In the dynamic world of intellectual property (IP), protecting innovation requires a tailored approach that resonates with clients’ unique needs. PatWorld sat down with Vicki Strachan, UK and European patent attorney and founder of Strachan IP, to explore her career journey, the evolving IP landscape, and how she helps innovators safeguard their ideas with a personalised, client-centric strategy.
From Engineering to IP Expertise
Vicki Strachan’s career began with a degree in electrical and electronic engineering, but she quickly realised hands-on engineering wasn’t her calling. “I wanted to use my degree differently,” she says. In 1992, she joined the UK Patent Office as an examiner, leveraging her technical background to assess patent applications with precision. This role honed her ability to dissect complex inventions, a skill she now uses to provide insightful advice to clients. However, the civil service’s lack of drive for excellence didn’t suit her ambition.
This led her to train as a patent attorney in Cardiff, followed by roles in London and a year in Jersey. Over the years, she gained extensive experience across various firms, including managing an office in Oxford. Her time as a patent examiner gave her a deep understanding of patentability criteria, which she applies to craft robust patent applications and guide clients through the intricacies of the IP system. While these roles offered valuable insights, Vicki saw opportunities to better support smaller clients, who could sometimes find traditional firm structures challenging, particularly when faced with complex language or unexpected costs. The 2020 lockdown reinforced the idea that a more flexible, client-centred approach was possible without the need for a physical office. This realisation led her to establish Strachan IP, where she focuses on delivering bespoke services tailored to each client’s business and personality. “It’s about adapting to who they are and how they work,” she explains.
Addressing Common IP Challenges
Vicki identifies two key challenges in the IP space: a lack of awareness and negative perceptions. “Some innovators don’t know what IP is,” she notes, “while others think it’s costly or ineffective.” Drawing on her examiner experience, she helps clients understand patent requirements and avoid common pitfalls, ensuring their applications are both strategic and cost-effective. She prioritises education through plain-English blogs, answering common questions, and securing speaking engagements to reach business owners and founders. “We need to show what IP can do for them,” she says, debunking myths like the idea that big companies ignore IP rights.
Her approach emphasises clear communication, avoiding jargon to make complex IP concepts accessible, helping clients understand how IP can protect their products and add value to their businesses.
Navigating a Global IP Landscape
In an increasingly globalised market, ensuring IP compliance across jurisdictions is critical. Vicki drafts patent specifications with both US and European patent systems in mind, leveraging her examiner experience to anticipate the scrutiny applications will face. “Most Western jurisdictions align with either the US or European model,” she says. “By considering both from the outset, we cover most bases.” This strategic approach helps clients protect their innovations internationally, whether they operate locally or explore global licensing opportunities.
The Impact of AI and Technology
The rise of AI is transforming the IP landscape, raising complex questions about ownership. “Who owns AI-generated innovations or creative works?” Vicki asks. “In Europe, it’s leaning toward the person who set the AI’s conditions, but there’s no clear answer yet.” The rapid pace of technological advancement, far outstripping legislative updates, creates a gap in IP law. “Technology moves so fast,” she says, “from brick-sized mobile phones to smartphones in decades. IP laws struggle to keep up.” Vicki stays informed by tracking case law, guiding clients through these uncertainties with insights gained from her examiner background.
She also highlights the relevance of trade secrets in today’s software-driven world, drawing parallels to famous recipes like KFC or Coca-Cola. “Registered IP isn’t for everyone,” she notes, “but we encourage clients to consider what adds value to their business.”
Booming Sectors for IP
Vicki points to three sectors where IP is increasingly vital: AI and machine learning, autonomous vehicles, and green technology. “AI innovation is booming,” she says, “but autonomous vehicles and electric cars, especially range improvements, remain hot patenting areas.” Green tech continues to drive innovation as sustainability takes centre stage, with companies competing to secure first-mover advantage through robust IP strategies.
A Tailored Approach to IP Strategy
Strachan IP’s hallmark is its bespoke service. Vicki shares two examples: for early-stage startups referred by product development companies, she engages throughout the development process, using her examiner expertise to identify patentable elements and potential infringement risks before filing. For larger founder-led tech businesses, she conducts regular IP portfolio reviews, ensuring clients maintain only relevant IP tied to active products. “This prevents spending on obsolete patents while protecting their core business,” she explains. Her approach considers the client’s business stage, cash flow, and communication preferences. “Every client is unique,” Vicki says. “We tailor our service to their needs and personality.”
Evolving Client Expectations
Over her 30-year career, Vicki has seen a shift in how clients approach IP. “When I started, the legal field was transactional and self-important,” she recalls. “Lawyers dictated terms without much explanation.” Today, clients, especially younger ones, demand clarity and involvement. “They want complex issues explained so they can apply them to their business,” she says. Her examiner background enables her to break down technical and legal complexities clearly, aligning with this demand for transparency and fostering client involvement in decision-making to align strategies with their goals.
