. Having managed a global portfolio including the US, Europe, and Asia he appreciates the cultural challenges that such work may bring, and the nuances in local practice through engendering long durable relationships with local counsel. He helps clients navigate through such differences that are essential to manage effective communication with external counsel and manage the global IP assets of the client effectively.
A Photographer’s Eye for Detail
Outside the world of patents, Greg is a keen landscape photographer. His brand image is a striking photograph of Belgium’s famous bluebell wood, the Hallerbos. It reflects his international focus and his approach to IP: considered, layered, and aware of how small details contribute to the bigger picture and conversely how the big picture is dependent on the detail within it.
“An image is a whole, but it’s the sum of its parts and the parts make the whole. It’s just like a sound patent portfolio.”
A Favourite Walk?
The Gower Peninsula in Wales – a mix of clifftop paths leading to green rolling countryside, overlooking sheep dotted salt-marshes and empty expansive beaches, through bluebell woods and winding rugged windswept coastal trails. It’s an appropriate metaphor for a career spent exploring new ground while keeping a careful eye on the landscape.
Connect with Greg
Whether you’re a patent attorney, in-house counsel, or an innovator looking to strengthen your IP position, Greg is open to collaboration and conversation. You can learn more about his work and services at https://gregcorcoranip.co.uk or connect with him directly on LinkedIn.
How PatWorld Supports Strategic IP Work
For IP professionals developing commercially focused portfolios – like those Greg helps his clients build – high-quality patent search support can make a real difference. PatWorld’s team of expert analysts deliver tailored search services, including freedom-to-operate, validity, and landscape analysis, helping patent attorneys make confident, informed decisions. For firms looking to strengthen their IP strategies, this kind of insight lays the groundwork for more effective portfolio development and risk mitigation.
At PatWorld, our team of analysts are the engine behind the high-quality searches our clients rely on. This week, we’re spotlighting Geraint James, one of our Senior IP Managers, who has been with us since the very beginning. With over 11 years of experience in patent searching — and a specialism in biotechnology — Geraint is as comfortable navigating the complexities of gene therapies as he is brewing a craft IPA in his garage.
From Biology to Biotech IP
Geraint admits he never had a set career plan. Instead, he followed what fascinated him: “I’ve always chosen subjects I enjoyed — biology and biotechnology — and that naturally led me here.” After studying biology at university, he discovered the world of patent searching almost by accident. But it turned out to be the perfect fit: a role where he could combine his love of science with his analytical mind and endless curiosity about how things work.
The Searcher’s Challenge
Patent searching in biotechnology is anything but straightforward. Geraint explains: “In biotech, you’re dealing with secondary medical use claims, supplementary protection certificates, and terminology that shifts over time. The original patents might not use today’s accepted terms, so you have to think laterally to uncover everything that matters.”
This detective work is what makes his role rewarding. Whether it’s navigating freedom-to-operate searches or helping a client map their competitive landscape, Geraint thrives on finding clarity in complexity.
Supporting Innovators
For Geraint, one of the best parts of the job is working closely with innovators and their attorneys: “Hearing people’s stories is inspiring. Start-ups, in particular, bring so much passion to their inventions. Our searches help them understand the landscape, their competitors, and the opportunities ahead. That insight can make all the difference.”
One standout moment was helping an attorney provide a biotech start-up with a tailored landscape search. The client walked away with a clear view of their competitors — and a strategy for moving forward. “Knowing you’ve played a part in that journey is really rewarding,” he says.
Looking Ahead
Biotech never stands still, and neither does patent searching. Geraint points to gene therapies and CRISPR technologies as areas with enormous potential: “Personalised treatments open up innovative cures we never thought would be possible. It’s an incredibly exciting space.”
At the same time, he recognises the growing challenges posed by AI in IP — from questions of inventorship to the speed at which research is evolving. “It’s going to be one of the defining issues of the next five years,” he notes.
Beyond the Patent Files
When he’s not unravelling biotech patents, Geraint is outdoors with a fishing rod, walking his puppy Roger, or brewing his own beer. He laughs that brewing isn’t so different from his old lab days: sterilising equipment, monitoring yeast, and carefully tracking processes. “It’s all microbiology at the end of the day,” he says — though the end product is much tastier.
His other passions include cooking, cycling, and exploring the Welsh countryside. If he weren’t in IP? Geraint imagines himself as a food writer, a brewer, or even a fishing guide — though he jokes clients would need to sign a waiver promising not to expect too many fish.
Why Geraint Matters at PatWorld
At PatWorld, we believe in putting a face to the searches that underpin vital IP decisions. Geraint’s blend of biotech expertise, curiosity, and people-first approach embodies what makes our team stand out. Behind every report we deliver, there’s someone like Geraint ensuring it’s accurate, insightful, and tailored to the client’s needs.
✅ Next time you read a PatWorld search report, remember: it’s not just data — it’s the result of professionals like Geraint turning complex science into clear answers.
