{"id":3126,"date":"2025-05-12T11:00:00","date_gmt":"2025-05-12T10:00:00","guid":{"rendered":"https:\/\/patworld.com\/gb\/?p=3126"},"modified":"2026-01-05T15:55:15","modified_gmt":"2026-01-05T15:55:15","slug":"andrew-flaxman-startup-patent-strategy","status":"publish","type":"post","link":"https:\/\/patworld.com\/gb\/news\/andrew-flaxman-startup-patent-strategy\/","title":{"rendered":"Meet the IP Professional: Andrew Flaxman \u2014 From Ballroom Dancing to Startup Patent Strategy"},"content":{"rendered":"\n<p>From ballroom dancing and ten-pin bowling to guiding cutting-edge startups through the complexities of intellectual property, Andrew Flaxman has certainly had a diverse journey. Today, as a partner at Bristol-based IP firm <a href=\"https:\/\/www.shandp.com\/team\/andrew-flaxman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stevens Hewlett &amp; Perkins (SH&amp;P)<\/a>, Andrew is a passionate advocate for startups and a specialist in software, computing, and AI-related patents.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1400\" height=\"875\" data-src=\"https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-1400x875.jpeg\" alt=\"\" class=\"wp-image-3127 lazyload\" data-srcset=\"https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-1400x875.jpeg 1400w, https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-300x188.jpeg 300w, https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-768x480.jpeg 768w, https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-1536x960.jpeg 1536w, https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-24x15.jpeg 24w, https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-36x23.jpeg 36w, https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman-48x30.jpeg 48w, https:\/\/patworld.com\/gb\/wp-content\/uploads\/sites\/12\/Andrew-Flaxman.jpeg 2000w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/875;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Path to Patents<\/h2>\n\n\n\n<p>Andrew didn\u2019t set out to become a patent attorney. In fact, it wasn\u2019t until the final week of university that he picked up a leaflet that introduced him to the profession. With a love of physics, a knack for language, and a curiosity about the law, the role seemed like the perfect fit. He began his career in London before making the move to Bristol, eventually rising to partner level, and joining SH&amp;P earlier this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Day in the Life (Is Never the Same)<\/h2>\n\n\n\n<p>\u201cThere\u2019s no typical day,\u201d Andrew says. \u201cI might be dealing with emails, drafting patents, speaking to clients, attending partner meetings, or at a conference. Every day brings something new.\u201d<\/p>\n\n\n\n<p>That dynamic workday is part of what makes the job so compelling\u2014especially for someone who thrives on innovation and the unknown.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Championing Startups<\/h2>\n\n\n\n<p>Andrew\u2019s enthusiasm shines when it comes to supporting early-stage ventures. He works closely with the <a href=\"https:\/\/setsquared-bristol.co.uk\/\">SetSquared Bristol<\/a> community and is especially proud of SH&amp;P\u2019s initiative <em><a href=\"https:\/\/www.shandp.com\/shp-launches-pitch-protect-the-10k-ip-fund-for-startups-and-innovators\/\">Pitch and Protect<\/a><\/em>, which awarded \u00a310,000 in IP support to a start-up to help them get their first patent on file.<\/p>\n\n\n\n<p>\u201cStartups are looking for advisors who genuinely want to help,\u201d he says. \u201cWe\u2019re flexible and hands-on\u2014being part of a firm that can adapt quickly is a real advantage.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Debunking IP Myths<\/h2>\n\n\n\n<p>One of the most common misconceptions Andrew encounters? \u201cStartups often think there\u2019s no point in filing patents because they can\u2019t afford to enforce them,\u201d he explains. \u201cBut having IP can deter infringement and is a valuable business asset. It&#8217;s normally better to have rights than to have none at all.\u201d<\/p>\n\n\n\n<p>He also frequently hears from clients in computing and software who wrongly believe their ideas can\u2019t be patented. \u201cIt\u2019s a grey area, but certainly not impossible. I spend about 80% of my time working in this space. If in doubt, just have a conversation with a patent attorney.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IP Trends and Tech Frontiers<\/h2>\n\n\n\n<p>Andrew is especially excited about the potential in robotics and automated systems\u2014particularly when combined with AI.<\/p>\n\n\n\n<p>\u201cAI is already being used to help diagnose medical conditions, but we&#8217;re not far from seeing robotic surgery controlled by AI, even without a human surgeon. It\u2019s incredible\u2014and IP plays a crucial role in protecting that innovation.