{"id":3330,"date":"2025-11-12T09:30:00","date_gmt":"2025-11-12T09:30:00","guid":{"rendered":"https:\/\/patworld.com\/gb\/?p=3330"},"modified":"2026-01-05T14:17:22","modified_gmt":"2026-01-05T14:17:22","slug":"emily-teesdale-pivot-ip-strategy-consulting","status":"publish","type":"post","link":"https:\/\/patworld.com\/gb\/news\/emily-teesdale-pivot-ip-strategy-consulting\/","title":{"rendered":"Meet the IP Professional: Emily Teesdale – Building Smarter IP Strategies"},"content":{"rendered":"\n

With a career spanning private practice, in-house leadership, and now consultancy, Emily Teesdale<\/strong> has developed a deep appreciation for how intellectual property (IP) strategy underpins commercial success. Today, through her own consultancy Pivot IP<\/strong><\/a>, Emily helps engineering and technology businesses navigate the complex IP landscape \u2014 ensuring that protection, collaboration, and opportunity go hand in hand.<\/p>\n\n\n\n

A career combining engineering and law<\/h2>\n\n\n\n

Emily\u2019s path into intellectual property began with a degree in aerospace engineering and a love of technology. \u201cI wanted to find a way to combine my technical background with something broader,\u201d she explains. \u201cBecoming a patent attorney allowed me to do exactly that.\u201d Over the next 18 years, she worked in private practice with clients of all sizes, gaining experience across a wide range of technologies. Her expertise later took her in-house \u2014 first with Airbus, where she became heavily involved in collaboration projects, and then into a Head of IP role at another global aerospace company. \u201cIn that role, I was responsible for the IP terms across every kind of contract you can imagine,\u201d Emily recalls. \u201cI was also raising IP awareness across the business and managing a portfolio team. It was a fantastic opportunity to see how IP strategy really works at every level.\u201d After more than two decades in demanding corporate roles, Emily took some well-earned time off to travel \u2014 a journey that would ultimately inspire the creation of Pivot IP<\/strong>.<\/p>\n\n\n\n

A practical approach to IP strategy<\/h2>\n\n\n\n

When Emily returned from her travels, she wanted to use her experience to help other businesses make sense of IP in a way that was practical, strategic, and aligned to their goals. \u201cAt Pivot IP, I effectively act as Head of IP to engineering companies on a consultancy basis,\u201d she explains. \u201cThat means helping them navigate the IP landscape in the way that\u2019s best for them and their objectives \u2014 whether that\u2019s advising a start-up on early IP steps, negotiating a collaboration agreement, or unpicking a complex issue to find a pragmatic solution.\u201d It\u2019s an approach that reflects Emily\u2019s view of what IP strategy<\/em> really means. \u201cAny good strategy should maximise opportunities and minimise risks,\u201d she says. \u201cFrom an IP perspective, that means reducing exposure to risks like patent infringement or misuse of confidential information, while using the IP system to create and protect opportunities. It\u2019s about far more than just obtaining patents or trade marks \u2014 it\u2019s about embedding IP thinking into every aspect of the business.\u201d<\/p>\n\n\n\n

Recognition and collaboration<\/h2>\n\n\n\n

Earlier this year, Emily was recognised as a Notable Practitioner by IP Stars<\/strong>, a distinction that carries particular meaning. \u201cIt honestly means so much \u2014 especially as it came just six months after setting up Pivot IP,\u201d she says. \u201cWhen you\u2019re working independently, you don\u2019t always have the encouragement that comes from being part of a big team, so this recognition was a real boost. It\u2019s also an honour to know that my work \u2014 which is rather different to the traditional patent attorney role \u2014 is valued.\u201d Emily also collaborates closely with Iain Russell of <\/strong>Russell IP<\/strong><\/a>, where she provides consultancy support alongside her own practice. \u201cI love working with Iain and am very grateful for his support,\u201d she says. \u201cMy work there includes providing IP strategy advice and helping clients understand what to prioritise. I also still enjoy getting involved in drafting and prosecution work \u2014 it keeps me more connected to the technical side of things.\u201d<\/p>\n\n\n\n

Making IP strategy work in practice<\/h2>\n\n\n\n

For Emily, helping businesses develop a strong IP strategy begins with understanding where they are and where they want to go. \u201cIt\u2019s essential to know what assets they already have, the industry landscape they are in and what their commercial objectives are,\u201d she explains. \u201cOnly then can you design a strategy that supports those goals.\u201d<\/p>\n\n\n\n

She also highlights the importance of IP awareness and education within organisations. \u201cYou don\u2019t always need a big budget to improve your IP position. Building awareness among employees about what to protect, what not to disclose, and when to raise potential risk issues is one of the most effective steps a company can take.\u201d<\/p>\n\n\n\n