The Future of IP
Vicki envisions a future where the IP industry continues to prioritise education. “It’s about helping clients use the IP system to their advantage,” she says. By empowering businesses to strategically leverage IP, she sees a path for innovators of all sizes to drive growth and protect their creations.
Leadership and Client Relationships
Vicki’s leadership and client relationship style is adaptable and empathetic. “I’m good at reading what clients or employees need and adjusting my approach,” she says. Leading by example, she tailors communication to suit individual personalities, fostering trust and clarity. This skill, refined over decades, underpins Strachan IP’s client-centric model.
Rewarding Moments at Strachan IP
For Vicki, every day at Strachan IP is rewarding. “Running my own business and delivering work I love in a way clients appreciate is a privilege,” she says. Mentoring her employee through exams, earning merits and distinctions, is a highlight. “Helping someone grow their career is fulfilling,” she adds, “as is the loyalty of clients who’ve stayed with me over the years.”
Advice for Aspiring IP Professionals
To aspiring IP lawyers, particularly women, Vicki advises staying true to personal values. “Working against your values is stressful and unrewarding,” she says. Despite entering the profession when women faced scepticism, she encourages aligning work with personal principles for a fulfilling career. “Times have changed,” she notes, “but authenticity is key.”
Beyond the Office: Vicki’s Passions
Outside work, Vicki is a creative and curious soul. She enjoys watercolour painting and fine pencil drawing, though she needs the right headspace to dive in. A medieval history enthusiast, she also practises skipping—not just jumping rope, but mastering complex steps in her garden with her three dogs as her audience. “It’s tougher than it looks,” she laughs.
Vicki’s Recommendation
A true crime enthusiast, Vicki recommends Emma Kenny’s YouTube channel. “She analyses cases from a psychological perspective, exploring what makes people tick,” Vicki says. Based in Manchester, Emma’s engaging storytelling is a must-watch for those fascinated by human behaviour.
About Strachan IP
Vicki Strachan is a UK and European patent attorney and founder of Strachan IP, a firm dedicated to providing tailored IP solutions for innovators, from solo entrepreneurs to growing tech businesses. Learn more at www.strachanip.com. Connect with Vicki on LinkedIn: Vicki Strachan.
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Khushbu Solanki is a Chartered and European Patent Attorney and Associate at Cleveland Scott York, where she has built an impressive career over the past eight and a half years. With a background in biochemistry and a deep interest in the intersection of science and law, Khushbu’s path into intellectual property (IP) law was sparked by a unique blend of curiosity and ambition.
“I was intrigued by the combination of science and law,” she reflects. “It was quite unique in itself. When I began studying IP through a postgraduate certificate course, I realised the commercial power of intellectual property and how it helps inventors and companies bring their innovations to market. It’s not just rewarding for them, but it benefits mankind and advances science and technology.”
Her daily work focuses on drafting and prosecuting patent applications in the UK, Europe, and globally. Particularly within the life sciences, pharmaceuticals, chemistry, and biotech sectors. She also handles opposition and design matters.
Breaking New Ground with the UPC
One of the major highlights of Khushbu’s career has been becoming one of the first UK patent attorneys to qualify as a representative before the Unified Patent Court (UPC).Following Brexit, she was not eligible for the “grandfather clause,” which allowed some attorneys automatic qualification. Rather than be left behind, she chose to undertake the European Patent Litigation Certificate course. The course is an intensive program jointly run by the Academy of European Law and a European university.
“I was the only one in my firm who had to obtain the qualification separately,” she says. “It was important to me to be on that list of UPC representatives.”
The UPC, she explains, is a new pan-European court established to adjudicate on infringement and validity matters of European and Unitary Patents across 18 participating countries. Prior to its creation, litigation had to be conducted in each individual country, which was costly and inefficient. Now, a single decision applies across all member states, improving accessibility and reducing costs.
“Perhaps the most exciting part,” Khushbu adds, “is that European Patent Attorneys—traditionally excluded from litigation—can now act in this space. It opens up huge opportunities for us.”
Her hands-on experience through the course, including moot trials that simulated UPC proceedings, gave her a strong grasp of this new legal landscape. “I now have a deeper understanding of the new court and its processes, which I believe gives me an edge, especially in combination with the litigation experience of more senior colleagues at my firm.”
Preparing for the Future
At Cleveland Scott York, the team is well-prepared for the UPC era. With a mix of qualified UPC representatives and a track record in handling both UK and European patent litigation, the firm is positioned to offer tailored and strategic advice to clients navigating this evolving terrain.
