With more than four decades as a dual-qualified Chartered Patent Attorney and Chartered Trade Mark Attorney, Keith Loven, founder of Loven Patents & Trademarks in Lincolnshire, has built a reputation for frank, business-focused IP advice that prioritises the client’s commercial interests over billable hours. In a recent conversation, Keith reflected on his career journey, the evolving needs of SME clients, and why early, honest guidance remains the cornerstone of his practice.
From chemical engineering to a lifelong IP career
Keith’s route into intellectual property was far from planned. After studying chemical engineering at the University of Birmingham, he quickly realised that a career with large oil companies held little appeal, partly, he admits with a smile, due to the “bit of a hippie thing” prevalent at the time.
A university jobs brochure changed everything. A friend pointed out an advert for a London firm of patent agents. One rejection later, a second application succeeded, and Keith found himself in a small London office wondering what he had let himself in for.
What hooked him was the blend of skills the job demanded: technical understanding (his chemical engineering background proved surprisingly broad and useful), precision with language, and an introduction to the legal world. “Chemical engineering gave me the basics of mechanical, electrical and civil engineering too,” he explains. “When an inventor starts talking, I can usually say ‘yes, I understand the fundamentals’, that builds confidence straight away.”
SME needs: the impact of Brexit and beyond
Over 40 years, Keith has watched SME requirements shift, often driven by external forces rather than changes in the businesses themselves. The creation of the European Patent system and, for a time, frictionless EU trade encouraged many smaller UK exporters to seek broader protection. Brexit reversed that trend sharply.
“For smaller clients, exporting became harder and more expensive,” Keith notes. “Many have refocused almost entirely on the UK market. It’s not been a positive development for most of them.”
Despite political and legislative upheavals, core SME needs remain constant: affordable protection that adds genuine value and, crucially, advice they can trust.
The importance of saying “don’t file”
Loven Patents & Trademarks has long been known for telling clients when not to pursue an application, advice that is rare in some quarters.
“If there’s no commercial advantage in filing a patent or registering a trade mark, I’ll say so,” Keith states. “Clients quickly learn that we’re not just trying to sell services. That honesty builds trust, some clients have stayed with me for 25 or 30 years because they know I’ll give them the advice that’s right for their business, not mine.”
Common (and costly) pitfalls
Keith regularly sees clients arrive in crisis having launched products without basic freedom-to-operate checks. A recurring theme in recent years is UK sellers sourcing goods from platforms such as Alibaba, reassured by suppliers that “everything is fine”, only to face infringement claims weeks later.
“A little research upfront saves a lot of tears later,” he says. “Naivety isn’t an excuse when cease-and-desist letters land.”
Building long-term relationships in the SME space
Transparency on costs and options is central to Keith’s approach. “I lay out the routes forward, the pros, cons and likely costs. Clients hate surprises, so we try to eliminate them.” He also pushes businesses to think strategically: where does IP fit into the broader plan? How will it add value in three or five years’ time?
Global networks built on trust
Strong relationships with overseas attorneys are vital. “You work with people you trust to do excellent work at sensible cost,” Keith explains. “Reciprocal arrangements exist, but the real value is the mutual help, a quick call to sort a problem without an immediate invoice. Some of those relationships have lasted decades.”
Patents, trade marks and the bigger picture
When a client arrives with “a great invention” that isn’t actually patentable, Keith’s role shifts to holistic strategy: registered designs, powerful branding, or sometimes just disciplined commercial execution.
“A strong brand can protect you even when technical IP can’t,” he points out. “People assume copies will flood the market the moment they launch. Often the bigger challenge is getting anyone to notice the product in the first place.”
Giving back through CIPA
Now Chair of CIPA’s Small Practice Committee and a member of its Council and Internal Governance Committee, Keith has a deeper appreciation of the profession’s representative work.
“For years I was out in Lincolnshire, getting my CPD points and little else. Becoming involved showed me everything CIPA does behind the scenes, shaping policy, supporting members, and giving [KL1] patent attorneys a voice.” His current focus is two-way communication: helping sole practitioners and small firms understand the benefits CIPA delivers while feeding their specific concerns back to the Institute.
Looking ahead: AI and the SME challenge
Asked about the next five years, Keith highlights artificial intelligence as the dominant theme.
“Large companies are already blanketing AI-related technologies with patents. SMEs will increasingly have to navigate that crowded landscape, and avoid assuming that adding ‘with AI’ suddenly makes something inventive.”
Still enjoying the craft
After more than 40 years, what keeps Keith engaged? “It’s still fun,” he laughs. “Solving tricky examination objections, finding the argument that turns a refusal into a grant, there’s real satisfaction in that. And of course the occasional ‘thank you’ when a client realises you’ve saved them time and money.”
Outside work, grandchildren, a never-ending battle with the garden, and decades of family-history research (“they’re all peasants, no aristocrats in sight”) keep him occupied.
