Peter McBride is the founder of Scintilla, a UK-based patent and trade mark firm. With a background in physics and private practice, he has built a business focused on client relationships, commercial clarity, and innovation, offering a modern approach to intellectual property strategy and advisory work.
Name:Peter McBride Role: Founder Firm:Scintilla Location: United Kingdom (Glasgow, Aberdeen, Manchester) Areas of expertise: Patents, trade marks, IP strategy, deep tech, client advisory
From physics to patent law
Peter’s route into intellectual property began during his time studying physics. Like many in the profession, he had not initially been aware of the career path.
After discovering the blend of technical and legal work involved, he applied directly to firms and secured a trainee role straight out of university.
His early career saw him develop within private practice, learning the technical and client-facing aspects of the role. Along the way, he credits several influential figures and colleagues who helped shape his development.
However, the idea of running his own business had been present much earlier.
Taking the leap to found Scintilla
Peter’s entrepreneurial mindset dates back to his school years, when he set up a small gardening business with a friend. While not a long-term venture, it sparked an interest in building something of his own.
Over time, that interest grew. As his career progressed, he began to feel that traditional firm structures did not align with how he wanted to work.
“I slowly just started getting frustrated… I’ve got ideas of how I want to do things,” he explains.
After careful consideration, he took the step to establish Scintilla in 2013. Starting alone, he handled every aspect of the business, from client work to finance and business development.
Those early days were challenging but rewarding. Building relationships and meeting potential clients played a key role in establishing the firm.
Evolving from practitioner to business leader
As Scintilla has grown, Peter’s role has shifted significantly. What began as a hands-on technical role has evolved into leading and developing a business.
He describes the transition as a common challenge for founders: moving from doing the work to building the organisation.
“It’s the cliché of working on the business instead of in it,” he says.
Today, his focus is more on team development, client relationships, and strategic direction. He still enjoys client work but increasingly values the opportunity to build a strong team and create opportunities for others.
This people-focused approach is a key motivator, alongside the satisfaction of growing the business itself.
Rethinking client relationships and pricing
A defining feature of Scintilla’s approach is its move away from the traditional billable hour.
Peter has long questioned whether time-based billing reflects the true value delivered to clients. Instead, the firm has introduced a model based on agreed pricing and defined outcomes.
“We have to focus on the outcomes that we deliver for clients,” he explains.
By agreeing fees in advance, clients gain predictability and avoid unexpected costs. This approach also shifts the focus away from time tracking and towards delivering meaningful results.
Peter believes this change improves trust and reduces one of the most common sources of tension in client relationships: fees.
Translating innovation into practical IP strategy
Working with innovators requires more than technical knowledge. For Peter, the key lies in understanding each client’s needs and communication style.
Some clients want detailed explanations, while others prefer concise guidance. Adapting to these differences is essential.
He also emphasises the importance of practical advice. Rather than presenting abstract legal analysis, he focuses on helping clients make informed decisions.
“What they want is guidance and a direction for you to steer them in,” he says.
This includes balancing legal considerations with commercial realities, particularly in fast-moving and complex sectors.
Industry trends and the rise of deep tech
Peter is seeing strong growth in areas such as artificial intelligence and quantum technologies.
“AI is in everything,” he notes, reflecting its widespread integration across industries.
In addition, Scintilla works extensively in what he describes as “deep tech”, covering areas such as semiconductors, photonics, and sensing technologies.
These sectors present both opportunities and challenges, particularly in terms of how innovation is protected and commercialised.
Building a culture around values and trust
As the firm has expanded across multiple offices, maintaining a strong culture has been a priority.
Peter has defined a set of core values, including being down to earth, authentic, visionary, compassionate, and resolute.
These values underpin a collaborative and supportive environment, where team members are encouraged to speak openly and learn from mistakes.
There is also a strong emphasis on long-term thinking. This applies not only to team development but also to client relationships, where flexibility and trust are key.
“We’re looking at the bigger picture all the time instead of just the short term,” he explains.
Outside the office
Away from work, Peter enjoys spending time with his family and staying active.
His hobbies include road cycling, mountain biking, running, and playing guitar. Recently, he has also added gardening to the list after moving house.
One of his favourite walks is Ben A’an, near Glasgow. It offers a rewarding climb with panoramic views, making it a popular choice for a quick escape from the city.
When it comes to downtime indoors, he admits he is not particularly drawn to board games. However, he does enjoy playing Catan with his family—especially when it avoids becoming too competitive.
Looking ahead
For Peter, the future of IP lies in combining technical expertise with commercial insight and strong client relationships.
As technology continues to evolve, the role of the adviser becomes even more important. Clients need clear guidance, practical thinking, and a trusted partner who can help them navigate complexity.
That philosophy continues to shape both his approach and the ongoing development of Scintilla.
Peter and members of the Scintilla team will be attending the International Trademark Association (INTA) Annual Meeting in London this May. If you’re also planning to be there and would like to connect, feel free to get in touch to arrange a meeting.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Louise Windsor is a patent and trade mark attorney and co-founder of Sweetinburgh & Windsor. With a background in physics and medical physics, she works closely with owner-led businesses and international companies to protect innovation. Her work focuses on practical IP strategies that support real commercial growth.
Quick Profile Name:Louise Windsor Role: Patent and Trade Mark Attorney Firm / Organisation:Sweetinburgh & Windsor Location: Sussex, United Kingdom Areas of expertise: Patent drafting, SME innovation support, mechanical and physics-based technologies, international patent strategy, trade mark protection
A curiosity for how things work
Louise Windsor’s path into intellectual property began with a natural curiosity about technology. With an academic background in physics and medical physics, she was drawn to a career that combined scientific thinking with communication.
“I always enjoyed working out how things worked,” she explains. “And I enjoyed writing, so I particularly like drafting patent applications.”
The profession also offered something she valued in a scientific career: variety and human interaction. Working as a patent attorney means no two days are quite the same, and the role involves meeting inventors, discussing new technologies and translating ideas into clear legal protection.
Seeing innovation develop first-hand
One of the aspects that captured Louise’s interest early in her career was the opportunity to see ideas develop into real products.
During her training, she regularly met clients throughout the development process. That exposure gave her a full view of how innovation moves from concept to commercial success.
“You get to see the full process of someone having an idea,” she says. “Then you carry on meeting with them and see the product out there and the success that they have. You see the impact on the business.”
That direct connection between IP protection and business growth remains one of the most motivating parts of the profession for her.
A role built around collaboration
Today, Louise’s work centres largely on patent drafting and strategy, with trade marks also being part of her practice.
Her typical week involves a mix of activities. There may be meetings with inventors to understand new technologies, discussions with overseas associates to coordinate international patent families, and the detailed work of drafting and responding to examination reports.
For Louise, collaboration is central to achieving the best results.
“We enjoy speaking to people, meeting in person or picking up the ‘phone,” she says. “Often the most important information comes from those conversations.”
Working closely with owner-led businesses
Much of Louise’s work focuses on owner-led businesses and SMEs. These companies often rely heavily on their innovations, and IP strategy can play a critical role in their growth.
This collaborative relationship allows her to align IP protection with broader commercial goals. It also means adapting strategies as businesses evolve, particularly as product development cycles become faster.
Clients increasingly want advice that is clear, practical and efficient.
Adapting to a faster innovation landscape
The pace of technological development continues to change the way IP professionals work. Louise has seen businesses move products from development to market more quickly, which often requires faster and more flexible IP strategies.
“Clients might be developing multiple products more quickly,” she explains. “So we have to adapt the strategy depending on what they’re trying to achieve commercially.”
Technology trends also influence the work itself. While her background includes medical physics and mechanical technologies, newer areas such as green technologies and AI-related inventions are becoming increasingly prominent.
One of the things she values most about the profession is that learning never stops. “Technology changes, the law changes, so you’re always learning,” she says.
Building confidence through experience
For Louise, confidence as a practitioner has grown through experience and through seeing the success of the businesses she supports.
“Seeing your clients succeed shows that things are moving in the right direction,” she explains.
Starting a business herself also gave her a deeper understanding of the pressures faced by many of her clients. That experience has shaped the way she approaches advice.
“Setting up a business helps you understand that IP is just one small part of what owner-led businesses are trying to achieve,” she says.
Outside the office
Away from work, Louise enjoys running and regularly takes part in longer-distance events.
“I do a lot of running,” she says. “About half marathon is as far as I get these days.”
For her, running offers both relaxation and a sense of focus. She also enjoys exploring new locations through running events, combining travel with time outdoors.
Looking ahead
Despite years in the profession, Louise remains motivated by the constant evolution of technology.
“What still excites me is that technology is always changing,” she says. “You meet inventors who are leaders in their field and they explain an ingenious way they’ve solved a problem.”
Having the opportunity to understand those innovations and help protect them continues to make the work both challenging and rewarding.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Katie Howe is a Senior Associate and UK and European Patent Attorney at Barker Brettell in Birmingham. Specialising in physics and engineering, she works across sectors including clean energy, aerospace and advanced transport, combining technical depth with commercially grounded IP strategy.
Name:Katie Howe Role: Senior Associate, UK and European Patent Attorney Firm:Barker Brettell Location: Birmingham, UK Areas of expertise: Physics and engineering patents, clean energy technologies, aerospace, transport innovation, IP strategy and consultancy
From research to patent strategy
Katie did not set out to become a patent attorney. During her PhD at the University of Birmingham, she was developing hydrogen fuel cell technology when she first encountered the profession.
“I’d always thought patent attorneys were lawyers,” she explains. “I didn’t realise you start with scientists and then teach them the relevant law.”
That realisation shifted her direction. While she enjoyed scientific research, she could see that a long-term academic career was not quite right for her. Patent law offered a way to stay close to innovation, while applying her scientific training in a different way.
Today, as a Senior Associate at Barker Brettell, she works as a consultant to a wide range of clients. These range from individual inventors to multinational corporations and overseas attorneys seeking UK or European protection.
The skills behind the role
Katie describes the day-to-day work as detailed and analytical. Much of it involves getting to the heart of what is truly new about an invention.
“It’s about identifying what’s special and then generalising that as much as possible to secure broad protection,” she says.
She likens discussions with examiners to “scientific spot the difference”. An examiner may cite similar prior art, and her role is to analyse the distinctions carefully and explain why they matter.
Two skills underpin this work: communication and attention to detail. Communication is essential not only with examiners, but also with clients who may have very different levels of IP knowledge. Attention to detail ensures that the technical and legal arguments are robust.
Working across fast-moving engineering sectors also requires humility. “You have to accept you’re never going to be the expert in your client’s technology,” she explains. “You need a solid scientific foundation, but also a willingness to ask questions and trust the inventors as the technical experts.”
Sustainability, regulation and real-world pressures
A significant part of Katie’s practice sits within clean energy, transport and aerospace technologies. She has a particular interest in environmentally focused innovation.
“I like feeling that I’m helping move technology forward in the right direction,” she says.
Regulation plays a major role in many of these sectors. In aerospace, even small technical changes may require extensive testing and regulatory approval. To an examiner, a modification might appear minor. In practice, it may represent years of regulatory effort.
“Sometimes you have to explain that what looks like a tiny tweak actually overturns decades of established practice,” she notes.
Public policy can also shape innovation trends. During the COVID-19 pandemic, she saw a surge in filings around sanitation technologies. Regulation and global events can rapidly shift where companies focus their research and IP investment.
Balancing technical precision with commercial reality
One of the more nuanced aspects of Katie’s role is balancing technical correctness with commercial priorities.
She recalls a recent case where she believed an examiner’s objection was wrong. From a legal perspective, she could have pushed back strongly. However, the product in question was not commercially critical to the client.
“In the end, an ‘okay’ solution that was quicker and cheaper made more sense,” she explains.
Understanding a client’s goals is therefore central. Some inventions are flagship products, deserving significant investment in prosecution. Others may warrant a lighter approach. Relationship building enables those open conversations about cost, value and strategy.
This commercial focus also informs Barker Brettell’s broader IP consultancy work. Katie has been involved in helping businesses identify what IP they own, what remains unprotected and how their portfolio aligns with their commercial objectives.
“It always comes back to why you’re spending money,” she says. “If it’s not supporting the business goals, then something needs to change.”
Confidence, clarity and client trust
Katie believes that what differentiates a strong patent attorney from a merely competent one is not just technical skill.
“It’s about understanding what the client actually needs,” she says. “Not just doing the job well, but helping them move forward.”
Since she first started as a trainee, she has consciously worked on developing greater confidence in her communication. Rather than presenting the legal options tentatively, she focuses on presenting clear, reasoned recommendations that take into account the business context.
“Clients are paying you to be a consultant,” she reflects. “They want to know what the best option is.”
She also values positivity in communication. A small shift in language, such as saying “thank you for bearing with me” rather than “sorry for the delay”, can change the tone of a relationship and build trust.
AI, innovation and emerging risks
Looking ahead, Katie is closely watching developments in battery recycling and regeneration technologies. For her, this less visible side of sustainability is vital, given the materials involved and the environmental stakes.
Artificial intelligence is another area drawing attention, though with caution.
She sees AI as a powerful tool which has potential for saving time, but also a bad habit of “hallucinating” to fill gaps and sometimes generating outputs that are actively misleading. However, she encounters clients who treat it as an authoritative consultant.
“There’s a risk people don’t understand its limitations,” she says.