Khushbu notes a shift in client behaviour as the UPC becomes more established. “More clients are opting for Unitary Patents due to the cost benefits and wider coverage. At the same time, some are still opting out of the UPC system, often due to concerns about the risk of central revocation. It’s all or nothing with the UPC—if your patent is revoked, it’s gone across all jurisdictions—whereas before, revocation might only apply in one country. So we’re seeing these two opposing trends.”
A Perspective on Innovation
With a scientific foundation in biochemistry, Khushbu is particularly excited about the advancements in life sciences. “While there’s a lot of buzz around artificial intelligence, I’m more drawn to areas like regenerative medicine and immunotherapies for cancer. These developments have the potential to transform patient care and save lives.”
She also emphasises the growing investment in research by European governments, combined with the streamlined approach to patent protection through the UPC and Unitary Patent system. “This simplifies the process and makes it more accessible—especially for smaller companies.”
Giving Back and Looking Forward
Khushbu’s path hasn’t been without its challenges. She openly shares that passing the rigorous patent exams was one of the most difficult aspects of her journey. “They’re unlike any exams you take at university. It’s not unusual to fail them, and it can be really disheartening.”
That experience motivated her to support new trainees. “I now give regular tutorials to help others prepare. It’s my way of giving back to the profession that’s given me so much.”
Her advice to aspiring patent attorneys? “Be patient. The exams are tough, but if you keep going, you’ll get there. And if you’re interested in litigation, the UPC is an exciting new opportunity—it’s the only real route into litigation for many of us.”
Reflecting on her early years, Khushbu admits she often struggled with self-doubt. “I used to compare myself to others and worry about whether I could qualify. I wish I’d had more belief in myself and enjoyed the training process more. But I’ve come a long way—and I’m proud of where I am now.”
A Balanced Life
Outside of work, Khushbu maintains balance through creativity and wellness. She’s taken up sewing, which she describes as a great way to express her creative side. She also enjoys swimming, often heading to the sea in Brighton when the weather allows—or to the local pool when it doesn’t.
At the heart of her professional life is a love of learning. “I’m constantly developing new skills, whether that’s in IP law or helping with case management systems at the firm. That desire to grow is what keeps me going.”
Cleveland Scott York – Comprehensive IP Services for Innovative Businesses
Khushbu is a valued member of Cleveland Scott York, a leading UK intellectual property firm. The firm specialises in patents, trade marks, and design protection across a range of sectors including life sciences, engineering, and technology. With a commitment to understanding each client’s unique challenges, Cleveland Scott York delivers strategic, commercially-focused IP advice to support businesses at every stage of growth.
For more information about Cleveland Scott York and its services, visit www.csy-ip.com.
Supporting Patent Attorneys in a Changing Landscape
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Southeast Asia is emerging as a key player in global manufacturing and innovation, making intellectual property (IP) protection more crucial than ever. In this edition of ‘Meet the IP Professional’, we sit down with James Kinnaird, a Partner at Marks & Clerk Singapore LLP, to discuss the evolving IP landscape in the region, the challenges faced by regional businesses, and strategic insights for companies looking to innovate or manufacture in this dynamic market.
From Research to IP Law: James Kinnaird’s Journey
James Kinnaird’s career in IP law began with a shift from scientific research. After completing a Ph.D. in the UK and postdoctoral studies in the U.S., he worked in the pharmaceutical sector but soon found himself drawn to a career that would allow him to engage with a broader range of innovations.
“I enjoyed research, but I was also keen to explore a role where I could see a wider variety of cutting-edge technologies without being limited to a single project or field,” he explains. “IP law provided the perfect combination of scientific insight and strategic thinking.”
His decision to move to Singapore was both personal and professional. With its unique blend of Western and Asian influences, it was an ideal location for his family. Professionally, the region’s rapid economic growth and expanding middle class presented an exciting opportunity to work with businesses looking to protect and commercialize their innovations.
Why Southeast Asia Matters for IP Protection
Many businesses outside the region overlook Southeast Asia when considering IP protection. However, James emphasizes that ignoring this market is a missed opportunity.
Southeast Asia is home to four of the “Mighty Five” (Malaysia, Indonesia, Thailand, and Vietnam) – countries identified as key destinations for global manufacturing and innovation. With rapid economic development, growing middle-class consumers, and an increasing shift of production away from China, the region presents immense commercial potential.
“By 2030, ASEAN’s population is projected to reach 723 million, with 70% classified as middle class,” James notes. “Companies must plan their IP strategy with this long-term growth in mind, much like how businesses planned for the rise of China and India 10-15 years ago.”
Challenges for Regional Companies Moving Beyond Suppliers
For many Southeast Asian businesses, the challenge isn’t just protecting their innovations but transitioning from being simple suppliers to global players.