As Keith prepares to hand over more day-to-day responsibility to the next generation at Loven Patents & Trademarks, his core philosophy remains unchanged: give honest, commercially grounded advice as early as possible, and never be afraid to tell a client when not to file. It’s an approach that has served both him and thousands of UK innovators remarkably well for over four decades.
About Loven IP
Lincolnshire-based and founder-focused, LOVEN Patents & Trademarks delivers patent strategies, trademark and design protection, and IP-portfolio management for innovators, inventors and brands across the UK and beyond. Established in 1989, the firm combines technical know-how and legal expertise to help clients lock in their inventions, designs and brand identity — ensuring ideas stay protected as the business grows. LOVEN partners with SMEs, inventors and larger organisations to craft robust IP that underpins innovation, commercialisation and long-term value.
At PatWorld, we’re proud to support IP firms like Loven IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
Top Packaging Conferences for Innovators and Attorneys
In an ever-evolving industry, staying ahead of the curve is crucial for innovators, patent attorneys, design experts, and trademark specialists working in packaging. As the sector continues to grow, driven by sustainability, digital innovation, and consumer demand, attending key conferences can provide invaluable insights, networking opportunities, and a chance to explore the latest trends and technologies.
Here’s a roundup of the must-attend packaging conferences from August 2024 to December 2025 that will be particularly beneficial for professionals in the field of innovation and intellectual property law.
London Packaging Week
– Date: September 11-12, 2024
– Location: London, UK
– Overview: Packaging Première, PCD, PLD and Food & Consumer Pack connect the world’s top luxury, beauty, drinks and FMCG groups with the packaging suppliers, materials and inspiration that will define the future of their brands. Gain insights into the latest design trends and explore opportunities for brand protection and innovation in packaging.
– Overview: A premier trade event dedicated to processing and packaging innovations across various industries, including food, beverages, pharmaceuticals, and cosmetics. The event brings together industry professionals to showcase cutting-edge technologies, sustainable solutions, and the latest trends in packaging and processing. Innovators, Patent, Design, and Trademark Attorneys should attend to gain insights into emerging technologies, network with industry leaders, and explore opportunities for new patents and designs. This event is crucial for those looking to protect and advance their clients’ intellectual property in the dynamic packaging and processing sectors.
– Overview: Pack Expo is one of the largest and most comprehensive packaging events globally. It showcases the latest packaging machinery, materials, and technology, making it a key event for innovators and attorneys specialising in patents and trademarks. Discover cutting-edge technologies, network with industry leaders, and explore opportunities for innovation and intellectual property protection.
– Overview: A key event for exploring trends and innovations in pharmaceutical packaging. It gathers industry leaders to discuss sustainability, regulatory updates, serialisation, and digital transformation. Stay updated on cutting-edge packaging technologies, network with industry leaders, understand regulatory changes, and discover new opportunities for patents and trademarks. This event offers critical insights for protecting and advancing your clients’ innovations in the pharma industry.
– Overview: The Plastic Free World Conference & Expo 2024 is a pivotal event focused on eliminating plastic waste and driving sustainable innovation. Taking place in Frankfurt, Germany, on November 6-7, 2024, this conference gathers global leaders, innovators, and experts to discuss cutting-edge solutions and alternatives to traditional plastics, aiming to create a more sustainable future. Innovators, Patent, Design, and Trademark Attorneys should attend to explore the latest sustainable materials, connect with industry pioneers, and understand the evolving regulatory landscape. This event offers valuable insights for developing and protecting eco-friendly innovations and intellectual property in the rapidly evolving sustainability sector.
– Overview: The Active & Intelligent Packaging Industry Association (AIPIA) World Congress focuses on the latest advancements in smart packaging. This conference is perfect for innovators and attorneys working with patents related to smart technologies in packaging. Stay ahead of the curve with the latest smart packaging innovations, and explore the intersection of technology and packaging in terms of IP.
– Overview: This conference provides insights into new technologies and packaging innovations. Bringing together professionals from across the packaging value chain to discuss new materials, sustainability, regulatory impacts, and emerging trends that are shaping the future of packaging. Learn about the latest packaging innovations and network with industry leaders, understand regulatory shifts, and explore opportunities for new patents, trademarks and designs.
– Overview: A premier trade event dedicated to processing and packaging innovations across various industries, including food, beverages, pharmaceuticals, and cosmetics. The event brings together industry professionals to showcase cutting-edge technologies, sustainable solutions, and the latest trends in packaging and processing. Innovators, Patent, Design, and Trademark Attorneys should attend to gain insights into emerging technologies, network with industry leaders, and explore opportunities for new patents and designs. This event is crucial for those looking to protect and advance their clients’ intellectual property in the dynamic packaging and processing sectors.