She has seen invention disclosures drafted by clients with the help of generative AI that included technical-sounding but meaningless or inappropriate content, adding unnecessary complexity to the review process and increasing costs for the client. There are also confidentiality concerns where inventors input sensitive details into open systems. Because many AI models use submitted information as training data, confidential inventions could potentially enter the public domain before a patent application is filed.
For Katie, the key is informed and careful use. Technology can support the profession, but it does not replace critical thinking.
Outside the office
Away from patent drafting and examiner correspondence, Katie is an avid reader, particularly of fantasy and science fiction.
She has also taken up the harp. Not a full-sized orchestral instrument, but a smaller lap harp that offers a different kind of focus.
“It requires a completely different mindset,” she says. “And it’s quite kind as an adult learner – it is hard to make a bad sound with a harp!”
Music and reading provide a creative counterbalance to the precision of technical legal work.
Looking forward
Reflecting on her career so far, Katie highlights the importance of confidence, curiosity and collaboration. A strong scientific grounding matters, but so does the ability to adapt to different clients and commercial contexts.
As innovation accelerates in areas such as clean energy, advanced transport and AI, she sees the patent attorney’s role as both protector and translator. Someone who can bridge technical detail, regulatory complexity and business reality.
For Katie, the value lies not just in securing rights, but in helping innovators navigate the path from idea to impact.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Matt Maitland is a UK and European patent attorney and US patent agent based just outside Boston. With experience in private practice and as in-house IP counsel at a US start-up, he brings a cross-border perspective to patent drafting, prosecution and international filing strategy.
Quick Profile
Name:Matt Maitland Role: UK & European Patent Attorney; US Patent Agent Organisation: Independent / formerly in private practice and in-house counsel Location: Greater Boston, USA Areas of expertise: Cross-border patent strategy, US and European prosecution, drafting, international filing strategy
From London to Boston
Matt began his career in private practice in London, later moving to the United States for family reasons. That move proved professionally transformative. Alongside qualifying as a US patent agent, he worked closely with both US and European practitioners, often acting as a bridge between the two systems.
Early in his career, he was fortunate to work with a UK-based technology client that filed widely across the world. Seeing the same inventions prosecuted in Europe, the US, China, Japan, India and Korea provided a powerful education.
“You learn a huge amount by watching how different offices treat the same application,” he explains. “Something that is not an issue in Europe might become a major hurdle in Japan or the US.”
That comparative experience shaped his understanding of how examiners operate, how prior art travels between jurisdictions, and how strategy in one country can affect another.
Understanding the Differences That Matter
For Matt, one of the most striking contrasts between systems lies in the treatment of added matter.
“The difference in approach between Europe and the US is enormous,” he says. In Europe, the ability to amend is tightly constrained. Understanding what support exists in the original filing is critical, and missteps can be fatal.
By contrast, US practice allows greater latitude in making amendments. That flexibility can help address unforeseen issues, but it does not remove the need for strong drafting from the outset.
He also highlights the US approach to obviousness. US examiners frequently combine multiple documents, sometimes from different technical fields, to support an obviousness rejection. To European practitioners, this can seem excessive, even perverse. Yet within the US legal framework, it is often entirely permissible.
Being dual-qualified allows Matt to explain these differences in practical terms. “Sometimes it’s just translating concepts,” he says. “A US colleague might be talking about enablement, while a European colleague might be talking about sufficiency, without them realizing that they are both talking about essentially the same issue”. The terminology differs, but the broad principles are the same.”
Getting It Right the First Time
When asked what absolutely needs to be right at filing, Matt is clear: the claims.
“In Europe, you can’t really fix poorly-drafted claims later,” he says. Moreover, because the claims typically act as a “blueprint” for the description, errors in the logic, terminology, and breadth of the claims tend to be replicated within the description. Consequently, finding support for curative amendments can be difficult — even under the more lenient approach applied in the US.
Where the independent claims have been drafted too broadly, the description and dependent claims will often lack sufficient technical detail to support amendments that would distinguish over the prior art.A good pre-filing search is therefore invaluable. If prior art can be found in an hour, an examiner will find it too. That knowledge helps calibrate the initial scope of the independent claim, and ensures that the dependent claims provide meaningful fallback positions.
Matt also advocates including multiple independent claims of differing scope, even in European filings. While not always common practice, he believes this approach introduces useful linguistic diversity. It forces the drafter to consider the invention from different angles and increases the chance of having suitable language available if clarity objections arise later.
Drafting as a Sales Pitch
One of Matt’s most distinctive analogies is that a patent application should function as a sales pitch.
“You’re persuading someone that this invention solves a real technical problem,” he explains. That approach is effective within the European problem-solution framework and, in the US, can resonate in litigation before a jury.
However, the scope of the “sales pitch” must match the scope of the claims. For example, if the claims cover vehicles in general, the description should not focus exclusively on motorcycles. Mismatches can cause claim interpretation issues in the US and essential element objections in Europe.
He also likens drafting to telling a joke. Timing matters. “You don’t want to give away the punchline too early,” he says. Revealing too much too soon can undermine both inventive step arguments in Europe and obviousness arguments in the US.
Choosing the Right Territories
In his recent in-house role at a start-up, Matt had to design an international filing strategy from scratch. That meant making hard choices about where to invest.
The starting point, he believes, is data. Market size statistics are often freely available and can quickly reveal which territories deliver meaningful commercial opportunity. In many cases, four or five jurisdictions may cover the majority of the global market.
Industry characteristics also matter. In highly regulated sectors, such as medical devices or autonomous vehicles, regulatory barriers can limit where competitors are likely to launch. In some cases, protection in a small number of key markets may provide sufficient leverage.
Filing in the wrong territory rarely causes immediate disaster. Failing to protect the right subject matter, however, can. If a core concept is not properly claimed at the outset, it may be impossible to recover later. For a start-up built around a small number of key technologies, that risk can be existential.
Budgets, Quality and the Role of AI
With increasing pressure on IP budgets, Matt warns against cutting corners on drafting.
“It’s a false economy,” he says. He would rather reduce the number of territories than compromise the quality of the application itself. Poor drafting can create problems that cannot be fixed.
He sees artificial intelligence as part of the solution. Law firms may be cautious, but economic pressure is driving adoption. Used responsibly, AI tools can help practitioners draft more efficiently, rephrase concepts, and identify potential clarity issues.
Ultimately, though, expertise remains central. “If you think an expert is expensive, try employing a layman,” he notes. The cost of fixing mistakes later (where that is even possible) can far exceed the upfront investment in getting it right.
Outside the Office
Away from patent practice, Matt prioritises fitness. Having played rugby for many years, he now focuses on weight training and running, weather permitting. Winters near Boston can be severe, with heavy snowfall disrupting school runs and outdoor plans.
He is also a keen cook and baker. He makes all the meals at home and has developed a particular enthusiasm for homemade pizza and bread. British-style wholemeal and granary loaves remain firm favourites, even if sourcing the right flour in the US requires some creativity.
Cooking, he says, provides a welcome contrast to the analytical demands of patent work. It is practical, creative and immediately rewarding.
Looking Ahead
For innovators filing their first international patent application, Matt offers two pieces of advice: choose the right adviser and invest in quality.
Interview potential counsel. Make sure they understand your technology and that you work well together. For early-stage companies, a single well-drafted application can shape the future of the business.
“Getting this right could be the difference between success and failure,” he says. “And it’s very hard to fix later.”
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Sam Judge is a partner and patent attorney at Page White Farrer, specialising in chemical and pharmaceutical patent work. With experience spanning drafting, prosecution, opposition and appeals, Sam brings a calm, analytical approach to complex matters, shaped by hands-on industry experience and a steady progression within a full-service IP firm.
Quick profile
Name: Sam Judge Role: Partner and Patent Attorney Firm:Page White Farrer Location: London, UK Areas of expertise: Chemical and pharmaceutical patents, drafting and prosecution, European oppositions and appeals, portfolio strategy
From chemistry to patents
Sam’s route into the patent profession began early, sparked by exposure to laboratory work before university. A short internship at the National Physical Laboratory introduced him to hands-on scientific research, but it also prompted some frank advice. Several colleagues suggested that patent law offered stronger long-term prospects for someone with a scientific background.
That advice stayed with him. While studying chemistry at university, Sam explored what the patent attorney role involved and recognised it as a good fit. He enjoyed theory and problem-solving more than lab work, and the profession offered a way to stay close to science without being tied to the bench.
Graduating during the financial crisis shaped his next steps. Sam spent time working in the pharmaceutical industry as an analytical chemist, gaining valuable practical experience before completing a postgraduate certificate in IP law. That combination helped him secure a traineeship and begin formal training in the profession.
Growing within one firm
Sam joined Page White Farrer in 2012 and has progressed from trainee to partner within the firm. He credits this development not to a single defining moment, but to a series of incremental experiences and supportive supervision along the way.
Early training played an important role. Having a patient and even-handed supervisor helped Sam persevere through the demanding exam process and build confidence in his developing skills. Over time, exposure to different senior colleagues also allowed him to observe and adopt approaches he admired, particularly in how technical arguments and amendments were presented.
A broad chemical practice
Today, Sam is the firm’s lead chemist. His work focuses primarily on pharmaceuticals, supported by experience in materials science and other chemical technologies that come across a varied client base. He handles drafting and prosecution work alongside European opposition matters, giving him a rounded view of how applications stand up under challenge.
That combination directly informs his approach. Seeing how claims are attacked in opposition helps him identify potential weaknesses during drafting. Equally, experience drafting broad claims provides insight into where opposing parties are likely to press their arguments. For Sam, these different strands of work reinforce each other rather than sitting in isolation.
Alongside technical work, Sam has become increasingly involved in business development. This includes speaking at conferences, engaging with clients directly, and expanding relationships internationally, particularly with contacts in India that have grown from inherited client work.
Keeping perspective under pressure
With experience comes confidence, and Sam describes a noticeable shift in how he now handles complex or high-stakes matters. Situations that might once have felt intimidating are approached calmly, informed by having seen similar issues before.
That does not mean taking the work lightly. Sam is acutely aware that the inventions he advises on often represent years of research and significant investment. However, he believes that staying calm is essential. Clients need clear thinking, and effective advocacy depends on identifying issues and addressing them methodically.
This mindset also extends to communication. Early in his career, Sam tended towards very formal written correspondence. Over time, he learned to adapt tone depending on the audience. The underlying principles have stayed the same; what has changed is the scale, with advice now often framed at portfolio level rather than around a single application.
Learning through teaching and mentoring
Although client work remains central, Sam also values the perspective gained from teaching and mentoring. Delivering occasional lectures and training sessions exposes him to unexpected questions that force a return to first principles. These moments highlight how concepts that feel routine to practitioners can be challenging for others.
Mentoring new starters serves a similar purpose. Being asked to explain why things are done in a certain way prompts reflection on habits formed through experience. For Sam, this helps avoid relying too heavily on instinct and keeps his reasoning sharp and explicit.
Watching the profession evolve
In terms of wider trends, Sam sees European patent practice as relatively stable. Incremental procedural debates continue, but no single issue dominates day-to-day advice. The area he is watching most closely is artificial intelligence. While there is significant discussion around generative AI and its potential role in drafting, Sam remains cautious but is open to its future impact.
Switching off beyond the office
Away from work, Sam has found very different ways to reset. Since mid-2024, he has been taking flying lessons in gliders, an experience he describes as worlds apart from patent law. While both involve precision and learning how systems work, flying requires quicker decision-making and physical coordination.
He also runs regularly, preferring to head out alone and set his own pace. Running offers a simple mental reset, with no structure beyond putting one foot in front of the other. Travel and hiking feature too, with memorable trips including Iceland and Japan, where scenery and food have been as much a draw as the destinations themselves.
Lessons learned
When asked what advice he would give to those earlier in their IP careers, Sam’s answer is consistent and deliberate: don’t panic. Patent work is, at its core, about advocacy. Understanding that, and learning how to apply it calmly, comes with time and experience.
If there is a single principle guiding his approach today, it is exactly that. Keep calm, focus on what needs to be done, and deal with each issue clearly and methodically.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Jane Wainwright is a former patent attorney and equity partner who now works as a coach supporting IP professionals. After 23 years in private practice, including leadership roles at Potter Clarkson, she founded her own coaching business to help individuals across the IP sector navigate career progression, leadership pressure and personal growth.
Quick Profile
Name:Jane Wainwright Role: Executive and Leadership Coach Organisation:Starry Eyed Pragmatics Location: UK Areas of expertise: Coaching IP professionals, leadership development, career progression, strengths and values work, team and group coaching
From patent attorney to coach
Jane spent 23 years in the patent profession, beginning as a trainee and progressing to equity partner and Head of Biotech at Potter Clarkson. She also served on the executive board. Alongside her technical work, she increasingly found herself drawn to leadership and people development.
While a partner, she set up a leadership development programme for junior partners preparing for equity. The programme included coaching and training in areas not typically covered in attorney qualifications, such as finance and HR. As part of the first cohort, Jane undertook coaching herself.
That experience proved pivotal. Coaching helped her develop her leadership style and think differently about how she supported others. Encouraged by her own coach, she undertook formal coach training. Over time, she realised that coaching was the work she most enjoyed.