James explains a common scenario: A brand approaches a supplier with a problem, the supplier finds a solution, but ultimately, the brand claims ownership of the IP, leaving the supplier with no manufacturing guarantees.
To counter this, he advises companies to take a proactive approach to innovation:
File patents before engaging with brands – This ensures ownership of key technologies and prevents brands from taking IP elsewhere.
Leverage IP for negotiation power – Patents allow suppliers to dictate terms rather than being at the mercy of brand decisions.
Consider licensing deals – If a supplier lacks manufacturing capacity, licensing can open new revenue streams.
This shift in mindset can transform businesses from mere service providers to essential partners in the global supply chain.
The Role of IP in Business Strategy
Building a strong IP portfolio isn’t just about patents. Businesses need a comprehensive strategy that aligns with their long-term goals. James highlights key considerations:
Business-to-business vs. business-to-consumer – Companies need to balance patents with trademark protection, particularly if building a recognizable brand.
Trade secrets management – Many businesses underestimate the importance of protecting trade secrets, including ensuring that employees leaving the company don’t share proprietary knowledge.
Choosing where to file – Filing patents everywhere can be costly. Instead, James suggests focusing on:
Key markets for sales
Countries with robust IP enforcement
Major manufacturing hubs to prevent IP theft
Lessons from the Region: Effective IP Strategies
A strong example of a Southeast Asian company growing into a global player is Thai Union, the Thai seafood giant that owns brands such as John West. While its expansion has been driven primarily by acquisitions rather than IP, the company’s strategy demonstrates how regional firms can scale internationally by leveraging branding, supply chain strength, and market positioning.
Another approach that has worked well in the region is establishing start-up-style subsidiaries. Large Southeast Asian conglomerates have begun experimenting with direct-to-consumer brands, securing patents early to lock in exclusivity and drive market growth.
Preparing for the Future of IP in Southeast Asia
Looking ahead, James sees IP protection becoming even more critical as Southeast Asia cements itself as a global innovation hub. However, he warns that companies must think regionally, not just locally.
“For example, if you secure your IP in Singapore but ignore other ASEAN countries, you risk facing copycats,” he says. “We’ve seen companies attend a trade show in Singapore, only to discover years later that a competitor in the Philippines has copied their brand and products entirely.”
James predicts that while ASEAN is unlikely to have a unified patent system (like the European Patent Office) anytime soon, companies must work with local experts to navigate the diverse legal landscape effectively.
A Passion for Travel and Creativity
When he’s not navigating the complexities of IP law, James enjoys exploring Southeast Asia’s diverse cultures. Living in Singapore provides the perfect base for travel, and over the years, he has visited destinations across Thailand, Malaysia, Japan, Indonesia, and beyond. One of his favourite trips involved visiting Japan’s ancient city of Kyoto, known for its stunning temples and vibrant history.
Closer to home, James also enjoys a more creative pursuit—miniature painting. A hobby that requires patience and precision, he finds painting miniatures to be a relaxing counterbalance to his professional life. Encouraging creativity within his family, he spends time painting alongside his young daughters, who have developed their own artistic talents. “My six-year-old has already started creating anime-style drawings,” he says proudly.
How Marks & Clerk Supports Companies in Southeast Asia
Marks & Clerk Singapore LLP has been at the forefront of IP protection in the region for over 30 years, supporting both local and international clients with:
Patent drafting and prosecution
Freedom to operate analysis and infringement advice
Litigation support and trade mark enforcement
IP due diligence and training programmes
Regional IP strategy development across ASEAN
With deep expertise in the Southeast Asian market and strong relationships with trusted local firms, Marks & Clerk helps businesses navigate the complexities of regional IP laws.
For more information on how Marks & Clerk can support your IP strategy, visit Marks & Clerk Singapore.
To connect with James Kinnaird, reach out via LinkedIn.
Postscript: Understanding the Mighty Five and ASEAN
For those unfamiliar with the terms referenced in this article:
The Mighty Five (MITI-V): This refers to five countries – Malaysia, Indonesia, Thailand, India, and Vietnam – identified as emerging manufacturing powerhouses. The term is inspired by earlier economic groupings like BRICS (Brazil, Russia, India, China, and South Africa). These countries are seen as the next major destinations for global manufacturing, particularly as businesses look to diversify supply chains beyond China.
ASEAN (Association of Southeast Asian Nations): A regional intergovernmental organisation comprising ten Southeast Asian countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. ASEAN promotes economic growth, political stability, and trade collaboration among its member states. With a combined population larger than the European Union, ASEAN is rapidly becoming one of the world’s most significant economic regions.
Understanding these economic blocks is crucial for businesses looking to expand manufacturing operations or protect intellectual property in Southeast Asia.
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PatWorld is committed to spotlighting the professionals shaping the future of intellectual property. Stay tuned for more insights from industry leaders.
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