A key part of her role involves helping clients navigate the practical realities of IP \u2014 often under pressure. Emily recalls one instance where a careful review of collaboration terms completely changed the outcome for her client. \u201cI reviewed the IP clauses of a potential collaboration and realised they wouldn\u2019t give my client the access they needed once the development project ended,\u201d she explains. \u201cIt meant going back to senior management, explaining why the terms had to change, and renegotiating them at a late stage. It was challenging, but ultimately the new agreement ensured that when the technology is commercialised, my client can move forward with a secure and effective supply chain, even if the collaboration partner doesn\u2019t proceed.\u201d<\/p>\n\n\n\n

It\u2019s an example that perfectly captures Emily\u2019s approach \u2014 balancing technical insight with commercial foresight. \u201cPatent searches and freedom-to-operate analyses also play a crucial role,\u201d she adds. \u201cThese are vital tools to understand where you sit in the IP landscape around you. Only when you know where you are can you plan where you\u2019re going.\u201d<\/p>\n\n\n\n

The global dimension of collaboration<\/h2>\n\n\n\n

Having worked extensively in the aerospace sector, Emily understands that innovation today is rarely confined to one country or organisation. \u201cIncreased global collaboration is a great thing. It allows more companies to develop technology together, particularly in emerging cross-sector areas,\u201d she explains. \u201cBut with that comes the need to ensure your IP protection reflects the global nature of your work, that your contracts are aligned across jurisdictions, and that you\u2019re partnering with the right organisations.\u201d<\/p>\n\n\n\n

Life beyond IP<\/h2>\n\n\n\n

When she\u2019s not advising clients or speaking on IP strategy, Emily loves to explore the world \u2014 quite literally. She has visited more than 70 countries<\/strong>, with New Zealand, Costa Rica and Japan<\/strong> among her favourites. \u201cDiscovering new places, especially through food, is a real joy\u201d she says. \u201cI love dining out and experiencing different cultures that way. I also enjoy dancing and spending time with animals \u2014 not the most compatible combination, perhaps!\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Her travels have brought some unforgettable experiences. \u201cGetting a helicopter onto Fox Glacier in New Zealand and scrambling through the ice caves was incredible,\u201d Emily recalls. \u201cAnd volunteering at an animal sanctuary in Namibia, where I helped feed baby baboons, was truly special.\u201d She laughs when recalling another of her adventures \u2014 hiking the Inca Trail to Machu Picchu<\/strong>. \u201cMainly for Machu Picchu itself rather than the four-day hike! I\u2019m not much of a camper, but the porters and chefs were incredible and made the experience truly memorable.\u201d<\/p>\n\n\n\n

The value of effective IP strategy<\/h2>\n\n\n\n

Emily sums up the importance of IP strategy simply but powerfully. \u201cAn effective and well-implemented IP strategy enables a business to achieve \u2014 and often exceed \u2014 its objectives,\u201d she says. \u201cWhether it\u2019s growth, attracting investment, or increasing valuation, the right IP approach provides the foundation for long-term success.\u201d<\/p>\n\n\n\n

Contact Emily Teesdale<\/strong>
\ud83d\udce7 Email:<\/em> emily@pivot-ip.com<\/a>
\ud83c\udf10 Website:<\/em> www.pivot-ip.com<\/a>
\ud83d\udd17 LinkedIn:<\/em> Emily Teesdale<\/a>
<\/p>\n\n\n\n

Emily also works with Iain Russell at Russell IP<\/a>, providing IP strategy consultancy and patent support.<\/em><\/p>\n\n\n\n

\n\n\n\n

At PatWorld<\/strong>, we\u2019re proud to support IP professionals like Emily. Our comprehensive patent search and intelligence reports<\/strong> help inform freedom-to-operate, state-of-the-art, and competitor landscape decisions. By providing accurate and timely data, we help attorneys and consultants worldwide strengthen their clients\u2019 IP strategies and unlock greater commercial value.  Get in touch with us today<\/a> to learn how we can assist with your next project.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

With a career spanning private practice, in-house leadership, and now consultancy, Emily Teesdale has developed a deep appreciation for how intellectual property (IP) strategy underpins commercial success. Today, through her own consultancy Pivot IP, Emily helps engineering and technology businesses navigate the complex IP landscape \u2014 ensuring that protection, collaboration, and opportunity go hand in […]<\/p>\n","protected":false},"author":3,"featured_media":3331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[339,1],"tags":[376,378,251,245,48,377],"class_list":["post-3330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meet-the-ip-professional","category-news","tag-emily-teesdale","tag-engineering-innovation","tag-ip-strategy","tag-patent-attorney","tag-patents","tag-pivot-ip"],"acf":[],"yoast_head":"\nEmily Teesdale on Building Smarter IP Strategies<\/title>\n<meta name=\"description\" content=\"IP expert Emily Teesdale, founder of Pivot IP, shares practical insights on effective IP strategy, collaboration, and protecting 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