Leaving the profession after more than two decades was daunting. But she describes the move as a way of giving back to a profession that had shaped her career. Today, she works primarily with IP professionals, combining sector understanding with independent perspective.
What IP professionals bring to coaching
Jane is careful not to oversimplify the issues her clients face. While there are recurring themes, every coaching relationship is different.
Career progression and promotion feature strongly, particularly for those aiming for equity partnership. Many want to develop executive presence, authority or confidence in leadership roles. Others are balancing professional ambition with family life and personal commitments.
She also sees a strong perfectionist tendency within the IP profession. High standards are essential, but perfectionism can become exhausting. A key part of her work is helping people recognise when “good enough” really is enough.
At senior levels, challenges can become more isolating. Partners and firm owners often lack safe spaces to discuss pressures or uncertainties. Conversations with peers may feel commercially sensitive. Coaching provides an independent, confidential environment where they can explore concerns openly.
Coaching versus training and mentoring
Jane draws a clear distinction between professional training, mentoring and coaching.
Training focuses on learning the technical and legal aspects of the job. Mentoring involves sharing experience and advice from someone further along the path.
Coaching, by contrast, is not about giving answers. It is about asking the right questions and creating space for reflection. The client does most of the talking. The coach facilitates exploration and problem-solving, helping the individual find their own solutions.
For Jane, the value lies in enabling people to think clearly about what matters to them. She works extensively with strengths and values. By understanding personal values, clients can assess whether their work aligns with what matters most to them. Where there is misalignment, they can consider changes.
Similarly, identifying strengths helps people “job craft” within their role. Someone strong in relationship building may thrive in business development. Someone with exceptional attention to detail may excel in professional standards or training roles. Aligning work with strengths often increases both effectiveness and satisfaction.
Pressure, vulnerability and progression
Jane believes coaching can be valuable at many career stages, but particularly at the senior end.
As responsibility increases, opportunities for open and vulnerable conversation often decrease. Prospective partners may hesitate to share concerns with existing partners. Established partners may worry about appearing uncertain in front of peers.
Coaching creates space for honest reflection without judgement. It can also help individuals understand the realities of business ownership before stepping into partnership. This preparation can make leadership transitions smoother.
She also challenges assumptions about the cost of coaching. While it requires time, she sees clear commercial benefits. Greater confidence, stronger client relationships and improved performance in areas such as oral proceedings can outweigh the investment.
Growth on both sides
Coaching has shaped Jane’s own development as much as it has her clients’.
Through her training and practice, she came to recognise and address her own imposter syndrome. Seeing the impact of her work on others has strengthened her confidence. Measuring the difference she makes for clients has been more tangible than measuring her own achievements in isolation.
What motivates her most is witnessing change. She describes the satisfaction of seeing someone move from confusion or stress to clarity and action. Promotions, improved confidence or simply a renewed sense of direction all bring a visible shift.
For Jane, that moment when “the spark” appears makes the work worthwhile.
Life beyond IP
Outside work, Jane describes herself as someone who does “lots of different things, but nothing” — a reflection of varied interests rather than inactivity.
She enjoys time with her cockapoo, long walks and camper van adventures. Travel is a particular passion, especially visits to Disney parks and cruises, which she describes as her “happy place”. She also experiments with 3D design, digital illustration and creative projects.
Closer to home, a favourite regular walk is at Shipley Country Park near Ilkeston, a 5.5km route through fields, trees and reservoirs. It is a simple routine that offers space and perspective.
Ready to be coachable
For IP professionals curious about coaching, Jane offers a clear message. Coaching can be for anyone, but it requires readiness.
Being “coachable” means being open to change and willing to put in the work. Without that commitment, coaching may not be effective. With it, the possibilities can be significant.
After more than two decades in the patent profession, Jane’s focus has shifted from drafting and prosecution to personal development and leadership growth. Yet her aim remains aligned with the profession she knows well: helping people perform at their best, in ways that are sustainable and true to who they are.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Sweetinburgh is a dual-qualified patent and trade mark attorney and co-founder of Sweetinburgh & Windsor. Based in Crawley, he works closely with UK businesses to provide commercially focused IP advice. His perspective reflects both long-standing technical expertise and the realities of running an independent IP firm.
Quick profile
Name:Mark Sweetinburgh Role: Partner, Patent and Trade Mark Attorney Firm:Sweetinburgh & Windsor Location: Crawley, West Sussex, UK Areas of expertise: Patents, trade marks, registered designs, freedom to operate, commercially focused IP strategy
From biochemistry to intellectual property
Mark’s route into the IP profession was shaped by curiosity rather than a fixed career plan. After studying biochemistry at the University of Bath, he knew research was not for him long term. What appealed instead was understanding how things work and applying that knowledge in a practical way.
An advert in New Scientist introduced him to the patent profession, without the language requirements he had assumed were mandatory. The role offered variety, exposure to cutting-edge technology, and a legal dimension that appealed. He entered the profession in 2001 and trained in London before deciding that commuting and city life were not where he wanted to stay.
Shaping a commercially focused approach
Mark’s early years were spent in medium-sized firms with strong client contact. Working closely with universities and SMEs helped shape a practical, commercially minded outlook that still defines his work today.
Although trained as a biochemist, his practice quickly broadened. Mechanical inventions, trade marks and infringement matters became part of his everyday work. That breadth, he feels, benefits many of the businesses he works with, particularly those looking for joined-up advice across patents, trade marks and designs alongside their wider commercial strategy.
A consistent question has guided his career: what is the point of filing a patent? Keeping that commercial focus has influenced both the advice he gives and the type of firm he wanted to build.
Founding an independent firm
The idea of running his own firm appealed early on and Mark founded
Sweetinburgh & Windsor in 2011 with Louise Windsor. With a growing team they have expanded their technical expertise whilst keeping a focus on what is important to clients and work closely with clients who value a hands-on, almost in-house style of support.
Wearing multiple hats
Day to day, Mark balances technical work with the realities of running a small business. Client work remains central, but his role also involves marketing, training, managing the team and thinking strategically about growth.
He enjoys the variety. Working with clients on grant funding, freedom to operate and IP strategy keeps the role interesting and connected to how businesses actually operate.
Training is another important strand. Mark regularly works with inventors to help them recognise patentable ideas and understand how IP fits into their wider commercial plans. He also delivers talks to students and schools, helping demystify the profession and highlight it as a career option.
How the profession has changed
One of the biggest shifts Mark has seen is the changing structure of the profession itself. When he started, most firms were London-based and relatively large. Regional and small independent firms were far less common.
That has changed significantly, particularly over the past decade. Remote working and consultancy models have opened up more choice, both for clients and for IP professionals. Mark sees this as a positive development. Businesses can now choose advisers that better match their size, sector and way of working.
The role of the patent attorney has also evolved. It is no longer about reading and writing letters in isolation. Client contact, commercial awareness and strategic thinking are now central to the job.
Leading and supporting others
Mark describes his leadership style as leading by example. Experience has shaped his approach, but the core aim has stayed the same: creating an environment where people are supported and able to shape their roles around their interests.
Flexibility is key. In a smaller firm, roles can evolve, and that adaptability benefits both staff and clients. Mark sees this as one of the strengths of independent practice.
Outside the office
Away from work, Mark values time that helps him switch off. He enjoys spending time with family, walking, reading and DIY. Fixing and building things has been a long-standing interest, one that mirrors his professional curiosity.
Sport also plays a role. He plays football weekly when he can, enjoys golf, and likes watching a wide range of sports. Switching off work phones and creating clear boundaries is important, particularly in a world of hybrid working.
Reflections and lessons learned
Looking back, one lesson stands out. Peaks and troughs are part of professional life, especially when running a firm. Learning not to panic during quiet periods, and not to struggle in silence during busy ones, has been important.
Asking for help, outsourcing when needed, and being open about workload are lessons Mark wishes he had embraced earlier. They remain relevant at every stage of a career.
Upcoming events
Mark is planning to attend CITMA in London in March and INTA in London in May. If you’re attending either event and would like to connect, he’s always happy to hear from fellow IP professionals.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nonny Jones is a UK and European patent attorney and co-founder of Alembia Intellectual Property. With a background in chemistry and extensive experience in the pharmaceutical sector, he brings a practical, commercially aware approach shaped by years spent on the in-house side of the table.
Quick profile
Name:Nonny Jones Role: Patent Attorney, Co-owner and Co-founder Firm:Alembia Intellectual Property Location: United Kingdom Areas of expertise: Chemistry, life sciences, pharmaceuticals, patent drafting and prosecution, portfolio strategy, due diligence, licensing and litigation support
From chemistry to patent law
Nonny’s route into patent law was far from pre-planned. He trained as an organic chemist, completing a PhD and spending several years in academia before achieving a long-held ambition: becoming a medicinal chemist hunting new drugs. It was during this time, working within a large pharmaceutical company, that he first encountered patents at close quarters.
Rather than sparking immediate fascination, those early encounters were tinged with apprehension. Patents, he recalls, were both critical and intimidating. They underpinned everything the wider business was doing, yet felt complex and high-stakes. Over time however, that exposure, combined with conversations with friends who had moved into patent law, planted a seed.
A major turning point came when the research site where Nonny worked unfortunately closed. While challenging, redundancy opened up an unexpected opportunity: an trainee patent attorney role within the same organisation. The move proved formative.
Training inside a company meant going in at the deep end, with huge responsibility from day one. While initially intimidating, being embedded in project teams, addressing intertwined scientific, legal and commercial issues, and seeing how IP decisions played out across the full lifecycle of a product provided a unique, commercially-focussed grounding that has informed Nonny’s approach to patent work ever since.
“It was a privileged position,” he reflects. “As an in-house patent attorney, you experience everything, from early research through to commercial strategy. You see first-hand the impact of IP-related decisions and events on development, which teaches how to spot and mitigate issues early.”
Shaping a career through challenge and risk
As his career progressed, Nonny found himself repeatedly stepping into situations that felt uncomfortable at the time, but ultimately shaped how he works today. One such moment was taking on responsibility for coordinating complex litigation on a major pharmaceutical product while still relatively junior.
The experience was demanding, but rewarding. It required judgement, confidence and the ability to make decisions with imperfect information, often under extreme time pressure – all key patent attorney skills which were developed and tested in courts across Europe.
That willingness to take calculated risks eventually led to Nonny leaving industry for private practice and co-founding Alembia Intellectual Property with his business partner, Lucy. What began as a daunting idea soon felt like a logical next step.
“It wasn’t about trying to disrupt the profession,” he says. “It was more about asking whether we could build something successful that reflected how we liked to work.”
Eight years later, Alembia Intellectual Property is still growing, shaped by those early decisions and a shared set of values. The practice has even been externally recognised: “one unexpected milestone we’re very proud of is being listed since 2020 in the IAM patent 1000 alongside many other great UK and European patent firms – a huge achievement for a small boutique like ours, and particularly pleasing because it’s based on direct client feedback”.
A varied role with a familiar focus
Today, Nonny’s role combines client work with running a small business. While company management and business development are part of the picture, he spends most of his time doing what he enjoys most: working closely with clients on a wide range of IP issues.
The work spans patent drafting, strategic advice, due diligence, licensing and agreement work as well as occasional litigation support. Moving from an in-house role to private practice has increased the variety of subject matter Nonny handles, and it now extends not only across life sciences but into engineering and materials technology. It has also brought exposure to client companies of different sizes, at different stages, with very different priorities.
What hasn’t changed is the mindset. Nonny remains focused on understanding what clients are trying to achieve and tailoring IP advice accordingly, rather than treating patents as an end in themselves. In this respect, his industrial background provides a particular advantage: “having worked on in- and out-licensing for one of the world’s largest pharma companies, Lucy and I know first-hand what investors are looking for in an IP portfolio. It’s great to be able to apply that knowledge to help current clients secure funding and reach their own goals.”
Chemistry at the centre
Chemistry continues to underpin much of Nonny’s practice. He sees it as a central discipline, connecting physics on one side and biology on the other, which makes it possible for chemically-trained patent attorneys to work across multiple fields.
His background as a medicinal chemist also makes it easier to move seamlessly between small molecule chemical, biological, and pharmaceutical development inventions, a significant advantage when assisting modern clients who often use multi-modal approaches to drug discovery.
Making “pseudo in-house” practical
Alembia often describes its approach as “pseudo in-house”, a term Nonny is keen to ground in reality rather than rhetoric. For him, it comes down to accessibility.
Small and growing companies often hesitate to speak to lawyers early, particularly when budgets are tight. That hesitation can lead to avoidable problems later. Alembia’s aim is to lower that barrier by encouraging informal conversations and focusing billing on substantive work, rather than ringing up the till for every interaction.
The goal is not to replicate an in-house attorney exactly, but to create a proactive, informal environment where clients feel able to ask questions early and often.
“I’d rather spend ten minutes on the phone helping someone think something through before it becomes an issue than hours to try and fix a problem after the fact,” Nonny explains.
Balancing detail with commercial reality
For Nonny, good patent advice starts with outcomes. While technical detail and legal nuance are essential, they only matter if they serve a client’s broader goals.
He is conscious of the temptation to over-focus on the intricacies of patent law, particularly when speaking to non-specialists. Instead, he prioritises clarity, helping clients understand how IP can help clients achieve their goals, and only getting into the technical weeds when it is important to show why a particular strategy makes sense.
Navigating change in the IP landscape
Asked about recent changes in the profession, Nonny points to artificial intelligence as both an opportunity and a challenge.