– Overview: This forum is dedicated to flexible packaging, particularly pouches, which are becoming increasingly popular. It’s an essential event for those interested in the technical and design aspects of flexible packaging. Engage with pioneers in pouch packaging and understand the IP challenges and opportunities in this rapidly growing sector.
– Overview: Another major event by Pack Expo for innovators and legal professionals in the packaging sector. Explore the latest innovations, network with peers, and discuss IP strategies with leading professionals.
Attending these conferences will keep you informed about the latest industry trends and technologies. Innovators, Patent, Design, and Trademark Attorneys should attend to gain insights into emerging technologies. In addition, network with industry leaders, and explore opportunities for new patents and designs. Whether you’re looking to innovate, protect, or market new packaging solutions, these events are essential for staying ahead in the competitive world of packaging.
How Can PatWorld Assist Your Innovation in the Packaging Sector?
When it comes to patent, design, and trademark research, trust matters. Our teams of researchers have been the go-to choice for patent attorneys, in-house counsel, multi-nationals, SMEs, and universities for many years. Whether you choose to conduct your own search and analysis or seek assistance from our experts, PatWorld is equipped to serve your needs. Seize this chance to employ the premier patent search service for your Packaging Innovations. Order a Search Today, or take a 24 Hour Free Trial of our Patent Database.
As the AgriTech sector continues to surge with ground-breaking innovations, it is crucial for intellectual property (IP) professionals to stay ahead of the curve. Attending leading AgriTech conferences worldwide, such as the World Agri-Tech Innovation Summit and Agrivoltaics Europe, offers unparalleled opportunities to understand the latest technological advancements and their implications for IP rights. These events provide a platform for IP experts to network with pioneers in agricultural technology, gain insights into emerging trends, and explore strategies for protecting and leveraging intellectual property in an evolving market. By participating in these conferences, IP professionals can ensure they are well-equipped to support the development and commercialisation of cutting-edge agri-tech solutions.
AgriTech India
This event showcases the latest technologies in agriculture, horticulture, dairy, and livestock, featuring international participation and innovations.
Date: August 22-24, 2024
Location: Bangalore, India
Beneficiaries: Agricultural professionals, technologists, industry leaders, and business stakeholders.
Focuses on crop production technologies and innovations tailored for the Southeast Asian market, addressing unique regional challenges and opportunities.
Date: November 6-7, 2024
Location: Jakarta, Indonesia
Beneficiaries: Crop production professionals, technologists, industry leaders, and business stakeholders.
Expand your network: Connect with industry leaders and innovators.
Educate and inspire: Learn from ground-breaking research and case studies.
Spotlight on innovation: Discover technologies that could revolutionise healthcare practices and businesses.
These events are pivotal for anyone in the agritech sector looking to stay on the cutting edge. Mark your calendar and consider attending these conferences to advance your knowledge and career.
How Can PatWorld Assist Your AgriTech Ventures?
When it comes to patent, design, and trademark research, trust matters. Our teams of researchers have been the go-to choice for patent attorneys, in-house counsel, multi-nationals, SMEs, and universities for many years. Whether you choose to conduct your own search and analysis or seek assistance from our experts, PatWorld is equipped to serve your needs. Seize this chance to employ the premier patent search service for your Agritech project. Order a Search Today, or take a 24 Hour Free Trial of our Patent Database.
In the latest issue of the NIPC Law Newsletter, author Jane Lambert @NIPClaw delves into a treasure trove of insights and developments that cater to IP specialist solicitors, patent and trademark attorneys, and everyone involved in the vibrant world of intellectual property.
News for IP Professionals in this issue include:
Practical Guidance on Small IP Claims: Essential information for those looking to navigate the complexities of bringing and defending small IP claims efficiently.
IP Clinics Update: Discover our upcoming IP clinics in Wales and Yorkshire, offering hands-on advice and support.
World IP Day Celebration: Join Jane in celebrating World IP Day on 26 April 2024, as she highlights the role of intellectual property in encouraging innovation and creativity.
Cambridge IP Law Summer School: Mark your calendars for 12 to 16 August 2024 for an immersive learning experience at the Cambridge IP Law Summer School.
GAR Live Damages Symposium Participation: Insight into NIPC Law’s speaking engagement at this prestigious event, showcasing the latest in IP damages and compensation strategies.
In-depth Articles and Case Notes: Stay updated with the recent developments in patents, trademarks, passing off, Supplementary Protection Certificates (SPC), the Unified Patent Court (UPC), and the Revocation and Reform (REUL) Act 2023, along with arbitration insights.
This issue is packed with valuable content designed to keep you ahead in the ever-evolving IP landscape. Whether you’re looking to enhance your knowledge, stay updated on legal reforms, or connect with like-minded professionals, the NIPC Law Newsletter is a valuable resource for all things IP.
Don’t miss out on this wealth of knowledge. So, dive into the latest issue today and empower your practice with cutting-edge insights and expert commentary. Subscribe Now!
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