\u201d<\/p>\n\n\n\n<p>He\u2019s also watching how generative AI is shaking up the IP profession itself. While some tools can assist with tasks like drafting, Andrew believes the nuance of legal language and strategic thinking still firmly requires a human touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advice to Aspiring IP Professionals<\/h2>\n\n\n\n<p>\u201cYou need a strong technical foundation, but also great communication skills and an eye for detail,\u201d he says. \u201cSo much of our work comes down to how we use words and what they mean.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keeping Skills Sharp<\/h2>\n\n\n\n<p>Andrew stays current the same way many of us do: reading articles, attending seminars, and yes\u2014occasionally checking Wikipedia. \u201cWe learn a lot from our clients too,\u201d he adds. \u201cConversations with inventors are often the best education.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Reward? Seeing Clients Succeed<\/h2>\n\n\n\n<p>\u201cThe most fulfilling part of my job is helping startups on their journey\u2014from first filing to commercial success. You feel like part of the team, and their wins feel like your own.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fun Fact: From the Dance Floor to the Finish Line<\/h2>\n\n\n\n<p>Not many patent attorneys can say they were once a <strong>ballroom dancing champion<\/strong>, but Andrew can. Taught by his mother, he won several competitions as a child before trading dance shoes for rugby boots. He later became a <strong>ten-pin bowling champ<\/strong>, and today, he\u2019s an <strong>Ironman triathlete<\/strong> who completed Ironman Wales and is training for his next race in Leeds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">If He Could Invent Anything\u2026<\/h2>\n\n\n\n<p>\u201cA time machine,\u201d Andrew says without hesitation. \u201cNot to go to the future, but to visit key moments in history\u2014just to see what life was really like.\u201d<\/p>\n\n\n\n<p>\ud83d\udd17 <strong>Connect with Andrew Flaxman on <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/andrewflaxman\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><br>\ud83c\udfe2 <strong>Find out more about SH&amp;P at <\/strong><a href=\"https:\/\/www.shandp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.shandp.com<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>PatWorld works with patent attorneys like Andrew to provide expert patent searching across all technology sectors. Whether you&#8217;re exploring an idea or protecting a breakthrough, our patent search reports helps professionals make informed IP decisions.<\/p>\n\n\n\n<p>To find out how PatWorld can support your firm or in-house team, check out the links below or contact us directly on <a href=\"mailto:mail@patworld.com\" target=\"_blank\" rel=\"noopener\">mail@patworld.com<\/a>.<\/p>\n\n\n\n<p> <a style=\"border-radius: 8px; font-size: 20px; color: white; padding: 10px 20px; text-decoration: none; background: linear-gradient(180deg, rgba(230, 153, 43, 1) 0%, rgba(252, 185, 0, 1) 50%, rgba(230, 153, 43, 1) 100%); box-shadow: 0px 2px 4px #4f4f4f;\" href=\"https:\/\/patworld.com\/gb\/order-a-search\/\">IP Searches<\/a><a style=\"border-radius: 8px; font-size: 20px; color: white; margin: 0 15px; padding: 10px 20px; text-decoration: none; box-shadow: 0px 2px 4px #4f4f4f; background: linear-gradient(180deg, rgba(65, 143, 68, 1) 0%, rgba(75, 173, 79, 1) 50%, rgba(65, 143, 68, 1) 100%);\" href=\"https:\/\/patworld.com\/gb\/price-options\/\">Patent Database<\/a><a style=\"border-radius: 8px; color: white; padding: 10px 20px; text-decoration: none; background: linear-gradient(180deg, rgba(58, 74, 140, 1) 0%, rgba(74, 93, 167, 1) 50%, rgba(58, 74, 140, 1) 100%); box-shadow: 0px 2px 4px #4f4f4f; font-size: 20px;\" href=\"https:\/\/patworld-elearning.thinkific.com\/courses\/introduction-to-patent-searching\" target=\"_blank\" rel=\"noopener\">Patent Searching Courses<\/a> <\/p>\n\n\n\n<p><em>By Sue Leslie, Digital Marketing Manager, PatWorld. <a href=\"https:\/\/www.linkedin.com\/in\/sueleslie\/\" target=\"_blank\" rel=\"noopener\">Sue Leslie | LinkedIn<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From ballroom dancing and ten-pin bowling to guiding cutting-edge startups through the complexities of intellectual property, Andrew Flaxman has certainly had a diverse journey. Today, as a partner at Bristol-based IP firm Stevens Hewlett &amp; Perkins (SH&amp;P), Andrew is a passionate advocate for startups and a specialist in software, computing, and AI-related patents. The Path [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[339,1],"tags":[287,433,435,245,283,48,286],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meet-the-ip-professional","category-news","tag-andrew-flaxman","tag-commercial-insight","tag-ip-strategist","tag-patent-attorney","tag-patent-strategy","tag-patents","tag-shp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andrew Flaxman \u2014 Startup Patent Strategy<\/title>\n<meta name=\"description\" content=\"Discover how UK patent attorney Andrew Flaxman helps early stage ventures protect innovation with startup patent strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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