Used carefully, AI can be a powerful tool for summarising information and checking thinking. Used uncritically, it carries real risks.
Machine-learning hallucinations, confidentiality concerns and over-reliance are all issues he believes the profession must manage carefully. While optimistic about AI’s long-term potential, he emphasises the continued need for judgement, diligence and accountability.
“AI users don’t just need answers,” he says. “They need confidence in those answers.”
For now, Nonny sees AI as a potentially transformative resource to be handled carefully, not delegated to blindly.
Values that guide the work
Across a varied career, one value has remained central for Nonny: taking pride in his work.
Patents are often stressful for clients, high-stakes by nature, and slow to deliver results. Helping clients navigate that process, make informed decisions, and move forward with confidence is where he finds the most satisfaction. Whether the task is large or small, the aim is always the same: to make something difficult feel more manageable, and enable clients to focus on the day-to-day business of getting their innovations to market.
Advice for those considering IP
For scientists thinking about patent law, Nonny offers an honest assessment. The career can be intellectually stimulating and rewarding, combining science, law and commercial thinking in a way few roles do.
At the same time, it carries pressure and responsibility. Deadlines are tight, decisions matter, and the work demands care.
His advice is to speak to people in the profession, seek exposure where possible, and understand what the role really involves before committing.
“It’s not for everyone,” he says. “But for the right person, it can be incredibly satisfying.”
Life beyond IP
Outside work, Nonny’s life centres on family. With a young son (and cat!) and the demands of running a business, switching off is less about hobbies and more about spending quality time together.
He also retains a strong connection to Anglesey, where he grew up. A coastal walk from Bull Bay to Porth Wen remains a favourite, offering rugged scenery, wildlife and a sense of perspective when he gets the chance to return.
Looking forward
Reflecting on his career so far, Nonny takes pride in key career milestones that include high pressure licensing deals, litigation wins and the formation of Alembia IP, but also his everyday work. While the big ticket results often get the most attention, he still finds few things as satisfying as successfully arguing against a complex patent office objection, or informing a client of a patent grant.
For him, success lies in steady progress, thoughtful, accessible advice and long-term relationships built on trust.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Mark Jolly is a partner and patent and design attorney at Wilson Gunn, based in Manchester. With a practice spanning patents, registered designs and enforcement work, he brings a practical, people-focused approach to advising clients across automotive, medical devices and fast-moving consumer goods.
Quick profile
Name:Mark Jolly Role: Partner, Patent and Design Attorney Firm:Wilson Gunn Location: Manchester, UK Areas of expertise: Patents, registered designs, IP enforcement, strategic IP advice
Finding a route into IP
Mark’s path into intellectual property was more deliberate than many. At school, he chose a degree that combined science with patent law, allowing him to pursue both a technical subject he enjoyed and an early interest in legal work. A sandwich year spent with a firm of patent attorneys during his studies confirmed that the profession was the right fit.
That early exposure meant Mark entered the profession with clarity about what he wanted to do. He spent around a decade at a London firm before making the move to Manchester and joining Wilson Gunn, where he has now been for over ten years.
A role shaped by people and opportunity
Today, Mark’s role as a partner combines advisory work, supervision and strategic thinking. While he is still closely involved in client matters, much of his time is spent discussing approach, reviewing work prepared by colleagues, and helping shape broader portfolio strategies.
He reflects that this is a natural shift many patent attorneys experience over time. Early career work after qualification can be solitary and document-heavy, while senior roles tend to involve far more conversation, collaboration and judgement. For Mark, that evolution has been a positive one.
Building a design-focused practice
A notable feature of Mark’s work is the volume of registered design and enforcement matters he handles. He traces this specialism back largely to chance and curiosity. Early in his career, he took an interest in design law at a time when European registered designs were brand new, and that willingness to “put his hand up” led to more work in the area.
Design work, he explains, offers a different rhythm to patents. It can be more visual, more immediate, and often allows for quicker initial views. That contrast, along with the creative thinking involved in defining what really matters in a design and working out how to protect that across the quite disparate systems of international design protection, is something he continues to enjoy.
Enforcement followed a similar path. At Wilson Gunn, there is a greater appetite for handling contentious work in-house, at least in its early stages. Over time, this has built confidence and experience, making enforcement a more routine and less intimidating part of his practice.
Working with clients who value IP
Mark works with clients across automotive, medical devices and fast-moving consumer goods, each bringing different rewards. Automotive work reflects a lifelong personal interest, while FMCG clients offer the satisfaction of working on products that are tangible, familiar and visible in the market.
He particularly values working with businesses where intellectual property is central to commercial success. In those cases, IP is not an afterthought but an integral part of product development, with advisers playing a role in shaping innovation as well as protecting it.
Across all sectors, Mark emphasises the importance of relationships. Enjoyment of the work often comes down to the people involved, both clients and colleagues, and he considers himself fortunate to work with teams that collaborate well and share common goals.
Rigour first, then commercial reality
When advising clients, Mark does not see legal and commercial considerations as competing forces. In his view, understanding the legal position is a necessary first step. Only once that groundwork is done can realistic commercial options be explored.
This approach is particularly important in enforcement matters, where time, cost and outcomes rarely align perfectly with principle. Helping clients develop realistic expectations is, he says, a key part of the advisor’s role.
A changing enforcement landscape
One of the biggest challenges Mark sees today is the shift of enforcement activity away from courts and towards online platforms. Takedown procedures on large e-commerce sites can be fast and effective, but also inconsistent, with the likes of Amazon sometimes acting on design rights that are clearly invalid.
This creates uncertainty for both rights holders and legitimate businesses who are accused of infringement. Mark has been closely involved in discussions and official consultations around these issues, drawing on his day-to-day experience to inform proposed solutions and contributing to CIPA’s submissions.
Life beyond IP
Outside work, Mark keeps busy. He spends much of his time with his young children, fitting his own interests around their activities. He enjoys backgammon, squash, cricket and skiing. And, finds that being active—particularly in the mountains—is one of the best ways to switch off.
Advice shaped by experience
For those considering a career in IP, Mark’s message is simple. It is a rewarding profession with room to shape a career around individual strengths. He encourages people to get involved, ask questions, and volunteer for work that interests them.
Just as importantly, he notes that enjoyment of the profession often depends on environment. A difficult experience in one role does not mean the career itself is wrong. Finding the right people to work with can make all the difference.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Simon Kremer is a Partner and European and UK Patent Attorney at Mewburn Ellis, specialising in life sciences. With nearly three decades at the firm, he brings a deeply practical perspective shaped by experience across patents, oppositions, appeals and long-standing client relationships.
Quick profile
Name:Simon Kremer Role: Partner, European & UK Patent Attorney Firm:Mewburn Ellis LLP Location: London, UK Areas of expertise: Life sciences patents, oppositions and appeals at the European Patent Office, synthetic and engineering biology, therapeutics, plant biotechnology, due diligence
Finding a route into IP
Simon’s route into intellectual property was not a planned one. After completing a PhD in biochemistry at the University of Bristol and spending time working at the laboratory bench, he realised that an academic career was not the right long-term fit. A visit to the university careers service in the early 1990s introduced him—almost by chance—to the patent attorney profession.
What appealed was the combination of science and law, and the opportunity to continue engaging deeply with new technologies without remaining in academia. That balance has remained central to his career ever since.
A broad foundation in government IP
Before joining private practice, Simon began his IP career at the UK Ministry of Defence’s Intellectual Property Rights department. The role provided unusually broad exposure, covering far more than patents alone. His work ranged from contracts and procurement to international agreements, crown use provisions and advising other government departments that lacked their own IP expertise.
That experience gave him an early appreciation of how IP operates “at the coalface”, and of the consequences when it is handled poorly. Seeing how intellectual property decisions could affect everything from basic procurement to major defence projects helped shape his practical, commercially grounded approach.
Milestones rather than turning points
Looking back over almost 30 years at Mewburn Ellis, Simon does not frame his career in terms of dramatic turning points. Instead, he sees it as a series of professional milestones: conducting his first EPO hearings, leading Board of Appeal cases, meeting long-standing clients in person after years of correspondence, and guiding clients through major due diligence exercises.
Alongside these were internal milestones—joining the partnership, contributing to the firm’s growth, and training successive generations of patent attorneys. Over time, both Simon’s role and the firm itself evolved significantly, with Mewburn Ellis growing from a small partnership into a much larger organisation.
Balancing multiple responsibilities
Today, Simon’s role spans client work, mentoring, training, management responsibilities and business development. While the scope of the role has broadened over time, he remains closely involved in day-to-day client matters and values staying connected to the practical work.
His technical focus continues to be driven largely by clients. Areas such as synthetic and engineering biology, plant-related technologies and therapeutics feature prominently, reflecting both long-standing expertise and emerging technological importance.
Translating complexity into value
A recurring theme in Simon’s approach is experience—particularly the experience of seeing patents through their full lifecycle. Having drafted applications that have later been challenged and then exploited, he has developed a strong sense of how early drafting decisions can shape outcomes decades later.
This perspective allows him to anticipate what clients may need at different stages, even when they cannot articulate it themselves. For Simon, a key part of the patent attorney’s role is understanding not just the invention, but the purpose the IP needs to serve over time, while balancing commercial realities such as funding and cost.
The reality of oppositions and appeals
Oppositions and appeals before the European Patent Office form a significant part of Simon’s practice. He is candid about the demands of this work, describing the preparation phase as intense and emotionally draining. The challenge lies in mastering every detail and ensuring there are no surprises on the day.
The reward comes from presenting a case clearly and confidently, knowing that every argument has been tested in advance. While outcomes cannot always be controlled, Simon values ensuring that clients are fully prepared for both the process and the result.
Adapting to different clients
Simon works with a wide range of clients, from individual inventors and universities to multinational companies. Adapting his approach comes down, again, to experience. Different clients require different levels of explanation and guidance. Understanding the journey each client is likely to take helps shape how advice is delivered.
For some, the process is as much educational as it is legal; for others, it is about providing targeted support within an established in-house framework.
Industry pressures and evolving standards
When it comes to broader industry trends, Simon points less to headline topics and more to practical realities. Funding environments have a direct and immediate impact on patent strategy, particularly in the life sciences, where global protection is costly and long-term.
He also notes that as technologies mature and tools become more accessible, the bar for inventiveness continues to rise. Areas such as biotechnology require increasingly creative approaches to meet patentability standards, even as the underlying science becomes more routine.
Learning from the wider profession
Beyond client work, Simon has remained active within the profession through bodies such as CIPA. He values the opportunity to engage with peers outside his own firm in a collaborative rather than adversarial setting.
These interactions provide alternative perspectives and reinforce the social and collegiate nature of the profession. While they may not directly change day-to-day practice, they have helped shape the kind of attorney Simon has become.
Passing on hard-earned lessons
In mentoring younger colleagues, Simon focuses on helping them understand what clients truly value. While clients can assess responsiveness and reliability, they cannot easily judge the quality of a patent application. That responsibility rests firmly with the attorney.
Sharing lessons learned from seeing patents challenged years after drafting is central to his approach to training, helping the next generation appreciate the long-term impact of their decisions.
Life beyond IP
Outside work, Simon is an enthusiastic walker, particularly in the Lake District, where he has been visiting since childhood and has completed all of the Wainwrights. Football also plays a big part in his life, both as a player in five-a-side matches and (with the rest of the family) as a supporter of Sunderland AFC.
These activities provide a welcome counterbalance to the demands of professional life. Even if they sometimes have to be managed carefully alongside ageing knees and ankles.
Looking ahead
What continues to motivate Simon is the constant exposure to new technologies and the depth of long-term client relationships. Whether working with a familiar client or exploring a new disclosure, there is always something new to learn.
For those considering a career in patent law, his advice is to research the profession carefully. Also, join an organisation that is actively engaging with technological change, including the growing role of AI. Adaptability, he believes, will be as important in the future as experience has been in his own career.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub. Find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Emilio Berkenwald is Partner and Head of the Patent Department at BERKEN IP in Argentina, where he leads a technically trained team handling substantive patent drafting and prosecution work. With a background in engineering, research and teaching, Emilio brings a European-style approach to patent practice, focused on technical depth, strategy and international collaboration.
Quick profile
Name: Emilio Berkenwald Role: Partner, Head of the Patent Department Firm:BERKEN IP Location: Buenos Aires, Argentina Areas of expertise: Patent drafting and prosecution, cross-border patent strategy, technically complex inventions, patent infringement and validity opinions, freedom-to-operate analyses, patent litigation counselling, IP training and education
A technical foundation shaped early on
Emilio’s route into patent law was shaped by both family influence and technical curiosity. Trained initially as a chemical engineer, he went on to complete a PhD in engineering before studying intellectual property law in Europe, including formal training in France.
Growing up in a household where patents were a regular topic of conversation — with a chemical engineer mother and a lawyer father — gave Emilio early exposure to the intersection between technology and law. While it didn’t immediately appeal, that combination later proved compelling. Particularly as he recognised the opportunity patents offered to work internationally, learn continuously, and engage deeply with innovation and new technologies.
Leading the patent function at BERKEN IP
As Head of the Patent Department at BERKEN IP, Emilio oversees all patent-related work at the firm. His role spans team leadership, technical supervision, strategic decision-making, and client communication, including the preparation of patent infringement and freedom-to-operate opinions, as well as strategic counselling in patent litigation matters, acting as the main interface between inventors, foreign associates and the firm’s legal and paralegal internal team.