Nicholas Braddon didn’t set out to become a patent attorney. It was during university, studying Natural Sciences and specialising in materials science and metallurgy, that he first heard of the profession. The mix of science and language appealed — and it still does.
“Words matter,” he says. “In patents, they define your client’s monopoly. That blend of precision and communication drew me in.”
After a short stint analysing steel markets, Nick joined the IP profession and hasn’t looked back. “I’ve been lucky — I genuinely enjoy what I do.”
Now, with over 20 years of experience, he’s a partner at Barker Brettell — a leading UK intellectual property firm known for its client-focused approach.
Specialising in engineering and emerging technologies
Nick is Head of the Energy Sector Group at Barker Brettell. He works closely with clients across engineering and the physical sciences — from startups to international giants.
“I enjoy direct client work,” he explains. “Listening to inventors and translating their ideas into words that protect their business — that’s the challenge.”
His broad technical grounding in materials science and metallurgy gives him an edge when handling complex innovations. But it’s the ability to pick up new concepts quickly that really counts.
Trends in advanced engineering and IP
So, what’s exciting right now?
“Innovation is increasingly driven by user experience and sustainability,” Nick says. “Clients are asking: how can we do this better, cleaner, or smarter?”
He sees the energy transition and tightening regulations as major drivers of change. “We’re seeing huge developments in energy efficiency and digital integration across sectors.”
Technologies like sustainable design and AI-led engineering are clear areas of growth. And Nick believes the IP system is more than capable of supporting that evolution.
“People often say the law can’t keep up. But in my experience, the fundamental frameworks are versatile and generally fit for purpose. It’s about how we apply them.”
Tailoring IP strategy to fit
Nick supports a wide range of clients — from agile startups to global corporations — and their needs differ.
“Larger companies often know their key markets. That can make the patent strategy more straightforward,” he says. “With startups, there’s more uncertainty. So, we focus on flexibility and cost control.”
His advice for R&D teams is simple: you probably have something worth protecting — even if it doesn’t feel groundbreaking.
“If you’ve solved a problem, there’s often something patentable. Many inventors underestimate what’s protectable.”
And his advice doesn’t stop there. “Talk to a patent attorney early. Many firms offer free initial consultations — it’s better than missing your chance.”
The value of good advice
One of Nick’s strengths is in helping clients navigate uncertain or fast-evolving areas. He points to recent high-level cases as ones to watch.
“There’s a case at the Supreme Court that is looking at whether neural networks should be excluded as computer programs. It could shape how AI inventions are treated.”
A recent case in the European Patent Office examined to what extent the description should influence claim interpretation. “It’s technical, but it could affect outcomes in patent prosecution and patent scope across Europe,” he notes.
Opportunities for UK innovators
Nick is optimistic about the opportunities for UK-based engineering firms — if they act decisively.
“The biggest risk is failing to recognise and protect your IP,” he warns. “It’s part of building competitive advantage and attracting investment.”
He believes the UK’s reputation for innovation is strong, but businesses must make IP part of their strategy early on.
Outside the office
When he’s not drafting claims or advising clients, Nick volunteers with his local cricket club — usually behind the scenes organising junior matches, umpiring or scoring. “My playing days are more limited now,” he laughs. “But I still enjoy being involved.”
He’s also a keen walker, with soft spots for North Wales and the Peak District. “I’ve gone up Yr Wyddfa (Snowdon) from nearly every route over the years,” he says. “And Shutlingsloe, near Macclesfield Forest, was a favourite growing up.”
Connect with Nicholas Braddon
You can connect with Nick on LinkedIn to learn more about his work and insights in advanced engineering and IP.
Nick is a Partner at Barker Brettell, a UK-based firm of patent and trade mark attorneys. Barker Brettell specialises in helping businesses protect and grow their intellectual property through expert legal advice, innovation strategy, and global IP support.
PatWorld Supporting the IP profession
PatWorld is proud to support patent attorneys like Nicholas by offering expert-led patent searches. Our experienced patent search analysts deliver tailored, high-quality results to help IP professionals make informed decisions and add value for their clients. Check out our search services Patent Search | Non-Patent Search | All Technologies
Nathaniel Taylor has built his IP career around solving complex challenges in fast-moving sectors. These include electric vehicles, smart agriculture, and renewable energy systems. As a Director at Keltie and a Chartered and European Patent Attorney, he works closely with clients of all sizes. From high-growth startups to household names, he helps translate engineering ingenuity into strong, strategic IP portfolios.
We spoke to Nathaniel for our Meet the IP Professional series to explore the emerging tech he’s helping protect — and why good IP advice can be the catalyst for growth, agility, and long-term success.
From Engineering Student to IP Strategist
Nathaniel Taylor first encountered intellectual property during an engineering degree project focused on automating parcel-handling systems for Royal Mail. A visiting patent attorney explained how their solutions could be registered and licensed — a lightbulb moment that stuck.
“I realised I was really drawn to the conceptual and problem-solving aspects of engineering, rather than hands-on prototyping and manufacturing,” Nathaniel says. “A traditional engineering career would quickly become detached from any deep technical engagement, while IP offered a way to really stay connected to the core breakthrough technologies.”