Day to day, his focus is firmly technical. He works closely with the firm’s patent attorneys on drafting applications, responding to office actions, and shaping prosecution strategies and cooperates with the firm’s legal team specialized in technology contracts, litigation and enforcement. Administrative and formalities work is handled by a specialized team, allowing the technical team to concentrate on substantive patent matters.
Emilio also remains hands-on with his own cases, often reserving quieter periods of the day to work directly on complex files that require deeper technical attention.
A European-style approach in a Latin American context
One of the defining features of Emilio’s practice is his deliberate adoption of a European-style patent model within the Argentine system. While Argentina’s patent law itself draws heavily from European traditions, much of the local market is dominated by incoming foreign filings, with limited emphasis on drafting or strategic development.
Many firms, Emilio explains, are lawyer-led and focus primarily on procedural prosecution. By contrast, BERKEN IP has built a team of engineers and scientists who are trained to engage directly with inventors, draft applications from scratch, and think strategically about claim scope and future amendments.
This approach allows the firm to work closely with Argentine innovators from the earliest stages of development, rather than only entering the process once an application already exists.
Why technical training matters more than ever
For Emilio, strong technical training is fundamental to good patent work. It builds trust with clients, particularly inventors, who want reassurance that their ideas are fully understood and accurately represented.
As technologies become more complex and prior art landscapes more crowded, that technical grounding becomes even more critical. Patentability increasingly turns on small but meaningful distinctions, especially for incremental innovations. Understanding those distinctions — and how to defend them — requires more than legal knowledge alone.
Emilio also believes it is generally easier to teach patent law to engineers than to teach advanced engineering concepts to lawyers, particularly in a system where obtaining a technical degree can be lengthy and demanding.
Training the next generation of patent attorneys
Emilio personally oversees much of the in-house training at BERKEN IP. New technical team members begin with a broad grounding in intellectual property law, covering patents, trade marks and designs, to ensure they understand the wider IP context and client needs.
From there, training becomes increasingly patent-specific. Topics such as novelty, inventive step and priority are explored through real examples and practical exercises, encouraging critical thinking rather than rote learning.
This mirrors Emilio’s approach to teaching at university, where he focuses on helping students learn to develop critical thinking and to how to ask the right questions — a skill he sees as essential for both researchers and patent attorneys.
Adding value across borders
BERKEN IP’s technical approach also strengthens its relationships with foreign clients and associates. Having experience drafting applications themselves allows Emilio and his team to engage more meaningfully with prosecution strategies, suggest technically sound amendments, and adapt arguments across jurisdictions. This technical depth also supports the preparation of infringement, validity and freedom-to-operate opinions, and provides a solid foundation for advising on patent disputes and litigation strategies.
Their familiarity with practices in Europe, the US and elsewhere enables them to explain where Argentine requirements differ — and where flexibility exists — helping clients navigate cross-border portfolios more efficiently, both in prosecution and in litigation contexts.
By carrying out much of the technical work locally, the firm is also able to manage costs more effectively for Argentine clients while maintaining international standards.
Academia, communication and clarity
Alongside his legal practice, Emilio has maintained a long-standing academic role, teaching engineering subjects at university. His research background helps him understand the pressures researchers face, particularly around publishing and timing patent filings.
This dual perspective allows him to act as a bridge between inventors and business stakeholders, balancing scientific urgency with legal protection. It has also shaped his communication style — something clients frequently remark on — enabling him to explain complex patent systems in clear, accessible terms.
An international outlook
Active involvement in the global IP community is central to Emilio’s work. He regularly attends international conferences and participates in professional committees. Seeing this as essential both for staying current and for building trusted working relationships.
For a firm based in Argentina, this global engagement also signals reliability to overseas clients. Many of whom rely on BERKEN IP to coordinate filings across Latin America and beyond.
Life beyond IP
Outside the office, Emilio enjoys travelling, often extending work trips to explore new cities. Languages are another passion, and he is currently learning Mandarin, both for the challenge and the cultural insight it offers.
Music plays a significant role in his life. A trained violinist, Emilio continues to play for pleasure. Finding it a welcome contrast to the technical demands of patent work. His partner is a professional classical pianist, and performing or listening to music together provides a creative outlet beyond the legal world.
Looking ahead
Emilio believes the Argentine patent profession is likely to evolve towards a more technically focused model. Particularly as startups and inventor-led companies become more prominent and seek international protection.
For engineers and scientists considering a move into patent law, his advice is clear: technical skills are essential, but legal training, communication, client-oriented service, teamwork and curiosity matter just as much.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Nidhi Anand is a Partner at Chadha & Chadha, leading the firm’s Bangalore and Hyderabad offices. With a background in biotechnology, she advises clients across life sciences and pharmaceuticals on patent drafting, prosecution, oppositions and portfolio strategy, bringing a people-centric and insight-led approach to leadership and IP practice.
Quick profile
Areas of expertise: Biotechnology and life sciences, patent drafting and prosecution, oppositions, portfolio strategy, IP leadership and mentoring
Nidhi’s path into intellectual property was not a carefully mapped plan but a gradual realisation that patents could play a powerful role beyond the laboratory. Early in her biotechnology training, an article shared by her father about a biopharmaceutical company using patents to scale affordable insulin production left a lasting impression. It reframed patents as tools that could balance innovation, access and fairness.
That early curiosity stayed with her. Drawn to problem-solving and understanding how complex systems work, she found that IP aligned naturally with her strengths. Over the past 14 years, that alignment has shaped her practice, allowing her to move from the lab into a profession where scientific depth meets real-world impact.
Leading with trust and perspective
Nidhi describes her leadership style as people-centric rather than hierarchical. For her, effective leadership is rooted in presence, clarity and empowerment. Creating an environment where expectations are clear and collaboration feels natural allows individuals to perform at their best.
She places particular emphasis on long-term development over short-term output. By encouraging ownership and independent thinking, while remaining available as a mentor, she aims to help teams grow not only as professionals but as individuals.
Finding reward in strategy and growth
Nidhi remains closely involved across the full spectrum of patent work, from drafting and prosecution to oppositions and portfolio strategy. What has evolved over time is her perspective on that work. Increasingly, she finds fulfilment in building client trust, contributing to firm growth and shaping portfolios that are robust and forward-looking.
Portfolio strategy, in particular, stands out as especially rewarding. It allows her to connect technical detail with commercial insight, helping clients strengthen their positions in a way that is thoughtful, fair and sustainable, while also supporting the broader direction of the firm.
Advising across a changing life sciences landscape
Working in biotechnology, life sciences and pharmaceuticals means operating in sectors that are both complex and fast-moving. Recent years have seen a rise in litigation around biosimilars and biologics, requiring careful navigation of biologics patents, data exclusivity gaps and trade secret protection. At the same time, AI-driven diagnostics and digital health tools have introduced new uncertainties around patentability under Indian law.
Advising such a diverse client base, from start-ups to multinational companies, demands flexibility. For start-ups, Nidhi focuses on clarity, accessibility and prioritisation, helping founders decide what needs protection now and what can wait. For multinationals, the emphasis shifts to refining mature strategies, pressure-testing positions and occasionally offering a contrarian view to strengthen decision-making. Across both, trust and clear communication remain constant.
India’s evolving IP ecosystem
Over the last decade, Nidhi has seen significant progress in India’s IP framework. Improvements at the Indian Patent Office, including digitisation and more predictable examination practices, have increased confidence in prosecution outcomes. The establishment of dedicated IP Divisions within the High Courts has also strengthened enforcement and aligned Indian jurisprudence more closely with international standards.
These changes have allowed advisors to move beyond procedural navigation and focus more on portfolio quality, enforcement readiness and long-term value. Collaboration across Chadha & Chadha’s offices plays a central role here, ensuring that every matter benefits from shared knowledge, consistent quality standards and the firm’s collective experience.
Learning, mentoring and paying it forward
Staying connected to training and knowledge-sharing is both professionally grounding and personally motivating for Nidhi. Preparing for lectures and mentoring sessions gives her space to step back, revisit fundamentals and engage with emerging issues. At heart, she remains deeply curious.
Mentoring, however, carries a deeper responsibility. Having benefited from being trusted with responsibility early in her own career, she now aims to strike the same balance for others, offering stretch opportunities alongside guidance. For her, training and mentoring are integral to practice, reinforcing a culture of learning and mutual value creation for the team and the firm.
Experience as a woman in IP
Since entering the profession in 2012, Nidhi’s experience as a woman in IP has been shaped by an inclusive environment. With women making up a significant proportion of leadership at her firm, competence and judgment take precedence over gender. This has allowed her to focus on building technical depth, client trust and mentoring the next generation.
While the profession continues to evolve, she sees the trajectory as positive. The increasing adoption of flexible career structures and well-designed re-entry pathways, refelcts a broader recognition that diverse career stages can coexist with long-term professional growth in IP for women.
Switching off
Outside of work, Nidhi values time with family and close friends. Simple pleasure such as shared meals, board games and converation provide an opportunity to unwind and recharge.
Looking ahead
Reflecting on her journey, Nidhi emphasises the importance of technical depth, curiosity and adaptability for today’s IP practitioners, particularly in high-tech and biotech fields. As emerging technologies such as AI, quantum computing and synthetic biology reshape patent landscapes, she believes thoughtful strategy, sound judgment and clear communication will matter more than ever. For those willing to invest in learning and take ownership of their work, IP remains a profession where experience compounds and impact grows over time.
Meet the IP Professional is a PatWorld interview series exploring the people and perspectives shaping the intellectual property profession. Discover more interviews in the Meet the IP Professional hub, and find out more about PatWorld — a global IP search provider working with IP professionals worldwide to support informed patent, design and trade mark decisions — on our About Us page.
Andrew Marsden is a UK-based Trade Mark Attorney and litigator at Wilson Gunn, specialising in brand protection, UKIPO advocacy, and dispute resolution for businesses operating in fast-moving and regulated markets.
For Andrew Marsden, Trade Mark Attorney and litigator at Wilson Gunn, a career in intellectual property wasn’t part of the original plan. In fact, he once imagined a future in the Royal Marines. But a combination of early exposure to legal practice, an encouraging lecturer, and a growing fascination with how brands are built and protected set him firmly on the path to becoming one of the UK’s most experienced and commercially attuned trade mark specialists.
Today, Andrew is known for his clear, pragmatic advice; his ability to navigate complex disputes; and his strong advocacy record before the UKIPO and the Appointed Person. He also works with clients across fast-moving industries—including e-cigarettes/e-liquids and fashion—where strategic brand protection and practical enforcement are crucial.
From the Royal Marines to the Rolls Building
Andrew initially studied law while considering a military career, but work experience at a solicitors’ firm in his hometown of Grimsby and a nudge from a university lecturer led him to pursue a master’s degree in IP. What began as curiosity blossomed into a profession he has now worked in for more than two decades.
His first role was within BAT’s IP department (Batmark) in the late 1990s—a foundation that equipped him with a strong understanding of brand strategy, global portfolio management, and the commercial realities facing fast-growth consumer industries.
A Commercially Grounded Approach to Client Success
Andrew describes himself as commercially aware and proactive, a combination that shapes how he approaches every matter at Wilson Gunn.
“Of course the legal position is important,” he explains, “but I always try to understand what the client is trying to achieve. The final ‘legal’ outcome isn’t always the best route for them.”
His focus is on resolving issues in practical, cost-effective ways while ensuring clients can continue pursuing their business objectives. This mindset is especially valuable in contentious matters, where the best solution isn’t always the most adversarial one.
Expertise in Fast-Moving Industries: E-Cigarettes and Fashion
A significant part of Andrew’s career has involved working with clients in the booming e-liquid and vaping industry—a relationship that began early in his time at Wilson Gunn. One of his first clients, then a small start-up, has since expanded to selling in 30–40 countries, and Andrew continues to protect and develop their global brand architecture.
His background at BAT naturally aligned him with this sector, though he laughs: “I don’t smoke or vape!”
He also advises clients across fashion and other lifestyle sectors, where brand distinctiveness, packaging, and fast-moving trends demand a thoughtful IP strategy.
Advocacy at the UKIPO: “It Keeps Me Sharp”
Andrew has built a strong advocacy practice, appearing regularly before the UKIPO and the Appointed Person. He values the challenge:
“I like to think I present a case in a persuasive and convincing manner. Some points don’t translate as clearly in writing as they do during a hearing.”
Memorable moments include:
Achieving a six-figure settlement in a contentious e-cigarette case alongside Guy Tritton.
Early appearances at the Rolls Building—“daunting” but formative—before Geoffrey Hobbs KC and Daniel Alexander KC.
His involvement in the high-profile Dairy UK v Oatly case, which has progressed from the UKIPO all the way to the Supreme Court.
Helping Clients Avoid Common Pitfalls
For Andrew, one recurring issue stands out: businesses waiting too long to think about IP.
The perception that IP protection is expensive often deters early action, yet failing to secure rights can lead to far greater costs later—from rebranding to damages. At Wilson Gunn, Andrew and the team work flexibly to help businesses put early, scalable protection in place.
Andrew emphasises that strong searching and filing strategies lay the groundwork for smoother enforcement. But when disputes do arise, he explores all available routes—not just litigation—including coexistence agreements, licensing, and the strategic use of social-marketplace IP complaint procedures.
In many cases, these online enforcement channels allow him to shut down infringing accounts quickly and cost-effectively, helping clients resolve problems with minimal disruption.
Tailored Support for Every Type of Client
Wilson Gunn represents individuals, SMEs, and global blue-chip companies. Andrew adapts his approach accordingly—from in-depth audits and seconded support for large clients to accessible, hands-on guidance for smaller businesses.
He prides himself on being approachable and available: “A call or text outside office hours is never an issue.”
Trends Shaping the Future of Brand Protection
Like many in the IP profession, Andrew is closely watching the impact of AI, as well as evolving regulations in the e-cigarette sector and the challenges of protecting brands across online marketplaces.
He notes a rise in misuse of trade marks and designs to gain unfair advantages online—a trend that makes proactive monitoring and enforcement more important than ever.
Looking ahead, he sees challenges but also opportunities:
“AI will generate more demand for IP. We just have to keep up with developments—and we have a growing, strong team at Wilson Gunn capable of meeting the challenge.”
Life Beyond IP: Cycling, Surfing & Staying Active
Outside of work, Andrew is passionate about cycling and staying fit. Although winter has pushed him toward Zwift sessions, he’s completed several sportives—“Tour de Manc was a good one”—and, more recently, has rekindled his love of surfing.
A wave pool in Bristol is now a regular destination: “I’m a bit of a big kid, but I love it.”
If Not an Attorney? Perhaps the Marines… or Something Outdoors
Reflecting on alternative careers, Andrew thinks he may well have followed his early military ambitions—or ended up in a role involving sport, fitness, or the outdoors. But given his skill as an advocate and strategist, it’s hard to imagine him far from a courtroom or a client’s brand.
Wilson Gunn is a leading firm of patent and trade mark attorneys with offices across the UK. Established in 1864, the firm provides strategic IP advice to businesses of all sizes—from start-ups to major global brands. Its multidisciplinary team offers expertise in patents, trade marks, designs, litigation support, and portfolio management, with a strong reputation for clear, commercially focused advice.
At PatWorld, we’re proud to support IP firms like Granta IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
After a long career spanning private practice, in house support, training and even maternity services advocacy, Debbie has launched Granta IP, a consultancy that gives her the balance and autonomy she wants at this stage of life. She explains that she is not retiring but reshaping how she works so she can stay engaged in the profession on her own terms.
Granta IP brings together her strengths in IP management for small and growing businesses and her technical experience as a patent attorney. She enjoys the contrast, the structured focus of drafting and office actions alongside the broader strategic work of building good IP processes from the ground up.
From Australia to the UK, Learning to Adapt
Debbie spent fourteen years working in Western Australia before returning to the UK. Her client base may have shifted slightly, but the essential lesson remained the same, adapt to the needs of the business in front of you. Working with small companies that had limited understanding of IP taught her the value of meeting clients where they are and building systems that fit their reality.
Helping Businesses Avoid the IP Catch Up Problem
One issue she sees regularly is small companies leaving IP management until it becomes a problem. When portfolios expand without clear processes, it becomes harder to piece everything together later. At Granta IP, Debbie helps organisations get ahead of this by identifying their IP early, setting up workable systems and supporting in house teams who need extra capacity or guidance.
Supporting the Next Generation Through CIPA
Education is a major theme in Debbie’s career. She has taught, written and developed training materials, and now chairs the CIPA Education Committee. She is currently involved in IPReg’s wide ranging review of professional training and in developing apprenticeships as an accessible route into the profession. For her, seeing people grow in confidence is one of the most rewarding parts of the job.
Preparing for an AI Enabled Future
With AI entering the IP workflow, Debbie believes strong foundational skills matter more than ever. Tools can help with early drafting, but only if attorneys know how to evaluate and refine the output. She stresses the importance of critical thinking, client understanding and judgement, qualities no system can replace.
Beyond IP, Dance and Social History
Outside work, Debbie has two enduring passions, dance and family and social history. Although she once considered stage school, today she dances for fun, Latin, hip hop and fitness-based classes. She also spends time researching family history, uncovering stories that span miners, missionaries, textile workers and relatives across Europe, South America and Africa.
Looking Ahead
As she builds Granta IP and contributes to the future of professional education, Debbie’s focus remains the same, stay curious, stay adaptable and keep giving back. Her path has not been linear, but every stage has shaped the professional she is today, and she brings all of it into the work she now does with clients and colleagues.
About Granta IP
Granta IP Services Ltd is a UK-based consultancy providing practical patent, trademark and design protection for innovators, SMEs and growing businesses. Founded by an experienced Chartered Patent Attorney Debbie Slater, the firm blends technical expertise with hands-on industry insight to help clients secure and manage their IP as they scale. Granta IP delivers clear, flexible strategies that strengthen innovation, support commercial growth and ensure ideas are protected from the start.
At PatWorld, we’re proud to support IP firms like Granta IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
With more than four decades as a dual-qualified Chartered Patent Attorney and Chartered Trade Mark Attorney, Keith Loven, founder of Loven Patents & Trademarks in Lincolnshire, has built a reputation for frank, business-focused IP advice that prioritises the client’s commercial interests over billable hours. In a recent conversation, Keith reflected on his career journey, the evolving needs of SME clients, and why early, honest guidance remains the cornerstone of his practice.
From chemical engineering to a lifelong IP career
Keith’s route into intellectual property was far from planned. After studying chemical engineering at the University of Birmingham, he quickly realised that a career with large oil companies held little appeal, partly, he admits with a smile, due to the “bit of a hippie thing” prevalent at the time.
A university jobs brochure changed everything. A friend pointed out an advert for a London firm of patent agents. One rejection later, a second application succeeded, and Keith found himself in a small London office wondering what he had let himself in for.
What hooked him was the blend of skills the job demanded: technical understanding (his chemical engineering background proved surprisingly broad and useful), precision with language, and an introduction to the legal world. “Chemical engineering gave me the basics of mechanical, electrical and civil engineering too,” he explains. “When an inventor starts talking, I can usually say ‘yes, I understand the fundamentals’, that builds confidence straight away.”
SME needs: the impact of Brexit and beyond
Over 40 years, Keith has watched SME requirements shift, often driven by external forces rather than changes in the businesses themselves. The creation of the European Patent system and, for a time, frictionless EU trade encouraged many smaller UK exporters to seek broader protection. Brexit reversed that trend sharply.
“For smaller clients, exporting became harder and more expensive,” Keith notes. “Many have refocused almost entirely on the UK market. It’s not been a positive development for most of them.”
Despite political and legislative upheavals, core SME needs remain constant: affordable protection that adds genuine value and, crucially, advice they can trust.
The importance of saying “don’t file”
Loven Patents & Trademarks has long been known for telling clients when not to pursue an application, advice that is rare in some quarters.
“If there’s no commercial advantage in filing a patent or registering a trade mark, I’ll say so,” Keith states. “Clients quickly learn that we’re not just trying to sell services. That honesty builds trust, some clients have stayed with me for 25 or 30 years because they know I’ll give them the advice that’s right for their business, not mine.”
Common (and costly) pitfalls
Keith regularly sees clients arrive in crisis having launched products without basic freedom-to-operate checks. A recurring theme in recent years is UK sellers sourcing goods from platforms such as Alibaba, reassured by suppliers that “everything is fine”, only to face infringement claims weeks later.
“A little research upfront saves a lot of tears later,” he says. “Naivety isn’t an excuse when cease-and-desist letters land.”
Building long-term relationships in the SME space
Transparency on costs and options is central to Keith’s approach. “I lay out the routes forward, the pros, cons and likely costs. Clients hate surprises, so we try to eliminate them.” He also pushes businesses to think strategically: where does IP fit into the broader plan? How will it add value in three or five years’ time?
Global networks built on trust
Strong relationships with overseas attorneys are vital. “You work with people you trust to do excellent work at sensible cost,” Keith explains. “Reciprocal arrangements exist, but the real value is the mutual help, a quick call to sort a problem without an immediate invoice. Some of those relationships have lasted decades.”
Patents, trade marks and the bigger picture
When a client arrives with “a great invention” that isn’t actually patentable, Keith’s role shifts to holistic strategy: registered designs, powerful branding, or sometimes just disciplined commercial execution.
“A strong brand can protect you even when technical IP can’t,” he points out. “People assume copies will flood the market the moment they launch. Often the bigger challenge is getting anyone to notice the product in the first place.”
Giving back through CIPA
Now Chair of CIPA’s Small Practice Committee and a member of its Council and Internal Governance Committee, Keith has a deeper appreciation of the profession’s representative work.
“For years I was out in Lincolnshire, getting my CPD points and little else. Becoming involved showed me everything CIPA does behind the scenes, shaping policy, supporting members, and giving [KL1] patent attorneys a voice.” His current focus is two-way communication: helping sole practitioners and small firms understand the benefits CIPA delivers while feeding their specific concerns back to the Institute.
Looking ahead: AI and the SME challenge
Asked about the next five years, Keith highlights artificial intelligence as the dominant theme.
“Large companies are already blanketing AI-related technologies with patents. SMEs will increasingly have to navigate that crowded landscape, and avoid assuming that adding ‘with AI’ suddenly makes something inventive.”
Still enjoying the craft
After more than 40 years, what keeps Keith engaged? “It’s still fun,” he laughs. “Solving tricky examination objections, finding the argument that turns a refusal into a grant, there’s real satisfaction in that. And of course the occasional ‘thank you’ when a client realises you’ve saved them time and money.”
Outside work, grandchildren, a never-ending battle with the garden, and decades of family-history research (“they’re all peasants, no aristocrats in sight”) keep him occupied.
As Keith prepares to hand over more day-to-day responsibility to the next generation at Loven Patents & Trademarks, his core philosophy remains unchanged: give honest, commercially grounded advice as early as possible, and never be afraid to tell a client when not to file. It’s an approach that has served both him and thousands of UK innovators remarkably well for over four decades.
About Loven IP
Lincolnshire-based and founder-focused, LOVEN Patents & Trademarks delivers patent strategies, trademark and design protection, and IP-portfolio management for innovators, inventors and brands across the UK and beyond. Established in 1989, the firm combines technical know-how and legal expertise to help clients lock in their inventions, designs and brand identity — ensuring ideas stay protected as the business grows. LOVEN partners with SMEs, inventors and larger organisations to craft robust IP that underpins innovation, commercialisation and long-term value.
At PatWorld, we’re proud to support IP firms like Loven IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
With almost four decades in the world of intellectual property, Peter Cornford, Partner and Trade Mark Attorney at Stevens Hewlett & Perkins (SH&P), has carved out a career rich with landmark cases, global brand stewardship, and a passion for nurturing the next generation of IP professionals. Warm, reflective, and naturally engaging, Peter brings both depth of expertise and a refreshingly human touch to a profession often seen as procedural and technical. From unexpected beginnings to high-profile victories, here is Peter’s story.
An Accidental Path to IP
Peter’s route into intellectual property was anything but planned. While working towards a PhD in history and preparing for a life in academia, he was steered unexpectedly into trade mark work by a university careers adviser who, in Peter’s words, “had no idea what a trade mark agent was either.” What began as a six-month role “to pay the bills before returning to academia” quickly became a permanent calling. The overlap between academic research and trade mark practice—investigation, analysis, persuasion, and drafting skills —proved irresistible. “I was enthralled by what I was seeing. It was the perfect fit.” Fast-forward 36 years, and Peter’s enthusiasm hasn’t waned.
A Career Built at SH&P
Peter joined SH&P nearly 30 years ago and has spent two decades as a partner. Today, he is the firm’s longest-serving partner and plays a crucial role in both management and mentoring. His responsibilities range from supporting the firm’s largest global clients to preparing trainees for qualification, in which SH&P has exceptional success, with many achieving distinctions. SH&P’s commercial pragmatism is central to Peter’s approach. “We stay focused on real commercial outcomes,” he explains. “Our clients include very large household names with thousands of trade marks, so everything we do has to be practical, strategic and tightly aligned with their business needs.”
The Appeal of Trade marks: Variety, Strategy and Solving Problems
For Peter, the joy of trade mark work lies in its varied nature. Unlike many specialist patent colleagues, trade mark attorneys work across every sector imaginable, and often all in one day. “I can be advising a pharmaceutical company one minute and a restaurant owner half an hour later. You never know what’s coming.” He likens the job to a game of chess—strategic, forward-thinking, and requiring both creativity and discipline. Helping start-ups grow, protecting heritage brands, and solving complex infringement challenges are all part of his daily life.
The Diego Maradona Case: A Landmark Moment
One of Peter’s most publicised successes involved the late Argentine football legend Diego Maradona. The dispute centred on entitlement: who truly owned the rights to the Maradona name after his death? The complexity was demanding. Argentine inheritance law, conflicting claims among heirs, and cross-jurisdictional issues all collided. Peter and the SH&P team needed to interpret international probate rulings, translate and analyse extensive documentation, and present a compelling argument to the UK IPO. The result? A decisive win. “These entitlement cases are rare—and rarer still when a famous name is involved. To succeed was a real highlight.”