That experience laid the foundations for a career focused on guiding innovative technologies through the patent process.
Driving Innovation in the Auto Sector
Nathaniel has worked on the electrification of vehicles at Jaguar Land Rover, which came at a key moment in the industry’s evolution. As the company developed new electric vehicle platforms, he was seconded to their team to harvest inventions and help draft a raft of patent applications directed to motor control systems for off-road performance.
“We were helping protect not just the tech, but the brand identity — preserving what makes JLR distinctive as they transitioned to electric platforms,” he explains.
His work for other automotive clients has included more speculative technologies, such as hydrogen propulsion systems. He helped clients draft patent applications with broad applicability, beyond hydrogen combustion applications, to retain utility even if the commercial interest in the hydrogen applications fell away. In emerging fields like climate tech, where innovation is fast-paced and outcomes are uncertain, he believes IP isn’t just about protection—it’s really about creating options and resilience.
Agri-Tech and the Power of a Strong Patent Portfolio
In the agricultural space, Nathaniel sees IP as a critical asset — particularly for startups navigating acquisition or scale-up. With automation and sensor-driven decision-making transforming farming, many smaller, tech-first firms are attracting interest from legacy players.
“Often, acquisitions are driven not just by talent and know-how, but by the underlying IP that provides a moat against competitive threats. A strong IP portfolio is what gives these companies leverage in negotiations,” Nathaniel says.
His focus is on helping these businesses secure practical protection while also positioning them for future funding and growth.
IP in the Age of Energy Flexibility
Renewable energy is one of the fastest-evolving sectors Nathaniel works in — and staying up to speed is essential. He regularly participates in innovation forums, founder communities, and sector events like London Climate Action Week to understand both technical developments and commercial realities.
One standout trend is the emergence of a diversified energy market that provides a greater variety of financing options for grid ancillary services. There are huge opportunities for companies to innovate and unlock new market opportunities, particularly with AI driving demand for electricity and data processing, Nathaniel expects a surge in IP activity in these areas over the coming years.
“These trends create whole new product categories. And that means opportunities for highly valuable IP.”
Supporting Startups with Practical IP Strategy
Nathaniel works closely with climate tech startups, many of which are navigating early-stage funding challenges and lack deep IP experience. At Keltie, he’s helped build support programmes tailored to these innovators. These include discounted initial services, educational resources, and pro bono partnerships with major law firms.
“We want founders to be empowered, not intimidated. IP isn’t just protection — it’s a growth tool.”
He also notes that the first patent application often serves as a key storytelling tool — something investors will review closely. That’s why clarity, technical accuracy, and commercial alignment all matter when drafting early filings.
Building IP That Can Pivot
Nathaniel believes flexibility is vital — especially for companies working with emerging or speculative technologies. He drafts patent applications with broader applicability, allowing clients to pivot to new sectors or adjacent markets without losing IP coverage.
“Your invention today might not be your business model tomorrow. We try to make sure the IP can evolve with you.”
That approach also helps with long-term licensing and commercial partnerships, where adaptable patent claims can open unexpected opportunities.
Filing with Global Vision
As both a Chartered and European Patent Attorney, Nathaniel brings a wide lens to global IP strategy. The European Patent Office has some of the strictest requirements — particularly around added matter — so he’s well-practised at drafting applications with foresight and jurisdiction-specific nuances.
“We’re always thinking ahead — how will this stand up in the US, UK, or Asia? And how might it need to evolve?”
He also highlights the UK’s 12-month fee-free period as an ideal first filing route for startups looking to make a low-cost but strategic move early on. Meanwhile, understanding key tools like the US grace period helps ensure clients are protected internationally.
What’s Next for IP in Emerging Tech?
Nathaniel sees several areas primed for rapid IP growth over the next 5–10 years:
Grid infrastructure and localised energy supply: IP filings in this space are expected to rise sharply as demand from AI and data centres grows.
Autonomous driving: With telecoms entering the automotive space, expect more IP disputes — but also more licensing and collaboration.
Data-driven agriculture: Large-scale sensor networks and precision farming will drive innovation — and require solid IP foundations.
Each of these trends reflects a broader shift: the convergence of traditional industries with new technologies and new players.
Life Outside the Office
When he’s not drafting claims or reviewing specs, Nathaniel enjoys golf, football, and a surprising new hobby: pottery, inspired by The Great Pottery Throwdown.
“I bought an electric spinning wheel online — slightly questionable wiring, but it’s working so far!”
He also recommends a walk along Bondi Beach in Sydney for stunning views, or a countryside ramble through King’s Langley farmland to the Cart and Horses pub — a personal favourite when visiting his family.
Final Thought: Build IP That Can Pivot With You
Nathaniel’s advice for startups and innovators? Successful IP strategy comes down to clarity, foresight, and agility. This is especially important in emerging sectors where commercial direction can shift rapidly.
“The most successful innovators are the ones prepared to pivot. We help ensure their IP can pivot with them.”
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