Celebrity Brands, The Killers & Untested Waters
Peter is also responsible for securing rights for well-known entertainment and personality brands, including The Killers. Such cases bring unique challenges: famous names often face official objections to registration because of being regarded as being merely descriptive of the goods rather than indicating their source. Even gestures, like Usain Bolt’s iconic pose, can be protected, though enforcement remains “untested waters.” His overarching advice is clear: Register early—before fame makes it more difficult.
The Carry On Legacy: A Case That Made Headlines
Perhaps the case that most shaped Peter’s public profile was the long-running battle over the rights to Carry On, the beloved British comedy franchise. When film industry professional Brian Baker inherited rights from the legendary film producer Peter Rogers, ITV still held several long-standing Carry On trade marks. Peter argued successfully that ITV’s broadcasting of film back catalogue was not trade mark use, causing the marks to be removed and returned to the rightful owner. The story hit national newspapers, morning TV, legal journals and rekindled nostalgia across the UK. “It was a case that brought a lot of attention to my work and it was genuinely fascinating to be part of the story.”
Supporting Start-Ups and the Next Generation
Peter is highly active in the Bristol innovation community, including the SETsquared ecosystem, helping early-stage companies understand why timely trade mark protection is fundamental to commercial success. Start-ups often face financial constraints, but Peter emphasises that delaying protection risks losing rights or being targeted by trade mark squatters, a problem which is increasing globally. He also acts as a mentor within SH&P, guiding trainees through qualification and instilling a practical, commercially grounded approach to IP.
Career Highlights: From ‘Insignia’ to PureGym to Buckingham Palace
Peter’s portfolio reads like a tour through modern consumer culture. He has been and remains responsible together with fellow partner Robin Webster for the global trade mark management of major brands such as Speedo, Ellesse and Berghaus, and for household names Trafalgar Tours group, Lyons coffee, Kickers, Russell & Bromley and G4S. His working on trade mark protection for The Prince’s Trust led to an invitation to a garden party at Buckingham Palace. He is responsible also for Honda’s branding requirements in the UK. His strategic advice was pivotal in the naming clearance and protection of well-known automotive models including the Vauxhall Insignia, and he has provided IP support to PureGym from its earliest beginnings to its current position as a global fitness powerhouse. He laughs that supermarket trips take twice as long, nowadays since he often finds himself muttering, “I did that one.”
Advice for Future Trade mark Attorneys: qualities required and knowledge bank
Peter is clear-eyed about what being a professional requires: an organised, analytical mind; a commercial mindset. not just legal thinking. The ability to manage stress and responsibility is paramount, as is attention to detail and strategic awareness. “Your job is to help clients run and grow a business. Never lose sight of that.” “I had thought when I was at university that I would be writing books on history but instead it has been on trade mark law”. Peter’s Trade Mark Law & Practice (5th edn 2020) (Alison Firth, Peter Cornford, Andrew Griffiths) is used by UK universities as a set text for teaching students trade mark law.
Life Beyond IP: Brass Bands, Musical Boxes & Stone Walls
Outside the office, Peter’s life is filled with creativity and curiosity. Music – Peter is a lifelong brass musician and conductor, currently leading the Dodington Parish Band, a community ensemble of all ages and abilities. Music is his escape: “It’s the one thing where work completely disappears. I get lost in it.” The band performs at a wide variety of venues. Peter also composes and arranges music.
Victorian Musical Boxes – One of Peter’s most charming hobbies is collecting Victorian musical boxes. His firm’s 2024 Christmas LinkedIn series of videos of Peter demonstrating his boxes drew thousands of views.
Dry Stone Walling & Building Renovation –Peter has always been a hands-on person. He spends much time restoring outbuildings and perfecting dry stone walls around his property. “I don’t sit still for long,” he admits with a smile.
What’s Next for Peter and SH&P?
The firm is focused on expanding its support for start-ups, continuing its awards programme for innovative young businesses, and watching its patents practice continue to grow alongside its already leading trade mark team. As for Peter? “I’m 61 now and people ask if I’m going to retire. I can’t imagine retiring—this is what I do.” He plans to continue mentoring, supporting clients and embracing change in a fast-evolving trade mark landscape.
Peter’s Favourite Walk
For coastal inspiration, Peter recommends a recent favourite: a gentle walk from Porthleven, near Land’s End, along the coast toward The Lizard. “It is quiet, scenic, and “simply heavenly.”
Contact Peter Cornford If you’d like to connect with Peter or find out more about his work:
With a career spanning private practice, in-house leadership, and now consultancy, Emily Teesdale has developed a deep appreciation for how intellectual property (IP) strategy underpins commercial success. Today, through her own consultancy Pivot IP, Emily helps engineering and technology businesses navigate the complex IP landscape — ensuring that protection, collaboration, and opportunity go hand in hand.
A career combining engineering and law
Emily’s path into intellectual property began with a degree in aerospace engineering and a love of technology. “I wanted to find a way to combine my technical background with something broader,” she explains. “Becoming a patent attorney allowed me to do exactly that.” Over the next 18 years, she worked in private practice with clients of all sizes, gaining experience across a wide range of technologies. Her expertise later took her in-house — first with Airbus, where she became heavily involved in collaboration projects, and then into a Head of IP role at another global aerospace company. “In that role, I was responsible for the IP terms across every kind of contract you can imagine,” Emily recalls. “I was also raising IP awareness across the business and managing a portfolio team. It was a fantastic opportunity to see how IP strategy really works at every level.” After more than two decades in demanding corporate roles, Emily took some well-earned time off to travel — a journey that would ultimately inspire the creation of Pivot IP.
A practical approach to IP strategy
When Emily returned from her travels, she wanted to use her experience to help other businesses make sense of IP in a way that was practical, strategic, and aligned to their goals. “At Pivot IP, I effectively act as Head of IP to engineering companies on a consultancy basis,” she explains. “That means helping them navigate the IP landscape in the way that’s best for them and their objectives — whether that’s advising a start-up on early IP steps, negotiating a collaboration agreement, or unpicking a complex issue to find a pragmatic solution.” It’s an approach that reflects Emily’s view of what IP strategy really means. “Any good strategy should maximise opportunities and minimise risks,” she says. “From an IP perspective, that means reducing exposure to risks like patent infringement or misuse of confidential information, while using the IP system to create and protect opportunities. It’s about far more than just obtaining patents or trade marks — it’s about embedding IP thinking into every aspect of the business.”
Recognition and collaboration
Earlier this year, Emily was recognised as a Notable Practitioner by IP Stars, a distinction that carries particular meaning. “It honestly means so much — especially as it came just six months after setting up Pivot IP,” she says. “When you’re working independently, you don’t always have the encouragement that comes from being part of a big team, so this recognition was a real boost. It’s also an honour to know that my work — which is rather different to the traditional patent attorney role — is valued.” Emily also collaborates closely with Iain Russell of Russell IP, where she provides consultancy support alongside her own practice. “I love working with Iain and am very grateful for his support,” she says. “My work there includes providing IP strategy advice and helping clients understand what to prioritise. I also still enjoy getting involved in drafting and prosecution work — it keeps me more connected to the technical side of things.”
Making IP strategy work in practice
For Emily, helping businesses develop a strong IP strategy begins with understanding where they are and where they want to go. “It’s essential to know what assets they already have, the industry landscape they are in and what their commercial objectives are,” she explains. “Only then can you design a strategy that supports those goals.”
She also highlights the importance of IP awareness and education within organisations. “You don’t always need a big budget to improve your IP position. Building awareness among employees about what to protect, what not to disclose, and when to raise potential risk issues is one of the most effective steps a company can take.”
A key part of her role involves helping clients navigate the practical realities of IP — often under pressure. Emily recalls one instance where a careful review of collaboration terms completely changed the outcome for her client. “I reviewed the IP clauses of a potential collaboration and realised they wouldn’t give my client the access they needed once the development project ended,” she explains. “It meant going back to senior management, explaining why the terms had to change, and renegotiating them at a late stage. It was challenging, but ultimately the new agreement ensured that when the technology is commercialised, my client can move forward with a secure and effective supply chain, even if the collaboration partner doesn’t proceed.”
It’s an example that perfectly captures Emily’s approach — balancing technical insight with commercial foresight. “Patent searches and freedom-to-operate analyses also play a crucial role,” she adds. “These are vital tools to understand where you sit in the IP landscape around you. Only when you know where you are can you plan where you’re going.”
The global dimension of collaboration
Having worked extensively in the aerospace sector, Emily understands that innovation today is rarely confined to one country or organisation. “Increased global collaboration is a great thing. It allows more companies to develop technology together, particularly in emerging cross-sector areas,” she explains. “But with that comes the need to ensure your IP protection reflects the global nature of your work, that your contracts are aligned across jurisdictions, and that you’re partnering with the right organisations.”
Life beyond IP
When she’s not advising clients or speaking on IP strategy, Emily loves to explore the world — quite literally. She has visited more than 70 countries, with New Zealand, Costa Rica and Japan among her favourites. “Discovering new places, especially through food, is a real joy” she says. “I love dining out and experiencing different cultures that way. I also enjoy dancing and spending time with animals — not the most compatible combination, perhaps!”
Her travels have brought some unforgettable experiences. “Getting a helicopter onto Fox Glacier in New Zealand and scrambling through the ice caves was incredible,” Emily recalls. “And volunteering at an animal sanctuary in Namibia, where I helped feed baby baboons, was truly special.” She laughs when recalling another of her adventures — hiking the Inca Trail to Machu Picchu. “Mainly for Machu Picchu itself rather than the four-day hike! I’m not much of a camper, but the porters and chefs were incredible and made the experience truly memorable.”
The value of effective IP strategy
Emily sums up the importance of IP strategy simply but powerfully. “An effective and well-implemented IP strategy enables a business to achieve — and often exceed — its objectives,” she says. “Whether it’s growth, attracting investment, or increasing valuation, the right IP approach provides the foundation for long-term success.”
Emily also works with Iain Russell at Russell IP, providing IP strategy consultancy and patent support.
At PatWorld, we’re proud to support IP professionals like Emily. Our comprehensive patent search and intelligence reports help inform freedom-to-operate, state-of-the-art, and competitor landscape decisions. By providing accurate and timely data, we help attorneys and consultants worldwide strengthen their clients’ IP strategies and unlock greater commercial value. Get in touch with us today to learn how we can assist with your next project.
When Veronika Brázdová launched Brázdová IP in 2025, she wasn’t just starting a patent practice, she was creating a bridge between her deep-rooted scientific curiosity and the urgent need for planet-friendly innovation. Based in Hertfordshire, this boutique practice blends UK and European patent expertise with mediation skills, empowering climate-tech founders to protect breakthroughs without the drama of drawn-out disputes.
From Supercomputers to Patent Powerhouse
Veronika’s path to IP was anything but linear: a physics degree from Charles University Prague, a PhD from Humboldt University Berlin, and post-docs spanning Japan’s National Institute for Materials Science to UCLA and UCL. There, she delved into density functional theory simulations of complex materials and parallel programming, work that culminated in her proposing and co-authoring the textbook *Atomistic Computer Simulations: A Practical Guide*.
But academia’s endless grant chase left her seeking more. “I stumbled across patent law by accident,” she recalls. “I read up on it and I thought, that looks interesting. I could be good at this actually… And it’s been much more fun than academia because as a patent attorney, I don’t need to spend three years in a lab on a project that ultimately goes nowhere. I only get to hear from people who have done it and have been successful… I get to hear about all the cool stuff.”
Today, that means guiding start-ups through patents and disputes, always with a physicist’s eye for the core invention amid the noise.
Launching a Practice with Purpose
Fresh from mediation training in 2024, Veronika founded Brázdová IP to fuse patent strategy with conflict resolution. “I realised that I wanted to do both mediation and patent law and I also wanted to create my own business according to my values and vision… to have the freedom to create and also to be able to focus on things that make a difference, because I am really focusing on climate tech, sustainable technology, shipping, decarbonisation. It’s a hugely positive sector, people who are working on sustainable technologies are very enthusiastic about it and it’s a wonderful practice area.”
Her vision? A practice that’s startup-centric, commercially savvy, and globally minded. From day one, she’s zeroed in on climate tech, decarbonisation, and maritime innovations, sectors where enthusiasm runs high and the stakes for the planet are immense.
Fostering Empowerment Over Edicts
At the core of Veronika’s approach is client autonomy. “I will not say to a client, you need to file a patent application. I will tell them if you’ve got something here which you could file a patent application for. If you do, this is what is likely to happen… these are the timescales… if you don’t file, then you might want to keep it as a trade secret… I don’t tell them what to do because it is their business and their decision.”
This stems from her dual worlds: academia’s detail-dive and private practice’s business grind. “Academics can be hopeless at running a business… the business side is often a secondary thing for them… but that will not get you to a successful business.” She bridges that, helping founders pitch IP to investors. “With an IP audit report people can show investors that they have a solid IP strategy. An IP audit can get you multiples of its cost from investors – well, that’s a huge return on investment.”
The UK’s Green Tech Tide
Veronika has a particular focus on the UK’s growing sustainable sector. “Decarbonisation is a huge thing now: retrofitting sails on cargo ships, offshore wind, tidal and tidal stream energy, carbon capture. Shipping is a big thing for me.”
She sees the UK as a launchpad for interconnected innovation: “the future of sustainable technology is local solutions within a global network. Local doesn’t mean isolated but interconnected. A distributed network is far more resilient than a centralised one.”
Mediation: The Smarter Path to Settlement
Why pair patents with mediation? For Veronika, disputes are like icebergs, the stated fight is just the tip of the issue. “When two sides are in dispute, they might seem to be polar opposites, but when you look deeper into it… you can often find that there is scope to resolve the dispute. Mediation is faster and far less expensive than litigation… typical mediation is one day or two days and the latest UK data show the settlement rate is over 90%.”
Especially for start-ups: “If you fall out with your only supplier, you can take them to court. But what are you going to do afterwards, even if you win? If you negotiate a solution instead, you can agree terms that the court could never order – creative solutions that preserve the relationship. And you may still be able to work with that supplier in the future.”
A Global Horizon for Blue Innovation
Looking ahead, Veronika eyes international expansion. “The sustainable technology sector is international and interconnected and so is the IP sector. My practice is going to be international: I’ll be looking at other countries in the future because there’s a lot of collaboration going on between the UK and other countries.”
Her goal? Local expertise in a global web, mirroring the resilient systems she champions.
Advising with Humility and Clarity
Veronika’s north star? “Do not assume. You must not assume that things are a certain way, because you don’t know really, and you need to ask the client.” And: “People do business with people… it’s important to be a good human.”
For innovators: “Talk to someone early on, as early as possible. Not doing it early on can be catastrophic down the line. Having an IP strategy will make you much more credible in the eyes of an investor.”
Harmonies and Horizons Beyond the Desk
Recharging for Veronika means melody and mischief. She picked up the harp during her career switch: “I started with the harp when I switched careers because I knew it was going to be extremely stressful. The harp is great because it’s beginner friendly, so back then this was my treat… to help my sanity. It still does.” She added singing lessons during the pandemic . This year? A professional perfumery course: “most of it was about the legal and chemistry aspects, but there was a lot of experimentation as well.”
“Hobbies fuel my work,” she laughs. “Who knows, two years down the line I might be starting a perfumery business as well.”
About Brázdová IP
Hertfordshire-based and founder-focused, Brázdová IP delivers patent strategies, IP audits, and mediation for climate-tech and maritime innovators. Veronika partners with researchers, SMEs, and global counsel to craft IP that fuels growth and guards against risks.
At PatWorld, we’re proud to support IP firms like Brázdová IP with comprehensive patent search and intelligence services. From prior art and freedom-to-operate searches to competitor and landscape analysis, our tools help attorneys and their clients make informed, strategic decisions — saving time and improving the strength of every patent application. Get in touch with us today to learn how we can assist with your next project.
When Potter Clarkson decided to establish a presence in Denmark, the goal was ambitious — to grow a local team that could bring world-class IP expertise to one of Europe’s most dynamic innovation hubs. At the heart of that mission stands Camilla Kiørboe, Partner at the Copenhagen office, whose leadership and vision have transformed a start-up-sized team into one of the firm’s most cohesive and respected groups.
From Science and Law to Real-World Impact
Camilla’s career was born from a fascination with the intersection of science and law
and a desire to help ideas evolve from concept to commercial success.
“I’ve always been drawn to the interface between science and law,” she explains. “What inspires me most is seeing innovation grow into something that makes a tangible difference in the world.”
That passion continues to drive her work today, whether advising start-ups or collaborating with international clients in Denmark’s thriving innovation ecosystem.
Growing Copenhagen from the Ground Up
Camilla joined Potter Clarkson shortly after the Copenhagen office opened its doors, with a mission to establish a robust platform for growth and build the firm’s profile in Denmark.
“Our goal from the outset was to create a strong local presence that offered more than just an office, we wanted to introduce a full-service approach that combines legal depth with technical understanding,” she says.
Seven years on, the office has expanded from two to eight professionals, combining organic growth with a shared sense of purpose. That growth reflects the wider strategic ambition to offer innovators something different — a team that not only protects ideas but actively helps clients unlock their commercial potential.
Creating a Culture of Collaboration and Trust
Much of the Copenhagen office’s success, Camilla believes, lies in the people.
“We’ve focused on bringing in people who genuinely enjoy working together,” she explains. “We’re transparent about our goals, our responsibilities and our challenges. This openness builds trust and keeps friction low even when deadlines are tight.”
Camilla and her team prioritise both technical excellence and personal development. Each team member is encouraged to grow beyond their legal expertise, building confidence in business development and industry engagement.
“We see our people as whole individuals with potential beyond the law,” she adds. This is what makes our team dynamic and resilient.”
Denmark’s Innovation Hotspot
Camilla’s enthusiasm for Denmark’s innovation landscape is palpable.
“We’re a small country, but the level of innovation here is remarkable,” she says. “In areas like life science, green tech, biosolutions, biotech, foodtech, clean tech and agritech, Denmark is a global leader.”
She highlights the strong collaboration between universities, incubators and industry as a key driver of this success given it is an environment where groundbreaking ideas quickly find commercial pathways.
Championing Start-Ups and SMEs
A significant part of Camilla’s work involves supporting start-ups and SMEs as they turn R&D breakthroughs into viable businesses.
“We help founders understand the value of their IP and how to communicate it effectively when seeking investment,” she explains. “It’s incredibly rewarding to see those early-stage ideas grow into thriving companies.”
While Camilla has extensive experience of working with investors and businesses of all sizes including some of the largest and best-known names in European biotech and biosolutions, her passion for entrepreneurial clients is growing.
“SMEs and start-ups are very close to my heart. They bring such energy and optimism and those are the ideas that will shape the future.”
Building a Connected Community
Camilla has also built a strong professional network around her areas of expertise, particularly in foodtech, agritech, biosolutions and other areas where microbes play a key role. Through mentoring, coaching, judging innovation competitions and writing thought leadership pieces, she actively contributes to Denmark’s innovation community.
“I try to work in these areas, not just for them,” she says. “It’s a personal interest as much as a professional one.”
A Strategic Vision for the Future
Looking ahead, Camilla is focused on expanding the Copenhagen office’s expertise to include more digital and engineering-based innovation whilst continuing to strengthen collaboration across Potter Clarkson’s European network.
“Our next step is to grow our capabilities in new technical areas,” she says. “We’re lucky to have great support from our colleagues across offices, but having local expertise on the ground makes all the difference.”
Leading with Trust and Direction
Asked what leadership advice has guided her most, Camilla doesn’t hesitate:
“Set a clear strategic direction, then trust your team to deliver it. Leadership isn’t about having all the answers; it’s about cultivating a team that can find them together.”
That philosophy has not only shaped her approach to management but has helped define the culture of the Copenhagen office itself.
Recharging in Nature
Outside work, Camilla finds balance in the great outdoors.
“My family and I love spending time in nature — hiking, cycling, running, paddleboarding, skiing, scuba diving and even fishing,” she shares. “We travel a lot and love adventures. At home, we have a California van that we use for exploring whenever we can. Being outside in nature inspires and recharges me. It also reminds me why it’s so important to find solutions that lead to climate-positive innovation and help build a regenerative and sustainable future for generations to come.”
About Potter Clarkson Copenhagen
From its base in Denmark’s innovation capital, Potter Clarkson’s Copenhagen team combines deep technical insight with commercial understanding, helping clients across the Nordic region turn ideas into business advantage.
PatWorld Supporting the IP profession
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From mobile communications research to global IP diplomacy, Daniel Chew’s career has been shaped by curiosity, connection, and commercial instinct. Now a partner at HLK and Chair of CIPA’s International Liaison Committee, his story is one of strategic thinking and a passion for building strong relationships – across borders, across professions, and across generations.
From PhD to Patent Attorney
Daniel Chew’s path to the patent profession began with an invention. During the first year of his PhD in mobile communications at the University of Surrey, Daniel was preparing to publish a breakthrough in a scientific journal, only to find the university blocked the submission in favour of filing a patent.
“I was frustrated,” he admits, “I just wanted to publish. I had no idea what a patent was, let alone that it could be licensed.” Fast forward a couple of years, and Daniel returned home one day to find a cheque and a letter telling him the university had licensed his patent. Shortly afterwards, the licensee offered him a job, an opportunity he accepted, though only briefly. Determined to pursue a career in the patent profession, he soon moved on. It was the beginning of a journey that would shape his future in Intellectual Property.
Building a Career on His Own Terms
Daniel’s early experiences shaped a mindset that would define his professional approach: one of independence, ambition, and a clear-eyed focus on business development. “I realised quite early on that in private practice, many attorneys inherit clients from retiring partners. I didn’t want to spend my career working only on other people’s clients.”
Determined to build his own practice, Daniel began networking as a trainee, attending events, building connections, and investing time after hours to grow his pipeline. “We talk a lot about the importance of client service, but when you’re the one making promises to new clients, you feel a real responsibility to deliver. That changes how you approach everything.”
After gaining experience at two other London based firms, Daniel joined HLK, where he quickly established his own client base. Before long, nearly all his work came from relationships he had built himself. He’s at his best when out meeting clients or on the conference circuit, listening, learning, and understanding what really drives their business. That hands-on approach, coupled with an instinct for connection, has become his hallmark and one of the keys to his success as a patent attorney.
Business Development as a Mindset
Daniel is a passionate advocate for embedding business development (BD) into the culture of IP firms. “It shouldn’t be something people only do for career progression. It should be a natural part of working in professional services. If you don’t have a network, you don’t have prospects. If you don’t have prospects, you can’t build a practice.”
“Business development takes practice, patience, confidence and resilience. The more you do, the more satisfying it becomes to give our clients the best. Afterall, it’s all about helping clients succeed.”
He’d like to see BD skills offered more formally, particularly to early-career professionals. “Whether you’re in-house or in private practice, soft skills like networking and relationship-building are essential,” he explains.
“At HLK, our attorneys are trained with these client relationships at an early stage in their careers,” he adds. “They continue to build on these skills by working closely with in-house teams, so that together we operate as one highly effective team.”
A President with Global Perspective
It was Daniel’s extensive international network, built through years of active engagement and collaboration within the IP community, that positioned him for his appointment as President of the Chartered Institute of Patent Attorneys (CIPA) in 2023, making him the first person of Asian heritage to hold the role. “When I was first approached, I thought it was madness – I was in the middle of growing a busy practice. But I realised I could use my network to help promote CIPA globally.”
During his term, Daniel focused on raising CIPA’s international profile, connecting with sister organisations, patent offices, and industry leaders. One highlight was a meeting with then USPTO Director Kathi Vidal, whose energy and commitment to emerging technologies and diversity left a lasting impression.
He also undertook international missions across the USA and Asia, representing CIPA at major IP events and fostering collaborations that strengthened the UK’s standing in the global IP community.
Strengthening the UK’s Voice Post-Brexit
Now Chair of CIPA’s International Liaison Committee, Daniel continues to ensure the UK profession remains visible and competitive on the world stage. A key focus has been demystifying the UK’s continued representation rights before the Unified Patent Court (UPC), which many overseas organisations initially misunderstood post-Brexit.
“The narrative has shifted,” he says. “At first we were explaining that UK-based European Patent Attorneys have rights of representation before the UPC. Now we’re showing that we are actively representing parties before the UPC and doing it well.”
Leadership, Visability and Representation
Daniel made history as CIPA’s first Asian President, a fact he initially found uncomfortable. “I hated it, to be honest. I’ve lived in the UK for 26 years, and it didn’t feel significant to me. But then someone from an ethnic minority background came up to me and said, ‘It made me believe it’s achievable.’ That really changed my view.”
He now sees it as a platform to inspire others and to demonstrate what leadership in the profession can look like.
Advice to Future IP Leaders
Daniel’s advice to young professionals is simple: get involved. “Be open-minded. Go to events. Build a network. You never know who you’ll meet or what opportunity might follow.”
He’s also a strong supporter of engaging with professional bodies. “CIPA has 23 committees – there’s something for everyone. It’s a great way to give back, learn, and build your presence in the profession.”
A Dolphin Trainer in Disguise?
Outside of work, Daniel loves hiking (most recently at Torrey Pines, California) and long walks near his home in St Albans. One of his most memorable business trips? A prospective client cutting straight to the chase: “Daniel, we know why you’re here. Just tell us what you can offer.” He laughs, that directness, he says, was a dream for someone who appreciates straight talking.
And while he once joked that, 21 years ago, back then hardly anyone knew what a patent attorney was, telling people his profession was the “ultimate conversation killer,” he’d instead tell curious strangers at bars that he was a dolphin trainer. Who knows, maybe there’s still time for that second career?
Meet Daniel at APAA 2025
Daniel will be attending the Asian Patent Attorneys Association (APAA) 2025 Conference in Kuala Lumpur next month. If you’re also planning to be there and would like to connect, feel free to reach out via LinkedIn or say hello at one of the networking sessions.
Daniel is a partner at HLK, a full-service intellectual property firm that helps clients around the world to protect, exploit, and defend their IP rights. HLK combines patent and trademark attorneys with a legal team to deliver strategic, technically informed advice across all sectors of innovation.
PatWorld is proud to support patent attorneys like Daniel by offering expert-led patent searches. Our experienced patent search analysts deliver tailored, high-quality results to help IP professionals make informed decisions and add value for their clients. Check out our search services: Patent Search | Non-Patent Search | All Technologies
Interested in being featured in our Meet the IP Professional series? There’s no fee to take part, and you’ll help inform readers about IP. Get in touch with our editor, Sue Leslie at [email protected].
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